Copywriting TNT | Newsletter for Lorrie Morgan-Ferrero

Embrace Awareness To Be a Better Marketer

By Lo

Wednesday, March 13th, 2013

Hi there,

Before I get into the intro of this week’s ezine, I just want to send out my heartfelt thanks to you for being in my community. I’m not sure if you are a recent member or if you’ve been following me since I starting limping along with my plain text Copywriting TNT ezine in 2002.

The bottom line is I appreciate you and all you’re doing to make your dreams come true.

Often we can be our own worst enemies and self-sabotage our biggest ambitions without anyone else needing to say a word. So lighten up on yourself! (Trust me, I’m telling you what I need to hear too!)

I want to send you hugs across the miles and encouragement to stay the course. We all need to feel supported to make great strides. Just remember to support YOURSELF too.

Today’s article is the final guest article in my cache of amazing guest contributors for a while, but it’s a goodie. It’s all about the delicate, yet powerful factor AWARENESS plays in our businesses and our lives.

I felt it was important to bring this topic up right now because I see so much fast movement and successes within this community…especially in 2013. Sometimes we have to be reminded to slow down, raise our awareness, and integrate awareness into our lives on every level.

Also we can hang out and interact virtually TODAY (11am PT/2pm ET) Kelly O’Neil’s free livestream telesummit event, Extraordinary Women Leading From The Soul. This telesummit has a live coaching component. You’ll love it.

AND we can actually chat it up and exchanges hugs in San Diego at The Action Seminar! This is also an opportunity to get live coaching.

I am so digging how virtual and live events are evolving. Aren’t you?

See you soon!

Warmly,

Extraordinary Women Leading From The Soul

Today is my interview, my girl, straight-shootin’, no B.S.-ing, Kelly O’Neil is interviewing me on her Livestream telesummit event, Extraordinary Women Leading From The Soul. I’d love for you to come play with us…

Kelly and I are both on a big mission – and I’m thrilled to have been invited as a speaker in this awesome event. With her and 20 extraordinary and successful women leaders who are committed to changing the planet.

(In a hurry? Sign up here)

Here’s what you’ll learn:

How conscious women leaders created highly successful businesses and international platforms without conforming to the way “business should be done.”
Why the leadership paradigm must transform to change humanity and how you can be a part of it.
The biggest leadership mistakes even the most successful women make and how to avoid them.
Strategies, tips and practices for you to step into your calling as a woman who is Leading From The Soul™.

Kelly is sharing this experience 100% FREE, so go now and check it out.

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Meet Me In San Diego?

One of the most power-packed NON-PITCHFEST events you’ll discover is Stan Dahl’s & John Carlton’s Action Seminar in San Diego, March 22nd-24th. I’ve been part of the famous Copy Court for 3 years in a row. There are a few awesome hot seat bonus videos you can download here. But don’t wait! I’m not sure how long these are up and they are pure gold. See you in San Diego!

Live a Happy and Fulfilled Life Through Awareness

Guest Author: Anil Gupta

Awareness is the fundamental foundation stone to live a happy and fulfilled life. From Awareness comes Clarity which provides Power that leads to Focus, Action, Results, Success and ultimately Fulfillment. Let me give you an example.

Suppose you telephone a major airline company and say, ‘Hey I want to get to New York’. What’s the first question they are going to ask you? Correct! Where are you coming from? Why do they ask that? Well to get to wherever you want to get you need to know where you’re coming from. That’s a very powerful sentence. Let me repeat that ‘to get to wherever you want to get you need to know where you’re coming from.’

There are a lot of us that don’t know where we are. So how can you get to where you want to get to? You are always going to get to wherever were going to get to and you have gotten to where you are today by the decisions and actions of the past. But the power comes from having the clarity to know where you are. You need to know where you are first. This is where Awareness comes in.

The quality of your life is determined by the quality of the Awareness that you possess. The more Aware you are the more Clarity you have and hence you can take appropriate action and get better results.

Increased Awareness with your partner, child, parent, boss, or work colleagues will bring almost immediate rewards. You will notice things that need attention that make a big impact in your life. Do you remember when you first started dating how Aware you were of your partner’s wants and needs and after a while that Awareness slowly subsided until a point where you may have started to take your partner for granted. If you notice that you have done that in the past you have just experienced the power of Awareness.

Increased Awareness in your Profession, Relationships, Economy, Environment will give you an edge over others who are not so Aware.

The ability to be aware of who you are, who you have been, what you’re doing, how you’re doing it is very, very powerful. If you’re aware of these things it gives you a great deal of clarity. And Clarity is Power. Clarity brings results. And if you get results you get happiness. If you get happiness you get blissfulness. If you get blissfulness you get fulfillment. Everything stems from Awareness.

Try this exercise. Imagine the difference to your life if you had greater Awareness in your life just 1 week, 1 month and 1 year ago – what would you have done differently and what would the result have been?

If there is one skill that will rapidly improve the quality and quantity of your life it is Awareness. Awareness of health alone will have a significant impact on you.

Practice this one skill and you will find you will improve many other skills in your life. If you master Awareness, you Master your life.

Need Professional Help With Your Copy?

If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, March 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

Boost Your Creativity

By Lo

Wednesday, March 6th, 2013

Hey there!

It’s pretty amazing that’s it’s already March of 2013! January and February were a bit of a blur with my personal move and lots of business strategizing.

My new home office is really coming together with bursts of color! I love it! I’m really digging the orange, gold and red accents I’m collecting. It’s not quite ready for the unveiling yet but I’ll show you soon.

Meanwhile I have to say my creativity is really in the flow right now. I have to think a lot of it has to do with the new space and being more playful. I also got a lot out of this guest article by my colleague and friend, Laura Hollick. She is someone to follow as an inspiration for getting your creative juices flowing.

I also want to remind you that I’ll be in San Diego on the Copy Court stage for a NON-PITCHFEST live event from March 22 – 24…The Action Seminar! You should join me. This is one of those underground seminars that all the smart gurus go to but don’t really talk about. It’s packed with real-world strategies for solving tough business problems.

