“Are You Ready to Create the Ultimate Promotional Copy Sure to Spark More Excitement, Book More Clients, and Boost Your Reputation as the Expert?”

Hey there,

I know you know who the character Merlin the Magician was. Funny thing is, in the story people actually believed he was a magician because of the results of his “spells,” but he wasn't. In fact Merlin was actually an alchemist – a scientist who knew the right formulas to get results. They simply appeared to be magic because they worked.

 


Lorrie Morgan-Ferrero,
Copywriting Educator Extraordinaire

Copywriting done properly is the same as Merlin's spells. The results appear to be magic, but they're not. In fact, copywriting is an easily taught formula . The good news is it's a very short learning curve, with the RIGHT TEACHER.

Did you know...

The exact same formula is used in all copy ? That's right – whether you are talking about a postcard, a print ad, a flyer, a newsletter, a sales letter, a follow up letter, an autoresponder, even a recorded script... all use the same copywriting formula.

Once you learn it, you can apply it to all of your promotional materials – and that was what my recent one-day live workshop was about...teaching you the replicatable copywriting formula so you are the master of your own marketing materials. If you missed the live event, you didn't miss out on your OPPORTUNITY! Now you can get your own set of CDs and the Step-By-Step Workbook from...

"The Insider Copywriting Formula:
What Every Entrepreneur and Small Business Owner Must Know for Maximum Profit and Prestige"

This CD and Workbook TRAINING PACKAGE is a crash course in attention-grabbing copy that works. In fact, you will not only learn the insider secrets of effective marketing that deeply connects with your target audience, but there are specific exercises you can use on the spot to create your own promotional copy. I'm taking the mystery out of the process for you.

This Workshop was designed to support writers and non-writers alike in not only learning the formula used in all successful copy.

It's like being back in school only this time instead of avoiding the bully, you're actually learning a real-world skill that makes you cold, hard cash. In fact, one of the benefits of using my process is you get a template for your promotional copy to use OVER and OVER AGAIN. When you master the formula I'm sharing (and you will) it's almost like having a license to print your own money.

Here is just a small sample of what you will learn in this content-packed training:

  • How to map out your complete copywriting blueprint in a promotional piece you can use to gain attention through multiple media;

  • Ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you effortlessly explain what you do and how you can help;

  • Secrets to keeping your copy authentic-sounding rather than hype-filled so you naturally build trust and rapport;

  • How to lower sales resistance and separate yourself from any other business in your marketplace through compelling storytelling;

  • Proven headline formulas that hook them in and entice them to read on further into your copy;

  • My insider exercise for discovering and highlighting the features and benefits that make your product or service stand out in your industry;

  • Templates for writing bullet points that you can walk away with at the end of the event and use over and over again;

  • Creative interactive exercises sure to banish writers block and keep your mind sharp long after you put this product away;

  • Power words that entice clients to contact you – while NOT “selling” them;

  • And much, much more!

Copywriting made fun at *The Insider Copywriting Formula!*

Watch THESE Videos of Actual Workshop Attendees!

My Copywriting is Going to Improve Dramatically

I wanted to improve my copy to do my own self promotion. I expect the workshop to be really hard and require me to think alot, but Lorrie made it fun and easy.

I've been searching for a step-by-step copywriting formula and I finally found it. I'm sure my copy writing is going to improve dramatically. I'll be on fire!

Elizabeth Ruiz
www.directmarketingrx.com

I Never Knew How Simple It Could Be

I really loved taking your copywriting course today. It was just awesome for me. I have many years of business experience. I was a trial attorney before. Now I hold spiritual transformation seminars.

I've done a lot of writing, but I've never known until today how simple it can be. You made it so clear, so specific. You let me know that I can write just by how I talk and that's how I connect with people. That was just so awesome and made it so easy. Thank you very much!

Esperanza Universal
www.masteringyourlife.com

Now I Know HOW to Do It

I was so pleased that I was here today. I was hesitating coming because time is of the essence.

