Copywriting TNTCopywriting TNT

Why Market to Women Anyway?!

Lo — Tue, 21 Feb 2012 21:19:15 +0000

Hi there,

Once again I get to be in your inbox on a holiday. Last week it was Valentine’s Day. Today it’s Mardi Gras (or Fat Tuesday) which in some religions is a celebration of EXCESS until tomorrow. Wednesday kicks off the rest of the Mardi Gras season by giving up something special you love for 40 days to represent self-sacrifice.

So if you had to go without something that meant a lot to you for 40 days, what would it be?

I’m still contemplating it personally. I’ll let you know when I decide.

Today’s article isn’t about marketing to women…it’s about WHY you should and how things have shifted in the marketplace. Let me know your thoughts.

Also if you haven’t seen my webinar training on my 3 favorite copywriting tactics for 2012 it’s still free here.

The buzz on this private webinar is spreading like wildfire. It’s exciting but I don’t know how long I can keep it up now. I wasn’t expecting this response. (Too many of my secrets leaking out with this many people watching!) Please watch it now while it’s still up.

Meanwhile, have a stellar week that makes YOU happy!

Warmly,

Lorrie

P.S. Treat yourself to some fast and easy business growth in my world-famous She Factor Copywriting Bootcamp.

http://bit.ly/SheFactor2012 (Payment plans are still available.)

“The She Factor Copywriting Bootcamp!”

We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

Why Market to Women Anyway?

xBy Lorrie Morgan-Ferrero, Expert Copywriting Strategist

I know there are still some skeptics out there who may not understand why you should change your marketing to be more receptive to women. Do men even matter?

Let me start by saying, OF COURSE THEY DO. What I’m going to share with you about marketing to women will only ENHANCE your relationship to your male customers. It will make your marketing much stronger without having to invest more money in what you already have.

Let’s jump right in. I’m just going to throw some numbers out at you.

American women spend about $5 trillion annually…

Women head 40% of all households…

Women represent 50% of Internet users and buy more online than men…

Even though many households are dual paycheck, women still spend 80% of both combined incomes…

70% of all new businesses are opened by women.

Fun stuff, huh? But it wasn’t always this way, and it’s important for YOU as a marketer to understand what’s changed so dramatically over the last century so you can get into the psyche of the new market.

So sit back and indulge me while I give you a brief, but important history lesson. Ready?

Okay, adult women living in 1925-1942 were called the “silent generation.” If they went to college it was to meet a man. They were expected to stay home and take care of the household while the men worked. THIS IS IMPORTANT: This is also about the same time many of the advertising methods still used today were born…obviously targeting the market with the paycheck – MEN.

Then during World War II, women were encouraged to join the workforce as a support for America. For the first time many women were making money. When the men came back, things were never quite the same. Of course that’s what literally gave birth to the Boomer generation (1945-1964) who are a huge market by themselves today.

By the 1980s, it was commonplace for women to work – even a little odd if they didn’t. Married households got hooked on two incomes. Today women have choices they didn’t have then:

More education – women take home 57% of college degrees, giving them more earning power;

Ability to choose whether or not to have a family and WHEN – access to birth control. No more keeping them barefoot and pregnant;

Divorce is more socially acceptable – women no longer can rely on men as the sole providers. A man is not a plan.

Access to credit – believe it or not, in 1973 a woman couldn’t get a bank loan without her husband’s or her father’s signature;

The right to own property – as late as 1981 many states wouldn’t allow a female to jointly own property. Only the male was listed on the deed.

So that’s WHY the face of marketing as changed so drastically today, and why women have so much more buying power.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp” http://bit.ly/SheFactor2012, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

Do you ever check your website analytics? What about your competition’s? You should.

A FREE resource to help you is www.Alexa.com. Alexa computes traffic rankings by analyzing the web usage of millions of Alexa Toolbar users and data. You can find out about top sites, Internet traffic stats/metrics, related links, online reviews, contact information, and more. Download their free toolbar and learn!

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Need Professional Help With Your Copy?

If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Our deadline is Wednesday for all ads for the following week. Our ezine is published on Tuesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

What Do Social Media, SEO, and Women Have In Common?

Lo — Tue, 14 Feb 2012 18:00:58 +0000

Hi there,

Happy Valentine’s Day! It’s that day of the year some people yearn for and others dread. For some it’s an international reminder that it’s time to stop taking your loved ones for granted. For others it feels like an obligatory holiday when you “supposed” to give your sweetie candy, flowers, or something. Still others get sad because they aren’t in a couple and feel alone. Then there are the fortunates who (like me) don’t need a holiday to remind them how lucky they are. I am grateful every day.

Whether or not you are a Valentine to someone or have one of your own, you can practice loving YOU. Do something special and luxurious just for you today…whether that means taking a nice nap, having a special treat, or doing a little online shopping take some time to take care of you.

After all, the happier each of us is as an individual, the happier the planet will be little, by little.

Warmly,

Lorrie

P.S. Here’s another cool Valentine idea that can actually pay off in cash. Treat yourself to some fast and easy business growth in my world-famous She Factor Copywriting Bootcamp.

http://bit.ly/SheFactor2012 (Payment plans are still available.)

“The She Factor Copywriting Bootcamp!”

What Do Social Media, SEO, and Women Have In Common?

xBy Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Organic results via social media and copy. Women in particular respond very well to social media and sharing instant thoughts that can develop into conversations. Here are a few ways you can use copy in social media to build exposure and stimulate create dialogue:

1) Ask questions. The point of social media is fan communication. We all like to share our experiences (especially women) so at least once a week post an question and ask for feedback. Bonus points if it’s relevant to your business but I find that most discussions stem from questions about food, health, pets, kids…things that we all have in our everyday lives. Remember, you’re not SELLING from social media. You’re building a relationship.