And I will also be a special guest on Kelly O’Neil’s NO COST livestream telesummit event, Extraordinary Women Leading From The Soul. It started Monday (March 4^th) and lasts until Thursday (March 14^th). This telesummit is for business leaders who really want to make an impact on the world, and it’s wildly different than any other one you’ve ever attended. Check it out.

Have a creative and juicy week! I plan to!

Warmly,

Meet Me In San Diego?

Springtime is event season. It’s time for entrepreneurs like you (and me) to get out and rub shoulders with other movers & shakers. And most importantly, it’s time to plot out our strategies for our most profitable and meaningful year ever. (Yes, I’m always sharpening my skills too!) One of the most power-packed NON-PITCHFEST events you’ll discover is Stan Dahl’s & John Carlton’s Action Seminar in San Diego, March 22nd-24th. I’ve been part of the famous Copy Court for 3 years in a row. There are a few awesome hot seat bonus videos you can download here. But don’t wait! I’m not sure how long these are up and they are pure gold. See you in San Diego!

________________________________

Extraordinary Women Leading From The Soul

Next Wednesday, the 13th, my girl, straight-shootin’, no B.S.-ing, Kelly O’Neil is interviewing me on her Livestream telesummit event, Extraordinary Women Leading From The Soul. I’d love for you to come play with us…

(In a hurry? Sign up here)

Here’s what you’ll learn:

How conscious women leaders created highly successful businesses and international platforms without conforming to the way “business should be done.”
Why the leadership paradigm must transform to change humanity and how you can be a part of it.
The biggest leadership mistakes even the most successful women make and how to avoid them.
Strategies, tips and practices for you to step into your calling as a woman who is Leading From The Soul™.

Kelly is sharing this experience 100% FREE, so go now and check it out.

How To Unleash Your Creative Genius

Guest Author: Laura Hollick

Photo by Kevin Thom.

…so you can clear all the blocks to your thriving life and career!

Creativity is one of the greatest assets you can have in business today. With our highly competitive markets and saturated social media sites, your unique creativity is what will stand out and get you noticed. Of course you don’t want to stand out for shock value. You want to stand out with real originality and inspiration.

Your Creative Genius is your voice of originality; it is your True Self. It is a state of being where magic seems to happen effortlessly and you feel passionately alive with a timeless depth of insightfulness. This creative state of being has been compared to the highest level of performance in Olympic Athletes.

For entrepreneurs, it is especially important to have a healthy relationship with your Creative Genius so you can create your branding, marketing, products and services to express your True Self. For example, as copywriters it is critical to tap into the flow of your Creative Genius so you can channel the most magnetic voice that connects your client’s products with their ideal market.

When your Creative Genius is blocked or trapped in a cage, you’ll feel a tremendous frustration and agitated procrastination. A blocked Creative Genius feels like boredom, dullness and a constant irritated stress that seems impossible to alleviate. Most people don’t realize that their stress and anxiety has its roots in a caged Creative Genius.

People try all kinds of things to alleviate their bored agitation with quick highs, escapism and straight-forward avoidance of life. These tactics never really solve any problems they only prolong the struggle. The only real lasting solution to dissolving blocks is to develop a practice of connecting with and unleashing your Creative Genius.

Everyone has a Creative Genius within waiting to be tapped and unleashed. Even if you think you are not creative or original, just remind yourself that you are born from the act of creation itself. Creativity is in the DNA of who you are. Everyone is creative. If you need proof that you have a Creative Genius, simply recall a time in your life when you felt alive, blissful and totally in your zone: that is the experience of your awakened Creative Genius!

If your Creative Genius moments are few and far between, then you can develop a practice to prolong and deepen your connection. The more you do this the more you’ll flow with the brilliance of your Creative Genius and amplify the success of all your business ventures and life desires.

Here are 5 things you can do to Unleash your Creative Genius now!

1. Connect With Yourself

Creativity flows through YOU. If you are disconnected or disembodied from yourself, the creative energy that is naturally available to you will have nowhere to go. Everyone connects with themselves in unique ways. Some people like to go for long hikes in the forest, some prefer to sit and meditate, while others enjoy wild dancing with lots of people. Whatever allows you to connect with yourself will empower your Creative Genius.

2. Clear Your Mind

If you’re spinning in the latest drama, you’ll be preoccupied and distracted from the present moment. A cloudy mind is a blocked mind. A blocked mind prevents your Creative Genius from shining its brilliant light. Clearing your mind can be as simple as pulling out your journal and writing down your thoughts and feelings. A more elaborate process for clearing your mind can involve therapy and deep healing work. The purpose of clearing your mind is to return to the present moment. Your Creative Genius lives in the here and now.

3. Magical Thinking

Magical thinking expands your perception of what is possible by opening doorways into new realities. Your Creative Genius loves to expand and she is always waiting at the doorway of a new adventure. The best way to activate your magical thinking powers without any illegal substances is to engage your imagination. Many people do this intuitively without realizing it. That is why so many people buy lottery tickets; they are paying for a moment of magical thinking. To exercise your magical thinking, ask yourself some questions that stretch you into a whole new world of possibility. For example: what would you do if money were no object?

4. Make a Mess

When we contrive every step of the way, we suffocate our Creative Genius. To free yourself and your Creative Genius, you have to be willing to make a mess, make mistakes and let go of control. Control squeezes the life out of your Creative Genius and pinches off your originality and brilliance. Although it is important to develop discipline and healthy strategic plans in your business, you also have to give yourself room to breathe. When you loosen the reigns of perfection and control, you breathe life into your Creative Genius and give her permission to lead.

5. Say Yes!

Your Creative Genius wants nothing more than to fly the heights of your dreams with you. When you say “Yes” to the things that inspire you, you light a match under your Creative Genius and spark a fire of inspiration. There is often risk involved in saying “Yes” to your dreams because it will require you to stretch into a greater version of yourself. When you say “Yes” to your dreams, your Creative Genius steps up and gives you the wind beneath your wings to go for it.

Your Creative Genius is as unique as you are!

Discover your specific type of creative genius with this free quiz: What kind of Creative Spirit are you?

quiz link: http://www.soulartstudio.com/csquiz

ABOUT THE AUTHOR: Laura Hollick is an award-winning artist, Shaman and multi-6 Figure Entrepreneur.

