I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write profit pumping copy in fast order…
Now I’m finally ready to share the entire marketing roadmap you need to plug your copy into so you can skyrocket your profits in TODAY’S VOLATILE MARKETPLACE.
We’re Not in Kansas Anymore, Dorothy!
It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too. It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across EVERY BRAND!
(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.
And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.
I Started My Marketing Career By ACCIDENT!
A few short years ago I was fetching coffee for the CEO of a marketing firm. And I was miserable. (See, when my two sons were born I was a stay-at-home mom and loved it. We hung out together and did enriching things everyday…fingerpainting, museums, cooking family meals, etc.)
Then after getting divorced, I had to get a ‘real’ job and put my little guys in daycare. One day I got an epiphany that I NEEDED to be back home with my boys. I got remarried to the love of my life, and when my boss retired I just didn’t get another job. I was going to be an entrepreneur!
I Had the PASSION but No PLAN!
This decision did not go over very well with the new husband (and the stress in the house was unbearable.) As I struggled to learn how to eek out a living from home using that ‘new-fangled Internet’ I became a ravenous student of marketing. I went to seminars, read every book, bought every home study course… and put us into over $46,000 in debt in record time.
As I started to figure out how this whole copywriting business could be profitable, as a byproduct I became an expert in marketing. (Truthfully, you can’t have good marketing WITHOUT strong copy. See we are all really marketers and the DNA of marketing is powerful copy.)
Today I run a wildly successful Internet marketing and copywriting firm. In fact;
Each year my business doubles or triples its income consistently;
My work style shifted from being a lone ranger to working with a staff of 5 amazing team members;
My family and I moved into a spacious 4-bedroom home with a gorgeous kidney-shaped pool;
We travel to exotic places like Scotland, Ireland, Germany, Hawaii, and Mexico to name a few;
My husband and I are closer than ever before because we live in JOY and HARMONY;
- I get to share my sons’ developing philosophies of the world right from my home without begging for time off from the boss!
Ah, life is GOOD!
So How Did I Create So Much Time, Money, and Freedom in My Life?
I have to give you a bit more background to explain how things are so much different today than they were in 1999 when I left the corporate world.
It’s pretty simple really. I have a knack for connecting with people using marketing with built-in rapport.
See, I learned copywriting and marketing from the best of the best in the business. I studied Claude Hopkins (dead), John Caples (dead), Gene Schwartz (dead), David Ogilvy (dead), Rosser Reeves (dead), Gary Halbert (dead), Alex Mandossian (alive), Dan Kennedy (alive), and John Carlton (alive)...just to name a few.
Our personalities were very different. Maybe because I’m a woman…and maybe not. I’m not sure. I just know these dudes were all tough "men's men." They worked the trenches with hardcore, balls-to-the-wall copy. My goal was to write just like them…and they taught me. (In fact, side by side you'd be hard-pressed to recognize that I was a female at all.)
And you know what? I LOVED it! It was so direct and in-your-face. My copy stood up and spoke a language I personally never could. It was easier to hide behind the persona of the copy. Plus it sold like hotcakes! I started making more money, attracting more clients, and LOVING what I did.
But I realized Iwas different than the traditional guys. (Trust me, I didn’t WANT to be different…I simply am.) See, I just have a different way of connecting with people and building rapport (whether in regular life or in marketing.) My style breeds trust and authenticity.
Well guess what? That’s exactly how women like to be marketed to. It’s about the RELATIONSHIP, silly!
So even though I’ve been resisting being the spokeswoman in our industry for selling to women, I recognized I ALREADY AM DIFFERENT. I may as well embrace it!
And the more I stopped trying to be like anyone else and embraced my own marketing style, the faster my income grew!
Just Because I'm a WOMAN Doesn't Mean I Automatically Knew How To Market To Other Women!
I've had plenty of clients and students come to me in the past for my services BECAUSE I AM A WOMAN. The one thing they all had in common was they wanted to reach the female market. Funny thing is, women don't naturally know how to market to other women! Unless you know what you're doing women are just as likely as men to make mistakes with their coveted market.
So although I tended to write more like a man than a woman, over time I recognized I actually knew a ton about marketing to women. (Not because I AM one but because I’m an expert at building rapport!)
See I moved a lot growing up. That meant new neighborhoods, new schools, and new kids. I was painfully shy so I kept to myself. When I got to high school, I decided to “become popular” somehow.
But since I never was popular before, I didn’t have the first clue how to go about it. So I became a student of human psychology. I studied the behavior of the popular kids and started doing what they did!
