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Women Are Wired to Talk

–A NOTE FROM LO… Hi there! Halloween is right around the corner. Do you know what you’re to be yet? I’ve barely had time to think about it then realized it’s in just two weeks. Most of the costumes I liked are sold out already. Hmmm. I’ll have to be creative and pull together a…

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Copywriters — The New Athletes

–A NOTE FROM LO… Hi there! Too sexy for FaceBook? That’s what my mother thinks. I had a beautiful picture taken about a month ago for a documentary on successful women entrepreneurs by Debbie Markham. She is incredibly talented as you can tell. http://www.allphasephotography.com (By the way, this picture is not going in any advertising…

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7 Strategies to Help You Build Your Business

–A NOTE FROM LO… Hi there! Last night John and I saw the movie about FaceBook called *The Social Network*. Excellent flick. It really brings up lots of ethical challenges about what is right versus wrong. What I find interesting is that the older generation polled feels that co-founder Mark Zuckerberg was unethical while the…

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5 Ways to Avoid Hype in Your Copy

–A NOTE FROM LO… Hi there! You’ve probably heard the exciting news that my latest *She Factor Copywriting Bootcamp* mentorship program sold out in less than 48 hours! The fastest sell-out I’ve ever had. Obviously people are seeing the value of copywriting with a more feminine angle. A waiting list has already started for the…

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Is Reaching the Women’s Market Enough?

–A NOTE FROM LO… Hi there! I’m so fortunate to have 2 amazing boys in college, a wonderful, loving husband, Johnny, and so many good things in my life. But even when “It’s a Wonderful Life” there is always something you want to make better. Juggling family and growing my business is my inspiration to…

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Don’t be Guilty of These FaceBook Mistakes

–A NOTE FROM LO… Hi there! Life is funny sometimes. When I’ve finally put my entertainment aspirations behind me, I’m invited to do television, a documentary, and of course teleseminars. Last month I did a reality show about entrepreneurs creating an actionable business plan. I was a judge. I had an amazing interview for a…

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Women Don’t Play Games with their Loyalty

–A NOTE FROM LO… Hi there from New York! The pace of NYC is exhausting and I haven’t had the time to share my experiences as I wanted to yet. I’ve done a little sight seeing, a little shopping, a lot of eating and a lot of walking. Visiting Ground Zero today with my box…

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Revealing the Truth About Marketing to Women

–A NOTE FROM LO… Hi There, So last week my oldest son moved into his newly purchased condo. My youngest son moved to New York to go to NYU. And I’m suffering a little empty nest syndrome. Fortunately (?) my husband found a stray, lumbering pit bull puppy. He is so sweet and dopey. Obviously…

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5 Tips to Make FB Work Harder for You

–A NOTE FROM LO… Hi There, Got to tick off another item from my WISHLIST of things to do before I die. Over the weekend I got to meet my favorite director and all-around cool dude, Kevin Smith. His first movie that got me hooked was “Chasing Amy” in 1997. After that I went back…

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Can You Afford to Take a Month Off?

–A NOTE FROM LO… Hi There, I got a little wake-up call about just how much information is passing through our lives daily. Turns out since this year of 2010 we are now uploading and downloading 21 exabytes of data every day. An exabyte is a unit of computer storage equal to one quintillion bytes….

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5 Critical Mistakes Most Freelance Copywriters Make

–A NOTE FROM LO… Hi There, I feel like I’ve been in a little bubble lately. It’s been amazing to watch my oldest take yet another step toward manhood as he moves into his own condo. (It’s gorgeous too! I would have loved digs like his instead of the unsecure rat-trap I lived in by…

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What Matters Most

–A NOTE FROM LO… Hi There, Lorrie has slipped into seclusion to rejuvenate so it’s Linda here to chat with you this week. She’s decided to disappear for a few days before she’s once again center stage as the premier female copywriter starring in her role in The She Factor Bootcamp.  It’s been a tough…

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