“How I Went from $46,754 in
Mounting Debt to Not Owing ANYONE and a
Booming 6-Figure Income in a
Home-Based Business I LOVE...
...With More FREEDOM to Spend Time
With My Family,
Take Care of Myself, and Travel the World,
Than I Ever Could Have Imagined!”
"Spend a Weekend
with Me at the Beach and I Promise to Reveal My SECRET!"
|
Date: Monday, 9:16 p.m. From:
Lorrie Morgan-FerreroDear
Fellow Entrepreneur,
It's hard to talk about the lean years...especially when today I live what
is close to a charmed life. It sucks to be struggling, yet struggle I did.
I had...
|
Lorrie Morgan-Ferrero, Marketing Strategist |
I had to figure
things out on my own.
But YOU don't
have to...
I've Been Poor
and I've Been Rich...
And Rich Is BETTER!
Today I get the best seats at sporting events, buy $600 shoes
without blinking an eye, and hob-knob with celebrities.
Yet I'm still the same person I was.
The difference is...now I have the confidence and a
step-by-step system to run a successful entrepreneurial business. Between
information products, marketing and copywriting, I continually bring
in a healthy income month after month.
Here is a glimpse into my world. Below is a snapshot of just one of
my many successful months working from home...
When you are ready to grab the freedom, lifestyle and income
you deserve,
then you are ready for what I am about to share with you...
|
Writing
Copy is Like Having a License to Print
Your Own Money!!!
I am ready to reveal in a live event the real-world
copywriting strategies I use whenever I need to instantly
pump up my income super fast.
I’m going to teach you how to master the kingpin of all your
copy – the sales letter as well as the strategic web of copy
that supports it including:
-
order forms
-
autoresponders
-
confirmation letters
-
landing page copy
-
stick letters.
I’m
going to connect the dots for you and give you the
step-by-step layout of how to plug these pieces of copy
together for maximum profitability.
Remember THIS: Copywriting is
one of the most
EXPENSIVE skills to outsource
You see, copywriting is a big concept to absorb. I
get it.
Up until now the most common ways to learn this valuable
skill were teleseminars (pretty good, but sometimes it's
tough to understand just by listening). Home study
courses ( not bad, but you have to be a dedicated self
starter and there's no one to ask for help). Live events
(Let's face it sometimes you get great content and
sometimes you don't, 60 to 90 minutes is just enough time to
decide if the persons style is something you connect with).
Of course you can definitely learn a lot in all of these
circumstances and I’m not suggesting you ignore them.
But you can’t get the WHOLE ENCHILADA without practice and
LIVE feedback…
...which is exactly why I created the
“Speed Copywriting Workshop”
-
a unique
hands-on workshop based on my personal system for speed
copywriting. See
I have a passion (and a knack) for showing people how
uncomplicated this process really can be. (I know you
can do it too if you just follow my footsteps. It’s very
easy.)
I’ve
shared PIECES of the puzzle in past trainings and in my
highly praised
Red Hot
Copywriting Bootcamp. But now I
put together the complete SPEED
COPYWRITING SYSTEM I use to make a handsome six-figure
income year after year…and I’m delivering it IN PERSON.
You see I have had the good fortune to study
with and become friends with some of the top copywriters of
our time, and I have been to a staggering number of live
events over the years, sometimes as student, sometimes as
teacher. Over the years I developed a vision of the perfect
workshop, putting together the cream of what I have learned.
So I have drawn on all of my experience and built this
workshop from the ground up.
The
“Speed Copywriting Workshop” is
different than anything you’ve ever been to. I wanted it that
way. You will:
-
Learn how to write
copy like a pro using a proven system you can repeat over and
over again for LIFE (you get access to the same copywriting blueprint
and checklists I use with my own high-profile clients who pay me upwards
of $15,000 PER SALES LETTER);
-
Create your own copy ONSITE
with the help of professionals so you get instant feedback and support
(me and two professional copywriters who have gone through my protégé
training are there for any assistance you need);
-
Bond and network closely with the other likeminded attendees
because it’s such a small, intimate group (wait until you experience
the very real mastermind effect a group like this produces);
-
Have a BLAST!
Having fun is one of my biggest values and I won’t
have an event without it!
|
|
Don't take my word for it.
Listen to what these satisfied attendees experienced firsthand!
The "Horse Whisperer" for Business
SPEAKS!
Kendall SummerHawk,
www.kendallsummerhawk.com
"Creativity Expert" Shares Her
Experience...
Would You Rather
Have Root Canal Than Market Yourself?
Me TOO!
I
have a confession to make. I don’t particularly like writing. It can be an
excruciating process if you don't have a system to follow. In school I
struggled to get Bs and Cs in my English classes because of all the crazy
rules. “Don’t write in first person.” “Don’t start sentence with a
preposition.” “Watch those sentence fragments.”
Urgh!
Red pens still make me cringe.
Even
though I’m a direct descendant of Ralph Waldo Emerson, was born in Mark
Twain’s boyhood home of Hannibal, and graduated with a degree in Journalism,
I pretty much turned my back on writing and moved to Los Angeles from North
Carolina to be an actress. What I found out instead was I am a terrific…waitress.
So instead of becoming a movie star I married and became a stay-at-home mom.
It
wasn’t until we got divorced in the mid-1990s that I realized I would have
to venture into the world and get a J.O.B. The hardest part was leaving my children everyday. From the
moment I first walked out that door to work for someone else all I could do
was obsess about how I could get back home to my sons.
|
Could you imagine facing those disappointed faces everyday?
I couldn't. I knew I needed to find a way to be home with them
again. I needed to be a SUCCESSFUL ENTREPRENEUR
with a home office! |
My sons, Justin and
Chase in 1996 |
|
Then
I remembered…I had that journalism degree. So I hung out my shingle and
start moonlighting as a freelance writer. As luck would have it I hooked a
lucrative copywriting job. Problem was I had never really done it before. So
I studied up. I immersed myself in all things copywriting – read books by
the masters, attended events, got to know the best of the best in the
business. And very quickly my skill level went from novice to pretty darn
good. (Of course since then my writing continues to improve because I’ll
never stop investing in the one thing that really counts – my brain.)
Now
I’m excited to write. I jump out of bed excited every morning to hear the
sound of ka-chings in my email! (Yes, I actually have a sound file
connected to my email orders so every time one comes in my inbox, it
triggers this cash register sound. Ah! Music to my ears.)
You
don’t have to be a great writer to write great copy. See copywriting is much
more like talking face to face with a friend. It builds a relationship with
the reader. It grows loyalty and trust. And it’s okay to break the English
language rules!
I Want to
Mentor You to Be a
COPYWRITING SPEED DEMON!
So Join
Me By the Pacific Ocean in Redondo Beach September 13,14, 15, and 16 To Learn…
·
How to write using a formula that is effortless and easy
(I confess. I follow a specific blueprint that has gotten my copy in the
limelight in a relatively short period of time
and I’m
going to hand it all over to YOU);
·
How beginners are able to compete with experts on a
level playing field right away (when you have the right tools at your
fingertips, it’s idiot-proof);
·
How one small change to your sales letter can send your
shopping cart into overdrive with new orders
(better
be sure you have called your merchant account before you launch your copy
because you’re about to get a SPIKE in sales - it just happened to me again
in November);
·
How follow-up and extreme customer service will cause your
competitors to drop off the planet (I will show you how I
systematically manage my customers, step-by-step);
·
How to get a repeatable result when you follow my method for
writing a sales letter (I boiled the volumes of information overkill on
this topic into the best of the best techniques you can apply right away);
·
The truth behind what makes your copy “okay” versus what
makes it sell like hotcakes to your target market (you may be shocked by
some of the ugly secrets I’m giving up. I’ve seen it all, and I’m telling!);
·
Instantly diagnose mistakes with your copy so that it works
harder for you immediately and translates to dollars
(I’ll share my personal check list
with you);
·
How to improve your writing speed no matter how difficult it
was for you before (allow me to share some easy peasy ways to banish
writer’s block and dramatically improve your sales);
·
The 3
crucial rules of sales you must know before you can ever understand WHY
someone buys (and why they DON'T);
·
What
background materials you need before you begin to write (or else you’re
simply wasting your time);
·
The hush
hush resources you can use to learn more about your target market to
practically read their minds (these tactics work so well I wonder if they
should even be legal);
·
How to
scientifically profile your audience using the same methods deep pocket
corporations spend millions on (again, I’m surrendering my closely-guarded
checklist);
·
Where to go
to spy on your competition and why you MUST not ignore this step
(or you'll soon be squashed like a bug in your market);
·
How to
get your copy to sound natural and conversational (so you build
loyalty and trust over time, making you the first person they think of when
it's time to spend money);
·
Ways to get
your prospect to sing like a canary about what she is dying to spend
her money on (all you do is ask at the right strategic time);
·
My secret
to turning phrases into benefit-driven statements that attract
attention (we all buy based on how we believe a product will make us
FEEL);
·
How to dig
up the right keywords and phrases your target audience thinks of when
looking for your product or service (climb into their heads – climb into
their wallets);
·
Why you
don't need to be a writer to write great headlines;
·
Learn which
kinds of words stand out in headlines (and which to avoid at all costs);
·
Let me show
you the fastest way to uncover headlines that convert window shoppers
into buyers (the headline is arguably the most critical piece of all the
copy);
·
Swipe
all 10 of my busy-person templates
for no-brainer headlines that get them reading (why reinvent the wheel
when it’s been done for you already?);
·
Which
fonts and colors are the most compelling to use (and which ones
repel the reader);
·
Learn the
fastest and easiest way to split test headlines. (No more guessing
which headline is better);
·
The
little insider secret
that will have you writing captivating headlines in no time! (You can
practice this onsite at the event);
·
What should
RARELY be above your headline (yet most novices do it anyway);
·
The method
of chunking your copy into manageable sections (so it gets out to
the world much faster);
·
The
Number One Rule of Copywriting
you must never underestimate!
