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How to Write High Converting Landing Pages

Hi there,

I am about to explode with so much good news I can barely contain myself! 

January is flying by as expected. Every year there is a sense of renewal and resolutions, but this year feels different somehow. I am drawing more and more awesome, talented people around me. So much collaboration. 

I finally met my good friend (and client) Tracy Lee Jones in person! We planned an afternoon at a Korean spa. Heavenly! She even took my “raw foods” virginity! She’s a vegetarian and I am a picky eater. I’ve been wanting to learn more about raw foods and eating healthier so it was kismet that she insisted we hit up a raw foods restaurant. (Can you believe we didn’t take a single photo together?!)

Today’s article by my good friend and highly-respected copywriter, Rhonda Ryder, offers her timely article helping you create powerful landing pages on your own website. Enjoy!

There really is nothing quite like getting out there and meeting people face-to-face. It’s so easy to become isolated behind our computer universes. Hopefully we’ll even meet at an event soon!

Warmly,

 

 

P.S. We are signing escrow papers to buy our new home in Chatsworth, California. Phew! Exhilarating and exciting. We move in two weeks. I’ll keep you posted on the progress!

 

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How to Write High Converting Landing Pages

By Guest Author Rhonda Ryder

A Landing Page or Opt-In Page is a web page you create for the purpose of collecting email addresses or building “a list”. You create this list so you now have a following of people who are likely to be interested in purchasing any future products you create.

Here are a few steps you need to take BEFORE you begin writing your Landing Page:

1) Choose Your Niche

When choosing your niche, you first want to make sure it is a profitable one.

Tip: Type in your keywords in Google (what someone might type in Google if they were searching for your product). If there are A LOT of sponsored ads (pages and pages) on the right hand column, that means it’s a profitable niche. Why? Because the presence of many sponsored ads proves that people are spending lots of money on those keywords. They would not be doing so if this was not a profitable niche. If there are only four or five ads or none…you might want to re-think your niche.

2) Understand Your Call to Action

Because this is a Landing or Opt-In page, the obvious action you want the reader to take is “opt in”. You want them to type in their name and their email address, and you want as many people as possible to take that action. So it’s important that everything on this page keeps this goal in mind.

3) Create Your Free Gift

Now this is where most people get stuck. So here’s my advice: Think of what would be the easiest free gift for you to create. It might be something you already have – an audio, a video training or a report. Make sure it showcases you and your work in a very positive way – but don’t get stuck in “The Perfection Game”. The important thing is to get it done and get it out there. You can always come back and launch an improved version of your free gift later.

Now It’s Time to Start Writing!

Here are the 5 Biggest Mistakes Beginners Make When Writing Landing Pages

Mistake #1: Bad Headlines

The headline is by far the most important part of your copy. Bad headlines usually are too long, have too much information, are not succinct or engaging, do not arouse curiosity and do not make the reader want to read more.

Mistake #2: Burying the Call to Action

You always want to make things easy for your reader. Tell them exactly what you want them to do: “Type your name and email address here and I’ll send you my free gift.” One of the biggest mistakes new online marketers make is creating pages that are too “busy”. This frustrates the reader and they wind up leaving.

Mistake #3: Placing Your Opt-In Box “Below the Fold”

You always want to place your opt-in box (the place where your reader can type in their name and email address) above the fold. “Above the fold” means your reader can see it without scrolling down. This is the best place for your opt-in box because people don’t always scroll down. As a result, they don’t see the opt-in box and do not take the action you want them to take. 

Mistake #4: Having More Than One Call to Action

When you create your Landing Page (Opt-In page), you should have one goal: to get your reader to sign up for your free gift. If you have competing actions on your web page (sign up, call now, make an appointment), you will confuse your reader. Remember, “A confused mind always says no.” For the purposes of a landing page, it is best to focus on one call to action.

Mistake #5: Having Other Links on the Page

Many times I see people put additional links on the landing page. Or they might have a few testimonials on the page and include a live link to their customer’s website. What happens here is the reader clicks on these links and forgets to sign up for your free gift. In other words, they leave your page without doing what you wanted them to do – never to return again! Putting other links on your page will defeat your purpose of creating the Landing Page in the first place.

I wish you all the best of luck with your landing pages. I have found them to be an effective way to build my email lists in many different niches.

To your marketing success! 

Rhonda

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Rhonda Ryder started her marketing and copywriting career over 23 years ago at companies like Grey Advertising, Walt Disney World and Tupperware. Since 2003, Rhonda has started her own online businesses and has written for numerous New York Times best selling authors and 6 and 7-figure entrepreneurs.

Sign up for Rhonda’s three free reports on copywriting now at www.heartcenteredcopy.com

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