Attention Small Business Owners, Entrepreneurs, and Copywriters who want to get inside the complex mind of the female consumer ...
“Your Sales Copy Doesn’t Have to Sound Like a Desperate Used Car Salesman Anymore…In Fact, It SHOULDN’T!”
Introducing The New Rules In Copywriting For Women..."Marketing Is NOT Business As Usual Anymore!"
From: Lorrie Morgan-Ferrero
Date: Tuesday 12:36 PM
So many entrepreneurs I know freeze up at the thought of writing sales copy, especially to the female or conscious market. I can’t blame them really. A lot of the copy I see on the Internet and in print is over-the-top, bordering on out-of-integrity. Plus there is so much misinformation about copy out there.
People I talk to hate the long sales letters. They hate the hype-filled language. They hate feeling as if they have to pressure someone to buy. I totally get it! But don’t throw the baby out with the bathwater!
The truth is long-form sales letters have worked for some time now. Whether you present your copy in one traditional, long column or the more modern rendition of breaking your message up into a few tabs on a website, the foundation must be created first. It’s easy when you have a system.
Copy doesn’t have to be cold, impersonal, and pushy. AND it doesn’t have to be hard to write!
You Can Make MUCH More Money WITHOUT Spending It on Ineffective Marketing
I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write relationship-building copy that appeals particularly to women and heart-centered entrepreneurs…
I've been teaching copywriting from novices to experts online since 2003. It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too.
It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across almost EVERY BRAND!
(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.
And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.
Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions...differences that can mean losing or gaining massively more sales.
I remember wracking my brain one holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).
Personally I don't have any interest in ever driving my own Harley (though plenty of women love them), I’m fine with being chick hanging on the back. Still, I’m a very good customer to them. Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously). Harley gets it! They know how to market to both men AND women.
And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I'm here to tell you that can be a critical BLINDSPOT, causing you to hemorrhage cash!
Nothing against you guys, but FEMALES are the driving force behind 85% of all buying decisions. If you STILL don't consider the spending wallop women have on the economy, check out these stats...
- American women spend about $5 trillion annually...
- Women buy more online products and services than men...
- Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes…
- Single women drive 20% of all home sales today…
- 70% of all new businesses are opened by women.
With numbers like this, isn’t it time to focus on what SHE is interested in?
Let’s face the facts. Even if your product or service isn’t specifically designed for women, the ladies clearly have the purchasing power!
Wouldn't knowing WHAT TO SAY in your marketing to women (and how to present it) be useful to your business? Of course it would!
Introducing a Special
"The She Factor Copywriting Bootcamp-DIY"
Do It Yourself
Now more than ever, there's much more to marketing and communicating to WOMEN than meets the eye. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I've created a Video/Webinar workshop using the latest findings in marketing and communication. It's called "The She Factor Copywriting Bootcamp - DIY" (Do-It-Yourself).
Does it work on women? You betcha!
Does it work on men? Actually, it DOES!
This training is destined to be ground-breaking for your business. You don’t have to wade through reams of unnecessary copy to be effective. Now you can write powerful short-form copy that appeals to the women of the world who are juggling career, family, and health every day.
Let me show you ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you naturally explain what you do and how you can help. No more stiff, wooden copy for you!
In this course you quickly understand:
- How to write using a formula that is effortless and easy (I confess. I follow a specific blueprint that has gotten my copy in the limelight in a relatively short period of time and I’m going to hand it all over to YOU);
- How beginners are able to compete with experts on a level playing field right away (when you have the right tools at your fingertips, you, too, can be a superstar);
- How a single tiny change to your sales letter can send your shopping cart into overdrive with new orders (better be sure you have called your merchant account before you launch your copy because you’re about to get a SPIKE in sales);
- How to get a repeatable result when you follow my method for writing a sales letter (I boiled the volumes of information overkill on this topic into the best of the best techniques you can apply right away);
- The truth behind what makes your copy “okay” versus what makes it sell like hotcakes to your target market (you may be shocked by some of the ugly secrets I’m giving up. I’ve seen it all, and I’m telling!)