·
How "blind
bullets" pack an extra wallop, create curiosity and entice them to buy,
making your copy sell like never before (learn the techniques I swiped –
with permission – from copywriter John Carlton);
·
How making
the right choices of punctuation and formatting will dramatically impact
your copy (Dan Kennedy says 25% of your copy’s success depends on
formatting);
·
Ways to get
your target market to trust you without stooping to hype and exaggeration
(blow the trust factor and they are gone forever);
·
The use of
psychological hot buttons and mental gymnastics that hypnotize your reader
into buying;
·
When to
NEVER ask for the order (yet clients with less marketing savvy will
insist on);
·
Which
instances short copy actually outperforms longer copy (yes, those times
do exist);
·
How to get
the maximum (ethical) price for whatever it is you are selling;
·
And soooooo much more!
As you can
see, we are covering a ton of information.
Copy is the Engine that
Drives the Marketing Machine....As Any Top Marketer Knows!
I Am Dedicated to Showing You
As Many Ways to Use Copy to Make Money As I Can. So I Invited Some of My
Friends Along To Help...
Special Guests include:
-
Perry
Marshall, the Google AdWords Guru
-
Wendi Friesen, the Master
Marketer behind Wendi.com
-
Michael Port,
best-selling author of Book Yourself Solid
-
Mitch Carson,
the Direct Mail Expert
-
James Roche,
the InfoProduct Guy
For Registration Information
"Speak
Your Business" Pro Speaks...
More Satisfied
Students
RAVE!
"I’ve made over $19,000 from the
copywriting skills Lorrie taught me. Lorrie, no one I know in the
industry teaches the principles and techniques of kick-ass, get
’em-to-buy copywriting as well as you do. I went from a fumbling and
confused wanna be marketer to an unstoppable marketing maverick
because you showed me step-by-step how to write words that persuade
and sell. And I never thought of myself as a “sales” person – I have
an art background. But you’re special in that way because you
understand what it’s like to be a heart-based person and you are so
gifted at showing people like us how to win in the internet
marketing game. Thank you so much Lorrie because FINALLY there’s
someone teaching copy with a down-to-earth, sensitive approach!"
James Roche,
www.infoproductguy.com
"This was AWESOME! I can hardly wait
to build my online business with your help. You're up there with
Kennedy, Carlton, Halbert, etc! So CHARGE MORE! You're worth it!"
LouAnn Savage,
www.louannsavage.com
"It was amazing! I actually didn't
want it to end! The coaches were phenomenal. They all bring
different skills and genres to the table. Lorrie is SO generous with
her time and knowledge."
Michele Hunter,
www.profitpublishing.com
"Excellent and
brilliant! Blueprint, sales letter, tarket, chicken chunks, SPEED
copywriting - I love it! You released me to write bad
headlines until they got good. I also learned about writing personal
copy. Thank you!!"
Ann Convery,
www.annconvery.com
"I will just get my not so perfect
copy out instead of letting it sit and stress me out. You have given
me a reference for the power of acting on your ideas - having the
courage to throw down the gauntlet and striking out to do your own
thing. Thank you!"
George Franco,
www.shrinershq.org
"In the course of a
lifetime – if you’re lucky – you run into a few great teachers and
mentors. Lorrie
Morgan-Ferrero hits the mark in the copywriting arena.
Whether you’re a novice or seasoned pro, the information and
guidance that Lorrie shares on copywriting and marketing is not just
invaluable, but extraordinarily generous.
Best of all,
Lorrie teaches in a way that puts everyone on par. She is amazingly
gracious, positive and supportive. And the students in her classes
respond to Lorrie and each other in just that way. There is no
pretense or posturing here – just teaching and learning at its best.
Thanks Lorrie!"
Phyllis Schwartz,
Copywriter
"Hi
Lorrie, What can I say but, "Where have you been all my life? Having
started out as a college professor, I have been trying for years to
transform my boring academic writing into captivating prose. And it
was a slow process until you came along!
After taking your copy writing
class all my writing has improved. I have a more engaging style, a
clearer call to action, and most importantly better results! Total
strangers are now signing up for my newsletters, eclasses, etc. And
I also found I have a knack for writing titles.
In my last marketing teleclass
my classmates were literally clamoring for my help with their
titles. Besides being so helpful to me--you are just, simply the
best copy writer I've ever encountered (and I have read some of the
best). Reading your stuff is like landing in colorful Oz after
having lived in black and white Kansas. Thank you so much!
"
Dr. Lauren Outland,
www.empowermentdoctor.biz
"Lorrie,
you're great. And that's official! Your simple straight forward
formula and process for creating compelling copy rocks. I now feel
fully confident to tackle the job of writing my own sales letters.
In fact Lorrie has made copywriting so fascinating I've already
crafted a letter. I'll be sending it straight to George Bush and
Tony Blair, recommending that copywriting be put on the list of
controlled substances! That's how addictive copywriting is. I'm now
hooked good and proper. Lorrie, thank you also for your impromptu
sales letter critique. Totally blown away and have already built in
all your recommendations."
Loz Wilson, www.fortunesfirst.com
"Lorrie
Morgan-Ferrero has changed my life! Not only have I learned tons
about how to write attention-grabbing copy, my energy level when I
sit down to write even a simple e-mail just skyrockets! Lorrie's
style of teaching is smooth, simple to understand and takes the
student through a method of learning that reminds me of a float trip
down a river - constantly forward, occasionally challenging and
always wet, wild and fun! Just go with it!"
Steve Majors,
www.thelazyinvestor.com
"Lorrie
teaches you a SYSTEM for writing copy – nobody else I have ever
studied under gave me a system I could follow and be successful with
every time I write sales copy. Lorrie’s teaching style is very
interactive, while being very instructional."
Diane Conklin
"I'm a professional copywriter and I have to tell you that
Lorrie's Red Hot Copy Bootcamp improved my copywriting more quickly
and dramatically than anything I've ever done (and I've done lots!).
My confidence level shot off the charts. Not only that, but Lorrie's
an amazingly generous spirit: just when you think you got what you
expected, she gives and gives and gives some more. Lorrie: you
inspire me!"
Maggie Dennison,
www.mymarketingmessage.com
"As an entrepreneur I couldn't care
less about copywriting. But I do want to know how to increase my
sales. I had achieved a high level of traffic visiting my website,
but I wasn’t making the sales I needed to survive. It became clear
to me that I wasn’t meeting the needs of those potential customers.
What I said on the site and how I said it wasn’t capturing their
attention.
What's refreshing about
Lorrie’s material is that the content is extensive, thorough, and
extremely adaptable. It’s easy to modify her examples to fit your
own copy. Her step by step process made it easy for me to learn the methods and apply them to my own
site. When I applied her methods to the sites I use for my Google
campaigns, my conversion rates increased immediately. Next, I began
to see product inquiries reach all time records.
And when I wrote my sales
letters, suddenly I went from making the occasional sale to gaining
new customers every day of the week."
James P.
McMahon, Ecologist,
www.cleanairpurewater.com
For Registration Information
The Bad News Is….
This
Event is STRICTLY Limited to
50 Participants (And
Over Half Are Already Filled)!
I’d like to help everyone harness the power of copy that pulls profits in.