2) Post business questions to your community. When you reach out to them they feel important and are eager to give feedback. It builds trust shows you’re interested in feedback, and positions you as the expert. It also creates conversations between customers and builds community. And don’t be afraid to get some negative responses. It’s better to address them in public and hopefully win a new fan.

3) Post videos. More and more videos are getting traffic. And they’re easy to do. You don’t have to have a lot of production value (although that’s viable as well). Just use your smartphone or the famous flip camera at www.theflip.com. Keep em short…2-3 minutes max. Don’t worry about stumbling or making mistakes. Video helps your community relate to you.

4) Create a list. Get your community excited by asking for their nominations for a prestigious title. I did this completely by accident 3 years ago when people at an event I was hosting weren’t familiar with a lot of the gurus and experts I knew who helped shape my marketing skills. They asked for a list of the “cool people”. I created the list for them. Then decided to post it. It got a lot of excited feedback from the people who were on it. And there was some backlash for people who weren’t. But it was MY list. I’ve continued to create this list now for 3 years called the *50 Coolest Marketers of ____ Year*. What’s really cool about this list is the marketers are proud and refer to or tag my list in FaceBook so it’s not only useful but gets a lot of traction.

5) Women can be bought. I don’t mean that in a negative way but who doesn’t like a bargain. Why not offer just your social media friends a special code for a discount. You don’t have to just restrict this to social media by the way. I recently got a coupon in the mail from Sephora offering me $20 off when I spent over $100 online with them. I was on that computer racking up makeup sales within minutes. Give them a “secret password” to use at the counter for an extra 20% off. Invite them to a special cocktail hour with a renowned author. Try doing a customer appreciation special every month or so. Once they catch on, word-of-mouth will spread, particularly with women. Ta dah…you have more raving fans!

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp” http://bit.ly/SheFactor2012, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

Do you ever check your website analytics? What about your competition’s? You should.

_______________________________________

Get Clear and Focused with Beth Schneider’s Intensive

____________________________________________________________________

Need Professional Help With Your Copy?

______________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Women Are High Value Customers Who Don’t Play Games with Loyalty

Lo — Tue, 07 Feb 2012 16:25:43 +0000

Hi there,

For some inexplicable reason I was in a bad mood this weekend. (No, it didn’t have to do with the Super Bowl even though my favorite team lost.) There was no rhyme or reason to it…I was just cranky. Does that ever happen to you?

Well my husband wanted me to be happy so he set up an early Valentine’s date for us by the beach. (Hint: Valentine’s Day happens next Tuesday, February 14. Be prepared.) While we were in that part of the world, he took me to my favorite store for workout gear – Lululemon. THAT cheered me up!

I like how Lululemon’s pants fit, hold up under a lot of sweat, and last a long time without losing stretchiness. I hate to sound shallow, but brands do matter…especially to women. When we find one we love, we stick with it, and go out of our way to get what we want. Today’s article explains how you can cash in on our loyalty.

Meanwhile, my team and I have been working diligently behind the scenes to bring a brand new free training video for you. It should be available this week. Watch your email and social streams.

Have a great week!

Warmly,

Lorrie

P.S. Remember my world-famous She Factor Copywriting Bootcamp begins March 20. The sooner you register, the sooner you get your course materials so you’re ready for class. Get in before we reach capacity.

http://bit.ly/SheFactor2012 (Payment plans are still available.)

“The She Factor Copywriting Bootcamp!”

When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012

P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

Women Don’t Play Games with their Loyalty

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By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Women are high value customers because once they join your brand, and are happy, they are likely to stay loyal to you. What’s more is women talk a lot to their friends. They talk about what they like and they talk about what they don’t like.

Tom Peters writes in his book, Re-Imagine . . .

“A major stockbroker told me he has oriented his practice toward female clients – with great success. A research nut, he reports that his average male client recommends him to 2.6 others. On the other hand, his women clients recommend him to an average of 21 times to other people. Yes, that’s two-point-six versus twenty-one.”

So you definitely want to keep your female segments happy and loyal. Here are some devices you can use in your marketing right now to ramp it up.

Remember, women are primarily interested in community, people, relationships – there is no winner. . . only a village.
xx
Women base their opinions on personality whereas men base it on specifics. It makes sense when you go back to our instincts of what is important to a caveman versus cavewoman. Caveman is single-focused in order to procreate his DNA. Cavewoman is multi-focused in order to preserve her children & the security of the village.
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This makes storytelling very powerful to women. Storytelling works with women AND men.
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Use the ‘tarket’ model. Women want to know everything about each other so the more you SHARE, the more you sell. “Sex and the City” was entirely marketed to females and pulled in $55.7 million in its opening weekend, knocking “Indiana Jones” off at just $46 million. Women bought out entire theaters and invited their friends. They had “Sex and the City” parties. It was a madhouse.
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Numbers, facts, and figures aren’t as important to women as they are to men. Women would much rather hear how someone’s life was improved by a product or service than by what percentage. Think about making your copy more story-oriented.
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Women just don’t care about the mechanical details so spending a lot of time on the features of a product ain’t gonna get our attention. YALE STUDY: Tested college students’ ability to program a VCR from written instructions. 68% of the men did it on the first try. Only 16% of the women did it. My husband thinks I’m joking when I can’t remember how to use one of 5 remotes to work the TV versus the DVD versus the radio versus the Tivo. It’s enough to make my head spin.
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Women love to weigh in and give our opinions . . . quizzes, contests, surveys, essays . . . we love it! So using interactive media works great to hook women in.
Give her tips she can use with no strings attached. So infuse your copy with useful statistics or fascinating facts she can tell her friends. You want to build a relationship over time. Just like dating. You don’t just want to jump into bed . . . well maybe the guy does. But women want to be romanced and trust needs to be built.
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Know what her values are. Making a difference in the world is a stronger position than looking younger/better (for a male . . . get it?) Women’s aspirations according to the Grey Advertising Study: Make the world a better place; 85%; See kids successful 83%; More time for me 82%; Travel 72%: Wealth 62%; Attractive 53%; Career 48%.
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Also women like to know your business is out to make a difference. Like to know you’re involved in outreach programs beyond making money. So if you donate to a cause by all means let her know.

