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Why Women Should be YOUR Target Market

Hi, This is Linda, customer service manager and team member of Red Hot Copy since the beginning. Lorrie’s hard at work on a deadline for a big project. Can’t reveal too much about that but if you’re interested in working with Lorrie after this project shoot us an email at www.RedHotHelpDesk.com.” I love that I’m

My New Nickname and Carlton’s Seminar

Hi there It’s official…after being one of the top copywriters in the Internet sphere for years and being on every single one of my mentor John Carlton’s copywriting faculty, I have a nickname…  It’s “Brat”. You have to understand nicknames aren’t supposed to be complimentary but given in fun and love. So I’m fine being

Drilling Down Deep into Your Target Market

Hi, Settling back in after another whirlwind conference with some of the top minds in the marketing industry. Yes, I’m talking about John Carlton’s Action Seminar. It was definitely packed with action…I filled two notebooks with strategies, tips, and ideas. I’ll be sharing some with you directly in my social media like FaceBook and Twitter.

Marketing Beer…to Women?!

Hi there, Yay! I’m jumping up and down in my new peep toe Louboutins my darling husband bought me last night. Firstly because my husband is the coolest ever. It was totally his idea to go to Beverly Hills and give me a gift for no reason at all. Secondly because I own a pair

The Buying Power of Women

Hi there, Last night John made the most amazing filet mignon, lobster, and shrimp for our private Valentine’s Day. (Okay, I know it’s weird…I’m not a fan of lobster but I LOVE shrimp.) We topped it off with chocolate covered strawberries and red velvet cake. I’m STILL full! How was your Valentine’s Day? When we

Male, Female, Courtship and… the Dance

Tick tock! Tick tock! Only two more days until the doors open wide for registration in my www.SheFactorBootcamp.com. It’s this Thursday, February 10 after 11am PT/2pm ET and I am beyond giddy with excitement. I always meet the coolest people in this training plus I get to help them transform their businesses dramatically over our

Women Value Relationships Over Things

Happy first day of February! I have to admit, when I think of my life today versus how it was even 10 years ago, my toes curl with excitement. If you’re following me on FaceBook at www.FaceBook.com/RedHotCopyFan you saw this post: “Okay, I am officially happier than I’ve EVER been in my life. Nothing new

Your Marketing, Her Stress, and the Buying Woman

Oh, hi! I almost didn’t see you there. Since our son went back to school at NYU on Friday all I’ve been doing is throwing myself into work… for two reasons really. One is because I miss him and didn’t want to be sad he’s over 3,000 miles away. The other reason is because I

Avoiding These Mistakes with Promotional Web Copy

Hi There, One of the ways to get good at copywriting is to watch a master copywriting makeover from existing copy. It’s tremendously powerful to see… and one of my favorite things to do. Why? Because it’s like doing magic. When I do makeovers on my live Copywriting Bootcamp training calls I often hear the

Why Market to Women Anyway?!

Hi There, I’m treasuring each day I get to hang out with our family in 2011…our sons in particular. Since Chase is in New York and we’re in California we’ve had a big adjustment. (Chase, not the parents.) I’d really missed the long philosophical conversations, the random previews of songs-in-progress, and laughing so hard with