Attention Small Business Owners, Entrepreneurs, and Copywriters who want to get inside the complex mind of the female consumer ...

“Your Sales Copy Doesn’t Have to Sound Like a Desperate Used Car Salesman Anymore…In Fact, It SHOULDN’T!”

Introducing The New Rules In Copywriting For Women...
"Marketing Is NOT
Business As Usual Anymore!"

From: Lorrie Morgan-Ferrero

Date: Tuesday 12:36 PM

Hi There,

So many entrepreneurs I know freeze up at the thought of writing sales copy, especially to the female or conscious market. I can’t blame them really. A lot of the copy I see on the Internet and in print is over-the-top, bordering on out-of-integrity. Plus there is so much misinformation about copy out there.

People I talk to hate the long sales letters. They hate the hype-filled language. They hate feeling as if they have to pressure someone to buy. I totally get it! But don’t throw the baby out with the bathwater!

The truth is long-form sales letters have worked for some time now. Whether you present your copy in one traditional, long column or the more modern rendition of breaking your message up into a few tabs on a website, the foundation must be created first. It’s easy when you have a system.

Copy doesn’t have to be cold, impersonal, and pushy. AND it doesn’t have to be hard to write!

You Can Make MUCH More Money WITHOUT Spending It on Ineffective Marketing

I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write relationship-building copy that appeals particularly to women and heart-centered entrepreneurs…

I've been teaching copywriting from novices to experts online since 2003. It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too.

It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across almost EVERY BRAND!

(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.

And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.

Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions...differences that can mean losing or gaining massively more sales.

I remember wracking my brain one holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).

Personally I don't have any interest in ever driving my own Harley (though plenty of women love them), I’m fine with being chick hanging on the back. Still, I’m a very good customer to them. Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously). Harley gets it! They know how to market to both men AND women.

And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I'm here to tell you that can be a critical BLINDSPOT, causing you to hemorrhage cash!

Nothing against you guys, but FEMALES are the driving force behind 85% of all buying decisions. If you STILL don't consider the spending wallop women have on the economy, check out these stats...

  • American women spend about $5 trillion annually...
  • Women buy more online products and services than men...
  • Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes…
  • Single women drive 20% of all home sales today…
  • 70% of all new businesses are opened by women.

With numbers like this, isn’t it time to focus on what SHE is interested in?

Let’s face the facts. Even if your product or service isn’t specifically designed for women, the ladies clearly have the purchasing power!

Wouldn't knowing WHAT TO SAY in your marketing to women (and how to present it) be useful to your business? Of course it would!

Introducing a Special

"The She Factor Copywriting Bootcamp-DIY"

Do It Yourself

Now more than ever, there's much more to marketing and communicating to WOMEN than meets the eye. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I've created a Video/Webinar workshop using the latest findings in marketing and communication. It's called "The She Factor Copywriting Bootcamp - DIY" (Do-It-Yourself).

Does it work on women? You betcha!

Does it work on men? Actually, it DOES!

This training is destined to be ground-breaking for your business. You don’t have to wade through reams of unnecessary copy to be effective. Now you can write powerful short-form copy that appeals to the women of the world who are juggling career, family, and health every day.

Let me show you ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you naturally explain what you do and how you can help. No more stiff, wooden copy for you!

In this course you quickly understand:

  • How to write using a formula that is effortless and easy (I confess. I follow a specific blueprint that has gotten my copy in the limelight in a relatively short period of time and I’m going to hand it all over to YOU);
  • How beginners are able to compete with experts on a level playing field right away (when you have the right tools at your fingertips, you, too, can be a superstar);
  • How a single tiny change to your sales letter can send your shopping cart into overdrive with new orders (better be sure you have called your merchant account before you launch your copy because you’re about to get a SPIKE in sales);
  • How to get a repeatable result when you follow my method for writing a sales letter (I boiled the volumes of information overkill on this topic into the best of the best techniques you can apply right away);
  • The truth behind what makes your copy “okay” versus what makes it sell like hotcakes to your target market (you may be shocked by some of the ugly secrets I’m giving up. I’ve seen it all, and I’m telling!)

As you can see, this is a powerful skill for turning your biz into a profit-churning machine. Wanna know a little more about what’s inside? Read on…

Here are details about each of the Modules we’ll be covering in
"The She Factor Copywriting Bootcamp-DIY"

Module 1 -
"Gender Benders: Masculine Versus Feminine Copy”

This module covers…

  • Myths about marketing to women and how to conquer them - (psst! even women sometimes fall into these traps);
  • How to avoid sounding like a used car salesman in your copy - (there is a place for hype-filled copy but not with women);
  • The avoidable mistake so many marketers make when trying to appeal to the female market - (hint: If your copy is TOO SOFT you won’t get attention);
  • The secret ‘girl’ code all women know when they trust their intuition - (but seldom speak about out loud…even to each other);
  • The marketing taboos that make her click away in seconds flat - (if you wanna lose her, this is how you do it)