Women are extremely loyal. Not only that they tell EVERYONE about their experiences. Good or bad.

If you’ve messed up, the best thing you can do to get her loyalty is great customer service. Customer service is very underrated these days because we’re all so busy. But it’s never been more important.

Offer a discount to give us another try, write a long letter of apology and let them know you want their business back, make them feel cared about and special and you’ve got ‘em.

If you want to learn more about how to market to women (whether you are a male or a female), you want to join me at my next hard-hitting Bootcamp and get inside the mind of a woman. Sign Up Now

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts a world-famous virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

*****

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Your Marketing, Her Stress, and the Buying Woman

Lo — Tue, 31 Jan 2012 19:25:33 +0000

Hi there,

Do you ever feel stressed or anxious? I confess, I do. I worry about a lot of things. I’m learning to relax and let go but it’s challenging. And it turns out feeling stressed is pretty common. My article today shows you how to turn stress into profits.

Meanwhile 2012 is a year of expansion and learning. Do you know anything about the web site format that’s taking over the Internet? It’s called WordPress and it couldn’t be more simple to use. You’ve GOT to check out my friend Christina Hills’ entertaining short videos about Little Web Riding Hood. www.RedHotChristinaHills.com. Let me know what you think.

Meanwhile, enjoy your week!

Warmly,

Lorrie

P.S. Oh yeah…if you haven’t already reserved your seat in my world-famous She Factor Copywriting Bootcamp you want to do that soon. Remember, when you plan out your year and the trainings you’ll invest in ahead of time, you’re undoubtedly more successful.

http://bit.ly/SheFactor2012 (Payment plans are still available.)

“The She Factor Copywriting Bootcamp!”

How Stress Impacts Women’s Buying Decisions

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Women are truly fascinating creatures!

I was sitting in the salon the other day enjoying an incredibly luxurious foot soak when I was struck by what I was overhearing. One of the hairdressers was telling her client the laundry list of things she was doing or was responsible for in a given day.

She explained how she had to get up early to get her kids ready and take them to daycare and school, drive through an hour of traffic to get to work, pick her kids up and take them to whatever activities or lessons they were doing (another hour plus in traffic), make dinner, clean up the house, pay attention to her husband (yes she actually used that exact phrase) and get everyone ready for bed. She sounded tired just talking about it.

I can relate to this kind of day – hey I’ve got 2 kids, a husband, and a million dollar company to run too – but what struck me was that after she gave the play by play of her day, nearly every other woman in the room chimed in with enumerations of her own.

In fact, it soon became clear a competition was about to unfold over who had the most stressful life. While I was tempted to share with them the concept that focusing on the stress actually makes it more powerful, I decided to simply sit back and observe.

And, I kept coming back to the same question in my head…what impact does all of this stress have on women’s buying decisions? Probably a lot more than you think.

A woman’s stress filter drives the way she behaves, decides and shops. It’s true – and whether you like it or not, her stress is standing between you and your marketing success.

Just try placing your product and your ad messages in the middle of that hairdresser’s day and see what happens. If you do it and you haven’t connected with her on an emotional level by speaking to her stress and her desire to make her life easier, you might as well throw your money in the toilet.

So what do women want? They want…

their lives to be made easier
simple solutions
you to acknowledge her stress but not rub her nose in it
to be recognized and appreciated for everything she does

And, if you can do that (without ever insinuating that she’s bringing on the stress herself), she’ll happily pull out her wallet for you.

So, the next time you want to sell a product or service to women, think of the following questions:

Does your product or service save her time and or make her life easier?

Is it easy to use?

Is your copy (your message) easy to understand and are you clear about the benefits she’ll receive as a result of having whatever it is you’re selling?

Does it replace something she already has that’s not working (or maybe never worked)

Is it easy to find?

Does it work? How much social proof can you give her to show her it does? (She doesn’t have time to be your guinea pig)

Is it fun or smart?

Does it make her happy, relaxed, satisfied, excited?

This is true whether you’re selling an herbal remedy, a coaching program or a weeklong seminar. Look at your product or service through her stressed out eyes and see if it holds up. If not, get out there and do some research to find out what they really want. I’m sure there are plenty of women out there who’d be happy to help you out!

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ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Piles of Swipe Files

Lo — Tue, 24 Jan 2012 14:10:10 +0000

Hi there,

What do you get when you mix a crab cake contest, a winery contest, and me? Heaven! This weekend John and I went up to Northern California for the annual Mendocino Crab Cake Festival. There were about 30 different entries of crab cakes. I’m talking about the best of the best chefs making crab cakes with barely any tasteless breading.

The wines that thrive in the Anderson Valley are white varietals and some delicious pinot noir reds. While I’m a Chardonnay gal (Rombauer in particular) I believe I developed a palate for pinots this trip.

