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[Red Hot TNT] Stumped On How To Get Ideas

Ho, ho, ho!

Happy-Hanukkah-Greetings-CopyThe holidays are in full swing at our house. I love this time of year because people (in general) seem to be sweeter to one another.

Tomorrow, December 3rd at sundown is the first night of Chanukah or Hanukkah. The spelling is different but the word means the same thing. (Just be sure to make the hocking loogie sound when you start pronouncing the holiday.)

It’s called the Festival of Lights and goes on for 8 nights. We used to get the boys a different present for each night. What a pain in the patootie that got to be!

Since I was born Catholic, converted to Lutheran, Buddhism and currently am Jewish (for nearly 30 years now) my festival celebrations are a mishmash of traditions.

John and I decorate a Christmas tree because they smell good. They’re beautiful. And they make us happy. (In fact right now I have the radio tuned into full-time Christmas music.)

Plus we also light the menorah each evening because I love the family connection we’ve always had with my Jewish side of the holidays.

It’s easy to get a little distracted from business this time of year. So today’s article is short and simple with an important lesson.

Be nice out there. You might just make someone’s day.

Happy holidays,
Lo2sm

 

 

Lorrie

Events

The Art & Business of Intuition

Joanna Garzilli, America’s Intuition Coach™ is hosting an unusual, yet powerful training on how to combine your business with your intuition. It’s called The Art & Business of Intuition. In this case, I’m a student, not an expert. I want to invite you to come along. It starts this MONDAY, DECEMBER 7th. It’s time to use your intuition for business on purpose, and not just by accident. See you there! Register Here

Stumped On How To Get Ideas?

By: Lorrie Morgan-Ferrero, Expert Marketing Strategist

Over morning coffee I was reading a newspaper article about “being short on ideas.” Personally I’m doing so much writing sometimes I feel a little tapped out. So the headline grabbed me. Jack Foster is a 77 year old former executive creative director and current author of “How to Get Ideas.” Here are the bullet points of the article. In order to get good ideas you need:

=> Preparation (define and study the problem)

=> Incubation (sleep on it)

=> Inspiration (a spark of a solution appears)

=> Verification (look at in real life)

The coolest part of his book was this quote from him…”It’s my experience in working with groups of people that the ones who are laughing or having fun are getting ideas.”

In fact without question he said the teams that came up with the best ideas were always the ones HAVING FUN!

Well isn’t that sort of the secret to life? But it was a good reminder.

Lorrie Morgan-Ferrero of Red Hot Copy is a pioneer in the world of copywriting when it comes to selling to women and conscious entrepreneurs. Her background as a journalist and an actress prepared her for the level of wordsmithing and psychology necessary to build her decade-plus long career. Her list of clients reads like a Hall of Fame list of marketers and corporations such as Office Depot, NAWBO, Ladies Who Launch, Ali Brown International, Braveheart Women, Glazer Kennedy, and more. Author, speaker, and creator of “The She Factor Copywriting Bootcamp,” “The Conscious Copywriting Formula,” and “30 Day Storytelling Challenge” (free on Facebook), Lorrie knows what it takes to build rapport for long-lasting relationships. And more importantly, she knows how to SELL with copy!  

Resources

I’m invited to a high-end party in a couple of weeks. It’s basically beautiful women I work out with who have everything. So what do you get for a holiday grab bag gift?

I’m going the selfie stick route! I believe I’ve found the best one on the market and I’ve been going crazy with it for the last few months. Makes a great gift.

I researched them and seriously you’d be surprised at how many could literally damage your phone or fail completely. The Volsey stick is super sturdy, durable and portable. If you don’t have one yet, don’t risk getting one that doesn’t work well. I love this selfie stick!

http://shop.volsey.com/#_l_1a

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