Right now I’m in sunny San Diego for Ted McGrath’s amazing mastermind event through the Coaching Speaker Association. So many of my colleagues I’ve wanted to catch up with were going to be there I just couldn’t resist saying YES too. So far it’s lived up to its reputation as a game changer!
I’m excited to “come out” with the newest direction of my business with my partner Ann DeVere. Ann has been building an empire getting business owners up to online talk show host speed for over 7 years. She brings her expertise as someone who loves systems but is also a visionary. (It’s rare that those two traits thrive so well in one body, but Ann has both!)
Me? I’m bringing my expertise in performance (remember those acting chops I told you about…I wasn’t on Baywatch for nothing!), and script writing (hello…Broadcast Journalism degree!) to the table. It’s like the perfect intersection of everything I cherish doing at once.
I just want to tell you right now to save the dates on October 12 & 13. Together Ann & I are hosting a LIVE event in Glendale, California called Turn Your Interviews Into Ca$h. It happens in a live recording studio complete with sets and backgrounds.
It’s a soup to nuts experience to get you ready for the camera, get on stage, and get paid. You’re going to LOVE it!! Promise to let you know more in the next week but please make a note on your calendar right now. I call dibs on you for October 12 & 13!
What’s going on it your happy corner of the world? Let me know in the comments below. I’d love to hear about it.
P.S. Are you registered yet for the free webinar I’m hosting with my pal Daniel Levis called “Sell More By Selling Less?” It focuses on how to structure story in your marketing for deeper connections. It happens TOMORROW, Thursday, August 8th at 5pm PT/8pm ET. Register here if you haven’t yet. Daniel has a reputation for knocking it out of the park with content!
Organic results via social media and copy. Women in particular respond very well to social media and sharing instant thoughts that can develop into conversations.
Here are a few ways you can use copy in social media to build exposure and stimulate creative dialogue:
1) Ask questions. The point of social media is to fan communication. We all like to share our experiences (especially me) so at least once a week post a question and ask for feedback. Bonus points if it’s relevant to your business but I find the most discussions stem from questions about food, health, pets, kids…things that we all have in our everyday lives. Remember, you’re not SELLING from social media. You’re building a relationship.
2) Post business questions to your community. When you reach out to them they feel important and are eager to give feedback. It builds trust shows you’re interested in feedback, and positions you as the expert. It also creates conversations between customers and builds community. And don’t be afraid to get some negative responses. It’s better to address them in public and hopefully win a new fan.
3) Post videos. More and more videos are getting traffic because they engage people. And they’re easy to do. You don’t have to have a lot of production value (although that’s viable as well). Just use your smartphone or the famous flip camera at www.theflip.com. Keep ‘em short…2-3 minutes max because shorter is better. Don’t worry about stumbling or making mistakes. Video helps your community relate to you.
4) Create a list. Get your community excited by asking for their nominations for a prestigious title. I did this completely by accident at an event when people I was hosting weren’t familiar with a lot of the gurus and experts I knew who helped shape my marketing skills. They asked for a list of the “cool people”. I created the list for them. Then decided to post it. It got a lot of excited feedback from the people who were on it. And there was some backlash for people who weren’t. But it was MY list. I’ve continued to create this list now annually called the *50 Coolest Marketers of ____ Year*. What’s really cool about this list is the marketers are proud and refer to or tag my list in FaceBook so it’s not only useful but gets a lot of traction.
5) Women can be bought. I don’t mean that in a negative way but who doesn’t like a bargain. Why not offer just your social media friends a special code for a discount. You don’t have to just restrict this to social media by the way. I recently got a coupon in the mail from Sephora offering me $20 off when I spent over $100 online with them. I was on that computer racking up makeup sales within minutes. Give them a “secret password” to use at the counter for an extra 20% off. Invite them to a special cocktail hour with a renowned author. Try doing a customer appreciation special every month or so. Once they catch on, word-of-mouth will spread, particularly with women. Ta dah…you have more raving fans!
If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
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