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[Copywriting TNT] The Backstory of a Woman Copywriter

Hi there, I just returned from a very relaxing week with family in Bowling Green, Kentucky. It was delicious to totally disengage (well, mostly) from the online world and really reboot. We had…wait for it…real CONVERSATIONS! It sure is cold in that part of the country though. I was glad to return to my 90 […]

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[Copywriting TNT] Biggest Copywriting Secret Ever

Hi There, Have you ever had a rogue breeze play havoc with your day? Yesterday Lorrie was racing to the airport when along comes a twist in her plans. That’s what happened to Lorrie this week when she was blocked from her flight by a mere 2 minutes. From that moment everything changed. The Universe […]

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Women Value Relationships Over Things

Hi There, As I’m writing this to you, I’m on my second day of a 3-day Detox program. I’m doing it with my sweetheart. And it feels great! My skin looks amazing. I’ve actually dropped some weight. And I slept for 10 delicious hours last night. (Usually I’m lucky to get 6 hours a night, […]

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Idea Incubators

Look over a list of power words like the ones mentioned in my article. As you know, certain words elicit a subtle psychological response. The ones that inspire excitement and sales need to be peppered in your copy.

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The Power of Storytelling

Hi There, My dog, Shadow is a border collie/chow mix who’s in his twilight years at 13 years old. Poor baby. His back legs started buckling on him, but his brain is so sharp. I started giving him some doggy supplements from Top Dog Health. There were over 200 five star reviews on Amazon with […]

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Five Ways to Instantly Improve Your Copy

Hi There, As I suspected, 2014 has popped off with a BANG! We had the first class of The She Factor Copywriting Bootcamp last Thursday, and let me just say, the people who raised their hands to be part of it are phenomenal. Teaching how to write copy is particularly fun when everyone is open-minded […]

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