“Are You Ready to Create the Ultimate Promotional Copy Sure to Spark More Excitement, Book More Clients, and Boost Your Reputation as the Expert?”

Copywriting done properly is the same as Merlin's spells. The results appear to be magic, but they're not. In fact, copywriting is an easily taught formula . The good news is it's a very short learning curve, with the RIGHT TEACHER.

Did you know...

The exact same formula is used in all copy ? That's right – whether you are talking about a postcard, a print ad, a flyer, a newsletter, a sales letter, a follow up letter, an autoresponder, even a recorded script... all use the same copywriting formula.

Once you learn it, you can apply it to all of your promotional materials – and that is what this very special one-day live workshop is about...teaching you the replicatable copywriting formula so you are the master of your own marketing materials. Introducing...

"The Insider Copywriting Formula:"
What Every Entrepreneur and Small Business Owner Must Know for Maximum Profit and Prestige”

On October 19, 2007 from 9:00 a.m. – 5:00 p.m. smart registrants will get a crash course in attention-grabbing copy that works. In fact, at this unique one-day event, you will not only learn the insider secrets of effective marketing that deeply connects with your target audience, but you will work on your own promotional copy with me, Lorrie Morgan-Ferrero of Red Hot Copy looking directly over your shoulder to take the mystery out of the process for you. You simply can't lose!

This workshop was designed to support writers and non-writers alike in not only learning the formula used in all successful copy, but to do it in a live environment with professional support.

Have questions? I will be on hand right there to answer them as they come up. It's like being back in school only this time instead of avoiding the bully, you're actually learning a real-world skill that makes you cold, hard cash. In fact, you will leave this event with a template filled with your promotional copy. Copy you can use immediately in your business. When you master this formula (and you will) it's almost like having a license to print your own money.

Here is just a small sample of what you will learn during this content packed event:

• How to map out your complete copywriting blueprint on-site in a promotional piece you can use to gain attention through multiple media;

• Ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you effortlessly explain what you do and how you can help;

• Secrets to keeping your copy authentic-sounding rather than hype-filled so you naturally build trust and rapport;

• How to lower sales resistance and separate yourself from any other business in your marketplace through compelling storytelling;

• Proven headline formulas that hook them in and entice them to read on further into your copy;

• My insider exercise for discovering and highlighting the features and benefits that make your product or service stand out in your industry;

• Templates for writing bullet points that you can walk away with at the end of the event and use over and over again;

• Creative interactive exercises sure to banish writers block and keep you sharp long after the workshop;

• Power words that entice clients to contact you – while NOT “selling” them;

• And much, much more!

And because this is an inaugural event, it is priced WAY BELOW market value. In fact, you can take part for just $497! It's unheard of! My DAILY RATE for in person consulting is $10,000.00 (and for good reason – I teach copywriting that GETS RESULTS).

Want to know the real reason this workshop is priced so low?

It's because I am planning on taking this event around to other venues later. I have held my own three-day events in the past but I believe I can help more business owners with a single day event. So this is the first such workshop offered in this current format. You're in the right place at the right time.

And imagine how much money you'll save by knowing how to write your own copy . Think of it... every time you have a new promotion in mind, you must write copy to go along with it . Whether it is a new product or service, there is always an enormous amount of promotional copy that accompanies them. There is simply no way around it.

The fees of copywriters in my league are shockingly high – sometimes exceeding US $25,000.00. You can certainly find copywriters that charge less but don't be taken in. Copywriting is truly one of the most expensive business skills there is to outsource . It's a much better plan to know how to write your own and keep that money in your own pocket.

So save this spot in your schedule and plan on meeting us there:

October 19, 2007
from 9:00 a.m. – 5:00 p.m.

(Space strictly limited to 50 –
and 11 are already taken!)

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Your Special Bonus
on Target Audience Research

As a special bonus, once you register, you will receive a proprietary package on how to conduct effective research of your target audience so you are adequately prepared for the workshop. (Valued at $1,500.00)

NOTE: This information is normally never released without a first getting a contract and a client deposit. You've made your investment back with this alone!

Best of All, I'm Taking ALL THE RISK!

Once you get to "The Insider Copywriting Formula" event, you'll be handed the keys to the castle - a binder packed with COPYWRITING SECRETS that will rock your world (and your bank account). We'll get into the content right away because we have a lot to cover. But if after the first break you find this event isn't what you had in mind, no problem.

Simply let my staff know at the first break, turn in your materials, and you will be issued a FULL REFUND. I want you to be THRILLED (and I'm actually pretty sure you will be - I'm known as one of the TOP COPYWRITING TEACHERS working today. I've been told I have a knack for taking the "pain" out of writing and making copy flow out of your brain like hot lava from an erupting volcano.)

But if you're NOT happy for some reason, I won't hold a grudge. So you see, the risk is all on me.

So sign up now for this nuts and bolts workshop and not only learn lessons you can take away to use over and over again, but you will be creating copy hands-on so you begin to boost your business right away. Remember, space for this event is strictly limited to the first 50! So don't wait - reserve your spot right now!

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Warmly,

Lorrie Morgan-Ferrero

P.S. Even if you're not a writer, I will share tips and techniques to help you craft copy that gets your prospects to take ACTION!

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P.P.S. I am dedicated to teaching the world it is possible to shift from the hype-filled sales copy to a more modern version…copy written with authenticity, rapport, and connection. Since I rarely make public appearances anymore, this is a rare (and powerful) opportunity. Don't let it pass you by!

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P.P.P.S. Still on the fence? I also have many raving fans from past trainings...