But because of the close personal attention you get from me and my two
protégé copywriters, I’m forced to put a firm cap in place for the number of
attendees. I’m sorry but there are only 30 spaces available
for this event. Don’t wait to sign up or someone else will likely be in your
seat.
(When I first publicly
discussed this event in December at Gary Halbert’s Root Canal Seminar, I was
rushed by four attendees eager to give me their credit cards on the spot but
I wouldn’t take them until the copy was written. I don’t expect the spaces
to be available for long.)
Sit tight and buckle up. You are about to blast off on an adventure sure to
reshape the way you do business (and how customers spend money with you).
You will be in a room with 29 other power players who, like you, understand
the value of investing in their own education. (These are the types of
people you want to network and joint venture with.) And we are going to get
to know each other’s businesses EXTREMELY WELL.
Why? Because on the final day we will have a Speed Copywriting Awards
Ceremony in the spirit of the Academy Awards. That’s right! The winners
of the most outstanding copy will get a handsome trophy, exposure in my ezine
and bragging rights for life. So plan to be involved in a lot of individual
and group activities so you’re ready for those breakthroughs.
For Registration Information
This
Event Is All
About YOU and YOUR Success!
Curious about how we
spend each day? Each morning we begin at 8:30 AM and end at 6:30 PM.
(With the exception of the John Carlton add-on event which runs from 9:00 AM
to 5:00 PM the day before the Speed Copywriting Workshop. Details
here). A light breakfast is served for the main
event. There are plenty of breaks for networking. The first night we're
showing a surprise movie after hours for those interested. The next night
you are on your own. The final night is an optional private cocktail party
with hors
d'oeuvres from
6:30 PM to 9:30 PM.
Here is an overview of
how we spend our time...
A visual thinker’s road
map of the upcoming Speed Copywriting Workshop
I’m so confident
no other workshop can DUPLICATE what I’m
teaching, I’m going to break it down for you in brutal detail...
Day One of
the
“Speed Copywriting Workshop”
Here’s a tentative schedule of what to expect:
-
The envelope
please!
Each morning at 8:30 AM you are given an envelope with your special seat assignment
so you can mix, meet other attendees, and best of all learn who you want
to stay connected with AFTER the event.
-
Learn the
closely-guarded copywriting techniques that get them nodding
in agreement instead of nodding off to sleep. (As I said, I’m not
holding anything back.)
-
Break out your
pre-event notes because we’re going to make sure you didn’t miss a
beat before the event.
-
Target market
research
-
Individual
practice
-
Group
sharing
-
Long copy
versus short copy
-
Madison Avenue
copy versus direct response
-
Choosing and
filtering keywords & keyword phrases
-
Collecting
killer testimonials
-
Learn how to
RECOGNIZE copy that rocks and copy that flops.
Watch live as I show you before and after makeovers from some of my past
students. Identify common mistakes and eradicate them from your own
copy. (I’ve been told this is one the most powerful methods of
teaching I do.)
-
Sit back as I
reveal my SPEED COPYWRITING SYSTEM.
Gimme your
hand…we’re going to go through this step-by-step until you have it down
pat. Once you know my system, you’ll be able to whip out copy that sells
like nobody’s business.
-
How to switch on
your “COPYWRITER MIND”.
I will show you how to tap into creativity
to avoid writer’s block, effectively weave story into your copy and make your writing effortless.
-
What causes us to
buy? PERSUASIVE TACTICS that turbo-charge your copy.
-
End at 6:30 PM
For Registration Information
Day Two of
the
“Speed Copywriting Workshop”
New day; new seating. You’ll get your envelope at 8:30 AM with your seating assignment
for a new group. Today you’ll learn…
-
Easy Headline
Formulas you can steal.
Headlines are arguably the most important part of the copy. I think
you’ll be surprised by some of the mistakes 85% of good copywriters
STILL make with their headlines. Let me illuminate you. BONUSES: I’ll
even give you a headline swipe file and my headline checklist.
-
Individual
practice
-
Group sharing
-
Features and
Benefits – The secrets of how to get to heart of your prospect’s desire.
People buy because of the way a product or service makes them FEEL. Not
because of what it does. Learn how to extract benefits from the features
and watch your sales skyrocket!
-
Individual
practice
-
Group sharing
-
Frequently Asked
Questions
– Learn how to dissect the inner dialogue going on in every
prospect’s head. If you don’t anticipate and overcome objections in
your copy you will lose the sale – guaranteed.
-
Individual
practice
-
Group sharing
-
Harness the
Firepower of Bullets
– Quick to read and able to explode on impact,
these little guys can create an emotional response more effectively than
a long paragraph. Bullets can make or break your sale.
-
Individual
practice
-
Group sharing
-
Creating an
Irresistible Opening & Hook
– If you don’t capture your reader’s attention early in the copy, they
are gone forever. Let me show you some tricks and tactics to get them to
stick to your page like a bug on a windshield.
-
Individual
practice
-
Group sharing
- End at 6:30 PM
(on your own at night)
For Registration Information
Day Three of
the
“Speed Copywriting Workshop”
New day; new seating. You’ll get your envelope with your seating assignment
for a new group. Today you’ll learn…
-
How to Grab the
Sale.
If you don’t have a clearly defined offer and a nail-in-the-coffin close
all the preparation you’ve done up to the end is for naught. You’ll
learn how to lay the offer on the line and ask for the sale without
being pushy or full of hype.
-
Individual
practice
-
Group sharing
-
Follow Up Copy.
It ain’t over because you got the order. Not at all. The sale is just
the beginning. You need strategic support copy to keep the
lines of communication open and to make sure your customer stays FOR
LIFE so those keep dollars rolling in. Learn about support copy
including:
-
Order Forms
-
Autoresponders
-
Confirmation
Letters
-
Landing page
copy
-
Stick Letters
-
Open Writing with
Assistance.
You’ve spent 2 and
a half enlightening days crafting your copy. Here’s your opportunity for
individual help. My copywriting protégés and I are at your disposal to
give advice and critiques that send your sales to the stars. All you
have to do is use us. We’re there for you.
-
Red
Hot Copywriting Awards Ceremony
Roll out the RED Carpet because the celebrities are in the house. You
and your peers have all worked hard. Now it’s time for your reward. The winners receive a handsome
gift and bragging rights for life. (Only authorized paparazzi
will be permitted.)
-
End at 6:30 PM then
you are invited to my private cocktail party until 9:30 PM. Networking
at its finest!
For Registration Information
"But I Don't
Want to Write My Own Copy"
I do hear this
from time to time and here is my answer to that, "It's ok
not to write your copy." After all, many copywriters are
happy you prefer not to write it yourself. But if you don't
write your own copy then it stands to reason you will be
paying someone else to write it for you. How will you know
if it's any good?
I've seen
people spend thousands of dollars on copy, not get the
results they expected and then question their pricing, their
product, their AdWords campaign, their website and a whole
host of other things, never realizing the problem was in the
copy all along!
The
Speed Copywriting Workshop
teaches you more than how to
write powerful copy. It teaches you what makes copy
PERSUASIVE and COMPELLING. Best of all it shows you how to
make your copy CONVERT to sales. And isn't that what you're
in business for anyway? Attending the Speed Copywriting
Workshop can not only MAKE you tens of thousands of
dollars, it can SAVE you tens of thousands of dollars. |
|
Still Have Questions? Let Me See If I Can Help!
-
“Isn’t this just like your 6 session teleseminar Red
Hot Copywriting Bootcamp?”
-
“I don’t want everyone to see what my business is
about. Can I still get something out of this?”
-
“I’m
just going to hire a copywriter.”
-
“Do you have a guarantee?”
-
“Where will this be located?”
-
“I'm already going to an event in the fall. I
don't think my bank account can support another one.”
1.“Isn’t
this just like your 6 session teleseminar Red Hot Copywriting Bootcamp?”
Not really. The
goals are similar in that in the end of the Bootcamp if you followed the
procedures and participated you should have the first draft of your
sales letter. But in the “Speed
Copywriting Workshop” you get the first draft of your sales
letter PLUS…
·
never before revealed tricks I’ve picked up in the past few months to
write WAY faster and pull more money out of your copy;
·
in
person access to me and my copywriting protégés for instant feedback;
·
live
mastermind support groups to take ideas to a new level;
·
replicatable copywriting results MUCH faster;
·
the
underground knowledge of how to use specific words to trigger a reliable
chain reaction in your prospects;
·
coaching in how to write follow up copy to support the rest of the sales
cycle;
·
a
lot of networking fun and an award ceremony!
2.“I
don’t want everyone to see what my business is about. Can I still get
something out of this?”
