I’m baaaaccck! This time I mean it. I’m yours 1000% after a very bumpy (but exciting) start to 2013.
Right now my heart is singing. I’m listening to my youngest play guitar in the next room. That always makes me smile. He’s home for Spring Break from NYU. And when the youngest is around, the oldest one comes around more often too. Ah…being a mom is still my favorite job. (Now to get them hooked on my new obsession – JUICING! I’ve already started planting the seeds. Mwahaha!)
The new house feels like home even though doing the remodel immediately means we won’t have a real kitchen for another 3 months. John set up our full size fridge, microwave and temporary utility sink in the demoed area while they run the gas and electric. (Psst. It’s harder than it looks!) But when it’s all done it will truly be our dream kitchen. Yay!
Today’s article is aimed at professional copywriters, but frankly the advice works for any creative, solo entrepreneur. It’s hot off the presses! Enjoy. And make sure to take time for yourself this week. The world needs your brilliance.
P.S. There are still some seats left at John Carlton’s & Stan Dahl’s Action Seminar this weekend (March 22-24) in San Diego. Even if you can’t make it live, they still have 3 pretty cool bonuses on the page you should download.
Cool Bonus #1: How to Get Maximum Value Out of Live Events
With John Carlton & Stan Dahl
Cool Bonus #2: The State of Entrepreneurship
With Michael Gerber of the E-Myth series
Cool Bonus #3: Hot Seat Magic
With John Carlton & Stan Dahl
Meet Me In San Diego?
Springtime is event season. It’s time for entrepreneurs like you (and me) to get out and rub shoulders with other movers & shakers. And most importantly, it’s time to plot out our strategies for our most profitable and meaningful year ever. (Yes, I’m always sharpening my skills too!)
One of the most power-packed NON-PITCHFEST events you’ll discover is Stan Dahl’s & John Carlton’s Action Seminar in San Diego, this weekend, March 22nd-24th. I’ve been part of the famous Copy Court for 3 years in a row. There are a few awesome hot seat bonus videos you can download here. But don’t wait! I’m not sure how long these are up and they are pure gold. See you in San Diego!
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
Dear Fellow Creative,
You are not like regular people. I’m being frank with you right out of the gate because sometimes, like me, you probably think that you are. You’re not. Embrace that concept now and you’ll be happier for the rest of your life.
However, instead of assuming we have the exact same understanding, I’ll just share mine with you, then you see if you relate or not, k? If you’re like me:
- You don’t fit neatly into a personality schema (cuz you’re awesome)
- You have difficulty setting boundaries with others (especially clients)
- Your creative juices are tied to your emotions (you sensitive artist, you)
Any of those qualities resonate with you? If so, keep reading. You’re going to love these tips I’ve learned at Hard Knocks University!
Learn Your Craft – There IS a formula to writing copy, but writing copy is similar to driving. First you experience cars as a passenger, but don’t drive them. When it comes to copy, often your first experience is as a consumer who reads copy to make a buying decision. When you’re ready to actually drive a car or write copy, you need some training to understand the concepts. It’s pretty doubtful you’ll be ready for NASCAR right out of the gate, just like it’s rare that your copy will be Hall of Fame level without practice. Naturally the more you practice anything, including copy, the better your marketing (and sales) will be.
Rest Test –Give yourself 24 hours minimum (preferably more) between writing and editing. Emergency cases still require at least an hour in between writing and delivery. Pushing it beyond that greatly increases the chances of error. Creating copy uses different parts of the brain than editing. When you are in a creative space, stay there. When you are in an editing space, stay there. Do not mix the two activities, or you’ll end up with disjointed copy while smothering your personal creative juices.
Keep Regular Hours – When you’re in the groove and the words are flowing, it’s tough to make yourself stop writing. But what happens when you keep regular hours is you train your brain to live in an “all or nothing” space. If there is space between writing and rejuvenation you’re much more likely to allow brilliance in your work. Also some of your best ideas come rushing in when you get away from your work.
No Copy By Committee – When you are hired as a professional copywriter, you have a very specific job to do. If you’ve done your training, practiced, and are solid in your skillset, any client you agree to work with should respect what you bring to the table. Here’s how it works. In the beginning, you, as the copywriter, do deep target market research. There is collaboration. You take your knowledge and skill then go create magic. When you turn in your masterpiece to the client, there will undoubtedly be notes and editing. No problem. However you should make it clear there is a single point person who you will share creative input with. Otherwise you get a roomful of voices with different opinions. You won’t please any of them, and you’ll be a hot mess.
Balance It, BABY – You are no good to anyone if you don’t take care of your physical and emotional needs. Just because you’re on a deadline is no excuse for you to neglect your most important tool – YOU! I ended up hospitalized a few years ago for trying to please a client. I worked 16+ hour days with no days off. I didn’t exercise or eat right. My anxiety levels for personally wanting to do a great job were off the charts. And how did he thank me…by firing me while I was still in the hospital. (By the way, that was my first and only firing.) Huge wake up call to take care of yourself first or nothing else can happen.
Trust me, after 13 years in this industry what I’m telling you can make or break your sanity (and your bank account). I recommend that you print this article out as a reminder to protect your craft & confidence when you work with clients…or even if you’re your own client. Add your own tips. I’d love for you to share them in the comment section below!
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp“, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
How would you like me to hold your hand every step of the way, and give you my best copywriting techniques to take you from a blank page to copy that sells? Wish granted! I’ve collected my best A-Z formulas for writing copy (even if you’ve never written a lick of copy before) and put them all in the Second Edition of my book, Quick Start Guide to Writing Red Hot Copy. You can grab your copy at the Kindle store. Be sure to download the companion ACTION GUIDE that’s linked in there too. You’re going to love this!
Need Professional Help With Your Copy?
If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.
Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.
Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/
Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.
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