This has been a banner week for me! First of all, my colleague Ann DeVere and I put together a rockin’ 4-episode video series (for free) called “Mistakes People Make With Their Audition Videos.”
If you missed registering, you can still get access to the series HERE.
The last one airs tomorrow, Thursday September 26th at 2pm PT/5pm ET. Then we’re going to do Hot Seats and take questions on a LIVE Google Hangout.
Here’s the link to join us there:
https://plus.google.com/events/coj6nqhpchi6rrfo3f62h7251k0?authkey=CN7J9__Zwf-5tAE (Copy and paste in your browser if you have any trouble.)
I really dig the interaction on Google Hangouts but I have to admit I’m still learning how to best use them. It’s a lot of fun though, so we’ll see you there.
Australia has been on my hit list to visit for years and years. There seems to be something magical about it that I can’t quite put my finger on. So for now, I’m just pinching myself that I’m finally getting to make the trip. (I’m also making plans to do some small workshops while over there as well so stay tuned. Details coming soon.)
And as if that wasn’t enough great news for the day, I know you’ll get a lot out of today’s article about making your copy really deliver a PUNCH! Please leave your thoughts in the comments section. I read every comment and every email. Much love!
“Shallow men believe in luck. Strong men believe in cause and effect.” Ralph Waldo Emerson
You can quickly clear up confusion in your market when you understand their pain. Then know how to tackle it by really connecting with your reader. It’s the old ‘one-two’ punch.
ONE: What is the “unique selling position” in your market? Luck won’t propel you to success. Understand the “cause” of your tarket’s problem by knowing her pain. Solving her problem is the “effect” she is looking for.
Big money corporations have entire departments dedicated to finding out who buys from them. Then they can hone in on that market segment. They do it by profiling not only who buys from them, but also by knowing who their competition is.
Successful marketing campaigns listen to their market. It’s about connecting a hidden desire (or even an expressed one) in your target market. Your job is to identify where those minds are, find them and then connect with them. You don’t have to have a big budget. With the Internet now it’s easy to see what everyone is up to.
- Put the phrase or keywords your target market puts into a search engine like Google and see what shows up on the first page.
- Visit www.amazon.com and do a search for your industry. Study what comes up.
- Check out www.alexa.com for stats on website traffic. It’s your job to do your own research and it’s available to you through your competition.
TWO: Singularly look at writing to one person rather than a group. When you get this one concept down, your copy will stick like glue to the reader because it’s just the two of you in the room. It’s a real easy thing to say “everybody is my target market” but that’s simply not true. Your target market consists only of those potential customers who are suitable for your products or services. You really have to know exactly who you’re talking to so you can offer the solution to their problem.
(By the way, I go into much more detail about those roadblocks for you in my DIY She Factor Copywriting Bootcamp home study system. Let me tell you, you are going to LOVE it. Watch for its wide release soon.) Copywriting is interactive between the reader and the writer. You want him or her to keep reading so you have to engage the reader. When you get in touch with your TARKET, that’s where you really make the sale. You need to know everything about who you’re writing for. In other words, start with the catch in the mind instead of the pitch.
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
You know it. I know it. There’s always a little unplanned Internet surfing in each day. So make it worthwhile. Visit the free discovery search engine site www.StumbleUpon.com. All you do is register and let Stumble know what your interests are. Then it takes you to related web pages under your topic. You can rate each page with a thumbs up or thumbs down so you get more of what you like, and less of what you don’t. If you’re going to waste time anyway, why not jump around sites that might just educate you too?
If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material. Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly. Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/ Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each. NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.