Sure. Just let us
know when you register you’d like to be kept under wraps and we’ll keep
you out of the group sessions. No problem.
3.“I’m
just going to hire a copywriter.”
A lot of people
choose this route and it’s a very valid solution. But if I may play
Devil’s Advocate for a moment…
You SHOULD hire a
copywriter IF:
·
You
have an extra $5,000-$15,000 lying around. Copywriting is the MOST
EXPENSIVE skill to outsource;
·
This
is the last sales letter you ever plan to write. You won’t need to
replicate this skill if you never plan to do it again;
·
You
never plan to make future changes to your business. You’ll need to
shell out more cash whenever you need an update;
Otherwise this
workshop is a cheap investment in a lifelong skill you will always need.
Whether you write copy yourself, pass it off to a member of your staff,
or hire a copywriter, at the end of the day YOU as the business owner
are the person responsible for the copy doing its job.
4.“Do
you have a guarantee?”
Absolutely. When
you come and play with me I insist you leave a happy camper. So when you
participate in each copywriting module, ask for assistance, and practice
onsite but you’re still not happy with the quality of education, simply
see me at the end of the event, hand in your materials, and I will issue
you a full refund. Not only that, but if you don't make AT LEAST an
additional $10,000 by next year using my system, I will refund your
tuition...out of my own pocket!*
*GUARANTEE*
*$10,000 income guarantee is based on documented gross income
generated by, but not limited to, any and all sales copy, sales pages,
sales letters, ezines, newsletters, email campaigns, auto-responders,
direct mail and any other copy driven means.
5.“Where
will this be located?”
In
Redondo Beach, just 7 miles from the Los Angeles, California airport
(LAX) on September
14-16. To make
travel arrangements easier you are welcome to visit our travel agency
arm at
www.redhotdiscounttravel.com.
6.“I'm
already going to an event in the fall. I don't think my bank account can
support another one.”
I get it. This is
not an event to attend without some close attention to finances. But
consider this...last year I personally spent $17,497 to attend five key
events (not including travel and expenses). In each of those events I
actually PROFITED because of connections I made and knowledge I
gathered. Make no mistake...this
event is a critical investment in your business. (The more and
more "gurus" I talk to tell me they desperately wish they had become a
"good enough" copywriter earlier in the game. Copywriting translates
into bottom line dollars in your business. As I said, it is NOT a
negotiable skill.)
For Registration Information
How Much
Would Earning an Extra $10,000
Per Year Mean to You?
What about an extra
$10,000 a quarter? A month? Or even a week?!
I’m not using an
inflated figure but one I truly believe you can attain with good copy.
That's because
the results I've seen from simply making small tweaks to copy (and nothing
else) have been staggering. It is my goal to land you firmly in the next
level by using your copy as a catapult.
While I can't predict
what your personal results will be, I can assure you that copy is the
closest thing there is to a magic bullet for giving yourself a pay raise.
Good copy equals more sales. PERIOD.
This
Deal Just Got EVEN Better for the Next 10 5 Lucky
Attendees! Announcing the TRIPLE THREAT!
To make this event a
complete no-brainer to you, we have combined the expertise of three top
marketers for the price of one! Let me explain...
The original investment
for 3 days of serious training and fun in the "Speed
Copywriting Workshop" was $2,495. But when you sign up
today, you may also attend John Carlton's $997 one day event, the
"Kick @ss Copywriting Crash Course"
on
September 13 for FREE! Not only that, but I am throwing in
Dan Kennedy's Underground Teleseminar ($997 value) on how to do the
business side of things as an entrepreneur which is unavailable anywhere.
(It's the product including 4 CDs of audio and transcripts from a two part
teleseminar Dan and I did last year for copywriters. But the truth is,
the lessons he covers are for any
coach, consultant, or entrepreneur who deals with clients and contracts.
You don't have to be a copywriter to get tremendous value out of this).
Please allow me to
recap...
You get all this for an
incredible $2,000 off!
-
John Carlton's "Kick @ss Copywriting Crash Course"
($997 value)
-
Lorrie Morgan-Ferrero's "Speed
Copywriting Workshop" ($2,495 value)
-
Plus
Dan Kennedy's Underground Teleseminar!
($997 value)
TOTAL
VALUE: $4,489.00
Attend
NOW, Pay Later!
Act now and your one
time
investment of $2,495
can be
split in 3 easy
payments of just $849
(processed 30 days apart). It is unheard of to allow payments AFTER the workshop is over,
but I invite you to go now, pay LATER! This is a skill you will use for
the rest of your marketing life, no matter what business you're in.
Doesn't it make
sense to hone a skill you can personally use over and over again as your
business evolves and you get new ideas? Of course it does! That is why you
shouldn't even hesitate to attend the "Speed
Copywriting Workshop".
For Registration Information
I Always Take Extra Special Care of the Folks I Work Closely With So
Expect OVERDELIVERY
(Because YOU'RE Gonna Get It!!!!)
Yup, not only are you
going to walk away from this event with some kick butt copy you can use in
your business out of the gate, but I have some bonuses I'm throwing in just
because...
"Speed
Copywriting" Bonuses
|
You Leave With the First Draft of a Money-Sucking Sales Letter:
Frankly this is the value of the entire event. You will actually
leave this event with something more valuable than you will get at
95% of any other event - the actual blueprint of YOUR sales letter that translates into
dollars for your business. And best of all, you'll be able to write
these letters over and over and over again! ($5,000 - $10,000
value)
|
|
Laminated
Checklists:
You get the
exact same checklists I use in my office to turn out winning
copy. Don’t worry about missing a step – it’s all right there for
you. (Told you I’m not holding anything back. I have no
reason to – I am DEDICATED to your success.) ($235 value) |
|
In Depth Target Market Questionnaire: Don't GUESS about
what to ask yourself about your business, now and for FUTURE COPY. KNOW exactly what information you need to gather before you start writing a single word of
copy. This document can save you from wasting hours of your valuable
time. ($47 value)
|
|
Swipe Files from Top Copywriters: One of the secrets to
writing copy FAST is having great copy by other writers at your
fingertips for inspiration. Allow me to start a world class swipe
file for you populated with copy PROVEN to get results. ($197 value)
|
|
And
The FAMOUS
Red Hot
Chicken Timer!!!
The Red Hot Chicken has quickly become legendary in the copywriting world.
It's just one more critical piece to writing copy FAST! You can't get this
anyplace else!
(Come on! You know it's Priceless!)
|
|
Last year marketing great, Dan Kennedy approached me to do an exclusive
interview with him about how he ran the "business side" of things. This was
a high end four hour teleseminar filled with some of Dan's most proprietary
(and unconventional) methods to squeezing the most money out of every
project, attracting and managing clients, negotiation techniques and much,
much more. While this was "niched" for copywriters, when you hear Dan's
philosophy it is clear that all these lessons apply to any consultant,
coach or entrepreneur.
This material is NOT available ANYWHERE. It's been in the back of my
"to get to someday" pile. For you, "someday" is now. On the open
market this handsome binder and 4 CD set will sell for $997. It's FREE to
you as my gift when you attend the Speed Copywriting Workshop.
|
|
John Carlton's "Kick @ss Copywriting Crash
Course" on September
13, (the day before the "Speed Copywriting Workshop" at the same
location). Sit ringside or get fried on one of John's famous HOT
SEATS. Yes, you have the opportunity to have YOUR copy critiqued by
this marketing great. When you enroll, you will get an application
to be in a Hot Seat. The day of the event, we will randomly draw the
winners. Either way, you can't lose!
Details about John's event
here. |
For Registration Information
Hey! Why Not Make It a
Vacation Too?!
I have to be honest...the last
Speed Copywriting Workshop was phenomenal. But this one promises to
be EVEN BETTER.
How do I know? Well, first of
all we got a few kinks out (there weren't too many, but we identified 'em,
took 'em head on and got rid of 'em). We've become more streamlined so we
can add a few extra students (which translates to a few extra success
stories). But most of all, for writers and deep thinkers, water has been
credited with unblocking creative energy and bringing brilliant ideas to the
surface. We realized, hey, we live right next to one of the greatest
oceans of the world, the mighty Pacific. Why not take advantage of that
asset and find a venue on the water? Well, we found the PERFECT one...just 7
miles from the Los Angeles airport!
Imagine absorbing new
marketing skills, masterminding, and developing your own marketing copy...all
while overlooking the Pacific Ocean. That's right. The venue of our next
event is nestled between the quiet King Harbor Boat Marina and the Pacific
Ocean at the Portofino Hotel and Yacht Club. You can see the
neighborhood sea lions sunning themselves on the rocks outside the window of
our meeting room. Take a stroll along the harbor at breaks. Soak in the
outdoor oceanfront jacuzzi at the end of full day. Talk about boosting your
creativity!