After walking 10,000km on a Vision Quest, Laura clarified her purpose and dove into business to realize it. She is the founder and CEO of Soul Art Studio Inc., a business devoted to guiding and inspiring people to create their life and business as an expression of their spirit.

BRAVO TV created a documentary about Laura’s art and life called “The Artist’s Life: Laura Hollick.” She hosted and produced over 500 radio shows for 93.3 FM CFMU called “The Artist’s Lifestyle.” Laura was nominated for Woman of Distinction in the Arts for her creative contributions to society. Laura’s passionate mission is to inspire 10,000,000 people to live their spirit on Earth. To empower your journey today try Laura’s free quiz: What kind of Creative Spirit are you?

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, March 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

Moving Update And A Special Announcement!

By Lo

Wednesday, February 27th, 2013

Hey there!

The shock of last week’s move has kind of worn off. (Thank you to my amazing team and fellow mastermind members for helping me get the ezine out these past few weeks.)

Being in my forever home makes me feel like a princess. I dearly love every room. And you should see Shadow (Chow/Border Collie Mix) and Bandit (Argentine Dogo) running around the huge backyard like they were possessed!

Contractors putting together the fireplace.

So besides my moving update, I want to let you know I’ll be onstage at a NON-PITCHFEST, information-packed live event next month. John Carlton and E-Myth author Michael Gerber are just two of the headliners at the Action Seminar in San Diego, March 22nd-24th.

Going to live events was one of the ways I built up my massive network of success stories. This is one event I can honestly say you SHOULD go to if you’re looking to make vast improvements in your business in 2013 (like I plan to do).

Meanwhile, have a terrific week!

Warmly,

Meet Me In San Diego?

Springtime is event season. It’s time for entrepreneurs like you (and me) to get out and rub shoulders with other movers & shakers. And most importantly, it’s time to plot out our strategies for our most profitable and meaningful year ever. (Yes, I’m always sharpening my skills too!) One of the most power-packed NON-PITCHFEST events you’ll discover is Stan Dahl’s & John Carlton’s Action Seminar in San Diego, March 22nd-24th. I’ve been part of the famous Copy Court for 3 years in a row. There are a few awesome hot seat bonus videos you can download here. But don’t wait! I’m not sure how long these are up and they are pure gold. See you in San Diego!

________________________________

Extraordinary Women Leading From The Soul

Kelly O’Neil interviews me, Lorrie Morgan-Ferrero, on building your authentic brand platform

Wednesday, March 13, 2013

11am Pacific Time (1pm Central, 2pm Eastern)

Empower emerging women leaders to find their voice and share it unabashedly with the world in a way that supports the evolution of humanity.

More details here.

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BRAVA – Magnetize, Monetize, and Monopolize YOUR Ideal Business! FOR FREE!!

Exclusive FREE Live Stream access to these insider secrets just for you from Lorrie’s friend, Eli Davidson. Eli is sharing her proven strategies that increased her business 10-fold in only 10 months.

Become one of her One Million Millionaires. You will receive your access to this live stream when you click this link: http://bit.ly/redhotbrava.

Why Your Projects Are Falling Behind

Guest Author: Melanie Benson-Strick

When Janet kicks off a new project she gets a surge of excitement. She can literally taste the big win – sales rolling in, new clients excited to learn and grow with her, not to mention the personal satisfaction she experiences.

But something happens between the idea and the big win…

Between the technology and learning curve, a whole bunch of things crop up that need to get figured out.
One team member falls behind and now everyone else is affected too.

You realize half way through that you forgot a bunch of steps – and now your target launch date is going to get put off.
Your project has officially fallen behind.

There is a little trick to keeping your projects on track. I discovered it when I was deep in the trenches of a million dollar communications project with my former employee.
It’s called project planning.

Before you yawn and say “no way,” let me reveal how simple this can be – and more importantly – how it will save you a TON of wasted time and money.

First, start with the end in mind. I call it “reverse engineering.” By knowing what the end looks like and when you need to be there, you can break down the steps to get there. Take each milestone event and write down all the activities that must be done to complete it. For instance, a live training would have several milestones including, “fill the event”, “develop training material,” and “customer service.” Under fill the event, you would list all the activities required to complete that step.

Second, provide dates and owners for each step. Once you know what all the activities are, then assign a due date and a person to complete it. Even if its only you, this one step will help you avoid “super hero thinking” and set an unrealistic expectation of when the project can really be done.

Third, and this is the BIG ONE, create your tasks in a project task list (you can use software to make this easier) and review them weekly. The reason why most projects fall behind or you miss deadlines is because the tasks are not integrated into your regular activities. So you forget about them.

If you routinely fall behind in your projects or have a difficult time keeping your team on track, you’ll want to join us for this month’s Beyond Optimum Performance training webinar where I map out my system for getting projects done on time and on budget!

HOR: Is your approach to more money and success burning you out? Learn how to optimize your business results faster with Melanie Benson Strick, America’s Leading Authority on Optimum Performance. Free special report reveals how at www.beyondoptimumperformance.com/manifesto.

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, February 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

5 Signs You Are Holding Back Your Success

By Lo

Wednesday, February 20th, 2013

Hi there,

Oops! It’s Linda and Cathy of the Red Hot Team stepping in while Lorrie is relocating to her new home. Feeling the blessings of home ownership she is happily stressed but filled with excitement about moving into her dream home she and hubby, John, have planned for so long.

However renovation realities are about expecting the unexpected. So today after a few stalls and starts the movers are at her door!

How can she clone herself she wonders? Enter her friends and colleagues sharing their professional articles to take some of the pressure off a long time friend. A big thanks to all helping her out!

Today’s article, 5 signs that you are holding back your success, is a gift from long time friend, Melanie Benson Strick. We hope you will enjoy her inspiring article as much as we did.

Your continued success,

Linda and Cathy

Red Hot Team

Extraordinary Women Leading From The Soul

Kelly O’Neil interviews me, Lorrie Morgan-Ferrero, on building your authentic brand platform

Wednesday, March 13, 2013

11am Pacific Time (1pm Central, 2pm Eastern)

Empower emerging women leaders to find their voice and share it unabashedly with the world in a way that supports the evolution of humanity.