I want to thank you Lorrie. You reconnected me to why I did The Daring website and reconnected me to my story. I have to put that on the website. It really needs to shine through.

You've given me a model by which to write copy. Now I've got something invaluable that I'm going to take forward. I've got work to do, but now I know how to do it. Thank you!

Francine Allaire
www.thedaring.com

Now I've Got the Details on How to Write Copy Step by Step

I came to this because I've been stuck the last two years and I want to get kick started. This is going to give me the kick start I need to really get our website going.

This copywriting blueprint has given me the big picture of what we really need to do in our company as well as the details how to write copy step by step. It is a great program and we are really happy to be involved with Lorrie.

Kevin Humphreys
Success Design International
www.nlpla.com

Beyond My Expectations

I wasn't sure about coming. I knew that I needed to know this information, but I wasn't sure what I would get out of it because I work in a spiritual area and so I didn't know if this would translate.

It was fabulous. I got more than I thought I would. In fact, I signed up for other things. I know that all the things we learned today will be very very useful to me. I was thrilled to pieces with everything. Thank you!

Liana Carbón
www.instituteshamanicwisdom.com

Highly Recommended

I'm really delighted with your workshop today. I'm a creative writer and have written books, but I've been terrified of writing copy.

Lorrie has made this a very simple process and fun. Also the authenticity of the work makes me feel like I can do this shamelessly.

I would just encourage this class for anybody who wants to extend their abilites as a writer in the marketplace.

Lisa Powers
Get Your Message Out

I Thought I Knew It All

I've been in business for many years helping hundreds of entrepreneurs do their planning and gain access to the resources they need to become successful. I have information products and have written many sales letters. I was a little hesitant coming to Lorrie's program because I thought I knew it all. I've been doing this for many years, but I decided to attend the one-day workshop and I was really impressed.

Not only did I get inspiration and fresh ideas, but I was able to work on my copy right there during the workshop and interact with experts. I think it has really taken me to another level.

I highly recommend the program even if you've had products and services out there and you've been writing your own copy for a long time, just do it. It is worth it. Just the one day was just phenominal.

Maria Simone
www.mariasimone.com

I Learned Hands-On What to Do and How to Do It

I have learned a lot at Lorrie's copywriting workshop. I was particularly impressed that I didn't get a lot of hype. This was a really refreshing workshop where I learned hands-on what to do, how to do it, and we had a chance to work on our copy and headlines right there.

Lorrie knows what she is talking about and she delivers it in a very helpful way that is fun to work with. I highly recommend it.

Patsi Krakoff
www.blogsquad.biz

Demystified Copywriting

I got so much out of this workshop. Just in one day I feel like you really demystified copywriting and broke it down into digestable little chunks.

You made it really simple to put all the pieces together. I'm really excited about using those ideas and doing my future copy. Thank you!

Terry Hoover
Soulful Self-Employment

Imagine How Much Money You'll KEEP By Knowing How to Write Your Own Promotional Copy!

Think of it... every time you have a new promotion in mind, you must write copy to go along with it. Whether it is a new product or service, there is always an enormous amount of promotional copy that accompanies them. There is simply no way around it.

The fees of copywriters in my league are shockingly high – sometimes exceeding US $25,000.00. You can certainly find copywriters that charge less but don't be taken in. Copywriting is truly one of the most expensive business skills there is to outsource. It's a much better plan to know how to write your own (or train an assistant to do it) and keep that money in your own pocket.

Your Special Bonus
on Target Audience Research

As a special bonus, you will get a detailed proprietary package on how to conduct effective RESEARCH OF YOUR TARGET MARKET. (Valued at $1,500.00)

Psst - At the Live Workshop, I was told this little baby alone was worth more than the full price of attending the Event! It REALLY helps you dig deep inside the minds of those you're looking to do business with.

NOTE: This is the personal target market intake information I use with my own clients. It is normally never released without a first getting a contract and a client deposit. You've made your investment back with this alone!

Best of All, I'm Taking ALL THE RISK!

