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[Copywriting TNT] Biggest Copywriting Secret Ever

Hi There, Have you ever had a rogue breeze play havoc with your day? Yesterday Lorrie was racing to the airport when along comes a twist in her plans. That’s what happened to Lorrie this week when she was blocked from her flight by a mere 2 minutes. From that moment everything changed. The Universe […]

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Women Value Relationships Over Things

Hi There, As I’m writing this to you, I’m on my second day of a 3-day Detox program. I’m doing it with my sweetheart. And it feels great! My skin looks amazing. I’ve actually dropped some weight. And I slept for 10 delicious hours last night. (Usually I’m lucky to get 6 hours a night, […]

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Idea Incubators

Look over a list of power words like the ones mentioned in my article. As you know, certain words elicit a subtle psychological response. The ones that inspire excitement and sales need to be peppered in your copy.

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The Power of Storytelling

Hi There, My dog, Shadow is a border collie/chow mix who’s in his twilight years at 13 years old. Poor baby. His back legs started buckling on him, but his brain is so sharp. I started giving him some doggy supplements from Top Dog Health. There were over 200 five star reviews on Amazon with […]

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Five Ways to Instantly Improve Your Copy

Hi There, As I suspected, 2014 has popped off with a BANG! We had the first class of The She Factor Copywriting Bootcamp last Thursday, and let me just say, the people who raised their hands to be part of it are phenomenal. Teaching how to write copy is particularly fun when everyone is open-minded […]

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Women Are Wired to Talk

–A NOTE FROM LO… Hi there! Halloween is right around the corner. Do you know what you’re to be yet? I’ve barely had time to think about it then realized it’s in just two weeks. Most of the costumes I liked are sold out already. Hmmm. I’ll have to be creative and pull together a […]

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Copywriters — The New Athletes

–A NOTE FROM LO… Hi there! Too sexy for FaceBook? That’s what my mother thinks. I had a beautiful picture taken about a month ago for a documentary on successful women entrepreneurs by Debbie Markham. She is incredibly talented as you can tell. http://www.allphasephotography.com (By the way, this picture is not going in any advertising […]

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7 Strategies to Help You Build Your Business

–A NOTE FROM LO… Hi there! Last night John and I saw the movie about FaceBook called *The Social Network*. Excellent flick. It really brings up lots of ethical challenges about what is right versus wrong. What I find interesting is that the older generation polled feels that co-founder Mark Zuckerberg was unethical while the […]

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