More details coming soon.

______________________________________________

BRAVA – Magnetize, Monetize, and Monopolize YOUR Ideal Business! FOR FREE!!

Become one of her One Million Millionaires. You will receive your access to this live stream when you click this link: http://bit.ly/redhotbrava.

5 Signs You Are Holding Back Your Success

Guest Author: Melanie Benson-Strick

Sometimes our old habits get the best of us and we find ourselves stuck. Take a look at these five signs — are you experiencing one of these signs that can hold you back from more rewarding, fulfilling and profitable success?

1. Disorganization

Searching for files, missing appointments, not feeling prepared for meetings – these are all signs that your disorganization has become a factor in not moving forward. But when your frenzied state causes you to fall behind and miss the “big opportunity” you know it’s time to deal with disorganization.
Disorganization typically occurs when the owner (or team member) is overwhelmed. Lacking clear priorities and the ability to master time, reacting to what’s right in front of you becomes the success strategy.

2. Income Ceiling

The income ceiling occurs when you are already working as hard as you possibly can but haven’t been able to generate your desired income. Typically the income ceiling occurs in a service business that requires all of the business owner’s time to make money. But it also occurs when you’ve gotten in a rut and have not continued to implement better strategies to increase profits.

3. Fly-By Focus Plans

Having a 6 – 12 month Focus Plan is something that few entrepreneurs take the time to produce. Hectic, rushed and faced with new ideas daily, they protocol becomes “do what’s necessary to make money now.” The idea of taking the time to map out the offerings, marketing strategies and action steps for 6 – 12 months out seems ludicrous – who has time for that?

In this pattern, small business owners never truly achieve the desired level of consistent, predictable income. Instead the focus of tackle the next opportunity leaves them in constant overwhelm and a shortage of real financial freedom.

4. Fulfillment Void

You have a passion for something that you dream of bringing to the world. It calls to you in your dreams. Random inspirational ideas pop into your waking moments. You think to yourself, “What if I built a business around this passion?” Yet, you might feel conflicted about pursuing this big idea – what would you do with the business you already have? I’m already too busy how could I ever make room to pursue this big idea? So the idea simmers in the back of your mind, unfulfilled, waiting for YOU to be ready.

5. Waning Motivation

You are an action taker but recently you realize that you lack the desire to move big ideas forward. Big pay day projects stall out as you focus on the smaller offerings that bring short-term cash in the door. You know you “should” be in action but you just aren’t inspired.

Waning motivation occurs when you are bored with your current idea and desire the “next big thing.” You are ready for something bigger but because you don’t realize it fast enough you end up chasing lots of bright shiny objects that eat up your time, money and energy.

Are you experiencing any of these signs? Have you discovered yourself being “held back” for other reasons? I’d love to hear your thoughts in the comments below.

ABOUT THE AUTHOR: Is your approach to more money and success burning you out? Learn how to optimize your business results faster with Melanie Benson Strick, America’s Leading Authority on Optimum Performance. Free special report reveals how at www.beyondoptimumperformance.com/manifesto.

Want to Build a Website Without a Webmaster?

Event: Fire Your Webmaster & Create Your Site in WordPress
Date: Wednesday February 20th
Time: 3:00pm Eastern /12:00pm Pacific
Duration: 75 -90 minutes

(You can listen by phone or computer)

Get registered for the webinar now!

Christina has taught hundreds of non-techie people how to
easily build their websites themselves in the Website Creation Workshop.

You can build virtually any kind of website you want with WordPress.

Click Here to Register for the webinar

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Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, February 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

Playing To Your Full Potential

By Lo

Wednesday, February 13th, 2013

Hi there,

Well it’s the week of love at my house. (Who am I kidding…EVERY WEEK is love at my house!!) No, we’re still not moved into the dream home in Chatsworth yet, but my rock star husband always knows how to make me feel special.

Because I’ve been in the middle of writing copy for The Art of Love Relationship Series, I haven’t been able to help get things shipshape at the new house, which has been frustrating. BUT, my dearest, darlingest, most treasured husband has taken the pressure & guilt off of me so I can do a stellar job for my clients.

In fact, I’d like to invite you to check this NO COST Art of Love series out for yourself. You can see what I’ve been up to for the past few months! Now that the series has officially started I plan to spend more time at the Chatsworth house. We should be able to move in NEXT WEEK! Yay!

Please enjoy today’s guest article, Playing To Your Full Potential, by Rodolfo Young.

And remember that tomorrow is Valentine’s Day. Do something loving for that special someone!

Warmly,

P.S. By the way I just learned I’ll be speaking at the Action Seminar in San Diego March 22-24. This event happens to be one of the few I wholeheartedly recommend. Why? Because it’s packed with super smart go-getters who are actually getting stuff done.

Hope to see you there!

Playing To Your Full Potential

Guest Author: Rodolfo Young

Discover the subtle shifts you can make now that will allow you to begin Playing to Your Full Potential

There is a box, that although it imprisons us, it is also a source of comfort. We know where the walls are, we know where the floor is, and we know we can reach up and feel the ceiling. There is a comfort in that knowing. We feel safe within those walls of knowledge, whether they are painted with images of joy or of hardship.

Few of us choose to venture into the unknown that lies outside those padded barriers, for it takes a curiosity that can prevail past the fear of the unfamiliar.

To truly step out into that abyss is more than walking the edge. It requires a jump stemming not just from courage, but from an insatiable drive to grow, learn, and explore new experiences…and the willingness to let go.

To jump from the cliff’s edge is easy…it is learning to fall with grace and land softly that takes skill. Moving past the survival instinct is part of this leap, but not by ignoring your basic needs. Rather, it is acknowledging where you are abundant in your needs, and from that foundation of fullness taking a journey to discover uncharted potential and expression.

Ok, so that all sounds great…so why am I still hiding and playing small?

Playing small means not meeting your own known potential. Most people can acknowledge at some level that they are living and accomplishing less than what they really could.

This does not mean they are sitting around lazily watching television and doing nothing (although there are many like that). It means that the service you can give the world by living your passion is unfulfilled because you are busy proving your worth, trying to survive, or chasing the passions of others.

