Copywriting

Owning a business isn’t a hobby, at least not for most of us. You’re there to make money. If you can’t figure out why your marketing materials aren’t pulling in more clients, take a lesson from the people banking the bucks.

That’s right. The businesses eating your lunch know the key to sales is an “ancient secret” – a time-tested practice called copywriting, the art of using persuasive language to motivate customers to buy. And it’s what you need to master if you’re going to play with the big boys and girls.

I’m Lorrie Morgan-Ferrero and my copy has been boosting sales for my clients for years. Frankly I’ve always been intrigued by words and their impact on people. Maybe because Ralph Waldo Emerson is my uncle. More likely I’m just a word geek. I was reading by age 3. Edited my yearbook and newspaper simultaneously in high school. Earned a BA in Journalism. And I’ve been a freelance writer over 25 years.

I’ve sold tons of products from nutritional supplements to videotapes to seminars to biz-op to toys to hypnosis to services…and the list goes on. It doesn’t really matter what’s being sold. The same copywriting techniques apply. And they will apply to YOUR business too. How do I know?

They are folks who don’t have to work another day in their lives, but choose to. They can afford to hire anyone, yet they hire me. Why? Well I asked them and these are the 3 reasons they came up with:

1) Because my copy consistently pulls in loads of cash for them they can spend on their families, invest back in their businesses or donate to help make the world a better place. They have that choice. I don’t know about you but no matter how much money I’m making, I never want to give up having choices. Neither do they.

2) What I write gets read. I know how to tap into a tone of voice that leaps off the page and pulls up a seat next to the reader. Good copy is interactive. Once the reader’s gone, the relationship is over. So the words have to keep ‘em hooked. It’s amazing how easy this is to do if you know a few simple tricks.

3) I teach them how to write their own copy in case I’m not around. Now why would I do that? Aren’t I interfering with my own job security? Absolutely not. First of all, I’m extremely devoted to my clients. Once I’ve worked with a client once and we have a relationship, I don’t like to turn him or her down in the future. But sometimes my workload forces me to. Knowing I’ve passed on some of my skills helps me sleep better at night. And I feel very strongly that you should never have to be dependent on anyone.

Alexandria K. Brown

www.ezinequeen.com

"I want to tell you that Lorrie has nailed down the process of writing great copy for your business. Step-by-step she has broken it out into this great guide and I am so proud to see something like this out finally, that is simple to walk through and will teach you the process of writing your own profit producing copy, step by step....

Grab this guide now, before the price goes up, I guarantee you'll get a lot out of it."

Face it, things happen at light speed nowadays. I don’t have to tell you that. A light bulb may go off in your head in the middle of the night. You just gave birth to a million dollar idea, but your customers need to know about it before noon today. Good luck finding someone on such short notice to whip up winning copy. This is a skill you need to have in your back pocket.

Copy describes what you do. That’s important to your target audience, right? To know what you do? Copy also persuades your target audience to take some sort of action, whether you’re there or not. And that’s where the sales happen. Makes it easy to connect the dots between words and money, doesn’t it?

But what really makes copy invaluable is its ability to build a lasting relationship with your potential clients. As a business person, you no doubt know that repeat business is your lifeblood.

And I’m sure you look at the “lifetime value” of your customer. Well, good copy helps groom that relationship. It’s friendly and informative. It establishes rapport. Grows trust and loyalty. It deepens the connection between you and your target audience. Once you have that bond, you don’t have to bother convincing them how great your product or service is. They’re READY to sign up!

Christine Kloser

www.newentrepreneurs.com

"[Lorrie's] "Red Hot Copy to Woo Your Target Market"... is by far the most comprehensive guide I have seen for copywriting!

[Lorrie's] phenomenal!"

Let’s say, you “get it.” You “get” that until the copy gets written, no one knows who you are. No one knows what you’re selling. No one knows what they NEED to buy until you write about it. You “get” that copy is the engine that drives the rest of your marketing hot rod.

