Hi there, Did you enjoy your long weekend? I sure did. Most of it was spent creating copy. That may sound odd to you, but right now I’m working on a fabulous project that has made me fall in love with writing all over again. (And the clients are out-of-this-world brilliant.) I did take a…
5 Strategies for Overcoming Website Mistakes
Hi there, This past weekend my dearest and I went to the Renaissance Faire. What a day! There were groups of people who made a huge commitment to wearing the heavy costumes of the period. I know they can’t be comfortable but they look super cool. In fact, at the end of the day I…
Hi there, What an amazing weekend it was for me! I got to hang out with my sons who are home from college. My gourmet chef hubby prepared a phenomenal brunch for the whole family. Then we were off to see “The Avengers” movie. By evening I was traveling to discuss my next new project…
Hi there, Just got back last night after a rousing copywriting event I spoke at. It was a small, boutique workshop that was very hands-on. As always, it’s great to hang out with any of the copywriting fraternity. The double-entrendres, word games, and teasing are non-stop. It’s a blast. Being around like-minded people reinvigorates me….
Hi there, It’s important to keep up with trends in the marketing and copywriting world. One thing doesn’t change and that’s the importance of your copy. You may have heard me say that copy is the DNA of all marketing materials and it’s true. Imagine stripping away all the words from any of marketing or…
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