What If You Had a FAIL-PROOF SHORTCUT to Consistently Capture  Attention?

Dear Colleague,

My two teenage sons are in a different world than me. They are constantly on  MySpace and YouTube. I know they are also into other collaborative tools like blogs, podcasts, and wikis. But guess what? Their world is truly the new way of the web - Web 2.0. And that has EVERYTHING to do with me (and with YOU). If we can't speak to our target markets and use the technology available today, we may as well close our doors.

The good news for us is, even though the vocabulary and technology may be changing at lightning speed, the essence of effective marketing hasn’t changed since tall tales were told around campfires...

A strong STORY forms an emotional bond with the person who hears it.  That emotional bond is what triggers action – a purchase, a decision, a new perspective. Pair that with the technology that has leveled the media playing field, and you’ve got a powerful ONE-TWO PUNCH that can reach large numbers of people, all over the world, in a flash.

No matter which marketing medium you’re using storytelling makes it more effective.

To move people to action, you need a great story!

In a one time teleseminar event I be teamed up with fellow copywriter Kate Yandoh of Business Storytelling to reveal EXACTLY how to tell your powerful story in today’s media landscape called, "Powerful Storytelling for Web 2.0."

Why Kate?

Well, Kate’s client list reads like the Fortune 100. She’s lived and worked around the world and has a real gift for making things fun, simple, and easy to understand, and she’s been blogging and podcasting since the early days.  She also writes for national magazines and has done stories on Deepak Chopra and a star of “The Secret,” to name a few. And she's got a media geek side that I just don't have. I'm excited to learn from her myself.

So are you ready to make stories work for you?

Here’s what you get with your registration…

•          How to put PERSONALITY in your writing (if you bore 'em, you'll never reach 'em);

•          The NUMBER ONE RULE to designing your content so people care (you'll be amazed at how many people accidentally skip this);

•          Where to find IDEAS that appeal to your audience (you can't just ramble on about something they don't care anything about);

•          Easy ways to use storytelling to really bring FEATURES and BENEFITS to life (there is a science to getting people to take action...and we're going to let you in on the secret);

•          The ABC’s of blogging and podcasting – and how they can boost your business and sharpen your ‘writers’ mind (you don't have to be a 'writer' to make storytelling work for you);

•          How to avoid common pitfalls that turn off readers and listeners (learn how to have more hits than misses in your stories);

•          Your own CHEAT SHEET for understanding the new media everyone’s talking about (and how to look like a seasoned veteran!)

That's not all, you also get...

	You also get instant access to the recorded audio MP3s of the class to listen to over and over again. (Personally, I download classes like these into my iPod and take them with me when I’m hiking with my dog, Shadow.)
	Plus you get your own copy of the written transcript in downloadable PDF format, so you don’t have to worry about missing an important point.

Effective storytelling is a priceless skill that works whether you’re closing a sale, writing promotional copy, or captivating at a cocktail party. These life-changing shortcuts are all yours for the low price of $37.00. That's the price of a hard-cover book and a latte! And you'll just put the book on the shelf and drink the latte. But the techniques you will learn in this amazing teleseminar can boost your business for years to come!