Playing to your potential is about living in Inspiration, rather than seeking to inspire. It is a commitment to more than just your goals; rather it is the integrity with which you accomplish those goals. And most of all, it is doing what you are absolutely passionate about doing, and trusting you are supported to do so.

Too often, you spend time concerned with the ground you are jumping from, and not being focused on the shining stars you are soaring to. When you look down all the time, instead of up, it’s no wonder you fear falling, and forget the intention is to fly.

Your gaze is either an anchor or a catapult; it just depends on which way you direct it.

There may have been a time in your life when your focus was fearlessly on the horizon, knowing you were an unstoppable Being of passion and inspiration. It was during that time that you truly were living from a place that was limited by no story, no thought, and no fear. You were simply expressing the truth of your being.

And in one gesture of cosmic sweeping, it might have been washed away. At the time, you probably believed you had lost everything you had built and created from a place so vulnerable and passionate within you…and that loss caused you to close, to protect, and to hide inside this box of comfort.

Yet, what if you lost nothing? What if what really happened is that you moved up the ladder into a whole new level of being, and in so doing, you went from being a Big Fish in a small fish bowl, to being that same fish in a much larger fish bowl?

Could it be that you are still playing Big, and that the world around you and the space into which to play has simply become larger? You are invited to grow unrestricted by walls, conditions, and limitations.

Might you let go the belief that you must rebuild your past accomplishments? They were never lost. Your box did not collapse, but rather it has become a building block – the very foundation that will allow you to step into a new magnificent space of exploration. Are you ready? No longer is it fear that cripples you…for fear was based in what you believed was lost, and might be lost again. Instead, it is curiosity and passion that now lifts you.

It’s time to grow…to play Big in this new playground of Life!

Like a sprout that breaks free of the soil and with curiosity reaches upward into the sky, it does not require effort to grow…it simply requires the willingness to let go.

So, let go and be curious!

ABOUT THE AUTHOR: Rodolfo is an author, speaker, and Vision Coach helping people find their purpose, passion, and service for the world while wrapping a sustainable and abundant business around what inspires them. Now based in Bali, Indonesia, he spends his time writing, drinking coconuts, giving heartfelt hugs and developing online platforms for community and inspiration.

http://www.totalauthenticity.com

Wizard of Oz Spoof Video: “I’ll Get You My Pretty, & Your Website Too!”

Here’s another fun video to make your day!

It’s a new spoof video from Christina Hills. She is THE expert in helping
people build their websites without a webmaster using WordPress.

After getting blown out of Kansas by a tornado of web technology,
Dorothy wakes up in a strange land in today’s episode of “The WordPress of Oz”.

Watch now as Glinda the Good Witch of the North helps Dorothy discover
the power of the WordPress Ruby Slippers…

…and keeps the Wicked Webmaster of the West from taking over Dorothy’s website!

Enjoy!

Warmly,

P.S. Let me know what you think of it!

________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, February 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

10 Soulful Social Media Tips

By Lo

Tuesday, February 5th, 2013

Hi there,

I have to tell you this year has gotten off to an amazing start. First of all, John and I bought our dream home in Chatsworth, California. It’s bigger than we need but we love to entertain so, oh well.

One of the first things John did was to demolish the kitchen and the living room to open the flow and get more light in there. It’s going to be incredible but there are a lot of little things to take care of before we actually move in the next two weeks.

I’ll keep you posted on Facebook as well if you want to keep up. Follow Me Here.

Fortunately I’m a member of an exclusive mastermind group with some of the smartest movers and shakers in marketing I’ve ever met. Because I anticipate a lot of work on the new house, many of them agreed to share guest articles with you on Copywriting TNT. Just wait until you read what we have lined up for you. They are definitely raising the information-sharing bar!

Let me know what you think. (And don’t worry, I’ll be writing again very soon!)

Warmly,

P.S. If you’re in Los Angeles there is still time to meet me at Marcia Wieder’s Wealthy Visionary Conference from February 6 – 10. (Yes, it starts Wednesday, but the truth is if you get just ONE miraculous idea or make ONE killer connection, you win!) Just check out the line up featuring David Neagle, Loral Langemeier, Margaret Lynch, Brendon Burchard, and more! Hope to see you there.

It’s Not Too Late to Join Me and 65 Powerful Women In This No Cost Online Series: The Feminine Business Model

65 powerful women are sharing the way THEY did it in this no cost online “Telejam” series.

It kicked off January 28th for 21 days of luscious, vibrant info about to how to have it all as a woman in the 21st Century. I’m honored to be one of the guests my dear friend and colleague Tracy Lee Jones will be interviewing. This event is different than any you’ve ever been to.

Check it out and register now: http://tinyurl.com/thefemininebusinessmodel

10 Soulful Social Media Tips To Boost Your Brand

Guest Author, Sarah Prout

The new age of social media has changed the way we do business. What this means for people that have an online presence is that it is now easier than ever to build influence and rock the online world with your own personal business style. The key is to express yourself and note that the only way to build trust with your potential clients is to allow them to get to know you a little better.

It doesn’t matter whether you are tweeting for your small business or large corporation – the goal is the same. It’s all about connection, authenticity and creative engagement.

1. BE AUTHENTIC – take a genuine interest in other people. Let your personality shine and share, connect and get excited about the things that you love and that excite you.

2. MAKE SURE YOUR BRANDING IS CONSISTENT – ensure your branding is carried over all of your platforms such as your Twitter background and your Facebook page. Trust is built with consistency.

3. MAKE AN EFFORT TO CONNECT – don’t be shy. Jump into the conversation and talk to people. You never know who you will meet!

4. THINK ABOUT QUALITY AND NOT QUANTITY – if you’re automating your time on Twitter use keywords to find the right people to follow. Don’t just follow people at random in the hope they will follow you back. Set the intention to attract the right people that are in alignment with your business vision.

5. SUPPORT THE SUCCESS OF OTHERS – Allow yourself to feel truly happy when someone else achieves something great. It’s an awesome quality to celebrate the success of others because it generates a great sense of community spirit. It also cultivates the energy of attracting and drawing success to yourself.

