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Auld Lang Syne Edition for 2010

–A NOTE FROM LO… Hi There, The week between Christmas and New Years seems to be about introspection and cleaning up (inside and out!) Before we get back on the business horse for 2011, it’s nice to take a look in the rearview mirror for 2010. This is the time of the year when I…

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Researching Women as Your TARKET

–A NOTE FROM LO… Hi There, Even though it’s over 80 degrees in Southern California, it’s beginning to look a lot like Christmas. We finally put up the tree, decorated the house with twinkle lights everywhere, and twisted evergreen swag around the banister. I even suggested changing our favorite ‘alternative rock’ radio station (KROQ) to…

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15 Ways to Give Back without Leaving Your Computer

–A NOTE FROM LO… Hi There, Doesn’t it seem like December is like a separate part of the year entirely? We have 11 months in a year…and December. Sure I’m spending time mentally laying out what I want 2011 to look like for Red Hot Copy. Like preparing to announce the launch for the extended…

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How to Successfully Market to Women

–A NOTE FROM LO… Hi There, Missed you last week over American Thanksgiving but I hope you were enjoying your family and friends. Seems the clocks for 2010 are tracking double-time until the end of the year. That means a lot of thoughts are probably running around in your head. Thoughts about how much to…

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How Connecting with Women is Good Business

–A NOTE FROM LO… Hi There, This has been a great month to be a gal in business! First there was Ali Brown’s famous SHINE event in Las Vegas where I got to meet so many of my community in person… and reunite with people I already knew. One of those people was Kim Doyal…

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5 Tips to Getting Inside the Female Brain

–A NOTE FROM LO… Hi There, I have a toothache. Actually, I’ve had it for awhile but it’s gotten unbearable this week. Next stop…root canal. I was told I’d need one the week before Ali Brown’s SHINE event in Las Vegas last week. Fortunately for me I didn’t have any pain while I was there….

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How to Tap into the Super Savvy Female Market

–A NOTE FROM LO… Hi There, Is it in YOUR genes? Scientists have actually uncovered something they call the Liberal Gene, DRD4! So… you really didn’t have a choice adopting a liberal point of view that put you at odds with your family. Of course these same researchers tell us that it also depends on…

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7 Surefire Tips to Make Your Order Page Work Harder

–A NOTE FROM LO… Hi There, Boo! Halloween is this weekend. Since my sons are off to college I don’t know what they’re going to dress up as. But that’s not going to stop John and me from having fun dressing up! We’re going to be pirates. (I know it’s not original but we have…

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Women Are Wired to Talk

–A NOTE FROM LO… Hi there! Halloween is right around the corner. Do you know what you’re to be yet? I’ve barely had time to think about it then realized it’s in just two weeks. Most of the costumes I liked are sold out already. Hmmm. I’ll have to be creative and pull together a…

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Copywriters — The New Athletes

–A NOTE FROM LO… Hi there! Too sexy for FaceBook? That’s what my mother thinks. I had a beautiful picture taken about a month ago for a documentary on successful women entrepreneurs by Debbie Markham. She is incredibly talented as you can tell. http://www.allphasephotography.com (By the way, this picture is not going in any advertising…

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7 Strategies to Help You Build Your Business

–A NOTE FROM LO… Hi there! Last night John and I saw the movie about FaceBook called *The Social Network*. Excellent flick. It really brings up lots of ethical challenges about what is right versus wrong. What I find interesting is that the older generation polled feels that co-founder Mark Zuckerberg was unethical while the…

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5 Ways to Avoid Hype in Your Copy

–A NOTE FROM LO… Hi there! You’ve probably heard the exciting news that my latest *She Factor Copywriting Bootcamp* mentorship program sold out in less than 48 hours! The fastest sell-out I’ve ever had. Obviously people are seeing the value of copywriting with a more feminine angle. A waiting list has already started for the…

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