Just a quickie reminder that my copywriting colleague, Cathy Goodwin, and I are hosting a special one-time only event TODAY called Swipe File Secrets at noon Pacific/3pm Eastern.

www.SwipeFileSuccess.com

It’s a 2-part, hands-on virtual extravaganza on exactly how to use swipe files, the system we use to dissect them, and mistakes to avoid. We’re recording everything but you still have a chance to join us live today.

Have a fantabulous week!

Warmly,

Lorrie

The Secret Real Marketers Know About Fast Success

For the first time ever, you are about to get a chance to discover one of the best-kept secrets of copywriting. I’m teaming up with my friend (and former student) Cathy Goodwin to reveal how you can use SWIPE FILES to write faster and get inspired to make your sales letters sizzle … even when you’re tired, overwhelmed and struggling with writers block.

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

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GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.

Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

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“The She Factor Copywriting Bootcamp!”

Piles of Swipe Files

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

I have said for years, “If writers write, do copywriters copy?” The answer is a qualified, “YES” but without plagiarizing other people’s work. This is where SWIPE FILES come in…a collection of copy that has been successful in the past that you can model for your current copy.

I hate to be the bearer of bad news but you know all that junk mail you stand over the trash can and toss? STOP IT. The copy on those letters and magazines are field-tested and proven to get people to take action. Start your SWIPE FILE collection by saving the following:

Direct mail letters (including the envelopes and inserts)
Postcards
Magazines www.magazines.com
Trade magazines

National Enquirer type www.nationalenquirer.com

Rodale Publishing magazines www.rodale.com

Reader’s Digest
Men’s Health
Prevention

Boardroom Publishing www.boardroom.com ?(publish inside info on health and money)

Newspaper headlines

USA Today
Wall Street Journal
Washington Post

Internet web sites and copy (print out)
Copy written by others in your industry
Copy written by others in completely different industries

But how do you manage such a huge collection of, well, junk mail, ads, and paper? First of all you need to set aside a roomy box or file cabinet where you can collect your SWIPE FILES.

Next, grab extra large ziplock bags (2 gallon preferably – they sell them at warehouse stores like Smart & Final). You can separate each bag by these topics so they are easy to find when you need your SWIPE FILES:

Headlines & Subject Lines
Openings
Bullets
Offers
Guarantees
Overall Captivating Copy

Or create your own category. Every time you find a press clipping or a sample of a product/service that says to you, “I wish I had written that!” slip it into your ziplock bag.

When you are ready to write your next sales letter or email, open your collection and start reading through them for ideas. You may find their style gets your creative juices flowing. These are brilliant ideas that flood your mind helping you write better and create your own brilliant copy faster.

*****

By the way, if you haven’t registered for the ONE-TIME EVENT, Swipe File Secrets with my colleague, Cathy Goodwin, and I, it starts at 12pm Pacific TODAY, Tuesday, January 24. (That’s 3pm ET.)

It’s a two-session workshop that teaches you what you need to know about dissecting Swipe Files and using them to your advantage. Do yourself a favor and read about it here www.SwipeFileSuccess.com.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
STOP letting excess stress and weight from years of self-neglect and self-shame take you from your DESTINY! Join FREE: *How to Make 2012 Your Year to Lose BIG and Gain Calm, Confidence and Clarity* on 01/25/12 @8pmEST/5pmPST. *It’s my pleasure to help you DROP fat, INCREASE energy and IGNITE confidence!* SIGN UP HERE

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Who doesn’t love a good deal? I know I do! I My hairdresser turned me on to Groupon that gives daily coupons via email or your smart phone. You choose the area and your interests. You’ll be surprised at the savings you can get! Plus you might consider using Groupon to advertise your OWN business!

_____________________________________________________________________

Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Marketing to Men

Lo — Tue, 17 Jan 2012 14:00:22 +0000

Hi there,

I’ve really been enjoying family time while my son Chase is home on break from NYU. I never get enough time with him or his brother, Justin. We’ve been doing a lot of eating out. (He says there isn’t great Mexican food in New York so we’ve been doing that a lot. Hello fat jeans!)

We had Chase’s girlfriend over to play board games this weekend. Have you ever played Apples to Apples? It’s a fun word game. (I love word games.) We came up with a lot of potential band names that were inspired by the cards like Furious Chickens and Idiotic Bicycles.

Chase leaves this weekend which means Justin isn’t around as much any more either going back to his studies too. Sigh. I am already feeling melancholy.

On the bright side Cathy Goodwin and I have a mind-blowing mini-workshop for you on using Swipe Files the right way. (Did you know that using them wrong can do more harm than good? It’s true.)

Anyway it’s called Swipe File Secrets on January 24 and 31. Register now at www.SwipeFileSuccess.com and you’ll also get my ebook “Primer on How to Consistently Write Attention-Grabbing Headlines…No Matter What Your Skill Level Is Today” ($197 value) for free.

That bonus is off the table TOMORROW by the way so don’t wait to sign up!

Enjoy your week!

Warmly,

Lorrie

The Secret Real Marketers Know About Fast Success

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

__________________________________

GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

____________________________________

“The She Factor Copywriting Bootcamp!”

Has Marketing to Men Gone Out of Style?

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Women have been getting all the attention lately as being 85% of the buying market. Turns out they have a lot more impact on big ticket items than marketers and copywriters used to believe! Part of that shift is etched in history and part of it is in psychology.

But what about the men? Where are they in this mix of purchasing power?

