Be sure your copy is RED HOT with my FREE Special Report,
"7 Deadly Mistakes to Avoid with Promotional Web Copy!"
"7 Deadly Mistakes to Avoid with Promotional Web Copy!"
Hi there!
I'd love to discuss speaking at your event. Want to know more about me as a speaker?
Click here for my one sheet! Please call my assistant at 877-293-8311 or email lindap@redhotcopy.com to discuss your specific needs.
Warmly,
Lorrie Morgan-Ferrero
$7,674 in 72 hours
“I’d like to credit Lorrie with helping me earn $7,674 in 72 hours. And tens of thousands of dollars since then using copywriting techniques she taught me. You know how sometimes you learn something you didn’t even know you needed to know? That’s what learning copywriting from Lorrie is like. I work with independent professionals and entrepreneurs everyday and I’d say the single biggest reason their incomes aren’t higher is bad copy.”
Michael Port
Marketing Guru
www.michaelport.com
Attention-grabbing headline. We’ve become a society that demands immediate gratification or our interest is lost. Don’t capture attention in the first few seconds and they’re gone forever.
Conversational tone. Think of a friend in your mind and write as if you’re talking to that person.
Build a relationship. Give them good info. Inspire trust. Don’t just look for a sale. Establish loyalty so they keep coming back.
Testimonials. Nothing is more personal than how you’ve helped others. Get your clients to write about what results they got because of you.
Read copy aloud 3 times. Spell check may have worked, but that doesn’t mean you might not have forgotten to add a word. Or revised a sentence and forgot to take out all the old parts so it no longer makes sense.
Headlines are the single most-read piece of copy. If you plan to spend extra time anywhere on your writing, spend it writing headlines. My trick is to write a minimum of 50-100 headlines for every piece of copy I craft. My suggestion for you is to write as many as you can possibly make yourself do. They truly get better as you go!
Eavesdrop as Jerry Yeo interviews me
all the way from Singapore on the "hows" and "whys" of my very first sales
letter in 1999.
Click here for the
audio of "Deconstructing
a Sales Letter"
(Note this is in Streaming Audio and will play directly from your computer.
You must have the free software,
Real Player.) Wanna read along?
Grab the PDF
here. A swipe of the sales letter is in the Appendix.
Free E-Book by my original mentor Tom Antion includes information on:
Click here for your complimentary e-book.
Learn about my teleclasses, workshops and keynotes
Want to know how a copywriter thinks? Please pull up a chair and visit my blog. Or if you’re really adventurous, check out my irreverent marketing blog for Conscious Entrepreneurs.
Fowl Words
This is a fun, fun, fun word game.
It's also pretty addictive. Enjoy!
Download any of these FREE invaluable articles for your personal library.
Warmly,
Lorrie Morgan-Ferrero, Copywriting Strategist