6. SHARING IS CARING – Share the content of others. Every blog post that you see will probably have a little share icon. Take the time to proliferate the great content that others are producing and hopefully people will reciprocate your kindness.

7. REMEMBER THE POWER OF BLOGGING – The best thing to do is build momentum with your blog posts. The more you produce means the more you will propagate a keen audience that will become regular fans of the articles you produce.

8. AVOID OVERKILL AND EMBARRASSING FAUX PAS – Don’t share the same links more than a couple of times. It’s spammy and people switch off when they sense you are trying promote yourself a little bit too much. Also remember to think before you tweet and check your spelling. Business people will make an assessment about your business skills based on your professionalism. Poor grammar = a huge danger to be labeled unprofessional.

9. DON’T STALK PEOPLE – THEY DON’T LIKE IT – Please don’t hassle people you think can help to promote your business for free. And also, try not to repeatedly contact people if they are not responding to you. Don’t take it personally, some people are just genuinely busy and wish you all the luck in the world.

10. HAVE FUN – spend time looking at things to discuss with people. The world of online business is a wonderland of possibilities and opportunities.

ABOUT THE AUTHOR: Sarah Prout is the co-founder of Älska Publishing and the Adventures In Manifesting series. She is also an award-winning entrepreneur. Her bestselling book The Power of Influence (Wiley, 2010) has been sold internationally and translated for European distribution. Sarah’s love for metaphysics, design and business empowerment shines through in her writing and teachings. Since 2006, Sarah has built an impressive international media and client portfolio inspiring people to create their own reality. Sarah reaches over 55,000 followers in over 24 countries around the globe with heartfelt, vibrant and empowering advice about love, business and style. For more information please visit: http://www.SarahProut.com

Website Creation Workshop

Did you see this? It’s a new video from Christina Hills. (She is THE person to go to if you want to get you website built with WordPress).

It’s a video of Dorothy and the Tornado and the confusion you can have getting your website up and running.She is confused and frustrated at the hassle and expense of

working with webmasters.

Maybe you feel like Dorothy too.

Go watch this video, and see what happens to Dorothy when
a storm of web technology blows in from across the Kansas plains…

http://RedHotChristinaHills.com

_______________________________________

The Wealth & Vision Interview Series

I’d like to support your biggest ideas and plans for 2013 with a no-strings attached gift for you. It’s called The Wealth & Vision Interview Series and it’s hosted by my good friend and colleague, Marcia Wieder. (You’ll be hearing more about Marcia from me as time goes on because she is a true entrepreneur’s treasure.)

Meanwhile enjoy these interviews with Brendon Bruchard, Loral Langemeier, Brian Tracy, David Neagle, Mary Morrissey and Margaret M. Lynch. Take notes because you’re about to get some real world wisdom about how to turn your dreams into wealth…FOR REAL! Get access here.

________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, February 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

Three Tips On Quick Headlines

By Lo

Wednesday, January 30th, 2013

Hi there,

This morning I woke up with ideas burning in my head. I had some thought-provoking strategies I use in my business I just had to tell you when my phone rang. It was Mom. We love to catch up when we can. I never thought we would be city mouse, country mouse. But this day she took it to a new level.

You see, it happened like this. Mom found her three cats circling the sofa this morning on her way to brew a cup. Mom doesn’t shrink from intruders in her house so she upended her sofa for a better look. And there it was. The intruder stood exposed. To her amazement her cats just looked on while she poked it with her foot while getting no reaction from her feline audience. Acting quickly, mom grabbed her trusty broom and dispatched that critter right in front of those pitiful mousers. Sorry to tell you, it wasn’t a good end for this furry mouse. Mom surmised that those darn cats just weren’t hungry enough.

I laughed as I imagined my mom attacking a mouse but it occurred to me that many of us are observers when it comes to moving our businesses forward instead of attacking the problem head-on.

Are you an observer or do you tackle those dirty jobs? I ask because a few short months ago I offered an amazing video series in my weekly ezine, “CopywritingTNT”. Each video was packed with fresh ideas, strategies, and concepts designed to inspire your sales letter from boring to exploding with impact.

I sincerely hope you took advantage of my gift to you in writing your powerful sales letter. We all have the same 24 hours in every day but some people use them more wisely than others. If you’re a business owner, this was a not-to-be-missed video series. And I’m not offering it today. It’s only an example of being committed to learn all you can for your business.

Subscribing to my ezine is an excellent decision. You never know when it pops into your Inbox on Wednesdays begging to be read you will find just what you’re looking for. Opening it is where the magic happens. If you haven’t subscribed go right now to http://tinyurl.com/copywriting-TNT. It’s not too late and I’ll be looking for your comments.

Warmly,

The Women’s Leadership Conference Is a Different Kind of Event

The Women’s Leadership Conference is designed to empower women entrepreneurs to shed the “IMAGE” of what they think will make them successful and return to their authentic self which is the only “magic pill” for a truly successful life and business.

We will provide you with profound introspective coaching work to shed the old programming that doesn’t serve you in your life in business, provide you with resources to build your platform and help you create an action plan to evolve from a business owner to a leader in your community (whether that be your team, your country or the world):

No matter how many years you have been in business.
No matter if you are an established leader or someone who is scared to death to speak in front of an audience and doesn’t think you are a leader now.
Even if you are already extremely successful, but are looking for more meaning in your life and business.

__________________________________________________________

Join Me and 65 Powerful Women In This No Cost Online Series: The Feminine Business Model

65 powerful women are sharing the way THEY did it in this no cost online “Telejam” series.

Check it out and register now: www.TheFeminineBusinessModel.com

Copywriting Tips: 3 Speedy Headline Templates for the Super Busy

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Headlines are arguably the most important component to eye-catching copy. If you don’t have a compelling headline, odds are you’ve lost your prospect for good.

Ideally you should write anywhere from 50 to 100 headlines before choosing one. But sometimes you just don’t have time. I have the solution. Swipe these 3 templates, fill in the right words and ta dah! Instant headline!

1) How to ___________ (get) __________________ (the biggest benefit your product delivers) Example: “How to Make $87,000 Per Year As A Magazine Writer!” How to headlines are particularly attractive to people looking for information – which is their main activity on the Internet.

