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Tag Archives | The She Factor

The Power of Storytelling

Hi There, My dog, Shadow is a border collie/chow mix who’s in his twilight years at 13 years old. Poor baby. His back legs started buckling on him, but his brain is so sharp. I started giving him some doggy supplements from Top Dog Health. There were over 200 five star reviews on Amazon with […]

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Five Ways to Instantly Improve Your Copy

Hi There, As I suspected, 2014 has popped off with a BANG! We had the first class of The She Factor Copywriting Bootcamp last Thursday, and let me just say, the people who raised their hands to be part of it are phenomenal. Teaching how to write copy is particularly fun when everyone is open-minded […]

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Building Trust The “She Factor” Way

Lorrie Morgan-Ferrero says … In your business you have mere seconds to gain trust and rapport from visitors to your website. It’s essential, then, that your marketing copy includes not only the facts and figures about the product you’re promoting, but also the emotional effect that a product will have on your prospect.

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Insider Handbook for Selling to Women

Lorrie Morgan-Ferrero says … There IS a formula to writing copy, but writing copy is similar to driving. First you experience cars as a passenger, but don’t drive them. When it comes to copy, often your first experience is as a consumer who reads copy to make a buying decision. When you’re ready to actually drive a car or write copy, you need some training to understand the concepts.

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5 Insider Trends for Marketing to Women

Hi there, I’ve been enjoying working with Christmas music in the background. It puts me in a festive mood. 2013 has been a wonderful year for us, and 2014 is looking bright. We’ve had a soft launch for my world famous She Factor Copywriting Bootcamp, which begins January 23rd for 12 weeks. Mentoring other entrepreneurs to master their […]

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How To Remember Anything!

Hi there, Okay, who’s the thief who stole a week out of December? I tell you, with Thanksgiving happening so late in the U.S. this year, it feels like the Grinch has come along and ripped a week right off the calendar. Still, we’re moving forward with our festivities. We just got our tree last […]

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Busting Thru Writer’s Block!

Hi there, I have to be honest and tell you that the fact that it’s already December and the holidays are hurtling towards us gets me really stressed out. Don’t get me wrong…I LOVE the holidays. I love the music. I love the sparkly decorations. And I love the general good will of people that […]

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What Are YOU Grateful For?

Hi there, In the U.S., we celebrate Thanksgiving on the 4th Thursday of November. So tomorrow is a day of gratitude. I am personally very grateful for my husband, John, who is my true soul mate and life force. I would be just a shadow of who I am today without his devotion. November has […]

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Globetrotting Copywriter Returns from Australia

How ya goin’ mate?!  I’m baaack from Australia! Did you miss me? (I have to give a big, loving shout out to my team Cathy Moody, Linda Pridgeon, & Amanda Conley for keeping the home fires burning whilst I was away for two weeks. Thanks guys! Couldn’t have done it without you.) The reason I […]

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