Beautiful Portofino Hotel and Yacht Club
in Redondo Beach, California at night.
|
Aaaaah! Guests
sailing through life directly in front of the Portofino.
|
Here's
the view from your room! (Note the flat plasma screen
television!)
|
|
|
We'll meet each
evening in this cozy lounge for cocktails and unwinding by the
fireplace as we look out at the water.
|
Wake
up each day refreshed, relaxed and ready to tap into your innermost
YOU. So easy and effortless, it's more like a vacation than a
marketing event!
|
|
Of course we have made
arrangements to get you a huge
discount on your room. In fact, think about bringing the family
(or just that special someone) and staying a few days before or after the
event! Just be CERTAIN that you mention the "phrase that pays" (you'll
get it when you register). Otherwise you'll be paying FULL POP for one of
these swanky rooms.
For Registration Information
Don’t Even Think About It! Just Join Me
And Let Me Show You How To…
·
Put
yourself back in the marketing driver’s seat
·
Effortlessly tap into your inner copywriter
·
Discover
insider secrets that clearly define your target market
·
Learn
the proven systems to banish writer’s block forever
·
Write
surefire headlines to pull clients into your copy
·
Specific methods to identify your best prospects to funnel more money, more
money, MORE MONEY into your bank account!
·
Insider
tricks to asking the right questions (so you get powerful answers from your
customers)
·
Blueprint your mind-blowing copywriting system from A to Z
…
And so much more!
For Registration Information
I
know you’re busy running a business and I refuse to waste your time. This is
a condensed workshop designed to immerse you in ways of thinking about your
business you likely have never experienced before. You will learn SPEED
COPYWRITING…the most valuable skill you can ever master in your
business.
Remember, at the Workshop you'll get:
¨
A
professional-grade sales letter with the blueprint for all the support copy
that goes with it;
¨
A
step-by-step blueprint of exactly how to get started and keep your copy
momentum going;
¨
Insider
tricks that take you out of writer's block and tap into your most creative
side;
¨
Customized
exercises you can overlay to your own powerful marketing campaigns;
¨
A
mini-mastermind of students you work with to brainstorm the most effective
approaches for YOUR business copy;
¨
Professional copywriters (including myself) on hand to help you with your
trouble spots;
¨
The
opportunity to evaluate other people's copy so you recognize firsthand what
works and what doesn't;
¨
Blind
evaluations by fellow students to get a fresh perspective on your work;
¨
Laminated copywriting checklists you can save to use over and over again;
¨
Target
market questionnaire based on research I’ve done on Dan Kennedy, Gary
Halbert, John Carlton, and other copywriting masters;
¨
Timeless
swipe files you can easily mold to your own business without plagiarizing or
being unethical
(I’ll show you where to draw the line);
¨
Pre-event
recordings in downloadable MP3 format so you won’t miss a nugget of valuable
information from the gurus giving you their time;
¨
Word-for-word transcripts of pre-event calls so you can highlight and review
to your heart’s content;
¨
Surprise
celebrity gift bag filled with exciting goodies just to keep things fun!
And
of course, I'll be keeping a watchful eye over the entire process so I can
jump in and offer help too.
Phew! This Is
Going to Be an Event
Loaded To The Gills WITH VALUE!!!
In
fact, I’d like to be completely honest with you.
There is not another copywriting workshop
that can touch the personalized attention and training you get at
“Speed Copywriting Workshop”.
I’m not saying you couldn’t learn about copywriting elsewhere, but there is
no other event carefully structured to get you the fastest results possible
while at the same time teaching you a REPEATABLE, systemized skill
guaranteed to make you money. I look forward to seeing you there!
Warmly,
Lorrie Morgan-Ferrero
P.S. If you’re still thinking about whether or not
“Speed Copywriting Workshop” is for
you, consider this…
¨
You can
read about DRIVING A CAR, but you’ll never learn without hands-on practice;
¨
You can
read about PLAYING GOLF, but you’ll never learn without hands-on practice;
¨
You can
read about COOKING A GOURMET MEAL, but you’ll never learn without hands-on
practice;
¨
You can
read about GIVING A SPEECH, but you’ll never learn without hands-on
practice;
¨
You can read about COPYWRITING, but you’ll never learn without hands-on
practice!
“Speed Copywriting Workshop”
is a rare chance for
you to learn insider trade secrets, avoid making common mistakes, practice
your new skill, AND have fun…all under the attentive eye of a professional
dedicated to your mastery. Don’t miss this unique opportunity. Space is
strictly limited. Click below to register now!
(There is a method…a process…a formula. I know what it is and I’m
ready to hand you the keys to the gold mine…without the hype!)
For Registration Information
P.P.S.
|
"Copywriting is the MOST EXPENSIVE skill you can outsource
because it's good copy that sells products. It's good copy that
sells services. It's good copy that sells ANYTHING. As a copywriter
in my 'past life,' I made hundreds of thousands of dollars writing
copy that sells, and I'm telling you Lorrie will show you the exact
same strategies I used for my clients! You'll save thousands of
dollars over hiring a pro to write your copy for you, and
copywriting is a skill that will help make you money for LIFE.”
-- Alexandria Brown, the Ezine Queen, www.ezinequeen.com |
P.P.P.S. Remember
John Carlton is
coming to town?! Yup! The day before the Speed Copywriting Workshop for just
one day. It's going to ROCK! Check it out below...
His
Killer Tool Box of Easy-to-Follow Techniques Can Change Your Life
DRAMATICALLY with a Huge Influx of Cash to Your Bank Account...
“Reclusive
‘Copywriting Superstar’ Who Despises Flying Uproots Himself to Hop a Plane
to Offer a RARE Opportunity for Some Face-to-Face, Hard Core Copywriting
Lessons to a Few Decisive Folks.”
When
You’re Ready, You Need to Do WHATEVER IT
TAKES to Be a Part of This Unusual
(and Ridiculously AFFORDABLE) Opportunity!
From: Lorrie Morgan-Ferrero
Tuesday, 6:56 PM
Hi there,
All the most successful
marketers will tell you this. The absolute fastest way to catapult
yourself to the head of the pack is by learning from an established pro –
hands-on, live and IN PERSON.
Reading a dry marketing
book won’t give you clarification when something is confusing. Listening to
passive audio drone on won’t apply YOUR questions to YOUR business. And
dreaming at night about how you WANT to make more money in your business
ain’t gonna cut it either.
We’re all so darn busy,
it’s more normal than not to get distracted easily. Well that’s a little
more difficult to do when you’re 6 feet away from a marketing master
respected by best of the best.
Introducing the “Copywriter’s Copywriter”
John Carlton,
the “most ripped off veteran freelance copywriter online” (and my
personal mentor when I was ready to get REALLY GOOD) has agreed to haul
his cookies down to Redondo Beach, California to hold a special one day
seminar sharing his hard-earned talents with you...AND giving you the
opportunity to be in the HOT SEAT under his tough-as-nails scrutiny.
John virtually NEVER does
this kind of event unless people travel to HIM and he has a close, personal
relationship with the attendees (like members of his own Insider’s Club).
And he certainly would never agree to do it for the low, low price of
admission he’s doing this one for. (More about that in a minute...)
Here’s How It Breaks Down…
The first part of the day
John shows you what works in copy. And what doesn’t. He explains WHY by
deconstructing one of his famous ads right in front of you. If you pay close
attention and follow his lead, you can start using his techniques to create
successful ads too. AND you have the chance to ask him questions...but only
brief ones for now. John will reveal...
The
Major Three Reasons Most People’s Ads Suck
1) USP Reality Check.
Most biz owners haven’t got a clue what they’re really selling, and
miscommunicate it to their prospects. John can shake you awake from your
dream world into high definition clarity.
Result:
For probably the first time, you’ll finally understand how to position
yourself in your market so you clearly stand out against your competition,
and so you clearly become the “go to” guy, or “first choice” option.
2) Million dollar crash
course in headline crafting. If
your headline blows, you know it and I know it…they ain’t reading a word
further.
Result:
No matter what you use for advertising – offline print, direct mail,
radio/TV, pamphlets/brochures/on-site sales cards… or Web sites – you’ll
know how to instantly “hook” prospects and bring them in.
3) How to craft an offer
using killer street-savvy salesmanship. Copywriting
is called “salesmanship in print” for a very good reason – it is selling
for you when you’re not even there.
