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The Tao of Copywriting

  Hi there, I love living in Los Angeles. There are so many things that can happen here that don’t happen most places. For instance that woman sitting at the same restaurant as you who looks like Cher actually IS Cher. So when our house was selected as a *location* for a new movie…well, that

Relief is Spelled ‘Virtual Assistant’

Hi there, Yippee! School is back in session and people are getting back to business. Well, I am anyway. How about you? I had a very unapologetically RELAXING summer. I didn’t do a whole lot more than that and it was divine. But now I’m recharged and really looking to knocking the socks off my

Why You Need a Fan Page

Hi there, Since I last talked to you John and I took a trip to Northern California to visit some friends whose home is like adult Disneyland. They don’t have kids so they put all their energy into their house, pool, horses, dogs, fine wines, and dinners. It’s better than most 5 star resorts. So

Godzilla Customer Service

Hi there, If you’re on FaceBook and following me at www.facebook.com/redhotcopyfan, then you already know how upset I was at the treatment my friends and I received at a posh establishment. No matter whether you’re doing business in person or online, there are lessons to be learned and I was inspired to write about it

Press Releases Wake up Media

Hi there, Definitely been enjoying the summer with friends and BBQs by our pool. In fact we’ve been celebrating John’s birthday (July 16) since July 15 and plan to for the rest of his birthday month! I actually got him an iPad 2 to introduce him to the Mac Army. The first words out of

Connecting with Women is Good Business

Hi there, If you missed me last week, don’t worry. I made an announcement that we’re cutting back on our ezine to do it just twice a month until after Labor Day. Hey, the Red Hot Copy team wants to enjoy our summer too! I’ve been keeping this news under wraps but it’s time to

Copywriters: Action Heros of the Internet

Hey there, But I have to admit…sometimes it’s difficult to turn off my business brain. There’s a “mini me business owner in my head” who reminds me of things I need to get done in the office. “Business owner mini” me wants to overpower “mini vacation me”. In the past I’ve let the biz owner

Social Networking Strategy Checklist

Hey there, Last night I went to see the summer movie X-Men, First Class. While I’m not a huge comic book geek I enjoyed the flick. (It’s no Dark Knight, but it was entertaining.) And it got me thinking…if you could have any super power, what would it be??? Have you ever thought of that?

Are Women Your Market?

Hi there, Went and saw the raunchy comedy about women’s relationships, Bridesmaids AGAIN this weekend. Now why would I see it twice? Because the first time I saw it with my husband, John (who found it too full of “estrogen” to use his language). The second time I saw it with one of my best

Secrets to Using Twitter for Maximum Leverage

Hi there, The family and I enjoyed a little blast of the past over the weekend at the Renaissance Pleasure Faire which is a huge homage to the Elizabethan era (circa 1558-1603). The people really get into it by dressing in authentic costumes (for the most part) and using language phrases of the period. The