Once you get your copy of "The Insider Copywriting Formula," you have 365 days to check it out and decide if it's for you. If it's not, no problem. Simply let us know, return the product, and we'll issue you a complete refund (less shipping). But I'm sure you'll love these COPYWRITING SECRETS that will rock your world (and your bank account). I've been told I have a knack for taking the "pain" out of writing and making copy flow out of your brain like hot lava from an erupting volcano. But if you're NOT happy for some reason, I won't hold a grudge. So you see, the risk is all on me.

Don't Make the Support Chicken Angry! Order NOW!

What a cool surprise to have the Support Chicken visit me onsite and give me an award (along with his handler, Mo Bailey) for "Getting Caught in the Act of Excellence."

Check YES, Lorrie! I'm ready to  jumpstart my copy and skyrocket my sales by ordering the CDs and Step-By-Step Workbook from your latest event, "The Insider Copywriting Formula Workshop."
 

I understand this is not just a boring lecture, but a lively training that shows me step-by-step how to create a ROADMAP for my promotional business copy.  Best of all, I will receive a REUSABLE Copywriting Template to create my own foundational copy over and over again! Best of all, the risk is on YOU, not ME because I can test drive this for 365 days and if I'm not thrilled, get a full refund with no hassles.  All for just $347!

 

Please Reserve My Copy NOW! 

 

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So sign up now for these CDs for the nuts and bolts workshop and not only learn lessons you can take away to use over and over again, but you will be creating copy hands-on so you begin to boost your business right away. So don't wait - reserve your CDs right now!

Warmly,


Lorrie Morgan-Ferrero

P.S. Even if you're not a writer, you will get tips and techniques to help you craft copy that gets your prospects to take ACTION!

P.P.S. I am dedicated to teaching the world it is possible to shift from the hype-filled sales copy to a more modern version…copy written with authenticity, rapport, and connection. This is a rare (and powerful) opportunity. Don't let it pass you by!


 

P.P.P.S. Still on the fence? I also have many raving fans from past trainings...

Read what these folks
say about Lorrie...

 

 “Lorrie flatters me, often, by saying I helped her launch her career... but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.”
John Carlton,
www.John-Carlton.com

“If you become *good* at writing decent copy you can make a small fortune -- and that's no exaggeration. My good friend, Lorrie Morgan-Ferrero is one of the most UNDERRATED copywriters (and best copywriting TEACHERS) on the entire Internet. If you’re looking for someone to break down the mastery of copywriting into an easy-to-follow, step-by-step process, you should check Lorrie out.”
John Reese
, www.Income.com

"I’ve made over $19,000 from the copywriting skills Lorrie taught me. Lorrie, no one I know in the industry teaches the principles and techniques of kick-ass, get ’em-to-buy copywriting as well as you do. I went from a fumbling and confused wanna be marketer to an unstoppable marketing maverick because you showed me step-by-step how to write words that persuade and sell. And I never thought of myself as a “sales” person – I have an art background. But you’re special in that way because you understand what it’s like to be a heart-based person and you are so gifted at showing people like us how to win in the internet marketing game. Thank you so much Lorrie because FINALLY there’s someone teaching copy with a down-to-earth, sensitive approach!"

James Roche, www.infoproductguy.com


"This was AWESOME! I can hardly wait to build my online business with your help. You're up there with Kennedy, Carlton, Halbert, etc! So CHARGE MORE! You're worth it!"

LouAnn Savage, www.louannsavage.com


"It was amazing! I actually didn't want it to end! The coaches were phenomenal. They all bring different skills and genres to the table. Lorrie is SO generous with her time and knowledge."

Michele Hunter, www.profitpublishing.com


"Excellent and brilliant! Blueprint, sales letter, tarket, chicken chunks, SPEED copywriting - I love it! You released me to write bad headlines until they got good. I also learned about writing personal copy. Thank you!!"

Ann Convery, www.annconvery.com


"I will just get my not so perfect copy out instead of letting it sit and stress me out. You have given me a reference for the power of acting on your ideas - having the courage to throw down the gauntlet and striking out to do your own thing. Thank you!"