2) Quantify it with numbers. Example: “7 Easy Ways to Save Money on Groceries Without Clipping Coupons And Running All Over Town Just For Those Sale Items!” People respond very well to finite numbers in headlines – they want to know exactly how much information they’re going to get. (Note that you need to tear up the English teacher rule book here. No number is spelled out – it’s all numerals. In other words, forget about the one, two, three – it’s 1, 2, 3. There’s something psychologically powerful to our eyes when we read a numeral that just isn’t there when we read a spelled out number).

3) If ________________________, then __________________!

Example: “If You’re Looking for One Convenient Source for All Your Business Needs, We Offer a Huge Selection of Office Supplies“. This format almost always works because it states a problem and the solution right there in the headline. That’s what people are looking for, the solution to some problem.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp“, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/redhotezine

____________________________________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, January 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

How to Write High Converting Landing Pages

By Lo

Wednesday, January 23rd, 2013

Hi there,

I am about to explode with so much good news I can barely contain myself!

January is flying by as expected. Every year there is a sense of renewal and resolutions, but this year feels different somehow. I am drawing more and more awesome, talented people around me. So much collaboration.

I finally met my good friend (and client) Tracy Lee Jones in person! We planned an afternoon at a Korean spa. Heavenly! She even took my “raw foods” virginity! She’s a vegetarian and I am a picky eater. I’ve been wanting to learn more about raw foods and eating healthier so it was kismet that she insisted we hit up a raw foods restaurant. (Can you believe we didn’t take a single photo together?!)

Today’s article by my good friend and highly-respected copywriter, Rhonda Ryder, offers her timely article helping you create powerful landing pages on your own website. Enjoy!

There really is nothing quite like getting out there and meeting people face-to-face. It’s so easy to become isolated behind our computer universes. Hopefully we’ll even meet at an event soon!

Warmly,

P.S. We are signing escrow papers to buy our new home in Chatsworth, California. Phew! Exhilarating and exciting. We move in two weeks. I’ll keep you posted on the progress!

The Women’s Leadership Conference Is a Different Kind of Event

No matter how many years you have been in business.
No matter if you are an established leader or someone who is scared to death to speak in front of an audience and doesn’t think you are a leader now.
Even if you are already extremely successful, but are looking for more meaning in your life and business.

__________________________________________________________

Join Me and 65 Powerful Women In This No Cost Online Series: The Feminine Business Model

65 powerful women are sharing the way THEY did it in this no cost online “Telejam” series.

It kicks off January 28th for 21 days of luscious, vibrant info about to how to have it all as a woman in the 21st Century. I’m honored to be one of the guests my dear friend and colleague Tracy Lee Jones will be interviewing. This event is different than any you’ve ever been to.

Check it out and register now: www.TheFeminineBusinessModel.com

How to Write High Converting Landing Pages

By Guest Author Rhonda Ryder

A Landing Page or Opt-In Page is a web page you create for the purpose of collecting email addresses or building “a list”. You create this list so you now have a following of people who are likely to be interested in purchasing any future products you create.

Here are a few steps you need to take BEFORE you begin writing your Landing Page:

1) Choose Your Niche

When choosing your niche, you first want to make sure it is a profitable one.

Tip: Type in your keywords in Google (what someone might type in Google if they were searching for your product). If there are A LOT of sponsored ads (pages and pages) on the right hand column, that means it’s a profitable niche. Why? Because the presence of many sponsored ads proves that people are spending lots of money on those keywords. They would not be doing so if this was not a profitable niche. If there are only four or five ads or none…you might want to re-think your niche.

2) Understand Your Call to Action

Because this is a Landing or Opt-In page, the obvious action you want the reader to take is “opt in”. You want them to type in their name and their email address, and you want as many people as possible to take that action. So it’s important that everything on this page keeps this goal in mind.

3) Create Your Free Gift

Now this is where most people get stuck. So here’s my advice: Think of what would be the easiest free gift for you to create. It might be something you already have – an audio, a video training or a report. Make sure it showcases you and your work in a very positive way – but don’t get stuck in “The Perfection Game”. The important thing is to get it done and get it out there. You can always come back and launch an improved version of your free gift later.

Now It’s Time to Start Writing!

Here are the 5 Biggest Mistakes Beginners Make When Writing Landing Pages

Mistake #1: Bad Headlines

The headline is by far the most important part of your copy. Bad headlines usually are too long, have too much information, are not succinct or engaging, do not arouse curiosity and do not make the reader want to read more.

Mistake #2: Burying the Call to Action

You always want to make things easy for your reader. Tell them exactly what you want them to do: “Type your name and email address here and I’ll send you my free gift.” One of the biggest mistakes new online marketers make is creating pages that are too “busy”. This frustrates the reader and they wind up leaving.

Mistake #3: Placing Your Opt-In Box “Below the Fold”

You always want to place your opt-in box (the place where your reader can type in their name and email address) above the fold. “Above the fold” means your reader can see it without scrolling down. This is the best place for your opt-in box because people don’t always scroll down. As a result, they don’t see the opt-in box and do not take the action you want them to take.

Mistake #4: Having More Than One Call to Action

When you create your Landing Page (Opt-In page), you should have one goal: to get your reader to sign up for your free gift. If you have competing actions on your web page (sign up, call now, make an appointment), you will confuse your reader. Remember, “A confused mind always says no.” For the purposes of a landing page, it is best to focus on one call to action.

Mistake #5: Having Other Links on the Page

Many times I see people put additional links on the landing page. Or they might have a few testimonials on the page and include a live link to their customer’s website. What happens here is the reader clicks on these links and forgets to sign up for your free gift. In other words, they leave your page without doing what you wanted them to do – never to return again! Putting other links on your page will defeat your purpose of creating the Landing Page in the first place.

I wish you all the best of luck with your landing pages. I have found them to be an effective way to build my email lists in many different niches.

To your marketing success!

Rhonda

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Rhonda Ryder started her marketing and copywriting career over 23 years ago at companies like Grey Advertising, Walt Disney World and Tupperware. Since 2003, Rhonda has started her own online businesses and has written for numerous New York Times best selling authors and 6 and 7-figure entrepreneurs.