Hiring a copywriter is great. I won’t tell you any differently (or I’d soon be out of work). Be prepared to explain all the details of your business, give him/her free product to study and test, gather past marketing materials, answer quizzes about your target market and produce numbers of past marketing campaigns, for starters.

Don’t be fooled into thinking that just because you’re paying for a copywriter means YOU won’t have to do a lot of the preliminary work yourself. We’re copywriters, not psychics. Plan to block out at least half a day initially to get your copywriter up-to-speed. Then sit back and wait for days (usually weeks) until you get your first draft.

But be warned. Only 10% of the copywriters out there can actually deliver. Of that 10%, most of us are in such high demand only about 3% can fit you in our schedule. If you’ve found one of the 3%, go for it. But be prepared to break out the credit card because we get paid well.

Adam Urbanski

www.themarketingmentors.com

"...Recently I asked Lorrie to evaluate one of my pieces and she gave me quick, right to the point feedback that was just phenomenal... She gave me a little tool from her big tool arsenal and it was just phenomenal to help me focus my thoughts...if you don't have Lorrie's "Red Hot Copy to Woo Your Target Market" yet I definitely recommend you get your own own copy and if you need more help, consider hiring Lorrie as your copywriting coach!"

I know you’re busy. Don’t panic. You don’t have time to take the long path I took to learn about copywriting. You have no desire to spend hours upon hours scouring the Internet, attending seminars or reading book after book on the subject like I did. You’re sure not going to capitalize on the “swift to market model” that gets money coming in fastest if you go through the training I went through. The good news is you don’t have to.

My award-winning home study kit along with the new 2 technique-laden CDs and bonus CD of fill-in-the-blank templates will turn you into a copywriting genius
in a few short hours!

That’s why I wrote and recorded "Red Hot Copy to Woo Your Target Market". To painlessly guide busy people like you through the process from the foundation to the final product.

I wanted it that way. Remember what I said about how strongly I feel about people being independent. This workbook is my way of helping you get there with your copy. You won’t be relying on anyone else to crank out the sales after one reading of this workbook.

Come on. Pull up a chair and let’s look at this together. Open the first chapter. You can see exactly what steps to take from the moment you realize you need copy, through the first draft and the final masterpiece. I’ve taken all the mystery out of it. You’ll learn:

I will take you by the hand and show you exactly how to build your copy from the ground up. I’ll answer all your questions and show you the same models professional copywriters use.

The best copywriters in the world will tell you learning how to write copy DOESN’T TAKE VERY LONG. It’s a very short learning curve. It’s not brain surgery. The problem happens when you start experimenting with the formula. That’s when your sales will suffer. Stick with what works and you too can use the right word combinations to turn your clients from window shoppers into buyers.

The best part of writing your own copy is you don’t have to brain dump on someone who knows nothing about your business. YOU ALREADY KNOW IT ALL! No one knows what you do better than you. No one else is going to put the same passion into your business as you. Writing your own copy is hands down the fastest way to making money.

Before I go on, remember when I told you copywriting isn’t hard. Here's why. Because human beings are wired the same way now as we were 100, even a 1000 years ago. We all are motivated by greed, sex and survival.

Remember studying the amoeba in science class? Our friend the amoeba is a microscopic, single-celled animal (found in our drinking water more often than you want to know). When it’s poked on the left, it moves to the right. Poked on the right, it moves to the left. In short, they’re very predictable. Same with copy. Use this set of word combinations, get that reaction. Use that set, get this reaction. Same with copy.

As I said, persuasive writing uses a systematic framework. You don’t need to mess with it. It works. The patterns are pretty easy to recognize really. All you have to is know the proven methods that have already worked in the past. I’ve unveiled them all in “Red Hot Copy to Woo Your Target Market”. Simply follow them, and ba-da-bing. You’ve got copy so good you can practically sign the back and cash it in at the bank. Don’t try to make this harder than it is.

Forget cute, clever puns. Drop the rhyming taglines. Thousands of dollars have been flushed down the toilet because the writer modeled the copy after the quips and jingles a Madison Avenue advertising agency might use. Do you have a bottomless budget to experiment with? Didn’t think so.