As you can see, this is a powerful skill for turning your biz into a profit-churning machine. Wanna know a little more about what’s inside? Read on…
"Flashing red text and heavy fear based sales questions make my stomach turn. There is a new, fresh, delicious copywriting style that generates high conversions and inspiration. Lorrie Morgan-Ferrero is the pioneer leading this conscious writing style paradigm shift. Her work has catapulted my business- you have got to get your hands on it!" Tracy Lee Jones
Founder of The Feminine Business Model
"I've spent years building our respected brand and as much as I love to communicate with my tribe, sometimes I need the help of a professional. Lorrie Morgan-Ferrero has a genuine knack for writing copy for visionaries. She is able to both inspire and uplift while making a clear and compelling offer. I give her my highest recommendation." Marcia Wieder
CEO/Founder, Dream University
"Lorrie’s excitement and enthusiasm are contagious. After every call, I am motivated and have new ideas that I can’t wait to implement. Her She Factor philosophy completely changed the way I think about, and relate to, my clients. I think she is going to revolutionize the copywriting industry with her feminine-friendly copywriting style. Thank you, Lorrie, for a wonderful class!" Deena Douglas
"Lorrie, you changed my whole outlook on writing sales letters! You made writing sales copy something I used to dread into something easy for me to write. Your classes have totally turned the corner for me and since learning your methods I am now able to write stellar sales letters that have made my sales spike. Your style has been invigorating and enlightening. You have made writing sales copy easier than ever, and I now can crank out sales copy in no time flat knowing it will be good. Thank you Lorrie! You have made me LIKE to write sales letters!" Christina Hills
Website Creation Workshop
"If you're looking to learn from the best of the best in modern copywriting, look no further than Lorrie Morgan-Ferrero. Lorrie was one of the first women on the scene playing with the 'big boys' over a decade ago. She quickly realized many women and conscious souls weren't benefiting from the caveman style. So she pioneered a new way to sell from a heart-based place. Plus Lorrie has what I call that 'sassy soul sister' mentality that comes through in her mentoring." Kelly O'Neill
"Lorrie Morgan-Ferrero has a really great system to learn to invite people through your copy to come to your websites or to your squeeze pages or go wherever you want to send them. Because she is showing you how to write personalized copy as if you are talking to a person just like I am doing right now. We are learning the long form writing as well as the squeeze page writing so, whatever kind of writing you have to have in your business, you are going to find it with Lorrie Morgan-Ferrero." Neil Evansan
"Not only do Lorrie’s methods help me write attention-grabbing copy that speaks directly to the buyer on their level, Lorrie makes everything very easy to learn and remember. Thanks, Lorrie for doing what you do and doing it so well." Jessica Martinez
GC Marketing Communications
Here are details about each of the Modules we’ll be covering in
"The She Factor Copywriting Bootcamp-DIY"
Module 8 -
“Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”
Here’s where the magic happens! Watch live on DVD as I deconstruct Old School copy and turn it into copy that speaks her language.
This module covers…
- The most important elements to scrutinize in copy so you can transform those lessons to your own copy (I’m sharing exactly how I got so good at writing copy so quickly…and how you can too);
- The secret sauce my copywriting company uses to consistently create kick-butt sales letters (there’s nothing quite as powerful as seeing it done in front of you);
- How to create copy fast and easy to keep up with your ever changing business (my system has helped thousands of entrepreneurs attract big bucks already…yours is next);
- What works and what fails in today’s marketplace when it comes to the part of your business that most expresses you (amp up your copy and message effortlessly);
- Ridiculously simple ways to take the struggle out of writing copy (dare I say it? Writing copy can be FUN!)
This one-of-a-kind experience is where you see it all come together. It’s like you’re looking over my shoulder to see EXACTLY how a professional copywriter wrangles and shapes copy for success! This module alone is worth the price of admission!
Listen, if you’re ready to infuse your marketing with real change and firepower, this is the course for you.