Module 2 –
“You Talkin' to ME? Insider Secrets to Research and Target Marketing”

This module covers…

  • What background materials you must have before you write a single word of copy - (sadly most business owners I know don’t spend enough time in this phase);
  • The hush-hush resources you can use to learn more about her - (she’ll think you’re practically reading her mind);
  • Exactly where to go to spy on your competition - (and why you MUST not ignore this step);
  • How to get your copy to sound natural and conversational so she feels she knows you - (trust is a huge value for women you must not underestimate);
  • Ways to get her to dish about what she really wants to spend her money on - (when you understand her spending priorities you can make more sales)

Module 3 –
“Step-by-Step Formula for Connecting with Her Desires Through Benefits”

This module covers…

  • The real difference between a FEATURE and a BENEFIT – (this extremely common mistake turns your copy into a snooze-fest when it’s made);
  • My proven formula to turning phrases into benefit-driven statements that attract attention - (women buy based on how we believe a product will make us FEEL);
  • The use of psychological hot buttons and mental gymnastics that hypnotize her into buying - (your copy will practically put her in a buying trance);
  • How to anticipate her objections BEFORE she reads a word of your copy – (she’s already looking for reasons NOT to buy from you so be sure you understand her thinking);
  • Which EMOTIONAL WORDS entice women to buy from you – while NOT “selling” them (I’ll share my private checklist with you)

Module 4 –
“The No-Fail Recipe for Head-Turning Bullets”

This module covers…

  • The easy way to create bullets you can use in multiple media - (write ‘em once and use ‘em in web copy, audio scripts, postcards, flyers…you name it);
  • Ways to get her to trust you without stooping to hype and exaggeration - (blow the trust factor and she’s gone forever);
  • How bullets can pack an extra wallop, create curiosity and entice her to buy – (understand the underpinnings of bullets so they’re incredibly readable);
  • How to remind her of the benefits she’ll get from using your product or service - (often she’ll focus on the bullets alone to make her buying decision);
  • How making the right choices of punctuation and formatting bullets dramatically impact your copy - (with women, at least 25% of your copy’s success depends on formatting)

Module 5 –
“The Nuts and Bolts of How to Make Your Offer Irresistible”

This module covers…

  • How to get the maximum (ethical) price for whatever it is you are selling – (it’s very possible you’re UNDERCHARGING);
  • Which psychological hot buttons and mental gymnastics practically hypnotize her into buying - (she won’t be able to get your message out of her head);
  • When to NEVER ask for the order (yet I see people who should know better do it all the time);
  • The biggest mistake entrepreneurs make to LOSE THE ORDER – (the sales process isn’t over until money changes hands and the product is delivered);
  • An easy technique that makes her feel good about being in the decision-making driver’s seat – (all too often women feel strong-armed and end up leaving without placing an order)

Module 6 –
“The Art of Natural Storytelling: Adding the ‘You’ to Your Copy!”

This module covers…

  • How to use storytelling to really bring FEATURES and BENEFITS to life – (People automatically put themselves in the story so they’re already ‘testing’ your product when you use the story device);
  • How to LOWER SALES RESISTANCE and separate yourself from any other business in your marketplace - (women buy from those they bond with);
  • How to get original ideas for your stories – (all stories are NOT equal);
  • Tricks to sharing powerful, relevant stories that grab her interest - (there is an art to telling engaging stories that pull her into your copy);
  • My copywriting trick to infusing personality in your marketing – (most biz owners have no idea how to do this and carry on too long, boring the prospect to tears)

Module 7 -
“Magnetic Headlines that Pull Her In and Keep Her There”

Arguably the most important combo of words in your copy, wouldn’t you agree?

But they don’t happen by accident! Relax. With “The She Factor Copywriting Bootcamp-DIY” it’s all under control…You don’t need to be a writer to write great headlines when you understand the basics.

This module covers…

  • Which words grab her attention in headlines – (and which to avoid at all costs);
  • Headline templates for busy people to create no-brainer headlines that get her reading – (no more struggling for the perfect headline);
  • Which fonts and colors are the most compelling to women and which REPEL her - (women respond much more visually to websites so you better know what she likes);
  • My little insider secret that will have you writing captivating headlines in no time – (buckle up and hold on tight cuz you’re about to be a headline ninja!);
  • Which headlines are more effective for your market – SHORT ONES or LONG ONES – (again, I’ll share my personal checklist with you)

Module 8 -
“Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”

Here’s where the magic happens! Watch live on DVD as I deconstruct Old School copy and turn it into copy that speaks her language.