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Read what these students
say about Lorrie.

"I’ve made over $19,000 from the copywriting skills Lorrie taught me. Lorrie, no one I know in the industry teaches the principles and techniques of kick-ass, get ’em-to-buy copywriting as well as you do. I went from a fumbling and confused wanna be marketer to an unstoppable marketing maverick because you showed me step-by-step how to write words that persuade and sell. And I never thought of myself as a “sales” person – I have an art background. But you’re special in that way because you understand what it’s like to be a heart-based person and you are so gifted at showing people like us how to win in the internet marketing game. Thank you so much Lorrie because FINALLY there’s someone teaching copy with a down-to-earth, sensitive approach!"

James Roche, www.infoproductguy.com

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"This was AWESOME! I can hardly wait to build my online business with your help. You're up there with Kennedy, Carlton, Halbert, etc! So CHARGE MORE! You're worth it!"

LouAnn Savage, www.louannsavage.com

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"It was amazing! I actually didn't want it to end! The coaches were phenomenal. They all bring different skills and genres to the table. Lorrie is SO generous with her time and knowledge."

Michele Hunter, www.profitpublishing.com

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"Excellent and brilliant! Blueprint, sales letter, tarket, chicken chunks, SPEED copywriting - I love it! You released me to write bad headlines until they got good. I also learned about writing personal copy. Thank you!!"

Ann Convery, www.annconvery.com

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"I will just get my not so perfect copy out instead of letting it sit and stress me out. You have given me a reference for the power of acting on your ideas - having the courage to throw down the gauntlet and striking out to do your own thing. Thank you!"

George Franco, www.shrinershq.org

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"In the course of a lifetime – if you’re lucky – you run into a few great teachers and mentors. Lorrie Morgan-Ferrero hits the mark in the copywriting arena. Whether you’re a novice or seasoned pro, the information and guidance that Lorrie shares on copywriting and marketing is not just invaluable, but extraordinarily generous.

Best of all, Lorrie teaches in a way that puts everyone on par. She is amazingly gracious, positive and supportive. And the students in her classes respond to Lorrie and each other in just that way. There is no pretense or posturing here – just teaching and learning at its best. Thanks Lorrie!"

Phyllis Schwartz, Copywriter

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"Hi Lorrie, What can I say but, "Where have you been all my life? Having started out as a college professor, I have been trying for years to transform my boring academic writing into captivating prose. And it was a slow process until you came along!

After taking your copy writing class all my writing has improved. I have a more engaging style, a clearer call to action, and most importantly better results! Total strangers are now signing up for my newsletters, eclasses, etc. And I also found I have a knack for writing titles.

In my last marketing teleclass my classmates were literally clamoring for my help with their titles. Besides being so helpful to me--you are just, simply the best copy writer I've ever encountered (and I have read some of the best). Reading your stuff is like landing in colorful Oz after having lived in black and white Kansas. Thank you so much! "

Dr. Lauren Outland, www.empowermentdoctor.biz

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"Lorrie, you're great. And that's official! Your simple straight forward formula and process for creating compelling copy rocks. I now feel fully confident to tackle the job of writing my own sales letters. In fact Lorrie has made copywriting so fascinating I've already crafted a letter. I'll be sending it straight to George Bush and Tony Blair, recommending that copywriting be put on the list of controlled substances! That's how addictive copywriting is. I'm now hooked good and proper. Lorrie, thank you also for your impromptu sales letter critique. Totally blown away and have already built in all your recommendations."

Loz Wilson, www.fortunesfirst.com

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"Lorrie Morgan-Ferrero has changed my life! Not only have I learned tons about how to write attention-grabbing copy, my energy level when I sit down to write even a simple e-mail just skyrockets! Lorrie's style of teaching is smooth, simple to understand and takes the student through a method of learning that reminds me of a float trip down a river - constantly forward, occasionally challenging and always wet, wild and fun! Just go with it!"

Steve Majors, www.thelazyinvestor.com

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"Lorrie teaches you a SYSTEM for writing copy – nobody else I have ever studied under gave me a system I could follow and be successful with every time I write sales copy. Lorrie’s teaching style is very interactive, while being very instructional."

Diane Conklin

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"I'm a professional copywriter and I have to tell you that Lorrie's Red Hot Copy Bootcamp improved my copywriting more quickly and dramatically than anything I've ever done (and I've done lots!). My confidence level shot off the charts. Not only that, but Lorrie's an amazingly generous spirit: just when you think you got what you expected, she gives and gives and gives some more. Lorrie: you inspire me!"

Maggie Dennison, www.mymarketingmessage.com

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"As an entrepreneur I couldn't care less about copywriting.  But I do want to know how to increase my sales.  I had achieved a high level of traffic visiting my website, but I wasn’t making the sales I needed to survive.  It became clear to me that I wasn’t meeting the needs of those potential customers.  What I said on the site and how I said it wasn’t capturing their attention. 

What's refreshing about Lorrie’s material is that the content is extensive, thorough, and extremely adaptable.  It’s easy to modify her examples to fit your own copy. Her step by step process made it easy for me to learn the methods and apply them to my own site. When I applied her methods to the sites I use for my Google campaigns, my conversion rates increased immediately.  Next, I began to see product inquiries reach all time records.

And when I wrote my sales letters, suddenly I went from making the occasional sale to gaining new customers every day of the week."

James P. McMahon, Ecologist, www.cleanairpurewater.com

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Red Hot Communications, Inc | 16141 Cohasset St. | Van Nuys, California | USA    
Tel/Fax: 1-877-293-8311 | Email: supportchicken@gmail.com