Well relax. The men aren’t going anywhere. They still make a significant contribution to the economy. But you simply need to market to them differently than you market to women. And it’s not just changing the colors or the presentation.

Both genders are very different biologically, psychologically and socially so you need to do your homework.

Here are some tips to keep in mind when reaching out to men:

Men have a shorter decision-making process. They aren’t “browsers” if they are looking for something specific. Once they find it, they don’t necessarily belabor over the cost or comparison-shop. As a marketer you must be very clear about the features of what you offer and get to the point quickly.
Men are linear thinkers while women think more abstractly. Male and female brains are actually wired differently to adjust for the differences. Women use both lobes of the brain at the same time, while men use only one at a time. So your copy needs to have a linear order when selling to men.
“Problem, Agitate, Solve.” Dan Kennedy’s axiom is the best way to connect with a male prospect. Present the issue they want to fix, twist the knife, then show him your product is the answer to his woes. (Women respond better to Red Hot Copy’s axiom, “Problem, Relate, Solve” making storytelling more powerful to build rapport with women prospects.)
He wants to win! Men value coming out ahead of others. It goes all the way back to our hunter/gatherer roots when the best hunter got fed, lived in the best cave, and secured the best DNA model to have his offspring. Not winning means someone else gets the goods. Not acceptable. To get a male prospect’s attention, infuse a little healthy competition in your copy?

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
STOP letting excess stress and weight from years of self-neglect and self-shame take you from your DESTINY! Join FREE: *How to Make 2012 Your Year to Lose BIG and Gain Calm, Confidence and Clarity* on 01/18/12 @8pmEST/5pmPST. *It’s my pleasure to help you DROP fat, INCREASE energy and IGNITE confidence!* SIGN UP HERE

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Marketing to Women in 2012

Lo — Tue, 10 Jan 2012 22:20:57 +0000

I gotta tell you, this week feels the first REAL BUSINESS WEEK of 2012. I guess it’s because of the way New Year’s Day fell, making last week a short week after the holiday stretch.

I just held my Red Hot Roadmap for 2012 Success call yesterday and it was phenomenal. It was a free bonus to all the attendees who already registered for my world-famous She Factor Copywriting Bootcamp that begins soon.

http://bit.ly/SheFactor2012 (Payment plans are still available.)

Actually PLANNING out your year makes it easier to course-correct when your business starts to veer off track. It’s a critical piece to embodying the mindset of a true entrepreneur. And the most successful business owners know that copywriting is a huge piece of that landscape. Would love to mentor you while we sharpen up your copy!

If you want to get a jumpstart on your copy, I recommend checking out a 2-part virtual webinar called Swipe File Secrets on January 24 and 31. You can read the details at www.SwipeFileSuccess.com. It doesn’t matter whether you know how to write copy or not. This course is all about finding the fastest shortcuts using swipe files correctly. You even get two of my highest converting sales letters to use as a template. You’re going to love this class.

I’m looking forward to an incredible year. Thanks for being a part of my community!

Warmly,

Lorrie

JUST ADDED! The Secret Real Marketers Know About Fast Success

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

__________________________________

GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

____________________________________

Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

Women-Owned Businesses: America’s New Job Creation Engine

This is a guest article from Mark D. Wolf of Forbes Woman from 2010.

Female small business owners are expected to create millions of U.S. jobs while transforming the workplace environment.

A remarkable trend is emerging in the U.S. job market–one that will greatly impact the workplace of tomorrow. Women are becoming the nation’s job-creation engine, starting small businesses and stimulating new jobs at a rate that outdistances their male counterparts and disproportionately exceeds their current contribution to U.S. employment.

A newly published report by The Guardian Life Small Business Research Institute projects that female-owned small businesses, now just 16% of total U.S. employment, will be responsible for creating one-third of the 15.3 million new jobs anticipated by the Bureau of Labor Statistics by 2018.

Specifically, the Institute expects that women who own small businesses will create from 5 million to 5.5 million new jobs across the U.S. by 2018, and in the process transform the workplace of tomorrow into a far more inclusive, horizontally managed environment.

This job growth projection is based on a rigorous analysis of converging factors, including the faster growth rate of female-owned vs. male-owned businesses; higher college graduation rates by women than men; and the predicted growth of industry sectors and occupations traditionally dominated by women. The projection also reflects the timely fact that female-owned businesses, more often self-funded than male-owned ones, are therefore less reliant on bank financing at a time when many say small business lending practices are more restricted.

So what will the working environment within these companies be like?

Findings from the index indicate that female small-business owners are more intensely focused on:

Creating a positive working environment for all
Creating opportunities for other people
Giving employees reasons to feel better as part of the team
Paying employees better
Providing better health care for employees

Female small-business owners are also more externally focused than their male counterparts. They are more intensely concerned about:

Keeping the customers they have
Cultivating customers who appreciate what they do
Meaningfully differentiating their businesses from their competitors’
Taking advantage of economic conditions
Knowing what other small businesses are doing to improve, succeed or fail

In addition, female small-business owners are more open to taking advice and deriving valuable information from others. They are more open to:

Seeking input from their employees
Listening to their accountants, chief operating officers, chief financial officers and financial advisors
Valuing the range of business information available to them from sources such as the Internet and professional associations

Finally, women are taking a longer-term view of their businesses, with a greater focus on:

Having a succession plan in place
Planning for retirement
Having something to sell at retirement

In the aggregate, this deeply engaged, inclusive, horizontal and diligent female-led approach to business management can be expected to counteract the top-down, command-and-control style long practiced by the male-dominant business establishment. Over the next decade, it will have a profound impact on the U.S. economy as female small-business owners create more opportunity for employees to grow in their jobs, encourage others to start their own small businesses and inspire a greater commitment to superior customer service and retention.

