Happy New Year!
A friend of mine is part of the team of writers for a new Netflix show featuring Colleen Ballinger-Evans. You might know her better as her YouTube character, Miranda Sings.
Well Miranda has over 5.7 million YouTube subscribers so when she mentioned she was in development for this new show, immediately word spread and her show was “trending” worldwide.
The reason I bring Miranda up is that, even with millions of fans, she still gets boatloads of hate mail. (Funny enough, her show is titled, Haters Back Off.)
The response she received isn’t unusual in today’s social media frenzy but it cast a disappointing light on childish human behavior. Today’s article explains why you’ll notice more and more “haters” out there than ever before and how you can protect yourself.
Meanwhile, Happy New Year!
Haters Gonna Hate (But You Don’t Have to Play)
By: Lorrie Morgan-Ferrero, Expert Marketing Strategist
Surely by now you’ve heard the little girl empowerment song Let It Go from the Disney movie Frozen from 2014?
The song is incredibly ambitious. The notes are HIGH. When Idina Menzel first saw the song she was about to record she said to herself, “This is going to be hard.”
So last New Year’s Eve, she performed Let It Go in New York. It was flawless until about 3 minutes in when she didn’t quite hit the very high note at the end.
The Internet blew up criticizing her “talent.” She was accused of screeching throughout the performance and needing more practice. Wow. Really? Keyboard courage is alive and well.
Refreshingly Idina responded coolly. She said, “There are about 3 million notes in a two-and-a-half-hour musical; being a perfectionist, it took me a long time to realize that if I’m hitting 75 percent of them, I’m succeeding.”
And I LOVE the lessons in what she said next…
“Performing isn’t only about the acrobatics and the high notes: It’s staying in the moment, connecting with the audience in an authentic way, and making yourself real to them through the music. I am more than the notes I hit, and that’s how I try to approach my life. You can’t get it right all the time, but you can try your best. If you’ve done that, all that’s left is to accept your shortcomings and have the courage to try to overcome them.”
Technology is making it super easy for people to anonymously “hate” on each other. Is all this interactivity good for you? It doesn’t really matter because two things are a given…
One is that (barring some sort of apocalyptic catastrophe) there will only be more and more social interaction.
The second is that human nature is human nature and that isn’t going to change drastically either.
So settle in and learn to protect yourself from haters. Here are a few tips I use that keep me sane.
- Remember the hater is trying to start some sort of verbal aggression with you. (Haters with this MO are also called “trolls.”) Don’t respond. You can’t be attacked if you don’t engage. Know that you’ll be torturing them slowly by not continuing their negative conversation.
- Or if you DO respond, don’t do it immediately. Take a few hours (or even a day) to diffuse your emotions. The last thing you want is to appear out-of-control or off-your-game in your response. Calm down and let your rational brain kick back in. Then you can lay out your clear points very logically.
- Remind yourself how awesome you actually are. It’s funny how a negative comment from a complete stranger (or even a social media “friend”) can make us feel like crap. Don’t let them have that power. Think of 10 things you’re grateful in your life right now. See? You’re better than that hater already.
Overall try to be kinder to one another. As my dear friend Pauline Longdon once told me, “Whenever you point a finger at someone else, there are 3 more pointing back at you.”
This is your year to be AWESOME!
Lorrie Morgan-Ferrero of Red Hot Copy is a pioneer in the world of copywriting when it comes to selling to women and conscious entrepreneurs. Her background as a journalist and an actress prepared her for the level of wordsmithing and psychology necessary to build her decade-plus long career. Her list of clients reads like a Hall of Fame list of marketers and corporations such as Office Depot, NAWBO, Ladies Who Launch, Ali Brown International, Braveheart Women, Glazer Kennedy, and more. Author, speaker, and creator of “The She Factor Copywriting Bootcamp,” “The Conscious Copywriting Formula,” and “30 Day Storytelling Challenge” (free on Facebook), Lorrie knows what it takes to build rapport for long-lasting relationships. And more importantly, she knows how to SELL with copy!