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Raising Your Emotion Quotient for Video

Hi There,

9-11 lightToday is a pretty emotional one here in the United States. It’s the anniversary of that dark day when terrorists bombed the World Trade Center in New York in 2001. I remember I was sleeping when John came in our bedroom and turned on the TV. He said, “The world is going crazy.”

For weeks afterwards there was a heaviness in the face of every person I saw. We had all experienced such a devastating loss.

So today please take a moment to reflect on all that means something to you. Be a little extra nice to people you meet on the streets or when you’re driving from point A to point B.

Today’s article is all about your Emotion Quotient and how to raise it higher for engaging videos. Please enjoy. And if you’re available tomorrow, please join me and video showcase expert, Ann DeVere (founder of GVN-TV and Access to Experts) for a free training TOMORROW, Thursday, September 12th at 12pm PT/3pm ET.

==> Register for Turn Your Interviews Into CA$H – FAST TRACK

“Have an A-1 day!”


“Turn Your Interviews Into Ca$h”
Free Training Tomorrow with Ann DeVere and yours truly
When: October 12 & 13, 2013
Time: 12PT/3PM ET
Raising Your Emotion Quotient for Video
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Videos can test the patience of introverted entrepreneurs like me. Yes, I just confessed to being an introvert.

You see videos require a bigger burst of energy than you need in everyday life. That means you need to amp up what I call your “Emotion Quotient” for video so your video isn’t lackluster and dull.

The Emotion Quotient is the level of energy and commitment you bring to the video shoot. If your energy is low, your video will be a snooze-fest. The more emotion you’re connected to when you deliver your performance, the more engaging your video.

In order to come across like the star you are, I have a few tricks from my acting background to help you raise your own Emotion Quotient. 

  • Up Your Ante – In acting when a character does anything, the actor has to explore the “motivation.” So what’s your motivation for creating this video? Go deep and tap into why you actually started your business and imagine who you’re helping.
  • Own It, Baby – No matter what you’re wearing or how you feel, throw your shoulders back, stand up straight and smile. When we physically act “as if” we are all that and a bag o’ chips, our mind starts believing it too. The camera will pick up your diva-licious energy, so fake it till you make it!
  • Shake Your Groove Thing – Raising your energy level requires a little bit of physical exertion. Right before you start filming move around,dance or just jump up and down. As your blood starts pumping, you’ll also end up speaking with more purpose and dynamism. Don’t worry about being over-animated like Jim Carrey. It’s doubtful that you’ll overdo it.

Take some time to prepare and raise your Emotion Quotient to create sizzling videos that beg to be watched. 

Want more video interview tips? Join me and video showcase expert, Ann DeVere (founder of GVN-TV and Access to Experts) for a free training call on Thursday, September 12th at 12pm PT/3pm ET, called, Turn Your Interviews Into Ca$h – FAST TRACK

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at

Do you get annoyed with all the apps available for your smartphone? Who would have imagined 10 years ago that you could click a small icon on your phone and discover magic at your fingertips? 

I personally can’t wait to download this little app called “runpee” and here’s a bonus: it’s free.  This little gimmick for your phone called  “runpee” will tell you the best time to take a break during your movie so you aren’t missing a critical piece of the story. Who thinks of these wonderfully useful applications? Who cares! We love you!!

For every woman who begins looking for the bathroom half way through a truly interesting movie wants this app. We succumb to that large tub-sized drink at the movies only to feel the urge at an inconvenient time later? Now you can skip out at the right time and slip in without missing a thing. Pretty cool.

We are chasing one shiny object and then another to find what we are missing in our lives or our businesses. 


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If you think I could help you with your copy, set up a ticket at with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.


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