“Red Hot Copy to Woo Your Target Market” is a lean-mean 100% grade-A prime cut piece of work. No fat. Just sizzle that will work for your business – FAST!

I didn’t have the benefit of a step-by-step system like this when I was first starting. If I had, I’m sure it would have shaved at least 3 years off my learning curve. And I wouldn’t have had to struggle for so long financially in the beginning. You don’t have to struggle either! I've put down EXACTLY what you need to do to craft winning copy that brings bucks through the door. All you have to do is order and you'll be writing copy for your business in hours!

What you’ll read in here are fruits of my labors as a professional copywriter. I’ve sifted through words and phrases over aching hours…just to find a one speck of gold in a pile of dirt and clay. Now I've got a solid gold product to help you - “Red Hot Copy to Woo Your Target Market”. And I’m offering it to you NOW.

“What if Everyone Gets this Information?
Won't We All Be Back on a Level Playing Field?"

Well, Virginia, technically speaking, yes. But here’s a funny thing about human nature. If you get my products and just put one juicy tidbit to use, you’ll still be ahead of 90% of your competition. Why? Because most people foolishly don’t focus on the content. They’ll spend boatloads of money on graphics and flashy websites, mistakenly believing that’s what they’re customers want.

Wrong, wrong and WRONG. The customer is all about “what’s in it for me.” You aren’t going to reel someone in because you have a cool logo. That’s your company’s ego. It has nothing to do with the ultimate happiness of your customer. And isn’t that why you’re in business? To keep him happy so he keeps coming back? I thought so.

Here’s where I have to bring up the old adage. It’s not going to COST you money. It’s going to MAKE you money. A magical thing happens when your copy is put out there…Potential clients read about your business 24 hours a day, 7 days a week. They’ll be enticed to work with you (or buy from you). You won’t have to say a word. With good copy, you can be making money while you’re sleeping or picking your kids up from school.

Best of all, good copy isn’t like milk. It doesn’t spoil. Take a piece of strong copy and morph into your home page, a flyer, a promotional blurb about you in a newsletter. The uses for copy that clearly explains your benefits to a customer are limitless! And those same words will keep making you money day after day, year after year.

Once you learn how to write words that sell, it’s like having a virtual ATM machine on your front porch. Light on cash? Just write compelling copy that lights a fire under your customer’s…wallet.

(Ah, I can practically hear the ka-chings of money clinking in the cash register now). This workbook and CDs reveal how to work this magic yourself.

“Red Hot Copy to Woo Your Target Market” is a virtual collection of the best copywriting techniques out there. Don’t expect a lot of theory and mumbo-jumbo. This is a roll-up-your-sleeves and get busy writing so you can make money workbook. It's a collection of the way real-life copywriters like me work on your copy combined with the methods of the masters. Then it’s compacted into a tight, easy-to-follow guide that’s practically guaranteed to turn window shoppers into buying customers.

If you hired a professional copywriter expect to pay anywhere from $100 - $1,000 per page – that’s IF he or she even has the time. For the rock bottom price of only $247, you will be getting thousands of dollars worth of copywriting knowledge that has been proven to turn words into cash. In fact, your investment can pay for itself in as little as a few days.

Imagine getting $555 worth of value in one package for less than half what it would cost you separately! I'm practically BEGGING you to make money!! Nearly 150 power-packed pages, 2 audio CDs, a CD of easy-to-use templates and the free downloads so you don't have to wait. You'll be penning professional grade copy in the time it takes to watch a movie. Hear about real life examples and get templates that explain exactly where you need to put the right word combinations to create irresistible copy your customers will lap up.

But wait because I'm going to raise the bar again and give you $766 in product! Here's how...

