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Archive | 2013

5 Insider Trends for Marketing to Women

Hi there, I’ve been enjoying working with Christmas music in the background. It puts me in a festive mood. 2013 has been a wonderful year for us, and 2014 is looking bright. We’ve had a soft launch for my world famous She Factor Copywriting Bootcamp, which begins January 23rd for 12 weeks. Mentoring other entrepreneurs to master their […]

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How To Remember Anything!

Hi there, Okay, who’s the thief who stole a week out of December? I tell you, with Thanksgiving happening so late in the U.S. this year, it feels like the Grinch has come along and ripped a week right off the calendar. Still, we’re moving forward with our festivities. We just got our tree last […]

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Busting Thru Writer’s Block!

Hi there, I have to be honest and tell you that the fact that it’s already December and the holidays are hurtling towards us gets me really stressed out. Don’t get me wrong…I LOVE the holidays. I love the music. I love the sparkly decorations. And I love the general good will of people that […]

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What Are YOU Grateful For?

Hi there, In the U.S., we celebrate Thanksgiving on the 4th Thursday of November. So tomorrow is a day of gratitude. I am personally very grateful for my husband, John, who is my true soul mate and life force. I would be just a shadow of who I am today without his devotion. November has […]

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Globetrotting Copywriter Returns from Australia

How ya goin’ mate?!  I’m baaack from Australia! Did you miss me? (I have to give a big, loving shout out to my team Cathy Moody, Linda Pridgeon, & Amanda Conley for keeping the home fires burning whilst I was away for two weeks. Thanks guys! Couldn’t have done it without you.) The reason I […]

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The Hollywood Story of Red Hot Chicken

Hi There, Today’s issue is all about having fun. If you’ve followed Red Hot Chicken you know she has been half way around the world making friends in many different countries. But not many people know the history of her roots! Just in case you don’t know the revealing back story of our own Red […]

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How Stress Impacts A Woman’s Buying Decisions

Hi There, Lorrie has lifted off in the tradition of the great bird migration South flying aboard that sleek bird, Qantas, the flag carrier of Australia. I hear the cabin crew deliver extra friendly service on their trips. This is something that is extremely rare on our sleek birds of the USA.  Lorrie and hubby, […]

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Why Women Should Be YOUR Target Market

Hi There, Packing, packing, packing. And writing, writing, writing. Why does it seem like everything hits at once? Just the life of a busy entrepreneur I guess. My sweetie and I are heading to Brisbane, Australia on Monday for a few weeks. Marketing legend Mal Emery invited me to speak on his Street Smart Business […]

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Busting Out of Writer’s Block

Hi There, I’m writing this to you from the road. Heading to Vegas with my man for his business. (His company manufactures parts for small aircraft and we’re going to a convention. Woo hoo. Not.) Then we go to an event for MY business where I’ll get to rub shoulders with some of my favorite […]

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[By Request] Free Copy Makeover Series, Part 3

Hi There, Been working with my Aussie friends to plan out our perfect business trip/vacation to Brisbane. Even working on my accent, mate. If you don’t know, I’m heading Down Under to speak at marketing master Mal Emery’s Street Smart Business School in November. Unfortunately it’s a private event for his year long students, so […]

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