–A NOTE FROM LO… Hi there, Just got back from a 5 day vacation with my hubby, John. We danced, shopped, hung out by the pool in our private cabana. We ate awesome food (and some crappy food too). Guess what! The whole time I was gone I didn’t do a lick of work! And

–A NOTE FROM LO… Hi There, I was delighted to learn today is officially Star Wars Day! May the Fourth be with you! (Get it? The “Force”?) When the first *Star Wars* movie came out in 1977 I was by all accounts one of the biggest geeks out there. My cousin (equally enchanted by the

–A NOTE FROM LO… Hi There, Oops, it’s not Lo… It’s Linda and Cathy of the Red Hot Team writing on behalf of Lo while she’s out of the office teaching her private and exclusive She Factor Copywriting Bootcamp LIVE in the Chino Hills. She left us in charge so we’re tiptoeing around trying not

–A NOTE FROM LO… Hi there, Oh Captain, my Captain. I am so proud. My husband, John Ferrero, was honored in a huge gala event for the San Fernando Valley. His family-owned company, Trans-Cal, was awarded as a Captain of Industry for the Chamber of Commerce. Way to go, baby! Been getting a lot of

–A NOTE FROM LO… Hi there, Wanna know how Sephora (the make-up store) got my money? Pay close attention because these are some tactics you can use in your own marketing. First of all they had a 15% off sale over a 4 day period. Now we ladies know it’s rare that quality make-up goes

–A NOTE FROM LO… Hi there, Spring has sprung! Last week we had a Passover seder at home with the ex-husband, current husband (Johnny) and the boys (now men). Then over the weekend we had Easter brunch with Johnny’s side of the family at a lovely country club. Mother’s Day is just around the corner.

–A NOTE FROM LO… Hi there, Happy Passover and Happy Easter! We’re an equal opportunity family when it comes to holidays. Something to do with my eclectic religious background of Catholic, Lutheran, Buddhist, Jewish, and now simply Universal Love. Ritual is nice though. Whatever makes you feel at peace is what you should practice.  Make

–A NOTE FROM LO… Hi there, Copywriting is in demand! I tell you, I haven’t been so busy with client work for over a year. They’re coming out of the woodwork to hire me to write their copy…and they pay handsomely. Now lucky for me I can write my OWN copy (just like all the

–A NOTE FROM LO… Hi there, So last week I made my first live appearance as Ali Brown’s Gold Tier coach at her Platinum Tier Retreat. It was at the Ritz Carlton in Marina del Rey. Ahhh, I love the Ritz. Even though I only lived 30 minutes away (depending on traffic) I opted to

–A NOTE FROM LO… Don’t you hate it when people say stuff like, “I can’t believe it’s March already. Where did the time go?” But it’s true…we all tend to wonder where our time escaped to. Sure, we all have the same hours in a day but some of us tend to use that time