I learned a huge part of their popularity came from BUILDING RAPPORT! So I became an expert at doing it quickly so people trusted and liked me right away. I became hyper tuned in to whoever I was talking with and made them feel like they were the most important person in the world. Those skills never left me! (By the way, the more I continued studying psychology the more I realized I had stumbled onto language and body patterns called Neuro Linguistic Programming or NLP.)
So I Spent the Last Year Feverishly Researching, Testing and Tracking What Methods Work Best When Marketing to Women!
Here is what I now know…
There IS another way to market. It's entirely possible to weave the traditional PROVEN methods of marketing with the new rising consciousness of women and other consumers. And no matter how you look at it, how you write your COPY is more important than EVER if you want to attract the female market instead of repelling them!
Men and women make decisions very differently. Neither is right or wrong. When you try to reach men using techniques that work with women, you ALSO REACH THE MEN.
BUT, when you try to reach WOMEN with techniques designed for men – YOU COMPLETELY ALIENATE THE WOMEN! Interesting, eh? I'll tell you more about what I learned in a minute, but first....
Let's Bring this Back to YOU!
Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions...differences that can mean losing or gaining massively more sales.
I remember wracking my brain last holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).
Personally I don't have any interest in ever getting on a Harley myself (though plenty of women love them), I’m still a very good customer to them.
Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously). Harley gets it! They know how to market to both men AND women.
And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I'm here to tell you that can be a critical BLINDSPOT, causing you to hemorrage cash!
Nothing against you guys, but FEMALES are the driving force behind 85% of allbuying decisions. If you STILL don't consider the spending wallop women have on the economy, check out these stats...
American women spend about $5 trillion annually...
Women buy more online products and services than men...
Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes…
Single women are also a significant buying category: According to a 2008 Vertis Communications Consumer Focus Study, in 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number had grown to 91%...
- In 2006, 3.9 million more women lived alone than men…among this group, women were 9% more likely than men to own their homes…
- 70% of all new businesses are opened by women.
With numbers like this, isn’t it time to focus on what SHE is interested in?
Let’s face the facts. Even if your product or service isn’t specifically designed for women, the ladies clearly have the purchasing power!
Wouldn't knowing WHAT TO SAY in your marketing to women (and how to present it) be useful to your business? Of course it would!
Introducing a Ground-Breaking
3-Day Workshop that Shows You EXACTLY What to Do (and What to Say) to Reach the
Now more than ever, there's much more to marketing and communicating to WOMEN than meets the eye. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I've created a three day, hands-on workshop using the latest findings in marketing and communication. It's called *The She Factor: How to Find, Catch, and Keep Your Share of the Female Market.* It took place November 10, 11, and 12 in beautiful Los Angeles. And what you'll learn from the product will dramatically evolve your marketing and copywriting ON THE SPOT. Soon you'll be tapping into YOUR SHARE of the female market too!
I will PERSONALLY show you how I catapulted my business from over $46,000 in debt to doubling and tripling sales consistently each year using my special brand of copywriting and marketing.
At *The She Factor* Workshop, you'll discover:
Why women suddenly have massive amounts of buying power;
How female buyers think completely differently from male buyers (duh!);
Hot places to go to find female buyers willing to spend big $$;
The psychological hot buttons that work on women, but NOT on men;
Tactics to build long-lasting trust with women and keep them buying from you;
Specific key words and phrases that SPEAK her secret language;
Copywriting devices that work well with women every time (I shouldn’t be telling you this);
Some of the biggest mistakes men (and other women) make when trying to sell to women;
How to make it up to women if you’ve offended them in the past;
Techniques to build and keep female purchasing loyalty to ensure repeat buying trends;
The best marketing channels to capture your female audience;
New ways to vamp up old marketing methods for our century and increase sales;
And so much more!
Plus, I've personally hand selected a speaker line up of 4 pros who know their stuff. Plus, I've studied with the big boys like Kennedy, Glazer, Carlton and the late, great Halbert. I learned their hard hitting, direct response techniques and I've applied my own uniquely feminine, softer sell, to skyrocket sales. I'll teach you how to do the same with top COPYWRITING and MARKETING techniques you can take to the bank.
I don't like to brag, but I am one of the top paid female copywriters in my industry. That must mean I'm doing something right.
This Powerhouse Course Features 4 Guest Experts, Plus ME, to Help You Tap into YOUR She Factor!
I picked my speakers to HIGHLIGHT my own *She Factor Marketing System.* Each and every one of them is completely relevant and integrated in this workshop.
(I even had to turn down some of my good friend's who are amazing speakers because they didn't fit the format. That was tough.)
I can't wait for you to hear what they have to share with you!
Meet the experts...