Top Menu

How Color Affects Your Marketing

Hi there,

For those of you wondering about my “smudge stick” ritual I mentioned I was going to do last week, I did it. I believe rituals are important in creating inner calm and a joyous environment. I use a lot of them in my daily life.

As far as the burning sage ritual goes, I mostly followed the advice of the Venice hippie who sold it to me. Here was my process, whether right or wrong. 

On the first night of the New Moon last week, I opened every drawer, closet & cabinet first. Then I went out the front door & lit it (which wasn’t easy). Next I circled the sage counterclockwise from East to South to West to North while setting the intention of love, harmony, & abundance in our home. Then I went in each room, continuing to swirl the sage counterclockwise. (I had to keep relighting it though, and also carried a bowl underneath to catch any ashes.) Finally at the end, I went back outside and repeated the East to South to West to North pattern. 

Ta dah! My environment is clean and pure! 

Another thing that effects my creative environment and my mood is color. Ever wonder how color can affect your sales psychologically? If so, you’re going to be all over today’s article about “How Color Affects Your Mood.”

Do something today that makes you smile, then pass it on to at least one person. Never underestimate how a little gesture like that can effect another!






P.S. Later today my dear, darling, SMART friend, James Roche and his partner are going to share a new business model with you where you can earn a minimum of $250k per year with just one part time assistant. And they’re breaking it down for you step-by-step on this free webinar today, Wednesday April 17th at 1pm PT/4pm ET. Please take a moment and hop over to this link now to register if you haven’t already.


 Red Hot Copywriting Bootcamp 2013!

Have you ever had the experience happen to you when you literally wanted to jump up and down with excitement? You have? Me Too! So many of you have asked me about the next Red Hot Copywriting Bootcamp that I carved out time for this class in September 2013. There is so much awesomeness going on in my business and private life that I’m dancing. You simply must reserve time on your calendar for this 6 week cutting edge Bootcamp and learn how to be a great copywriter. Watch this space for details coming soon.

How Color Affects Your Marketing

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist 

The color of your message says more than you think.

balloonsColor makes a statement in your life. It speaks to us, whether it attracts or repels. In fact, color is just another way we can communicate non-verbally. 

I’m here to tell you that color also subliminally influences how you spend your money.  

Marketing experts tell us that color subliminally influences how you spend your money. Color affects your spending habits so careful consideration is taken when you create that landing page online.

In business your understanding of colors and what they say about you impacts your business. Picking your colors and their complementary choice is serious business.

Curious how to integrate color for yourself? Enjoy this handy guide to using color in business communications! Here are some colors that deliver a message.

  • Red is all about ardent energy, passion, action, and thrills. It’s a stimulating color that grabs attention.
  • Use Orange for a feeling of social communication, optimism and affordability so you feel that you are getting good value.
  • Burgundy or brown has luxury written all over it.
  • Go green and feel like you are helping the environment. So you are attracting eco-minded clients.
  • Yellow is the color of intellect and high thought, yet it can also stimulate your energy & appetite.
  • Blue elicits trust and dependability. So choose this color to improve customer loyalty.
  • Purple lets your imagination and creativity run wild. It also represents wealth. Purple traditionally appeals to women & children.
  • Pretty in pink is a calming color and that can loosen your wallet making it less painful to spend.
  • White is selected by 75% of top skin care brand packaging. Pure as the driven snow you connect honesty and simplicity when you have lots of white space. Think Apple!

It’s no secret. Money you make marketing yourself is a lot more than color on a web page, it comes down to how well you craft your words. It’s the most valuable skill you can learn for making money online. As long as you know that smart marketers have chosen colors on that website to strategically influence your spending.

You don’t have to be a color expert to make color work for you. It’s just one more layer, along with your copy and other aspects, that get prospects to bond with you and ultimately think of you when they need your product or service.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at

Happening Today!!

My good friend James Roche and his business partner Tony Tiefenbach are revealing exactly how to experience a freedom-based lifestyle so you can affect more people while avoiding the stress of running a complicated business.

They found the simplest way to live freely that I’ve seen.

Save your spot for their free webinar HERE!

I think this will be a real eye-opener for you. You might see a way out of any stress you might be experiencing with your business now. This can radically simplify your life and get you much more income than you’re currently getting.  I predict this will be an industry-changing model James and Tony are revealing. Don’t miss the boat on this.

Get the details here:


Need Professional Help With Your Copy?

If you think I could help you with your copy, set up a ticket at with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.


Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.

Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.

Here is the link to purchase an ad (please cut and paste this link into your browser).

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.


, , ,

Comments are closed.