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Having a Holiday Sale and What to Expect

Hi there, Congratulations! If you’re getting this, you’ve successfully transferred to the AWeber list AND should have gotten your free download, “Great Headlines INSTANTLY”. I’m glad you’re sticking around. Remember I want to get your feedback about what you want more of and less of. What you want is important to me. If fact, I

Grammar Nazis

Hi there, Well Thanksgiving was very relaxing. Know why? I didn’t do a lick of shopping! I was planning on participating in Cyber Monday yesterday but that didn’t happen either. Instead I’ve actually been having a blast planning my best 2012! I feel like such a grown-up. I rarely am this organized before the New

Copywriters – The New Athletes

Hi there, According to Ripley’s Believe it or Not, the first brochure advertised what product? A. Horseshoes ? B. Turkeys ? C. Lumber ?D. Tobacco Ripley’s Believe it or Not says the first brochure was written over 480 years ago to advertise a sale on turkeys. Did you get it right? I thought it was

Attention-grabbing Sales Copy Every Time

Hi there, Sitting here at my desk eating freshly-made turkey and stuffing for lunch…and it’s not even Thanksgiving! My husband, John, got a new smoker and wanted to test out the turkey before the big day next week. Yum, yum. It came out great…moist and smoky. I’m getting ready for my virtual class on video

Is Reaching the Women’s Market Enough?

Hi there, Last night I returned from a two-week speaking/learning junket on the east coast (Florida and Atlanta). There is NOTHING like being in a room of other people who are smart, ‘GET what you do’, and generously share what’s working for them in marketing now.   I got to have a few meals with

How to Work with Your Accountability Partner

Hi there, Have you heard that redheads are going extinct?! I heard the nasty rumor several years ago that ‘gingers’ would be no more by the year 2060 and it’s resurfacing again. These rumors are based on the misconception that because red hair is a recessive gene it can die out. And, yes, it can…

Invaluable Resource, Your Accountability Partner

Hi there, John just took me on a romantic wine-tasting weekend in Northern California this weekend. Internet and cell reception was spotty….and I loved it! I was forced to chill and rejuvenate. We watched a movie called Bottle Shock which was based on a California winery kicking butt in France in blind taste competition in

Embrace Your Darker Side

Hi there, It’s mid-October and I already have Halloween on my mind even though I won’t be wearing a costume this year. Why not, you ask. Because I’ll be finishing up my gig at the AWAI Copywriting Bootcamp in Delray, Florida. (You coming? www.RedHotEventsOnline.com) Then I’m flying right into Atlanta to attend Dan Kennedy’s Info

3 Keys to Writing Killer Web Copy

Hi there, I got an opportunity to get dolled up this weekend for a charity event for Harvest Home… a worthy organization who helps young pregnant teens get on their feet after their own families have turned them away. There is information about donating in the Resource section. As far as all the lovely ladies

Spinning Your Copy with Storytelling

Hi there, Mac computers are NOT bulletproof (even though the Mac Army led me to believe they are).  But they are pretty close. I just got back from my one-on-one session with a Mac geek at the Apple store. I’ve owned my Mac for less than a year and the older it gets, the wonkier