- the underrated guy on the bench. The coach doesn't put him
in until he's tried everything else.
Not making sales? Make the website flashier. Just gloss
right over the copy. Not getting enough ezine subscribers? Never
mind the copywriting. Let's rent a list. Want to rank
higher in the search engines? Let's spend a lot of money on
a search engine optimization company. Never mind that people
link to copy that delivers value. Are you seeing the through
line, here? Copy gets no respect by the average guy. The
truth is there is no element more powerful for your bottom
line than your copy.
Copywriting Is the Single Most Important Asset for
YOUR Bottom Line Dollars
But when I'm talking about copy I'm not just talking about sales copy…I'm
also talking about promotional materials in general. Copy
can be found wherever there are words.
can't have any of these without copy. Imagine
taking all the words out of any of these materials. It
would be pretty difficult to figure out what the message was,
wouldn't it? So you can see how important copy is. Now
imagine there are words but they aren't compelling or clear enough. Your
potential client is gone in seconds flat. And now you can
see how important GOOD copy is. It's not an area that should
be scrimped on.
If you're in business, you NEED copy
that rocks. You need Red Hot Copy!
And of course sales letters
I'm Lorrie Morgan-Ferrero, one of the most
sought after copywriting experts in the country today.
(I'm not bragging - just mulling over the waiting list in front of me to get on my
schedule.) So, how did I get to be an expert copywriter? Well, I have over 25 years of experience
as a freelance writer and journalist. My journalism background is
where I learned my bloodhound
research ability - a critical
element in all good copy.
Writing has simply always
been a passion.
But the funny twist is, what really
separates my style from other copywriters is my creative background
as an actress! (Yes, really!) Actors must captivate an audience
and understand the psychological pull when playing a role. I truly
think my training as an actress contributed to my signature style
of conversational copywriting. (My parents swear
being a direct descendant of Ralph Waldo Emerson plays a factor).
Whatever the truth, if you blend
my eclectic background with proven copywriting sales techniques
, you have a reliable ONE-TWO PUNCH that brings my clients
tens of thousands of dollars in profits. So they're
happy to write me checks!
My copy has sold products in a variety
of industries including Internet marketing, nutritional supplements,
professional speaking, the seminar business, hypnosis, health & fitness,
biz op, MLM, women's products, jewelry, real estate, entrepreneurial
services and more. What's your business? Ready to get
started? Click here for info on
exactly how that happens!
I can't wait to hear from you.
P.S. Need free copywriting tips? Sign up for my ezine.
What Others Say About Red Hot Copy
|"Hello this is Les Brown.
I live in airports and hotels all across the country, yes, I'm a speaker. And because of Lorrie's gift of writing my business has grown tremendously. She interviews you and somehow, I can't explain it, she gets into your spirit, into your mind and she writes in your words. In fact, she's written some things for me and I've read it and I've said "Wait a minute, I didn't know I wrote this!" I didn't - Lorrie wrote it. Yes, she's got a special gift. Lorrie, thank you very much for blessing me with your writing, and she's gonna bless you . You want somebody that is really gifted and talented and can help you bring it to the people that you want to reach, in YOUR voice, Lorrie's style is Red Hot, yes it is. She is the BEST!
This has been Mrs. Mamie Brown's baby boy, Leslie Calvin Brown. Thank you Lorrie!"
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Mark Victor Hansen, America's leading expert on human potential
"Hi, this is Mark Victor Hansen from Newport Beach California.
And you know me because of the "Chicken Soup for the Soul" fame and "One Minute Millionaire" fame.
What I want to tell you is that if you want to succeed big time, you need to have Red Hot Copy. You need a sales letter that just sells and is your advertising person in the printed flesh so to speak that just brings you and [can] reach you great rewards in business, and the lady to do that is Lorrie Morgan-Ferrero. And I think you need to get to her and you've got her number and you can just go to www.red-hot-copy.com.
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Alan Forrest Smith
"Most copywriters bore the pants
off me ... No question! Same old, same old cloned writers all the
First time I saw and read copy by Lorrie ... It actually
stopped me for a sec, made me turn and read it. In fact I read it
all. That for me is unusual these days!
This lady is red-hot and in my opinion a breed apart from a
million other copywriting clones out there. Masterful with words and
hits the right buttons (and believe it, not many out there can do
Want high-performance advertising? I would hire her like a
shot! Keep an eye on this redhead, she is going to be a copywriting
goliath, no question"
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16141 Cohasset Street
Van Nuys, CA 91406