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Straight talk about writing copy from a pro

Hi there,

IMG_0196Even though we’re still living in the new house without a kitchen or living room, there is light at the end of the tunnel. The custom-built cabinets will be here in two weeks. Once they’re installed, things will get put in order pretty quickly. (In this photo you can see the hardwood floors ready to put down and that a lot of drywall needs to happen pronto.)

Meanwhile, it feels like it’s my birthday or Christmas or some other really cool reason to celebrate. The buzz I’m hearing about my new program, The Conscious Copywriting Formula.” And the Conscious Renaissance literally makes me want to do a happy dance!

And TOMORROW, Thursday, May 9th is your last chance to get your BONUS COPY of “Empowerment Words,” my special swipe file collection of over 200 words, phrases, and hot buttons that resonate with visionaries, humanitarians, and people who just don’t like hard sales.

It’s yours for free when you join me for “The Conscious Copywriting Formula.” It’s time to take your copy to a higher level! Let’s do it together!






The Conscious Copywriting Formula Series”

 WHEN: May 14, 2013 2pm PT / 5pm ET


Join me in an exciting deep dive into the world of refining your message for the world using transformational language melded with authentic and helpful salesmanship. My latest hands-on training The Conscious Copywriting Formula is a one-of-a-kind 5-week series beginning Tuesday, May 14th at 2pm PT/5pm ET for 5 consecutive weeks for 90 minutes.

Visit and register now! 

But I Don’t Wanna Write Copy!

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist 

Okay. I get it. Not everybody enjoys writing. In fact, many would rather get a hot poker in the eye. Still, as a solo professional, you need to at least be able to separate poor copy from good copy. (And good copy from great copy.)

When you can identify powerful copy you get your message NOTICED, READ and RESPONDED TO. Whether you write the check for a copywriter, pass it off to someone on your staff or do it yourself – you need to be able to look at your copy from an expert angle and evaluate it to see if it’s doing the job, which is bring more dollars into your business.

For example: Is it in the right voice? Does it represent your company? Your product? Your branding? Most of all, WILL IT GET READ? If it won’t, the rest of your marketing doesn’t matter. They won’t get beyond the headline.

The good news is writing copy isn’t rocket science. In fact, it’s a pretty simple process. Copywriting gives smart business people like you an edge over every person in your industry who undervalues this skill. I promise. Here’s why you really do need to know how to write your own copy…

Reason #1: Copy is the only known “magic bullet” for making more money.
One of my colleagues wrote some copy for the Learning Annex. It must have been underwhelming because there was a very low turnout for the training. Then she revamped it, using more specifics and benefits. Turnout jumped to four times the attendees the previous copy pulled. There is no skill more directly responsible for pulling money into your business than copy.

Reason #2: You know your business better than anyone. Your business is the direct result of a dream. YOUR dream. And no one understands why your business exists or who it is meant to serve better than you. That means there is nobody better to write your marketing message than the creator – YOU! Sure, you could educate someone else about your business. But the truth is he or she will NEVER know as many details as you, the owner.

Reason #3: Not knowing how to write copy sacrifices speed to market. Face it. Whenever you get a good marketing idea, you need copy by default. So if you need to wait for someone else to craft copy for your every brainstorm, you can look forward to your competition jumping on the business.

Reason #4: To be more successful, your business must evolve over time. You don’t think the way your business looks today is going to resemble what it ends up looking like 5 years down the road do you? Of course not. You’ll grow and expand over time.

Reason #5: Copywriting is the MOST EXPENSIVE skill to outsource. Copywriters get paid the equivalent of the down payment to a house or a new car for every project. That’s right. You can expect to pay anywhere from $5,000 – $25,000 for something as commonplace as a sales letter. And it will be worth it because of the return on investment. But can’t you think of other ways to invest that money? Sure you can.

The bottom line is you don’t plan to stagnate, right? Your business will change and grow over time. That means your copy will change too. The core copy can stay the same, but the subtleties need to evolve just like your business is. It all points back to you knowing how to write attention-grabbing, relevant content that will actually get read. Business is moving at the speed of light. Be prepared to keep up by sharpening your copywriting skills.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at

This is a Hot Resource that you need for your business!

GoToWebinarI recommend this service because it’s not only easy to learn and use but Citrix lets me focus on my message to you from my own office. Some people seem to specialize but Citrix GTW goes a step further. They understand my problems and my need to professionally connect with you, my audience more effectively.

Here’s a link to their website:


Need Professional Help With Your Copy?

If you think I could help you with your copy, set up a ticket at with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.


Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.

Here is the link to purchase an ad (please cut and paste this link into your browser).

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.


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