My condolences to all the states being flooded by massive rainstorms. It would be so cool if we could tip the United States a little to the left and get some of that juicy goodness here. Our drought and hot temps are crushing us in California!
Meanwhile the subject of the moment is STORYTELLING. It’s clearly the way to capture people’s attention in an info-inundated world. Today’s article should help but if you really want to master storytelling for business, you should take advantage of our Flash Sale on “How to Write a Damn Good Story.” Click Here.
Until tomorrow, Thursday August 6th, you can save $30 bucks with this Coupon Code: STORYTELLING30. Just enter it on the order form and hit APPLY to get your savings…
Meanwhile be sure to check out the cool free RESOURCE below that’s sure to inspire creativity.
AND think of joining me for the most reasonably priced and power-packed info marketing seminar of the year. Armand Morin is back and in a very generous mood when it comes to sharing his internet mojo. (More info under EVENTS.)
Enjoy the winding down of summer. Things are about to pick back up again in the biz world.
Armand Morin’s “Learn University“
I don’t go to as many events as I used to even though that’s the main way I grew my business. Nowadays I’m super picky about where I spend my time. But I know when there’s a not-to-be-missed event and that is Armand Morin’s “Learn University” taking place in Phoenix, Arizona. I’m going and you should consider it too. “Learn University” is the next evolution of continuing education. Plus, it’s an unbelievable place to network as well. See you there? Press Here.
The Power of Storytelling
By: Lorrie Morgan-Ferrero, Expert Marketing Strategist
I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated me. And today she actually invited me to listen in.) The news was blasting the unfolding details about the Columbine tragedy. It was unthinkable. Horrific. I jumped on the Internet and began following the story of two social outcasts plotting out an evil plan to kill their fellow students and teachers. I was especially upset because I had two young sons in elementary school while I was stuck behind a desk, unable to leave.
See when my boys, Justin and Chase, were first born in 1990 and 1992, I was a stay-at-home mom. We spent everyday reading, going to parks, visiting museums – just hanging out together. It was terrific.
But with my divorce in the mid 1990s, I was forced to go to work each day, leaving them in the YMCA after school care program. I realize I’m not alone – a lot of parents have to do work outside the home to make ends meet. But my oldest son had a serious case of ADD and emotional immaturity. I was warned by two of his preschool teachers that he was a child who REALLY needed his mother or he could self-destruct…like those kids at Columbine.
That was the day I realized I couldn’t continue being away from my kids anymore. I had to find an escape. It took some research and a leap of faith before I pulled together enough courage to quit and become a full-time writer. It wasn’t a straight path to success but that is the story of why Red Hot Copy was born.
Stories are wickedly effective in getting attention. They work in conversation. And they work like gangbusters in copy. Why?
- Stories boost credibility. In order to tell a good story, you had better know your stuff. When your expertise is illustrated in a story you are more believable.
- Stories spark emotional connection. We buy from an emotional state of mind, not a logical one. And dry facts seldom get us worked into an emotional lather the way stories do.
- Stories can explore the pain of a problem. If you’re looking to paint the picture of suffering and agony in order to contrast how you or your service can be the solution, nothing does it better than a juicy story.
- Stories make the prospect trust you. Whenever we hear a story, by nature we look for connections to our own lives (after all, it truly IS all about “me”). That relating slashes the timeframe for bonding. And we all do business with those we know, like and trust.
- Stories bust through sales resistance. Nobody likes to be sold to. But we don’t mind kicking back and listening to (or reading) a story. You’re much more likely to keep the prospect’s attention by telling a story than hitting him or her over the head with hype.
So for your own story inspiration, pay attention to little events that happen to you. Get in the habit of writing them down every day in a notebook you dedicate just to stories. (Type them if you like but it’s been proven there is a connection between writing things out by hand and brain stimulation.) Don’t edit at first. Just get it all out there. Over time, you will start getting more concise. The point is to create a habit. It will take a little practice at first, but the payoff is huge.
Lorrie Morgan-Ferrero of Red Hot Copy is a pioneer in the world of copywriting when it comes to selling to women and conscious entrepreneurs. Her background as a journalist and an actress prepared her for the level of wordsmithing and psychology necessary to build her decade-plus long career. Her list of clients reads like a Hall of Fame list of marketers and corporations such as Office Depot, NAWBO, Ladies Who Launch, Ali Brown International, Braveheart Women, Glazer Kennedy, and more. Author, speaker, and creator of “The She Factor Copywriting Bootcamp,” “The Conscious Copywriting Formula,” and “30 Day Storytelling Challenge” (free on Facebook), Lorrie knows what it takes to build rapport for long-lasting relationships. And more importantly, she knows how to SELL with copy!
Writers Helping Writers!
“Dictionari” is a perfect website for aspiring authors who could use a little help and possibly some coaching from another writer willing to help out. Bookmark this site and come back often. Aspiring writers can feel at home here. You won’t be disappointed so dig in now! http://www.dictionari.com.