Hi there, I just returned from a very relaxing week with family in Bowling Green, Kentucky. It was delicious to totally disengage (well, mostly) from the online world and really reboot. We had…wait for it…real CONVERSATIONS! It sure is cold in that part of the country though. I was glad to return to my 90 […]
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Hi There, Have you ever had a rogue breeze play havoc with your day? Yesterday Lorrie was racing to the airport when along comes a twist in her plans. That’s what happened to Lorrie this week when she was blocked from her flight by a mere 2 minutes. From that moment everything changed. The Universe […]
Hi There, You know how some weeks are just off? Well I’m going to confess I’m having one of those weeks. We all have ups and downs. And truthfully I try to stay positive. Yet sometimes we get hit by the Universe so much we’re just ready to yell “Uncle! I give already!” So I’m […]
Hi There, Last week’s 3-day Detox went so well that John and I have decided to keep the tradition going. We’re starting Juice Mondays! So every Monday, we will only drink fresh-squeezed juice, herbal teas and water all day. Of course there will be some times where we’ll have to defer, like when we’re traveling […]
Hi There, As I’m writing this to you, I’m on my second day of a 3-day Detox program. I’m doing it with my sweetheart. And it feels great! My skin looks amazing. I’ve actually dropped some weight. And I slept for 10 delicious hours last night. (Usually I’m lucky to get 6 hours a night, […]
Look over a list of power words like the ones mentioned in my article. As you know, certain words elicit a subtle psychological response. The ones that inspire excitement and sales need to be peppered in your copy.
Hi There, My dog, Shadow is a border collie/chow mix who’s in his twilight years at 13 years old. Poor baby. His back legs started buckling on him, but his brain is so sharp. I started giving him some doggy supplements from Top Dog Health. There were over 200 five star reviews on Amazon with […]
Hi There, As I suspected, 2014 has popped off with a BANG! We had the first class of The She Factor Copywriting Bootcamp last Thursday, and let me just say, the people who raised their hands to be part of it are phenomenal. Teaching how to write copy is particularly fun when everyone is open-minded […]
Lorrie Morgan-Ferrero says … In your business you have mere seconds to gain trust and rapport from visitors to your website. It’s essential, then, that your marketing copy includes not only the facts and figures about the product you’re promoting, but also the emotional effect that a product will have on your prospect.
Lorrie Morgan-Ferrero says … There IS a formula to writing copy, but writing copy is similar to driving. First you experience cars as a passenger, but don’t drive them. When it comes to copy, often your first experience is as a consumer who reads copy to make a buying decision. When you’re ready to actually drive a car or write copy, you need some training to understand the concepts.