Red Hot Events


What? When?


The She Factor Copywriting Bootcamp

Classes from: Sept 30 - Dec 2, 2010


Self-paced home study course available though...

Click Here for Details Under the P.S.

CLICK HERE To Also See My Copywriting Tools and Products

Trust Red Hot Copy With Your Business

Hi there, Glad you stopped by. I literally know hundreds of different copywriting techniques. And I'm a pro at figuring out which ones work best for my clients. Got questions? Let me see if I can anticipate some of them...

“What qualifies you to write my copy?”

Good question. Well, I've been a professional freelance writer since 1980. I have a bachelor's degree in Journalism from the University of North Carolina (Chapel Hill) – one of the top J schools in the country. My work has been published in various newspapers, magazines and all over the Internet. 

In 1999, I discovered copywriting is different than other kinds of writing. It all started with a client who wanted me to do his sales letter. I hadn't touched work like that since college. But I figured what the heck and wrote it up. What he said when I gave it back to him stunned me. He actually got better results with me than he had with all the marketing gurus he had ever tried. (I have to admit, at the time it was dumb luck). 

Well, I didn't want my success to be a fluke. So I read every book on copywriting I could find. I collected my “junk mail” and studied the structure. I went to seminars. I found out who the masters were and emulated them. I taught myself everything I could about copywriting while working in the field. Soon word spread that my marketing campaigns were consistently successful. And I've been doing it ever since.

Today I teach seminars (both live and on the phone) to help others improve their copy. I'm also hired to speak at events. My copywriting home study course, “Red Hot Copy to Woo Your Target Market” recently won the coveted Apex award. Twice each year I hold my international teleseminar training the She Factor Copywriting Bootcamp. And I'm currently penning "The Complete Guerrilla Copywriting System" with the godfather of guerrilla marketing, Jay Conrad Levinson himself!

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“Why should I care about my copy?”

Well, copy describes what you do. That's important to your target audience, right? It also persuades the reader to take some sort of action, whether you're there or not. And that's where the sales happen.

But what really makes copy invaluable is its ability to build a lasting relationship with your potential clients. As a business person, you no doubt know that repeat business is your lifeblood. And I'm sure you look at the “lifetime value” of your customer. Well, good copy helps groom that relationship. It's friendly and informative. It establishes rapport. Grows trust and loyalty. It deepens the connection between you and your target audience. Once you have that bond, you don't have to bother convincing them how great your product or service is. They're READY to sign up!

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“Do you have experience in my field?

Well, I don't know. But luckily it doesn't matter. When you're on my team, you'll see I'm a stickler for deeply researching your business. I learn everything I can about your industry trends, competition and target market. (I actually get giddy when I find some cutting-edge fact to separate you out from your competitors). Maybe it goes back to my training in journalism. Maybe it's because I have a naturally curious mind. But I guarantee I'll learn your business inside and out. And that knowledge will shine through in your copy.

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“How long will it take to write my copy?”

Of course, the answer depends largely on what we're doing. In general we 4-6 weeks minimum to work. That gives us time to do the research and get a feel for the best approach. Plus we'll have time to edit and rewrite properly. 

We realize you can't always wait this long. In that case, just tell us your absolute deadline. If we take on the job, I personally guarantee you'll have top quality copy, on time. Or we won't do it.

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“Will Lorrie be the person to actually write my copy?”

That is actually up to you. You'll get a range of options. I have a unique program of proteges that work closely under my tutelage which can be a more affordable option. OR you can hire me. We'll discuss options in depth after you take the first step.

“How do we get started?”

Here’s how Red Hot Copy works. Basically there are four success factors. We take you step by step through every one of those factors in a proprietary questionnaire called the Discovery Blueprint. No one else has this system because WE developed it. The investment for this ground breaking information is just $750.

You simply sign up for the process by clicking here and you'll receive your proprietary materials. When you've filled out that information and returned it to us, it will be carefully analyzed.

Next you will speak with my assistant to schedule a personal 30 minute interview with me. (NOTE: Because my time is very scarce I can only offer a limited number of Discovery Blueprints per month.)

Once we connect and go over your Blueprint, I will be able to give you a customized recommendation of what steps to take next.

You must understand this is NOT your final copywriting product. It is simply the first step in our proprietary process. We are not in the business of deluding you or leading you down a garden path. The results you'll get from the Blueprint are a necessary and required piece to any copywriting project through Red Hot Copy.

Through this process, you not only learn how to understand and measure the four key success factors of your project but you also learn how to control the copywriting process, which we think is critical. With the Discovery Blueprint you learn:

  • What customized criteria to use when purchasing copy;
  • The four bedrocks of success for your project;
  • Professional analysis of your project based on my seven years of experience in the direct marketing industry and over 25 years as a writer;
  • How to apply our customized roadmap to your entire marketing plan.

Support ChickenTo get the ball rolling submit a ticket at under "I need a copywriter". 

Have questions? Please submit a ticket to Linda at No need to subscribe just click submit a ticket and you will be taken to a place where you may pick the department of your choice and submit your ticket.


Lorrie Morgan-Ferrero