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What Do Social Media, SEO, and Women Have In Common?

Hi there,

spotlightRight now I’m in sunny San Diego for Ted McGrath’s amazing mastermind event through the Coaching Speaker Association. So many of my colleagues I’ve wanted to catch up with were going to be there I just couldn’t resist saying YES too. So far it’s lived up to its reputation as a game changer! 

I’m excited to “come out” with the newest direction of my business with my partner Ann DeVere. Ann has been building an empire getting business owners up to online talk show host speed for over 7 years. She brings her expertise as someone who loves systems but is also a visionary. (It’s rare that those two traits thrive so well in one body, but Ann has both!)

Me? I’m bringing my expertise in performance (remember those acting chops I told you about…I wasn’t on Baywatch for nothing!), and script writing (hello…Broadcast Journalism degree!) to the table. It’s like the perfect intersection of everything I cherish doing at once. 

I just want to tell you right now to save the dates on October 12 & 13. Together Ann & I are hosting a LIVE event in Glendale, California called Turn Your Interviews Into Ca$h. It happens in a live recording studio complete with sets and backgrounds. 

It’s a soup to nuts experience to get you ready for the camera, get on stage, and get paid. You’re going to LOVE it!! Promise to let you know more in the next week but please make a note on your calendar right now. I call dibs on you for October 12 & 13!

What’s going on it your happy corner of the world? Let me know in the comments below. I’d love to hear about it.





P.S. Are you registered yet for the free webinar I’m hosting with my pal Daniel Levis called “Sell More By Selling Less?” It focuses on how to structure story in your marketing for deeper connections. It happens TOMORROW, Thursday, August 8th at 5pm PT/8pm ET. Register here if you haven’t yet. Daniel has a reputation for knocking it out of the park with content!

Register HERE 

“Turn Your Interviews Into Ca$h”
October 12 & 13, 2013, Ann DeVere, Your Global Visibility Broker, and I are hosting a 2-day event to “Turn Your Interviews Into Ca$h”. Details coming soon.
What Do Social Media, SEO, and Women Have In Common? 
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Organic results via social media and copy. Women in particular respond very well to social media and sharing instant thoughts that can develop into conversations. 

Here are a few ways you can use copy in social media to build exposure and stimulate creative dialogue: 

1) Ask questions.  The point of social media is to fan communication. We all like to share our experiences (especially me) so at least once a week post a question and ask for feedback. Bonus points if it’s relevant to your business but I find the most discussions stem from questions about food, health, pets, kids…things that we all have in our everyday lives. Remember, you’re not SELLING from social media. You’re building a relationship.

2) Post business questions to your community. When you reach out to them they feel important and are eager to give feedback.  It builds trust shows you’re interested in feedback, and positions you as the expert.  It also creates conversations between customers and builds community. And don’t be afraid to get some negative responses. It’s better to address them in public and hopefully win a new fan.

3) Post videos. More and more videos are getting traffic because they engage people. And they’re easy to do. You don’t have to have a lot of production value (although that’s viable as well). Just use your smartphone or the famous flip camera at Keep ‘em short…2-3 minutes max because shorter is better. Don’t worry about stumbling or making mistakes. Video helps your community relate to you.

4) Create a list. Get your community excited by asking for their nominations for a prestigious title. I did this completely by accident at an event when people I was hosting weren’t familiar with a lot of the gurus and experts I knew who helped shape my marketing skills. They asked for a list of the “cool people”. I created the list for them. Then decided to post it. It got a lot of excited feedback from the people who were on it. And there was some backlash for people who weren’t. But it was MY list. I’ve continued to create this list now annually called the *50 Coolest Marketers of ____ Year*.  What’s really cool about this list is the marketers are proud and refer to or tag my list in FaceBook so it’s not only useful but gets a lot of traction.

5) Women can be bought. I don’t mean that in a negative way but who doesn’t like a bargain. Why not offer just your social media friends a special code for a discount. You don’t have to just restrict this to social media by the way. I recently got a coupon in the mail from Sephora offering me $20 off when I spent over $100 online with them. I was on that computer racking up makeup sales within minutes.  Give them a “secret password” to use at the counter for an extra 20% off.  Invite them to a special cocktail hour with a renowned author. Try doing a customer appreciation special every month or so.  Once they catch on, word-of-mouth will spread, particularly with women. Ta dah…you have more raving fans!

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at
Here’s a little trick I learned from expert marketer Bond Halbert over the weekend. You know I’m a big believer in SWIPE FILES to help you create copy that pops off the page. Well his suggestion for subject lines and headlines is to check out the home page at They do an exceptional job of using electrifying language that gets attention. Of course, you’ll want to model their copy to fit your own industry, but it’s a jumping off place. Happy creating!
Need Professional Help With Your Copy?

If you think I could help you with your copy, set up a ticket at with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.


Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material. Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly. Here is the link to purchase an ad (please cut and paste this link into your browser). Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each. NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.  

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