Result:
Stop murdering your bottom line with mushy, ineffective salesmanship… and
learn how to create a “sales funnel” that channels a huge flood of eager
customers into your world, sells them efficiently and for maximum profit,
and keeps them coming back for more.
But the
real meat of the day happens AFTER John lays
out the foundation of good versus poor copy. Once everyone is on the
same page, then he is really ready to let the hammer down. (He is masterful
at distilling seemingly-complex issues down to brass tacks). But before we
go any further, I have to ask you this question...
Can
You Handle the Truth?
Well, we’ll soon see. The
rest of the event John will put 3-5 lucky people through the raw, yet
business-altering experience that is...
The
Famous "John Carlton Hot Seat"
John co-invented
the Hot Seat with Gary Halbert and Jay Abraham fifteen years ago, and
perfected it over the course of giving over a thousand Hot Seats.
Other guru’s offer their own watered-down version of Hot Seats… but often
miss the point: This is often uncomfortable learning, because being “nice”
about critiques never helped anyone when money was on the line. Your biz is
on the line here – and John pulls no punches.
(Believe me when I tell
you, as one of his dedicated students there were many times when I wanted to
run crying from the room after reading one of John’s in-your-face emails –
but he was never nasty for the sake of being mean. And, even though I hated
to admit it, he was usually RIGHT).
See, I learned from John
that the best marketers are vicious brutes when it comes to critiquing their
own advertising. So they seek out the hard-core experts when they need to
Hot Seat themselves – to become successful, you MUST get out of your comfort
zone, confront the truth (no matter how shocking or hurtful) of your
situation and your marketing efforts… and be willing to go through the
transformation that happens when you are handed the breakthrough ideas and
roadmaps to success that ONLY an experienced, tested and proven expert like
John provides.
A
Memo To You About Hot Seats from John, Himself
“Hot Seats lay bare the process that the best copywriter/marketing
consultants rely on to quickly
identify problems…
brainstorm solutions that are workably, doable with your current
‘Bag of Tricks’ skill set… and financially feasible (very important
– an expensive, complex solution beyond your abilities won’t do you
any good).
“To nearly every marketer I’ve consulted with either on the phone or
in person, this process is ‘magic’ – it goes on in my head, you
can’t see the process work, and you can’t fathom how I instantly
access 20 years of stored experience,
zero in on already-proven
solutions, and retrofit everything to fit your peculiar
circumstances and situation.
“Watching
Hot Seats in action will open your eyes to this secret process…
so you can do it yourself. It’s like taking care of your computer,
in many ways – when you’re clueless, you pay beaucoup bucks to
experts who come out and use software and IT tools to cure ills,
isolate and destroy viruses, and set up protection. If you never
ask him what he’s doing, it will remain a mystery. However, if you
simply ask him to explain what he’s doing, and watch him do it over
and over with other people’s computers… well, by God, you’re going
to finally understand that the ‘magic’ he performs isn’t so
mysterious after all. And even if you only pick up the
fundamentals, you’ll still be light years ahead of everyone else…
able to fix most of your future problems, or at the very least have
a damn good idea of what the problem is and you’ll use your geek –
when you have to bring one in – as a tool, rather than as a shaman
performing tricks. This is
priceless ‘continuing education’ for any marketer.”
|
“Sign Me Up!”
Once you register
for the event, you are eligible to APPLY to be under John’s
magnifying glass for an eye-popping session focused on your business, your
marketing, and your copy.
You can figure out the
math and realize there is no way John will be able to adequately give a huge
room full of people their own “Hot Seat”.
But that isn’t the point.
See, usually the most profound discoveries don’t come from listening to John
discuss YOUR business – but what you hear him say about somebody else’s.
(It’s a fascinating phenomena I have witnessed over and over again. Don’t
know why it is so, but IT IS SO.)
For Registration Information
A
Word of Caution
This One Day Event is not for everyone…and if it is not for you, no worries.
But you should go into it knowing…
What
This Event Is NOT
So who IS this Event for?
Well, it’s for anyone who is
ready to STEP UP and finally get SERIOUS about their business.
John is sharing
world-class insider stuff most marketers never learn. Even many well-known “guru’s” don’t really
understand these fundamentals, which is why top copywriters continue to pull
down huge fees with the largest mailers in the world. (You’d think they’d
figure it out, or take the time to learn the secrets. John says, they never
do.)
The FASTEST WAY to
catch on is to spend a day with a seasoned veteran who speaks from
experience(not theory). John admits, you may not walk out
as a world-class copywriter… but you’ll finally understand the “advanced”
basics… which will take most entrepreneurs and small businesses 90% of the
way to maximum profit.
(If you want the full
100%, I can’t promise you that. For that, you’ll have to pay John for
private tutoring and dedicate yourself to mastering the hidden secrets of
classic salesmanship like I did. But really… getting 90% of the way there
is a pretty good return on investment, wouldn’t you say?)
Only
For Those Who Are READY...
Here are the steps you’ll
take:
1)
Reserve your
spot NOW by clicking this
link. You’ve heard the saying, “He who hesitates is
lost.” That’s exactly right! Don’t hesitate. There are only 100 seats
available. And before you have even laid eyes on this letter, 22 seats have
already been snapped up by some of John’s and my inside folks. As soon as
word gets out this event will be jam-packed and jelly-tight.
2)
Immediately
upon registering you will get a reservation confirmation letter.
You will also get a brief
application to be in one of the Hot Seats. Your job is to fill that
out as quickly as possible. Be prepared to CONCISELY let John know why you
believe YOU should be chosen for a Hot Seat. Attach your copy and send to
the private email included in the confirmation letter. (DO NOT send this
email to any other address or it may be deleted).
IMPORTANT: No one will be notified of Hot Seat status until the actual
event on September 13 – so please don’t even ask.
On September 13, just show
up to the Redondo Beach, California location by 8 a.m. ready for a full day
of action with these 3 mantras in your head:
1)
I will not
come with expectations;
2)
I will keep
an open mind;
3)
I will
listen attentively to ALL “Hot Seat” lessons.
For Registration Information
Let’s Wrap This Up
Honestly, there are only
about a dozen copywriters alive working at John’s level. And only half of
them even pretend to be able to teach like John. (In fact only Dan Kennedy
and Gary Halbert have similar track records of producing students that rush
out and blow away previous income records).
As one of his students
(and now colleague), I can tell you that John is one of the nicest and
funniest copywriters in the game. I truly believe he is one of the most
gifted writers in the “artist” sense of the word while doing his job as a
marketer and copywriter which is to bring home the bacon.
More importantly though,
John is also the hardest of the group to get personal help from.
Hey, he enjoys his private
time in Reno – and he’s EARNED it. In the last six years, he’s only offered
3 seminars himself (I attended 2 of them and they were jaw-dropping).
Any chance to learn at his
feet is a very rare opportunity...and getting more rare.
See you there!
Warmly,
Lorrie Morgan-Ferrero
P.S. Sure you can read a
book or listen to some audio if you want to take the slow, winding way. You
will get there eventually. But learning from John in the same room is like
taking a rocket ship through time to be a superior marketer. It truly is an
event NOT to be missed!
For Registration Information
Colleagues Rave and Clients Breathlessly Report
Amazing Results That Changed Their Lives And Businesses Literally
Overnight!
“John has created millions in profit for us.
We pitted his ads and letters against big-city ad agencies, PR
firms, and writers with lots of awards... and John slaughtered them
all. He consistently hits ‘home runs’ for us -- a 20-to-1 return in
profit in not unusual. He has saved our butts on several occasions.”
- Robert Pierce, president, Tactical Response Solutions
“Latest results are fantastic! A huge bump,
thanks to that one great idea you gave me. Thanks, John.”
- Chris DiRe, software publisher
“I had a massive breakthrough reading your
stuff, John. Over the last 14 days, what you taught me generated an
extra $20,979 in sales! Thanks again.”
- Jeff Gardner, TX (Update: “After a full month, my take is now
$70,000! Note to self: Follow John’s advice!”)
“You know that new ‘hook’ you insisted I try
in my sales pitch? It tripled response! This translates into several
hundred thousand dollars in sales over the coming year. You are on
my Christmas gift list for life, dude.”
- Lisa Wagner, California
“I’ve written pieces that have pulled in
millions of dollars. Yet, when I sit down to write copy, I pull out
my swipe file of John Carlton’s stuff, and study it like my life
depended on it. He is one of the few true experts in advertising.
Pure gold.”
- Caleb O’Dowd, Florida
“My average order is 50% higher (and more)
since I adopted your idea. I love your outlook, and your advice
cracks me up while bringing in the results.”