ABOUT THE AUTHOR: Mark D. Wolf is the director of the Guardian Life Small Business Research Institute, an intellectual resource devoted to better understanding America’s small business owners. He also serves as director of Market Research for Guardian Life Insurance Company of America, providing guidance and support to all divisions of the company regarding new product development and testing, customer loyalty/service delivery, market segmentation, and wholesale/retail distribution.

STOP letting excess stress and weight from years of self-neglect and self-shame take you from your DESTINY! Join FREE: *How to Make 2012 Your Year to Lose BIG and Gain Calm, Confidence and Clarity* on 01/11/12 @8pmEST/5pmPST. *It’s my pleasure to help you DROP fat, INCREASE energy and IGNITE confidence!* SIGN UP HERE

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StumbleUPON.com

You know it. I know it. There’s always a little unplanned Internet surfing in each day. So make it worthwhile. Visit the free discovery search engine site www.StumbleUpon.com. All you do is register and let Stumble know what your interests are. Then it takes you to related web pages under your topic. You can rate each page with a thumbs up or thumbs down so you get more of what you like, and less of what you don’t. If you’re going to waste time anyway, why not jump around sites that might just educate you too?

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be are professional and do not contain suggestive or adult material.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Red Hot Copy Coolest Marketers of 2011

Lo — Wed, 04 Jan 2012 14:50:04 +0000

Happy New Year! I’ve missed you. This year I really settled in for the holidays and recharged. There were lots of family and friend gatherings. Chase came home from New York, which means I also get to see more of his brother, Justin. It was super relaxing.

Now that 2012 is here in full swing I’m ready to get some things cookin’.

First of all, the special MENTORING bonus ($312.50 value) for registering for the She Factor Copywriting Bootcamp ended on New Year’s Eve. (Sad face.)

But I’ve decided to reopen it for a limited time. If you want the kind of personal coaching my $15k mentees pay me for, join me in my Red Hot Roadmap for 2012 Success. All you do is register for the Bootcamp by January 9.

www.TheSheFactor.com

Even the sharpest tool can’t sharpen itself.

Meanwhile, John is downstairs preparing some delicious-smelling Mexican food. I think I need to close for now!

Have a prosperous and soulful New Year!

Warmly,

Lorrie

GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

____________________________________

Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

Red Hot Copy 50 Coolest Marketers of 2011

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

This year there has been a little shake-up going on the annual Red Hot Copy 50 Coolest Marketers list. When it began, it was only for the information marketing industry. Over time I realized I had to be fair and keep nepotism out of it as much as possible while still delivering a worthy list. I want this list to be something broader than just our little information marketing community because we are all influenced by broader attention bubbles. If you got dropped off this year, no offense. I had to make some tough decisions.

Ladies and gentlemen, I give you the Red Hot Copy 50 Coolest Marketers of 2011. Remember, for purposes of this list, “coolest” means thinking outside of the box, deeply impacting others, making a difference in people’s lives, and having a great attitude.

Are there more cool marketers out that I didn’t get to? Absolutely.

Did I give a pretty good cross section of cool marketers? I think so but feel free to let me know at the end of this page if there are ones you feel were unfairly left off this list.

Here they are in alphabetical order. Please enjoy!

Ali Brown for helping women and men find the courage inside them to be the biggest THEM they want to be, and then breaking it down to show them how to get there, http://www.alibrown.com

Baeth Davis for her rock ‘n roll sense of humor, her ability to grow her business while servicing others, and her out-of-this world gift of hand-reading, http://www.handanalyst.com

Bond and Kevin Halbert for keeping the teachings of their late dad (Gary Halbert) alive http://www.thegaryhalbertletter.com

Cathy Goodwin for her no-nonsense approach to critiquing and creating magnetic copy, http://www.copy-cat-copywriting.com

Chris Haddad for his high converting masculine copy but doing so with a product designed for women, http://haddadink.com

Christina Hills for her paint-by-the-numbers style of virtual teaching including review, feedback, and a live project. http://www.websitecreationworkshop.com

Dan Kennedy is still the master marketer of us all; once you learn his basic methods you can add your own twist, http://www.dankennedy.com

Dave Dee for bringing his years of marketing know-how to GKIC with his sales psychology. http://www.DaveDee.com

Denise Wakeman for keeping up-to-date on the latest in blog marketing, http://www.buildabetterblog.com

Diane Conklin and Gail Saseen for simplifying direct marketing principles and event planning, http://www.completemarketingsystems.com

Dove Soap for their trailblazing marketing campaigns geared toward women and raising their self-esteem with REAL WOMEN instead of waify models. http://www.dove.us

Ellie Drake for bringing thousands of women together across the globe and giving them a voice to inspire others and themselves, as well as her celebrity-studded TV show, BraveHeart View. http://www.braveheartwomen.com

Fabienne Fredrickson for teaching the softer way of getting clients, http://www.clientattraction.com

Harlan Kilstein for his hard work in blending NLP with copywriting, http://nlpcopywriting.com

James Roche for being a beacon to women entrepreneurs with Ali Brown. http://www.RocheMarketing.com

Jessica Kizorek for bringing her sharp intelligence along with her playful humor to marketing and branding for women. http://www.badassbusinesswomen.org

Jody Colvard for keeping up with the latest online and offline video trends that make entrepreneurs look great, http://www.fmgnetwork.com