If you’re still hesitating the least little bit, let me see if I can make it easier on you. I want to throw in a few more extras, just to sweeten the pot. You'll also get these free bonuses:

Well-known master in direct-mail, Claude Hopkins' book called, "Scientific Advertising." In this nearly 100 page book Hopkins explains in great detail how he conducted scientific tests through direct mail using sales letters. Through the use of a technique called split-testing, he was able to determine which letters made people buy, and which ones didn't. From over 40 years of testing and re-testing over and over…Hopkins compiled a treasured list of selling words and word combinations that worked every time like clockwork - Resulting in Sales. They're all yours in this free e-book.

Robert Boduch’s huge reference file of 39 full pages of headline examples culled from his massive collection of direct mail pieces, sales letters, brochures, advertisements, web pages, courses, articles, and books. (Boduch, of course, is the acclaimed author of “Great Headlines Instantly”). A tremendous resource to ignite your creativity and help you put together a guaranteed winner every time!

A powerful list of “The Very Best Headline Words and Phrases Of All Time!" One part features over 250 of the most effective headline words ever assembled! The other part -- over 200 superb headline phrases you can draw from at any time! Simply print this file and keep it on your desk as a handy reference, like I do. This valuable list will jump-start your headline writing in an INSTANT!

I'll also include the special report, “How To Get Far More Accomplished In A Lot Less Time...113 Tips & Tricks To Help You Boost Productivity & Overcome Procrastination”. This bonus report will boost your productivity by at least 25% and it's yours FREE...if you order now.

An audio mp3 of my highly acclaimed teleclass, “7 Deadly Mistakes to Avoid with Your Web Copy (part of the Shared Vision Business Building Series)." This little gem has single-handedly helped increase sales for business after business. I get way too many emails thanking me to publish here. Now you too can effortlessly improve your copy while you’re driving in your car. Let me spoon feed you the time-tested techniques copywriters have used successfully for years.

Course companion file to “7 Deadly Mistakes to Avoid with Your Web Copy (part of the Shared Vision Business Building Series)." Follow along with the downloadable audio using this detailed pdf file. It has deeper descriptions of everything you hear on the CD.

“Red Hot Copy to Woo Your Target Market”
(hardcopy version - $147 value)

PLUS you can start reading right away because you also get...

My personal objective in business is to always give you WAY more in everyday practical use than I ask in cash value.

It's the best way I know of to build a business. Plus I sleep better at night knowing my material really makes a difference in people’s lives. So I've loaded tons of practical information into one HUGE package that over-delivers in your favor.

But I want to go one step further. That's why you also get my risk-free, one year money-back guarantee.
Here's how it works:

Try "Red Hot Copy to Woo Your Target Market” for one full year. If after you put my ideas and techniques to the test, you find that this package hasn't more than paid for itself, simply return it for a cheerful refund of your full purchase price (less shipping). If you aren’t benefiting from my material I don’t want your money. The Special Bonuses are yours to keep no matter what!

Right now For a Limited Time Only you get the HARDCOPY workbook PLUS 2 companion AUDIO CDs and the ENTIRE downloadable package, including the 6 Big Bonuses - all for just $247.00 (a value of $766)!

þYES! I definitely want the hardcopy and CD versions of “Red Hot Copy to Woo Your Target Market” for $247 NOW so I can learn how to attract new clients and keep them loyal to me forever. I understand I also get immediate access to the downloadable version and bonuses. The hardcopy version and the audio CD will be mailed to me within 5-10 business days. Plus I get one full year to evaluate this workbook and CDs. If within one year I’m not satisfied, I'll simply return the workbook and CDs and get a cheerful refund (less shipping), no questions asked. All the bonuses are mine to keep either way.

P.S. The sooner you get your hands on this information, the faster your business will grow - whether you're there or not. Your copy represents you 24/7 from New York to California, from China to England, from Canada to Australia, from South America to South Africa. Making sure it's professional is up to YOU! Don't put off streamlining your copy to do your marketing! Order now!

P.P.S. If you prefer to order by phone, just give my assistant a call at 1-877-293-8311. She can answer questions for you as well.

More Questions?
Contact the Red Hot Copy team
M-F 8 AM - 6PM (Pacific)
1-877-293-8311
Or email: support@red-hot-copy.com