Sign up for Rhonda’s three free reports on copywriting now at www.heartcenteredcopy.com

____________________________________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, January 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

How To Add 30 Percent Value to Your Online Business

By Lo

Wednesday, January 16th, 2013

Hi there,

I have a YAY and a YIKES moment for you.

Over the past few months we’ve been dancing around buying this exquisite home in Chatsworth, California. That’s about 16 miles further from civilization than I currently live…and I can barely wait. Well finally, IT HAPPENED. We are moving the middle of February.

I want to give a shout out to my friend and colleague, Elyse Hope Killoran who I believe set me on the path towards acquiring such a lofty asset. Elyse has a wonderful free site about making prosperity fun. It was from getting in touch with the gratitude and possibilities through her program that helped me stay in the right mindset for something so great to happen.

Mindset and strategizing are very important to all growth, be it business or life. I hope you’ll take away something about your business from today’s article on marketing.

Warmly,

P.S. In light of the new beginning Red Hot Copy is about to undergo, we’ve decided to move our publish date to Wednesdays to mix it up a little. Enjoy!

The Women’s Leadership Conference Is a Different Kind of Event

No matter how many years you have been in business.
No matter if you are an established leader or someone who is scared to death to speak in front of an audience and doesn’t think you are a leader now.
Even if you are already extremely successful, but are looking for more meaning in your life and business.

Add 30 Percent Value To Your Online Business

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

How can you add 30 percent value to your online business? Your last marketing campaign cost you a bundle, and you spent more than you will ever get back. Let me ask you, is your message delivering results in this difficult economy?

Crafting marketing campaigns and sales messages that have the strength of steel is a job for an expert marketing team with professional copywriters. But many do not have the luxury to hire that expert and must do it yourself.

If you are interested in making sure that your company’s sales materials, printed and online, are successful, then read on.

I realize that you don’t necessarily place yourself in the running with giants like Nestle and Cadbury, but you can learn a slick marketing trick they created earning themselves 30 percent more from thin air.

You heard that right. Ingredients to make candy bars have become so expensive they had to think outside the wrapper. You want your cocoa to remain in your chocolate bar so something had to change and they came up with a great solution. Simply add air bubbles and you will grow your profits. “If you aerate chocolate, it tends to be creamier.”

People buy for emotional reasons. Oh, we like to convince others there’s a GOOD reason why we buy, but the fact comes down to this — we want to know what’s in it for us. That’s why in your copy you have to emphasize the BENEFIT you provide. She doesn’t care if you’re selling a state-of- the-art blender. She wants to know it’s going to save her TIME.

Try this template on for size. “We provide__________ SO THAT you can __________.”

The benefit is what connects with people and turns them into customers.

What is it about your business that you can pull from thin air?

____________________________________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, January 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

New Beginnings Are A-Brewin’

By Lo

Tuesday, January 8th, 2013

Hi there,

Happy New Year! I’ve missed you. Frankly other than some behind-the-scenes client work I’ve been spending a lot of time cocooning with my family, including John, Justin, and Chase. (And of course my doggies, Shadow and Bandit.)

I learned a long time ago that THEY are what matters most to me over all other earthly things. So being able to hang out with them over the holidays just made my heart swell. I hope you had some serious rejuvenation time yourself because 2013 is a BIG YEAR!

I don’t know what you have planned for this year, but I have personally been incubating a brand new branch of Red Hot Copy for a few months now. (It makes me giddy every time I think about it!) And very soon I’ll be able to share details with you.

I CAN tip my hand just a little and let you know there will definitely be an online copywriting training program this spring. I miss teaching so much, but this will be an experience unlike any other I’ve ever done before. Stay tuned.

Meanwhile don’t skip over the RESOURCE section of the ezine this month. I’m starting off the year with a very cool one for you.

Have a fantabulous week!

Warmly,

P.S. In light of the new beginning Red Hot Copy is about to undergo, we’ve decided to move our publish date to Wednesdays to mix it up a little. Enjoy!

The Women’s Leadership Conference Is a Different Kind of Event

No matter how many years you have been in business.
No matter if you are an established leader or someone who is scared to death to speak in front of an audience and doesn’t think you are a leader now.
Even if you are already extremely successful, but are looking for more meaning in your life and business.

Become A Networking Junkie

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

I have to be honest, one of the reasons I became a copywriter was because I didn’t want to share my space or time with people. Do I sound negative? I don’t mean to. I enjoy people. I just didn’t want to HAVE to see them if I didn’t feel like it. Boy, have I changed my tune. I became a networking junkie early in my career and the payoff in clients and work has been tremendous.

YOU AREN’T LIMITED BY GEOGRAPHY. Granted I do live in Los Angeles which is a major metropolitan place, but the people I’ve met travel to cities of all sizes. Just by going to a 3-day seminar, I retained clients in Washington DC, Texas, Colorado, Oregon, and California. Not to mention I made countless connections for work down the road, both for me and work to pass on to others who have different specialties from me.
NOTHING BONDS A RELATIONSHIP LIKE MEETING FACE TO FACE. No matter how technological and impersonal the Internet has the ability to make us, the loyalty issue belongs to those we have met in person.
NETWORKING IS NOT SELLING (WELL, NOT REALLY). At first I avoided networking because I felt pressure to sell my services. But after a short time, it just became fun to talk to new people. I had my business cards and a brief statement prepared to explain what I do, but I checked my sales pitch at the door. I was only spreading my name and services. It worked.

Just remember, all the Internet exposure in the world doesn’t compare to nurturing a personal relationship.

I’d like to support your biggest ideas and plans for 2013 with a no-strings attached gift for you. It’s called The Wealth & Vision Interview Series and it’s hosted by my good friend and colleague, Marcia Wieder. (You’ll be hearing more about Marcia from me as time goes on because she is a true entrepreneur’s treasure.)

____________________________________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Categories : 2013, January 2013

Tags : copywriter, Lorrie Morgan Ferrero, The She Factor, women

Embrace Awareness To Be a Better Marketer

Boost Your Creativity

Moving Update And A Special Announcement!

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