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Idea Incubators

Look over a list of power words like the ones mentioned in my article. As you know, certain words elicit a subtle psychological response. The ones that inspire excitement and sales need to be peppered in your copy.

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The Power of Storytelling

Hi There, My dog, Shadow is a border collie/chow mix who’s in his twilight years at 13 years old. Poor baby. His back legs started buckling on him, but his brain is so sharp. I started giving him some doggy supplements from Top Dog Health. There were over 200 five star reviews on Amazon with […]

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Five Ways to Instantly Improve Your Copy

Hi There, As I suspected, 2014 has popped off with a BANG! We had the first class of The She Factor Copywriting Bootcamp last Thursday, and let me just say, the people who raised their hands to be part of it are phenomenal. Teaching how to write copy is particularly fun when everyone is open-minded […]

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Women Are Wired to Talk

–A NOTE FROM LO… Hi there! Halloween is right around the corner. Do you know what you’re to be yet? I’ve barely had time to think about it then realized it’s in just two weeks. Most of the costumes I liked are sold out already. Hmmm. I’ll have to be creative and pull together a […]

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Copywriters — The New Athletes

–A NOTE FROM LO… Hi there! Too sexy for FaceBook? That’s what my mother thinks. I had a beautiful picture taken about a month ago for a documentary on successful women entrepreneurs by Debbie Markham. She is incredibly talented as you can tell. http://www.allphasephotography.com (By the way, this picture is not going in any advertising […]

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7 Strategies to Help You Build Your Business

–A NOTE FROM LO… Hi there! Last night John and I saw the movie about FaceBook called *The Social Network*. Excellent flick. It really brings up lots of ethical challenges about what is right versus wrong. What I find interesting is that the older generation polled feels that co-founder Mark Zuckerberg was unethical while the […]

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5 Ways to Avoid Hype in Your Copy

–A NOTE FROM LO… Hi there! You’ve probably heard the exciting news that my latest *She Factor Copywriting Bootcamp* mentorship program sold out in less than 48 hours! The fastest sell-out I’ve ever had. Obviously people are seeing the value of copywriting with a more feminine angle. A waiting list has already started for the […]

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Is Reaching the Women’s Market Enough?

–A NOTE FROM LO… Hi there! I’m so fortunate to have 2 amazing boys in college, a wonderful, loving husband, Johnny, and so many good things in my life. But even when “It’s a Wonderful Life” there is always something you want to make better. Juggling family and growing my business is my inspiration to […]

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Don’t be Guilty of These FaceBook Mistakes

–A NOTE FROM LO… Hi there! Life is funny sometimes. When I’ve finally put my entertainment aspirations behind me, I’m invited to do television, a documentary, and of course teleseminars. Last month I did a reality show about entrepreneurs creating an actionable business plan. I was a judge. I had an amazing interview for a […]

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Women Don’t Play Games with their Loyalty

–A NOTE FROM LO… Hi there from New York! The pace of NYC is exhausting and I haven’t had the time to share my experiences as I wanted to yet. I’ve done a little sight seeing, a little shopping, a lot of eating and a lot of walking. Visiting Ground Zero today with my box […]

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