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Facebook Strategies You Can Use

Hi there, I’m so excited! My youngest son, Chase comes back from New York University today! (That means not only do I get to hang out with him but also his older bro, Justin comes around more often.) I really love being a mom to those guys. They are the main reason I started my

The Truth About Marketing to Women

Hi there, The weather is so sunny and beautiful in Southern California today that I am moved to do something I haven’t had interest in for years. Believe it or not I haven’t really tested out whether or not I have a green thumb but this weather actually makes me want to plant flowers! When

How to Build Strong Trust and Rapport

Hi there, So I messed up last week in my ezine when I told you Mother’s Day was last Sunday. Oops. It’s THIS Sunday. Hopefully it still pierced your consciousness enough to get your act together and do something nice for your mother (and those mothers in your life). Being a mom (a great mom)

Keys to Your Success in Marketing to Women

Greetings, The end of April is creeping up on us, and my *She Factor Copywriting Bootcamp* students are almost at the end of our course. They are doing fabulously! It’s amazing what entrepreneurs can accomplish with the right tools. If you missed the coaching portion of the course the sad news is I’m not doing

Grateful to Have Lived Through It

Greetings, Fair warning: This article isn’t about copywriting. It’s about life. Last week I was admitted to the hospital and it was an interesting experience to say the least. By the way, I do want to ask a favor. Have you heard of the Virtual Ebook Expo yet? Well, there is an amazing free preview

Getting Your Guru On

Hi there, This weekend my hubby, John, and I took in the premiere release of Kevin Smith’s movie, “Red State”. I was so excited and caught up with his message during the movie. He’s taking the movie on tour himself so he doesn’t have to spend millions on marketing. 90% of his following came from

But I Don’t Wanna Write Copy!

Hi, Short but sweet today. It’s beginning to be springtime here in LA. It’s so invigorating. Sure I like seasons but there is something universally refreshing about warmth and blooming flowers. Hope your 2011 is shaping up the way you want it to. Warmly, Lo What is Happening at Red Hot Copy! You won’t see

One – Two Punch to Great Copywriting

Hi, You know how sometimes you just know you’re taking on too much and not having balance in your life? That’s how I’ve been this month. So the Universe fixed it. I’m sick so I’m forced to slow down and rest. Not my favorite way to get the message but it sure is effective. Now

Super Secret ALL Copywriters Know

Hi, So I’m in Reno for my husband’s trade show. Basically his company, Trans-Cal, makes a piece of equipment for small aircraft called an altimeter. (Yeah, I don’t really know how to explain it really well.) If you didn’t see my announcement on FaceBook I recently bought a Mac for a new project I’m working

Sell More Using a Copywriter

Hi, This is Linda, customer service manager and team member of Red Hot Copy with a giant ‘Hello’. Lorrie’s hard at work on a deadline. Still under wraps so can’t reveal too much about that but if you’re interested in breathing new life into your copy shoot Lorrie an email at www.RedHotHelpDesk.com. All successful marketers