- Tom Venuto, NJ
“Carlton really pisses me off. I collect his
ads whenever I can, as professional research on great copy. Trouble
is, after reading his stuff, I end up buying what’s he’s selling. He
is one amazing writer. Believe what he tells you.”
- Jeff Paul, best-selling author and entrepreneurial guru
“John is the first guy I call when I have a
marketing problem. His insights and marketing prowess are
unparalleled among the working advertising experts I know... and I
know them all. The money available, when you learn what insiders
like John has to share, is just insane. In my book, there is John...
and no one else is even close.”
- Gary Halbert, The Gary Halbert Letter
For Registration Information
“Dear John: Your strategies have made me
hundreds of thousands of dollars. I consider your copywriting to be
so influential on my success, that I’ve literally stalked your ads
and sales letters, purchased countless products and services to get
on lists... solely so I could collect (and study) the sales letters
that you write. This practice has been like a real-world ‘Harvard
Business School’ education for me. And I know dozens of millionaire
business people and successful ‘guru’s’ that quietly keep an eye on
you, follow all that you do, and consider you a major influence on
their success.”
- Ben Cummings, Park Place Publishing, NY
“Thanks to your tips, I just doubled response
on my website! I’ve never gotten 5 hot sales leads in one and a half
hours before, such I just did this afternoon. This is getting really
exciting, fast.”
- Perry Marshall, Perry Marshall and Associates
“Phenomenal content. Of all the marketing,
advertising and copywriting experts I pay attention to, John Carlton
is by far the most articulate and passionate and knowledgeable (and
funny). I get more value just from your hilarious, ballsy stories
alone than from the serious efforts of most other gurus. Man, you’ve
helped my advertising get wicked-good.”
- Joe Polish, Piranha Marketing
For Registration Information
“John fought hard to get us to mail his sales
letter for our new book. He ruffled so many feathers pushing us past
our creative ‘comfort zone’ that he got himself temporarily
blacklisted... until, of course, his piece not only knocked off one
of our top writers, but also mailed profitably for over 4 years to
millions of names.”
- Sindy Berner, Production Marketing Manager, Rodale Books, PA
“What I learned in an afternoon from John
allowed me to earn more money than did my entire college education.
I can’t tell you how dramatically this has changed my life! My ads
now cook and pull like crazy.”
- James Curley, CA
“Just finished a 1,000 trial mailing with new
copy using Carlton’s concepts. Raked in $22,000 the first week. It
worked so good it was scary.”
- Dr. John M. La Tourrette, OR
“Thanks to your course, my sales letters are
now getting an extra 69% increase in response! And my print ads are
suddenly stratospheric (and highly acclaimed). You are a friggin’
international superstar.”
- Steve King, London, UK
“I implemented your recommendations, and
almost DOUBLED my conversion rate on my website! Awesome.”
- Blair Gorman, New Zealand
“This guy turned our business around
literally overnight. Just John’s consulting abilities alone are
worth his outrageous fee -- the fact you also get one of the best
copywriters alive makes him the biggest bargain in business today.
He throws himself into every aspect of a project... so when the ad
runs and the phones start ringing, you’re prepared to capture every
dollar.”
- Dr. Russell Horine, NuLife Clinics
“He’s earned us a fortune. Killer copywriter,
easily the most exciting and effective I’ve ever dealt with. He’s
utterly fearless in meeting challenges and creating successful ads
in one of the toughest markets in the world.”
- Dr. Michael O’Leary, president, OHP Golf, Inc.
“John Carlton is a copywriter I would hire,
and there are damn few of those. Further, I would pay to be in a
room to learn from him, and there are even fewer people on that
list.”
- Dan Kennedy, “The No B.S. Marketing Newsletter”
For Registration Information
“I have 20 years of experience with B2B
direct response -- I eat salesmen for lunch -- so I bristled at
John’s suggestion that I needed to rewrite my sales letter. Good
thing I got over my rage... because listening to John allowed me to
penetrate over 10% of a very competitive industry, and I’m still
getting 2-3 calls a week. Thanks for pushing me so hard.”
- Dan Page, CO
“Studying John Carlton’s writing, and
adapting it to Japanese culture, has allowed me to dominate an
entire Asian market. It’s just unbelievable what you can do when you
learn what’s in John’s amazing bag of tricks.”
- Markus Kuroda, Japan
“I went from making about $500 a month from
my website... to pulling down over $2,000 each month. And it’s all
because of your advice on my copy. Nothing else changed.”
- Fernando Cruz
“I made some critical changes to my ad copy
after studying your Copywriting Sweatshop material. Result: The ad
ran for $2,150... and brought in a net profit of $12,700. Not bad.”
- Steve King, UK
“Heck, I even use the stuff you teach to date
gorgeous women from Swedish online dating sites. Works like a
charm.”
- Krister Maxe, Sweden
“Who says crime doesn’t pay? John let me
steal one of his headlines for a seminar pitch... netting me a cool
$251,771 in just 3 days. If you want ‘good’ copy, you can go
anywhere for advice. But if you want GREAT copy, you’d be nuts not
to see what John offers. I don’t know ANY decent copywriter who
would be caught dead without John’s materials close by.”
- Craig Forte, Forte Communications, Inc.
“One line of copywriting advice you shared at
a seminar I attended was the gold KEY that helped me launch my
latest -- and most successful, to the tune of millions -- series of
Internet marketing seminars. My ad crashed through the noise of a
very crowded market and took me from zero to amazing profit, fast.”
- Ken McCarthy, NY
For Registration Information
“Thanks again for providing such a clear
roadmap for success. I’m now faced with more opportunity than I’ve
ever dreamed of, and more money than I’ve ever made. You gave me the
impetus to act.”
- John Patten
“I came to you to learn some tricks about
writing killer ads... and I got more than I expected. The tricks are
great... but the reason I’m now a fan for life is because you also
forced me to change the way I look at money, people, risk, problems,
and life. You are the complete package.”
- Scott Palangi
“No B.S., John -- meeting you, and getting
your advice, has been the most powerful business encounter of my
life. I appreciate it.”
- Paul Roberts
“In just 18 months, I’ve catapulted from a
‘wet behind the ears’ novice sraping $300 a job, to raking
$5,500-to-$6,500 upfront per client... plus royalties! I’m now a top
copywriter, working for the UK’s biggest direct mailers, thanks to
John’s pure-gold advice. He is the ultimate ‘shock and awe’
marketing expert.”
- Nick Wrathall, London
“Getting your material is like buying dollars
for pennies. Your stuff is a proven ‘can’t lose’ system for success,
and I go to it first when I need a quick, proven solution to any
problem.”
- Peter Stone, copywriter
For Registration Information
“The most recent ad you critiqued for me --
and I changed, according to your specific advice -- allowed me to
triple my return-on-investment. It’s the best response I’ve ever
gotten from advertising. You’ve opened up a brave new world for me,
and I’m grateful.”
- Dr. Robert McDermott
“I’m on the third round of reading your
material, and I must say it’s just by far the best and most helpful
I’ve ever seen. And I’ve been exposed to the best -- including Ted
Nicholas, Dan Kennedy, Joe Sugarman, and Jay Abraham. None provided
the quality of content that is so easy to learn, as you.”
- Tony Zito, New Orleans
“Thanks to your critiques, my ad is a BIG
winner right off the bat! It’s pulling over 300% profits online, in
a hotly competitive market. We’re already on the way to seven
figures, minimum.”
- Matt Gallant, Vancouver
“I used Carlton’s tactics in my advertising
online, and profits went through the roof. That meant we could move
into a bigger house, and I’ve kit it out with most amazing high-tech
gear. I would not be here today without John’s help.”
- Chris Payne, UK
“You’ve made a huge difference in my life.
Thanks.”
- Bill Heid
“I have attached $116.06 to the top of this
letter -- the cost of the free newsletters you sent me as a bonus
when I signed up for your stuff. I just got too much out of your
advice to accept it free. What you wrote hit me hard, and helped me
change the way I work. I just had to let you know you’re making a
huge difference.”
- Lucas Jaten, Arizona
“Two months ago I had little hope of making
it in this business. Now, after taking John’s specific advice, I’m
quitting my day job and doing this full time.”
- April Morelock, Indiana
“My first letter using your advice drew in
$35,000 from a list of just 10,000. Thanks for taking the time to
critique the letter of a ‘little guy’.”
- Eric Jensen, San Diego
“This is the exact information I wanted, but
couldn’t find anywhere else! You covered everything the other guru’s
neglect. I’m keeping your stuff close by.”
- Wendy Baldwin
“A big thank you -- after absorbing your
advice on ads, I sent out a letter and got a 26.5% response. Wow.”