John Carlton for being hands-down the most respected copywriter and personal mentor on this list as well as his irreverent sense of humor that makes me feel like I’m in the boys’ locker room at his events, http://www.john-carlton.com

Jon Benson for ingeniously systematizing the video sales letter for even higher conversions. https://www.3xformulas.com/vsl/webinar

Kelly O’Neill for her firsthand knowledge of marketing to the affluent, http://www.uplevelstrategies.com

Kendall SummerHawk for her firm but gentle ways of coaching entrepreneurs how to get paid what they’re really worth, http://www.kendallsummerhawk.com

Kevin Nations for making getting and converting leads a natural state of mind, http://www.kevinnations.com

Kevin Rogers for his brilliant copy coaching skills and patience with those trying to improve their bottom line, http://thecopywritersedge.com

Kevin Smith (writer and director) for his unique way of marketing his own movie, Red State, by by-passing the big studio promotions where movies end up losing money and using social media instead. www.SmodCastle.com

Kim Castle for her knack for bringing consciousness to branding, http://www.brandu.com

Kim DeYoung for managing to take on a mammoth-sized workload from any unorganized company, breaking it down, and getting everything done! http://www.MetroMom.com

Kris Jenner for taking a bunch of talentless, annoying, rich girls and creating the Kardashian Empire. http://krisjenner.celebuzz.com

Leah Carson for developing into a fantastic copywriting coach and copywriter,http://www.catalystcopy.com

Lee Milteer for bringing some feminine energy to the “Boy’s Club” for so many years. http://www.LeeMilteer.com

Lisa Manyon for her ability to promote herself and her clients shamelessly using press releases and her copywriting skills, http://www.writeoncreative.com

Lisa Sasevich for teaching a different way to close sales without being like a used-car salesperson, http://www.theinvisibleclose.com

Mari Smith the queen of social media stays on top of the latest trends and freely shares her findings, http://www.marismith.com

Marie Forleo for providing an alternate universe to the “same old business model” and keeping things light by living her truth, http://www.marieforleo.com

Michele Pariza Wacek for her creative ways to stay in front of her audience while not being pushy (and for her fierce loyalty), http://www.michelepw.com

Michelle Villalobos for her insight into how women tick and how to bring that brand to life. http://www.michellevillalobos.com

Mike Capuzzi for his inventive product CopyDoodles, which are hand-drawn graphics and words that add a human element to your copy. http://www.RedHotCopyDoodles.com

Mike Filsaime for always finding new ways to deliver cutting-edge marketing tools like the Evergreen Webinars. http://mikefilsaime.com

Nancy Marmolejo for her high-energy way of explaining social media while being extremely approachable and genuine, http://www.vivavisability.com

Ray Edwards for figuring out what the market was looking for in copywriting and providing it quickly and efficiently, http://www.rayedwards.com

Rich Schfren for generously sharing stellar marketing advice THAT WORKS and is tested. http://www.StrategicProfits.com

Scott Stratten for being an early adopter of relationship marketing and is not afraid to tweet snarky observations of people misusing social media, http://www.un-marketing.com

Shannon Cherry for showing us “regular people” how to get media exposure quickly and affordably, http://www.cherrycommunications.com

Sherri McConnell for her aptitude to grow an enormous membership site and raise five children while keeping her sense of humor, http://www.naww.org

Stacey Morganstern for her blending direct response marketing with holistic marketing,http://www.divaliciousmarketing.com

Stacy Brice for her spearheading the VA industry and setting the standard for entrepreneurs everywhere http://www.assistu.com

Stephanie Frank for her sound, amazing advice on running an entrepreneurial business without breaking the bank, http://stephaniefrank.com

Steve Jobs. Come on…you know why! He was able to keep Apple extremely proprietary while creating an amazing product. http://www.Apple.com

Tania Gabrielle for her insightful gift of applying numerology to business. http://www.TaniaGabrielle.com

Wendi Friesen for being a beacon of online and offline success in hypnosis, http://www.wendi.com

Willie Crawford for managing to keep a genuine for caring while dispensing crazy good marketing advice. http://www.WillieCrawford.com

ABOUT LORRIE:

If you want to find out the whole story about how to deeply reach the women in your target audience, you can check out this link to the *The She Factor* by visiting http://www.TheSheFactor.com and decide if you are ready to join us for the next class.

Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts a world-famous virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

Want to use this article in your own ezine? Just include Lorrie’s full name, website and resource box with live hyperlinks. Email a copy of the published article to RHCsupport@RedHotCopy.com.

JUST ADDED! The Secret Real Marketers Know About Fast Success

For the first time ever, you are about to get a chance to discover one of the best-kept secrets of copywriting. I’m teaming up with my friend (and former student) Cathy Goodwin to reveal how you can use SWIPE FILES to write faster and get inspired to make your sales letters sizzle … even when you’re tired, overwhelmed and struggling with writers block.

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

Happy Holiday Issue

Lo — Tue, 20 Dec 2011 22:10:52 +0000

Our Final 2011 Holiday Issue

Happy Hanukkah (or Chanukah)! (That’s the Festival of Lights, if you didn’t know. It starts tonight at sundown and lasts until sundown, December 28.) We pulled out our menorah. How about you?

Oh, don’t get me wrong…we are equal opportunity holiday celebrators. We have a Christmas tree up too!

Both of our “kids” will be staying at our house Christmas Eve and Christmas Day so we’re very excited about that.

Anyway I wanted to let you know that other than a brief note about the annual *50 Coolest Marketers of 2011* this will be my last email to you this year. It just seems like it’s time to wind down and start fresh in 2012, don’t you agree?

