Butterflies. I feel butterflies in my belly.
Know why? Because yesterday I finally opened up sales for my new program, “The Conscious Copywriting Formula.” It’s the answer to what I call the Conscious Communication Renaissance.
For the past decade or so, there has been a massive increase in the speed and amount of information spread around the globe every second of every day. Use of our smart phones, computers, and social media, is reaching critical mass.
As a whole, the old ways of communicating are falling away. A lot of the focus on pain, fear, and “crushing the competition” in copy is being replaced by more inspiring and uplifting language – at least in the conscious market of humanitarians, healers, and agents of change.
It’s an exciting time of metamorphism. What change are you bringing to the planet?
“The Conscious Copywriting Formula Series”
Classes start May 14, 2013
Be one of the first 12 to Register for this class and if you register before midnight today on Wednesday, May 1st, and put the word ‘BONUS’ in the comment section, I will honor your investment and deliver my Copy Critique Action Plan. ($750 value)
Your Copy Critique Action Plan includes 30-minute Video Critique & PDF of Recommended Action Steps to Improve Conversion. (Non-transferrable. Expires one year from purchase.)
Of course you’ll also be eligible for my Early Registration Bonus, my Swipe File, “Empowerment Words,” which is a collection of over 200 words are common hot buttons in the conscious community.
What are you waiting for??! Here’s that link to Register now!! www.ConsciousCopywritingFormula.com
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
What I’m about to share with you is something that many, many people overlook. And frankly it’s the first place to start when you’re preparing to write copy.
You must define your tribe and know who you’re writing to before you actually write a single word of copy.
If you’ve followed me before this process might be familiar to you. But remember, KNOWING and DOING are two different things. These 3 steps are also the steps to creating your TARKET!
The word “tarket” comes from combining the words “target” plus “market.” I coined the term because it’s CRITICAL you think in the singular, not plural. Target market sounds like a mob. Tarket is one person.
- “Target” + “Market” = “TARKET”
- Target Market is Plural
- TARKET is Singular
When you write your marketing copy and can imagine sitting in the same room with a real live human, your words will come to life.
Step One: Reveal the Problem You Solve
This part of the process is about you doing the inner work of what you actually offer that’s unique.
- Have a clear idea of what you bring to the table
- Research the offerings of other similar products or services in your industry
- Discover what makes you unique
Part of Step One is identifying your area of expertise and putting it one category. Even if you have many areas of expertise (or know a little about each of these topics) concentrate on selecting just one for the purposes of this exercise.
What is your area of expertise in general?
- Health & Nutrition
- Creative & Arts
- Healing & Energy Work
- Business & Wealth-Building
- Love & Relationships
It’s critical to bring your AWARENESS to your area of expertise. You have to be able to narrow your focus and bring clarity to the picture so your tribe (or target market) knows how you’re going to be able to help them.
Think about in the old days when there were still bookstores. When you were looking for a specific book, you’d figure out what section it would be filed under, then you’d go to that specific section. You don’t usually find books for “children” under the “history” section. Nor do you find books for “psychology” under the “reference” section. You see where I’m going with this concept? You need to be ruthlessly precise when defining your own expertise so there’s no room for confusion. Make sense?
Step Two: Fill In Your Tarket Checklist
It’s important to deep dive and find out as much information about your tarket as possible. The important thing to remember is you’re writing to ONE PERSON, even though others may read what your copy who have different qualities, your copy is more powerful when you focus on ONE PERSON. Trust me on this one.
So here are some qualities to get you started. The more details you come up with, the more connected your copy will be and the more sales you’ll make. Period.
- Marital status/history
- Aging parents/grandparents
- Fitness level
- Physical attributes
You can also ask yourself other questions like:
- What are her psychographics, like what magazines, books or movies does she like?
- What is her true financial picture?
- What is an average day like for her?
- What are her values and priorities in life?
- How much does she use technology?
- What is she ultimately looking for out of life?
Step Three: Create Your Tarket’s Story
This is where you can get uber creative. But it’s also the most important piece of the 3-step formula. When you bring your tarket to life, she becomes an ally in your copy, every single time you sit down to write. Here is mine:
Gabrielle “Gaby” Anderson is 44 years old and divorced. She has a 13-year old daughter named Jessica who has severe allergies to food, so Gaby stays current on all nutrition. They both eat clean and often raw (but not always – Gaby likes to splurge occasionally on wine and cheese). Gaby is a massage therapist and works on clients in her 3 bedroom, 2 bath home in a busy little suburb in Studio City, California while Jessica is at school. She earned approximately $143,000 last year. Gaby loves yoga but only goes about twice a week. She is an avid student of personal development and reads tarot cards. Gaby has a group of 5 close girlfriends yet keeps her time open for her daughter. She believes in giving back and volunteers (along with Jessica) one weekend per month at the Animal Shelter. She would like to leverage her dollars for hours model so she isn’t so tied to the massage business but isn’t sure how to do start.
(Notice that I bolded Gaby’s qualities that are relative to my copy.)
The feedback I always get when I do this exercise is how simple yet powerful it is. Even if you’ve done it before, it’s valuable to refresh your marketing and do it again. It’s like rekindling a romance…the love of your community.
Ready to Learn More?
Join Lorrie Morgan-Ferrero in an exciting deep dive into the world of refining your message for the world using transformational language melded with authentic and helpful salesmanship. Her latest hands-on training The Conscious Copywriting Formula is a one-of-a-kind 5-week series beginning Tuesday, May 14th at 2pm PT/5pm ET for 5 consecutive weeks for 90 minutes. Visit www.ConsciousCopywritingFormula.com and register now!
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
Need Professional Help With Your Copy?
If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.
Our deadline is Thursday for all ads for the following week. Our ezine is published on Wednesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.
Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/
Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.
NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.