The She Factor Copywriting Bootcamp

Hi there,

Lorrie Morgan-Ferrero here. Listen, I’ve been in the marketing biz for a long time…in the corporate world for 3 years and as an entrepreneur for over 8. Today I’m considered to be the top female copywriter in the info-marketing industry. <blush>

Still I have to confess that one of the things that always bugged me was that copywriting and marketing theorems were based on data from nearly 100 years ago when women didn’t have a paycheck (or much a say in how income was spent). Things are very, very different today. In fact, now…

• Women make 85% of all consumer purchases…
• Even though many households are dual paycheck, women spend 80% of both COMBINED incomes…
• Women buy more online products and services than men…
• 70% of all new businesses are opened by women…
• American women spend about $5 trillion annually...

Whether you are a male or a female, with numbers like these it’s pretty clear the Old School model needs a facelift! And since women think very differently through the buying process than men do, the words you use to connect with her, or the COPYWRITING, is more critical than ever!

Your Sales Copy Doesn’t Have to Sound Like a Desperate Used Car Salesman Anymore…In Fact, It SHOULDN’T!

So many entrepreneurs I know freeze up at the thought of writing sales copy, especially to the female or conscious market. I can’t blame them really. A lot of the copy I see on the Internet and in print is over-the-top, boarding on out-of-integrity.

People I talk to hate the long sales letters. They hate the hype-filled language. They hate feeling as if they have to pressure someone to buy. I totally get it!

But the truth is while that style of copy has worked in some markets well, it doesn’t mean it’s right for ALL MARKETS. Women in particular run the other way when they run into that type of copy.

Copy doesn’t have to be cold, impersonal, and pushy. Let me let you in on a little copywriting secret - the copy that reaches women best is the copy that infuses YOU and YOUR STORY into it. There is no one else in the world who has your exact story! When you can put your story in your copy, you immediately stand out without even trying. Plus women do business with people they know, like, and trust. It’s critical for a female buyer to bond with the people she does business with.

I Want to Be Your Personal Copywriting Mentor!

The rules of copywriting have DEFINITELY CHANGED. In fact, I’d say we’ve moved into Copywriting 2.0. For the first ever YOU can learn how to write copy that speaks to her in HER LANGUAGE. I’m holding a very special, hands-on teleclass series for 8 weeks called, “The She Factor Copywriting Bootcamp.” Here are the class dates and titles:

• May 20 - Gender Benders: Masculine Versus Feminine Copy
• May 27 - You Talkin' to ME? Insider Secrets to Research and Target Marketing
• June 3 - Step-by-Step Formula for Connecting with Her Desires
• June 10 - The No-Fail Recipe for Head-Turning Bullets
• June 17 – The Nuts and Bolts of How to Make Your Offer Irresistible
• June 24 - The Art of Natural Storytelling: Adding the “You” to Your Copy!
• July 8 - Magnetic Headlines that Pull Her In and Keep Her There
• July 15 - Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!

Want a Free Sample Before You Decide?

My pleasure! On Wednesday, May 6 at 10am Pacific/1pm Eastern, you’re invited to join a FREE PREVIEW WEBINAR of “The She Factor Copywriting Bootcamp.” It’s called:

“How to Successfully Market to Women”
The 5 Factors to Making Much More Money WITHOUT Spending More on Marketing!

• How female buyers are completely different from male buyers (duh!);
• The psychological hot buttons that work on women, but NOT on men;
• Tactics to build long-lasting trust with women and keep them buying from you;
• Specific key words and phrases that SPEAK her secret language;
• Some of the biggest mistakes men (and other women) make when trying to sell to women;
• New ways to vamp up old marketing methods for our century and increase sales;
• And so much more!

All you need is a telephone and your computer screen. There is no software to download. The webinar will be recorded so you can listen and watch later, but we’re always so much more engaged when we’re involved live. Don’t you agree?

Whether or not you’re focused on marketing to women today, you certainly WILL be after you hear this program. So sit back, learn, and prepare to give your profits a boost! Simply fill in your contact information and we’ll shoot a confirmation email over to you. (Be sure supportchicken@gmail.com is on your white list. I’ll explain about that name if you don’t already know on the call.)

Some Friendly Advice...

If you’re interested in the least little bit, I urge you to register NOW. If this training speaks to you, please trust your instinct and register now. Just fill in your contact info below and you’ll be taken to the MAIN DETAILS PAGE. You will also be registered for the information-packed PREVIEW CALL on May 6.

“Lorrie flatters me, often, by saying I helped her launch her career... but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.”

John Carlton, www.John-Carlton.com

“When You Can Speak to the Female Market in HER LANGUAGE (Instead of Using Hype-Filled, Traditional Marketing), You Can Make MUCH More Money WITHOUT Spending It On Ineffective Marketing!”

Your Sales Copy Doesn’t Have to Sound Like a Desperate Used Car Salesman Anymore…In Fact, It SHOULDN’T!

I Want to Be Your Personal Copywriting Mentor!

Want a Free Sample Before You Decide?

“How to Successfully Market to Women” The 5 Factors to Making Much More Money WITHOUT Spending More on Marketing!

Some Friendly Advice...

“How to Successfully Market to Women”
The 5 Factors to Making Much More Money WITHOUT Spending More on Marketing!