- Dwight Romey, Indiana
“John’s online marketing and copywriting
advice has helped me hit sales way over the million mark, starting
from zero, in just 22 months. And that’s by myself, from home, with
no employees. John is not kidding when he says you are one good
sales letter away from a million bucks.”
- Tom Venuto, NJ
“The best book on copywriting and making
money I’ve ever read, destined to become the ‘How-To Bible’ of great
advertising writers and marketers of the future. Stop everything
you’re doing right now, and read it immediately.”
- Scott Haines, professional copywriter (written for Jay Abraham,
Robert Allen and Gary Halbert)
“I lifted your format and headline ideas for
my own mailing, and not only earned back all the money I paid for
your material... but the resulting sales letter is still bringing in
hundreds of extra bucks each month in passive additional income.
Anyone who hesitates to get your collected ‘swipe files’ is leaving
a pile of cash on the table!”
- Kevin Donlin, Detroit
“I study Carlton’s copy like a 14 year-old
boy reads Playboy. Completely dazzled, entranced and full of desire.
I’ve read hundreds of books on marketing and copywriting and make my
living with it... so I know how to separate the wheat from the chaff
in this business. Every time I think I’ve hit the nail on the head
with my copy, I read one of John’s letters and realize how much
father I could go. Ouch... it hurts to say that... but it’s true.”
- Michael Jans, President of Insurance Profit Systems, Inc.
For Registration Information
“I don’t think I’ll ever be able to express
adequately the total gratitude I have toward you for touching my
life, giving me a massive helping hand, and showing the way! In just
two days, your course has revolutionized my outlook on marketing and
life. Thank you from the bottom of my heart.”
- Michael Norman, Australia
“If you ever get a chance to hang out with a
brilliant whacko like Carlton, jump on it. And hope some of his raw
talent and marketing savvy rubs off. Until then, grab this course
and learn from advertising’s most potent secret weapon.”
- Stan Dahl, DIB Consulting (Clients include NATO & Exxon)
“Great copywriters are proven because
consumers vote with their money. That’s why guys like John are so
expensive, and so valuable. This is seriously important information
for your business. There are only a handful of writers in John’s
league. I read this book as soon as I got my hands on it.”
- Ken Glickman, Boardroom, Inc.
“Early in my career, I had the good fortune
to discover John Carlton -- and he deserves much of the credit for
my success as a freelancer. I hereby confess that many of the ideas
behind the million-dollar controls I’ve written can be directly
traced to what I learned or stole from John.”
- David Deutsch, world-class freelancer with controls for Boardroom,
Phillips Publishing and other major league mailers
“Carlton’s course assaults you with
page-after-page of surprising, fresh, rule-bending marketing
secrets. He replaces conventional advertising theory with savvy,
hard-learned, down-and-dirty, real-life techniques that will put
your business into high gear right from the get-go. His simple
techniques for recapturing lost customers, or turning excess
inventory into new revenue, or boosting sales by 50% with a single
line of ad copy will blow your mind. Get this course right away.”
- Steve Barwick, Barwick Direct Marketing
“John Carlton is the best-kept marketing
secret in America. Learn from the man who writes killer copy that
most people only dream about being able to write.”
- Rex Judd, “30 Minute Money System”
“My highlighter ran out 6 pages into Chapter
7! This course is going on my A+ shelf of resources I use every time
I write a sales letter for my web sites.”
- Yanik Silver, Surefire Marketing
“All I can is WOW! I used John’s copywriting
courses to get my first 4 clients ever... as a result, I’ve now been
requested to write 9 ads for business owners, and I’ll pocket 2,200
pounds (British sterling) for this while boosting my reputation and
moving into the position of a top freelancer. Thanks.”
- Adam Carroll, Liverpool, England
“Our investment education business went from
$50k a year in sales to over $200k in six months, thanks to John
Carlton (and a hot webmaster from Houston). Thanks to what I’ve
learned, I’m quitting my cushy six-figure a year job to go full-time
in this new business!”
- Daryl Thompson, TX
“Best course on copywriting I’ve ever
listened to. Put me down to buy everything you have -- just charge
my card and get it all to me right away. In fact, I like this course
so much, I want to let everyone I do business with know about it,
too. It’s that good.”
- Ron LeGrand, world-famous real estate & marketing guru,
“I’ve used many of your secrets and
techniques in my copy, and find them to be like little psychic
vacuum machines that suck money out of customers wallets like magic!
For example: I added just one of your tactics to a promotion for a
client, and sold $65,000 more product compared to the same promo
minus that trick. Over the next 12 months, this added up to $726,000
more profit -- a huge difference, from just ONE little tactic! I
could go on and on, but your ego is big enough as it is...”
- Jeff Paul, the guy behind the mega-successful informercial “How To
Make A Fortune While Sitting In Your Kitchen In Your Underwear!”
“Your headline suggestion for one of my web
sites boosted sales by 70%! This equals an extra $3,000 every
month... from one simple change. Thanks.”
- Terry Dean, Internet Marketing Coach, New Castle, IN
“Amazing! My web site conversion rate has
nearly doubled, just from what you’ve taught me. And guess what?
Also following your advice, I tested a much higher price... and the
conversion rate was not affected at all. That’s free money without
any extra work! You were right, John -- your course did pay for
itself the very first time I used it. Thanks for everything.”
- Michael Norman, UK
“John’s input on my website increased my flow
of sales leads by 50%. Also, his advice to trash my sales letter and
start fresh (with very specific instructions on how to do it)
DOUBLED my sales conversion rate! Those numbers add up... I tripled
the throughput of my sales process, while my costs stayed about the
same. John’s material is not a luxury -- it’s a no-brainer
necessity.”
- Perry Marshall, Perry S. Marshall & Associates
“First thing I did after getting your course
was re-write a couple of sales letters. Two of the new letters using
your methods DOUBLED response. At a case average of $2,000, I don’t
have to explain the impact that is having on my bank account.
Thanks!”
- Dr. Matt Welch
“Wow! You’ve managed to bring complex
marketing down to its bare-bones essence. And, to use a cliché,
you’ve explained it so simply that a child could do it.”
- Ken Kerr, San Diego
“Just finished reading the Carlton interview
for this month’s Genius Network mailing. Friggin’ awesome! I always
read them cover to cover, and this is one of the best. For someone
who is a serious student of copywriting, this is just great stuff.
Thanks for the opportunity to learn so much printing your stuff.”
- Dave Simon, printer for Joe Polish’s Piranha Marketing
“If you enter the marketing jungle in search
of riches and respect, just be sure you walk with this man at your
side. John is a recognized master of the world's most effective,
ultimate-street-fighter marketing techniques. Do it right, as he
shows, and for every $1 you put into your marketing machine, you can
get $2, $3, even $5 or more back. Once you own such a money machine,
your life will be sweeter than anything you've known.”
- Gary Bencivenga, Hall of Fame copywriter for Boardroom, Agora,
Phillips, and Rodale.
“Using just ONE tip John gave us increased
our mail response by 32%. This means an additional $2,000 in profit
for every 1m letters.”
- Chris Rabalais, New Millennium Publications
“I’ve just landed a deal with a division of
Agora, Inc., in Baltimore to write Web promotions. Your courses have
given me the skills, and the confidence to be able to write for such
a company. Thanks a million, John.”
- Adam Carroll, GRAdvertising
For Registration Information
“After reading your course, I edited my
control mailing piece using your ‘Action Verbs’. This killer
strategy ALONE allowed me to buy a new car (for cash) after the
first mailing!”
- Dr. G.E. Nielsen, Wisconsin
“Gee John, you’re teaching people how to
become more intelligent and achieve excellence in their lives. Isn’t
that kind of subversive or something? Thanks for another stimulating
issue of the Rant.”
- Ken McCarthy, Internet guru
“Your newsletter is awesome. You’re better
than Gary Halbert... and he’s great!”
- Robert Smith, PR expert
“You stuff is making a gigantic difference in
our lives right now. A single hook I learned from you made our
postcard campaign worth 10 times the cost. A sales letter I wrote
(after reading your course) boosted my wife’s accounting business by
$2k a month, and took my own business from zero to $2,000 per sales
letter. Things are only getting better.”
- Ben Settle, Utah
“I applied what I learned in John Carlton’s
course and just had a record sales week. Just wanted to say thanks.”
- Kent Sayre
For Registration Information
|
Red Hot Marketing LLC | 16141
Cohasset St. | Van Nuys, California
| USA
Tel/Fax: 1-877-293-8311 | Email:
support@red-hot-copy.com
|