Comments for Copywriting TNTCopywriting TNT http://www.redhotcopy.com/TNT Sun, 19 Feb 2012 22:15:07 +0000 hourly 1 Comment on What Do Social Media, SEO, and Women Have In Common? by Trudy Van Buskirk http://www.redhotcopy.com/TNT/2012/what-do-social-media-seo-and-women-have-in-common/comment-page-1/#comment-4043 Trudy Van Buskirk Sun, 19 Feb 2012 22:15:07 +0000 http://www.redhotcopy.com/TNT/?p=2120#comment-4043 Hi Lorrie: You are right on and I'd like to add a couple. I've been reading a lot of books on neuromarketing - taking brain research and telling us what to do in marketing. I'm currently reading "The Buying Brain" by Dr. Pradeep and have found that he has a whole chapter on the female brain AND on the boomer brain (which I'm promoting my services to - women boomers in the startup phase of business). Selling to Females: 1. Use stories so she feels she's included in a community. 2. Present material with an emotional component. She filters ideas through her emotions. 3. Don't challenge or threaten her with sales pages that say things like "Don't wait!" or "Call now!". Be subtle. Hope that helps. I know you've done a lot of research yourself about selling to women. THANKS :-) Hi Lorrie: You are right on and I’d like to add a couple.

I’ve been reading a lot of books on neuromarketing – taking brain research and telling us what to do in marketing. I’m currently reading “The Buying Brain” by Dr. Pradeep and have found that he has a whole chapter on the female brain AND on the boomer brain (which I’m promoting my services to – women boomers in the startup phase of business).

Selling to Females:
1. Use stories so she feels she’s included in a community.
2. Present material with an emotional component. She filters ideas through her emotions.
3. Don’t challenge or threaten her with sales pages that say things like “Don’t wait!” or “Call now!”. Be subtle.

Hope that helps. I know you’ve done a lot of research yourself about selling to women. THANKS :-)

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