This module covers…

  • The most important elements to scrutinize in copy so you can transform those lessons to your own copy (I’m sharing exactly how I got so good at writing copy so quickly…and how you can too);
  • The secret sauce my copywriting company uses to consistently create kick-butt sales letters (there’s nothing quite as powerful as seeing it done in front of you);
  • How to create copy fast and easy to keep up with your ever changing business (my system has helped thousands of entrepreneurs attract big bucks already…yours is next);
  • What works and what fails in today’s marketplace when it comes to the part of your business that most expresses you (amp up your copy and message effortlessly);
  • Ridiculously simple ways to take the struggle out of writing copy (dare I say it? Writing copy can be FUN!)

This one-of-a-kind experience is where you see it all come together. It’s like you’re looking over my shoulder to see EXACTLY how a professional copywriter wrangles and shapes copy for success! This module alone is worth the price of admission!

Listen, if you’re ready to infuse your marketing with real change and firepower, this is the course for you.

Once again, this copywriting training will be the best investment you’ve ever made in your business. Whether you are a novice marketer or a full-fledged pro, your copywriting skills will leapfrog over these 12 weeks. You not only get my proprietary (and proven) formula for writing professional grade copy, but you also get my personal support to help you create the most impactful copy imaginable. Here’s the whole enchilada:

  • 12 High Impact Webinars (Including 4 Hot Seat Sessions)
  • The She Factor Copywriting Workbook
  • Prerecorded Audios & PDFs of Each Module
  • Membership to Private Facebook Community & Online Forum
  • Video Makeovers, Cheat Sheets, Templates, Checklists, and More!

As if the education you walk away with after this course wasn’t enough, you also get these complimentary bonuses as my free gift:

  • “21 Hooks That Work For Any Market”
  • The She Factor CopyDoodles Basic Edition
  • “Sizzling Words That Grab Her Attention”
  • Red Hot Copywriting Sales Letter Blueprint Graphic
  • The FAMOUS Red Hot Chicken!!!

I dearly hope you’ll make the choice to be a part of "The She Factor Copywriting Bootcamp" family. You deserve a thriving business and a fulfilling life. You can make whatever changes to your life that you want. All you have to do is start!

Warmly,

Lo-sm-signature

Lorrie Morgan-Ferrero

P.S. I'm passionate about copy because I've seen firsthand how businesses who master it (or even make small tweaks) are thriving. With so much information bombarding us every day, don't you owe it to yourself to stand out? I think you do.

And remember:

  • Copy never sleeps. It’s your 24/7 sales force that works even when you’re not there.
  • Copy is the center of EVERY marketing campaign. Nothing happens until the copy gets written.
  • Copy is the underestimated secret weapon. It makes you stand out from your competitors - every time!

Harness the crucial skill of copywriting now. If not now, then when?

"I am here to alert you to sign up for anything that Lorrie Morgan-Ferrero teaches. One of the things I got that is absolutely critical to business is learning how to write a very structured sales letter—I had no idea how to do it. Lorrie takes you through a very specific template; in fact she gives you the template on how to write the sales letter. She gives you lots of information and lots of encouragement and lots of time to work on it and she made something that was difficult and overwhelming for me so easy and I am so grateful." Robbie Hocheck
"Lorrie taught me excellent copywriting tips and made me lots of money by using her copywriting techniques. "Inspiring the Amazon Within" is a program directed towards women in power and I have been able to really see where the holes in my plan have been and how I can start to really make an impact on my readers and people interested in my work." Kyle King
Writing conscious copy doesn't involve just a softer touch, or dumbing down your message. It's speaking to people from the heart... and talking to them on a one-on-one basis. It resonates at a higher level with their emotions... which is the part of the brain that decides whether or not they feel good enough, trust enough, and believe enough of what you are saying to give you their money. Lorrie's course does that, and far more. Lawton Chiles
Copywriter for Trey Smith, Mike Koenigs, Amish Shah, and others.
"Copywriting is the MOST EXPENSIVE skill you can outsource because it's good copy that sells products. It's good copy that sells services. It's good copy that sells ANYTHING. As a copywriter in my 'past life,' I made hundreds of thousands of dollars writing copy that sells, and I'm telling you Lorrie will show you the exact same strategies I used for my clients! You'll save thousands of dollars over hiring a pro to write your copy for you, and copywriting is a skill that will help make you money for LIFE." Alexandria Brown
www.AlexandriaBrown.com

YES Lorrie! I definitely want the brand new, self-paced “Do It Yourself” study course “The She Factor Copywriting Bootcamp-DIY”

NOW in DOWNLOADABLE FORMAT!

I recognize changes in the traditional marketing models are on the horizon, and I trust your expertise to share CUTTING EDGE INFORMATION and ACTIONS STEPS with me in this program. It’s time for both men and women to reach out to this market in more responsive ways. I can’t believe for just $697.00 I could literally change my business in record time!

30 DAY MONEY BACK GUARANTEE

If you have any doubt that “The She Factor Copywriting Bootcamp-DIY” is a fit for you, I’d encourage you to register anyway. If after 30 DAYS  you don’t feel like this series speaks to you, simply contact us for an easy refund. I want you to make this decision without any reservation.