(By the way, if you want to nominate who YOU think are the Coolest Marketers of 2011 and WHY, please visit www.facebook.com/RedHotCopyFan and let me know there.) In between cookies and visiting, I’ll be checking in on YOUR list of who’s naughty and who’s nice.

Happy, happy holidays, my friend!

Warmly,

Lorrie

GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

____________________________________

Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

ADDED BONUS

Only the savvy entrepreneurs who register for the Copywriting Bootcamp by December 31, 2011, get free access to a private online masterminding event with me. It’s a ONE-TIME ONLY consulting call based on the strategies I teach my $15k Elite Platinum Mentees to lay out their goals and marketing plan for the entire year.

This webinar happens in January 2012 to get your business off on the right foot. We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

Here’s a Recipe to share that I love …

Reese’s Peanut Butter Cups

1 1/2 cups Graham Cracker Crumbs (fine)

1 cup Crunchy Peanut Butter

2 Sticks Butter

3/4 pound Sifted Powdered Sugar

Mix all ingredients well. Pat into a 9 X 13 pan (ungreased)

1 Package (12 ounces) Semi-sweet Chocolate Chips

Melt carefully in microwave oven.

Spread over the peanut butter mixture and cut immediately. Refrigerate. Yummy!!

Now more than ever it’s important to stay in front of your customers. Here’s my favorite way to stand out with my customers! http://www.socreview.com/redhotcopy

This direct mail service allows you to:

Select from 1000s of high quality cards or postcards
Upload a mailing list for them to prepare, stamp, and mail
Use your own personal handwriting font
Send gift cards and bulky gifts
Effortlessly send your family and friends cards too!

Visit http://www.socreview.com/redhotcopy for details. It’s one of the best things I’ve done for my business … and my life!

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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.

3 Keys to Attracting Attention and Building Trust Using Copywriting

Lo — Tue, 13 Dec 2011 14:00:31 +0000

Hi there,

Jingle Bells, Jingle Bells, Jingle All The Way!

It happened. I finally caught the holiday spirit! John and I put up our tree and wound the garland around the staircase. He hung a zillion lights on the border of our house and picture window.

I even switched my radio station from my favorite alternative rock and roll station to one that plays Christmas music non-stop. I can even work to Christmas music in the background without getting distracted. My faves are the crooners and big band versions.

Hey, that reminds me…I found a cool free site for music called Spotify.com. It has just about every song you can think of on there for free. I’m not sure exactly how they get around musician’s royalties, but they do. Even the creator of FaceBook, Mark Zuckerberg says, “Spotify is so good!” Now if that’s not a resounding recommendation, I don’t know what is!

Still have more shopping to get done and cards to send out. You?

Warmly,

Lorrie

P.S. Reminder the savings bundle for the “She Factor Copywriting Bootcamp” ends December 15. You get a $200 discount, CopyDoodles ($147 value), and the “Red Hot Roadmap for 2012 Success” ($312.50 value).

http://bit.ly/SheFactor2012

See you there!
GKIC Women’s Event Coming Soon…

Women don’t have to have “a pair” to have outrageous success in business!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

____________________________________

Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

ADDED BONUS

3 Keys to Attracting Attention and Building Trust with Copywriting

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Grab the attention of your prospects by implementing some of my most highly effective strategies ever. If you fail to anchor your masterpiece with each keystone, it will collapse like a building missing its underpinnings. Once you have the foundation each successive step becomes easier and easier.

When I was a tiny tot my mom never wanted me to be afraid to reach for the stars. Although she was not an athletic young woman she wanted me to believe that I could accomplish anything that I wanted to do. My mom had to first learn the basics before she could teach me a headstand for gymnastics class, (Shhh! She asked her mom who could still do a skillful headstand.) Armed with knowledge, she created a perfect triangle base and flipped upside down against the wall into a headstand. It wasn’t perfect but together we both worked on forming that basic stance until we got it right.

There are many things that keep us from moving forward and if you are lucky there is someone encouraging you to take that leap of faith. Today I teach the basics of copywriting because you must build a solid foundation to support your proposal as you write your sales copy.

You have asked me to reveal the magic formula for my own success. I don’t mean to oversimplify but here are 3 basics that promise to move you in the direction of writing better copy.

Key #1: Understand Your Tar-Ket Market

Anticipate her objections before she reads a word of your copy. When you understand her priorities you make more sales. She’ll think you’re reading her mind when you know more about her likes and dislikes.

Key #2: Know the Difference Between a Feature and a Benefit

Don’t let your copy become a snooze-fest of self-serving words. Create benefit driven statements that attract attention and build trust.

Key #3: Make Your Offer Irresistible

Allure her into your copy so she can’t get your message out of your head.

Never ask for the order before you have convinced her.

Spark her hot buttons by leading her into buying as she’s drawn deeper into your copy.

I just want to see you on a trajectory towards creating your marketing plan for the next year. My bootcamps are filled with tips you just won’t hear anywhere else. That’s where you learn how to put it all together while I deconstruct old school copy and turn it into copy that speaks her language.

I’ve mustered the courage to face my fears and move beyond adversity towards success. I make it my business to teach using formulas, templates, and tips so you can cut years off your learning curve.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 23,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

Select from 1000s of high quality cards or postcards
Upload a mailing list for them to prepare, stamp, and mail
Use your own personal handwriting font
Send gift cards and bulky gifts
Effortlessly send your family and friends cards too!

Visit http://www.socreview.com/redhotcopy for details. It’s one of the best things I’ve done for my business … and my life!

_____________________________________________________________________

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.