"If you are in business for yourself; you know how essential it is to know what you are doing and how to do it effectively. If you have ever felt that marketing is a little too straight-lined, with sharp corners and a little too in-your-face and you want a very effective and softer way of to reach your audience, you need to be here and you need to learn from Lorrie Morgan-Ferrero. Be there of each call where she is explaining her approach to marketing which is very focused and very effective but softer and with rounder edges that has women going—yes, at last! You can relate to this style." Christine Holbrook
"If you are in business for yourself; you know how essential it is to know what you are doing and how to do it effectively. If you have ever felt that marketing is a little too straight-lined, with sharp corners and a little too in-your-face and you want a very effective and softer way of to reach your audience, you need to be here and you need to learn from Lorrie Morgan-Ferrero. Be there of each call where she is explaining her approach to marketing which is very focused and very effective but softer and with rounder edges that has women going—yes, at last! You can relate to this style." Linda Rivero
Dream Expert and Author
"I facilitate miracles daily helping clients get clarity, choice and real change in their lives but I must admit, I failed to write effective copy - until now. Your simple, paint-by-number system has been a lifesaver and career booster beyond my wildest dreams. Not only did it provide a template for a dynamo short sales letter but the priceless tips, tricks and tools are an essential foundation for everything that needs to be written to promote any product or service. I can't wait to upgrade everything with this new knowledge." Sandy Pendleton
Frequently Asked Questions and ANSWERS!
It’s official. "The She Factor Copywriting Bootcamp-DIY" is a massive hit. If you’re not registered yet, it could be that you have some lingering questions. Let me see if I can answer some of them for you…
Because of the rate of the travel of information, we’re globally experiencing this Communication Renaissance together.
As a whole, the old ways of communicating are falling away. A lot of the focus on pain, fear, and “crushing the competition” in copy is being replaced by more inspiring and uplifting language. It’s a more balanced look at communication.
You need the masculine energy to create the foundation and drive the sale.
You need the feminine energy to bring in the playful essence and creativity of your message to the world.
This series blends the two energies together for maximum effectiveness.
I’ll candidly let you know that there is definitely some overlap with the more traditional sales psychology. After all, copy is designed to sell and that requires that masculine push. I’ve studied directly with Dan Kennedy, Gary Halbert, and John Carlton.
However after working directly with some of the most respected luminaries in the world, like Marcia Wieder, Ali Brown, Arielle Ford, Claire Zammit, and Mark Victor Hansen to name a few, I’ve discovered the formula for writing in a style that doesn’t send the conscious crowd running from the room.
I dearly hope you’ll make the choice to be a part of "The She Factor Copywriting Bootcamp-DIY" family. You deserve a thriving business and a fulfilling life. You can make whatever changes to your life that you want. All you have to do is start!
"I am here to alert you to sign up for anything that Lorrie Morgan-Ferrero teaches. One of the things I got that is absolutely critical to business is learning how to write a very structured sales letter—I had no idea how to do it. Lorrie takes you through a very specific template; in fact she gives you the template on how to write the sales letter. She gives you lots of information and lots of encouragement and lots of time to work on it and she made something that was difficult and overwhelming for me so easy and I am so grateful." Robbie Hocheck
"Lorrie taught me excellent copywriting tips and made me lots of money by using her copywriting techniques. "Inspiring the Amazon Within" is a program directed towards women in power and I have been able to really see where the holes in my plan have been and how I can start to really make an impact on my readers and people interested in my work." Kyle King
Writing conscious copy doesn't involve just a softer touch, or dumbing down your message. It's speaking to people from the heart... and talking to them on a one-on-one basis. It resonates at a higher level with their emotions... which is the part of the brain that decides whether or not they feel good enough, trust enough, and believe enough of what you are saying to give you their money. Lorrie's course does that, and far more. Lawton Chiles
Copywriter for Trey Smith, Mike Koenigs, Amish Shah, and others.
"Working with Lorrie is like working with an old friend. Lorrie and her team are fun, engaging, encouraging... and brilliant! Definitely a worth-while experience." Lauri Quinn Loewenberg
Dream Expert and Author