George Franco, www.shrinershq.org


"In the course of a lifetime – if you’re lucky – you run into a few great teachers and mentors. Lorrie Morgan-Ferrero hits the mark in the copywriting arena. Whether you’re a novice or seasoned pro, the information and guidance that Lorrie shares on copywriting and marketing is not just invaluable, but extraordinarily generous.

Best of all, Lorrie teaches in a way that puts everyone on par. She is amazingly gracious, positive and supportive. And the students in her classes respond to Lorrie and each other in just that way. There is no pretense or posturing here – just teaching and learning at its best. Thanks Lorrie!"

Phyllis Schwartz, Copywriter


"Hi Lorrie, What can I say but, "Where have you been all my life? Having started out as a college professor, I have been trying for years to transform my boring academic writing into captivating prose. And it was a slow process until you came along!

After taking your copy writing class all my writing has improved. I have a more engaging style, a clearer call to action, and most importantly better results! Total strangers are now signing up for my newsletters, eclasses, etc. And I also found I have a knack for writing titles.

In my last marketing teleclass my classmates were literally clamoring for my help with their titles. Besides being so helpful to me--you are just, simply the best copy writer I've ever encountered (and I have read some of the best). Reading your stuff is like landing in colorful Oz after having lived in black and white Kansas. Thank you so much! "

Dr. Lauren Outland, www.empowermentdoctor.biz


"Lorrie, you're great. And that's official! Your simple straight forward formula and process for creating compelling copy rocks. I now feel fully confident to tackle the job of writing my own sales letters. In fact Lorrie has made copywriting so fascinating I've already crafted a letter. I'll be sending it straight to George Bush and Tony Blair, recommending that copywriting be put on the list of controlled substances! That's how addictive copywriting is. I'm now hooked good and proper. Lorrie, thank you also for your impromptu sales letter critique. Totally blown away and have already built in all your recommendations."

Loz Wilson, www.fortunesfirst.com


"Lorrie Morgan-Ferrero has changed my life! Not only have I learned tons about how to write attention-grabbing copy, my energy level when I sit down to write even a simple e-mail just skyrockets! Lorrie's style of teaching is smooth, simple to understand and takes the student through a method of learning that reminds me of a float trip down a river - constantly forward, occasionally challenging and always wet, wild and fun! Just go with it!"

Steve Majors, www.thelazyinvestor.com


"Lorrie teaches you a SYSTEM for writing copy – nobody else I have ever studied under gave me a system I could follow and be successful with every time I write sales copy. Lorrie’s teaching style is very interactive, while being very instructional."

Diane Conklin


"I'm a professional copywriter and I have to tell you that Lorrie's Red Hot Copy Bootcamp improved my copywriting more quickly and dramatically than anything I've ever done (and I've done lots!). My confidence level shot off the charts. Not only that, but Lorrie's an amazingly generous spirit: just when you think you got what you expected, she gives and gives and gives some more. Lorrie: you inspire me!"

Maggie Dennison, www.mymarketingmessage.com


"As an entrepreneur I couldn't care less about copywriting.  But I do want to know how to increase my sales.  I had achieved a high level of traffic visiting my website, but I wasn’t making the sales I needed to survive.  It became clear to me that I wasn’t meeting the needs of those potential customers.  What I said on the site and how I said it wasn’t capturing their attention. 

What's refreshing about Lorrie’s material is that the content is extensive, thorough, and extremely adaptable.  It’s easy to modify her examples to fit your own copy. Her step by step process made it easy for me to learn the methods and apply them to my own site. When I applied her methods to the sites I use for my Google campaigns, my conversion rates increased immediately.  Next, I began to see product inquiries reach all time records.

And when I wrote my sales letters, suddenly I went from making the occasional sale to gaining new customers every day of the week."

James P. McMahon, Ecologist, www.cleanairpurewater.com


If you would like to see what other tools I have developed please visit my Copywriting Tools page HERE

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