What an amazing weekend it was for me! I got to hang out with my sons who are home from college. My gourmet chef hubby prepared a phenomenal brunch for the whole family. Then we were off to see “The Avengers” movie.
By evening I was traveling to discuss my next new project with some amazing clients. Sometimes it pays off to be entrepreneur. Yesterday I spent the day at transformational guru Arielle Ford’s house by the ocean in La Jolla, California. Being so close to the ocean was stunning and inspiring. I was there as part of a client project pow wow. While I love the freedoms we get from today’s almost magical technology, it’s still a different experience to meet people face-to-face.
Inside I’ve written an article on Social Media that could stimulate your own creative instincts.
Meet me on FaceBook.
Why You Need To Work Your Fan Page In FaceBook
Lorrie Morgan-Ferrero, Expert Copywriting Strategist
When we start out on FaceBook we usually start a “personal profile.” We find friends from high school, college, past jobs, relatives, neighbors…the list is endless of who turns up there.
Those of us who also use FaceBook as a business presence run into a problem with we reach the magic number of 5,000 friends. There is no limit to friends on a “fan page.” Those of us with lists of 20,000+ subscribers get a little cheated.
At least that’s how I felt when I first had to create my fan page. It seemed silly to run two pages with many of the same people.
But the more I’ve learned about FaceBook and their goals, the more I see them supporting the marketing evolution of fan pages much more than the profile pages. FaceBook’s expansion of fan pages has made them nearly as interactive as profile pages (except for the email aspect which frankly I’m not a supporter of anyway). The success of the fan page ultimately depends on how active the owner of the fan page chooses to be.
As a marketer I highly recommend you get your own fan page ASAP. Here are a few reasons why.
- Your status updates on fan pages end up in your network’s news feeds. That means more exposure if you’re active on your fan page and a viral growth is inevitable. It wasn’t always that way for fan pages (only for personal pages). But as a support for fan pages, FaceBook made that aspect available as well.
- Fan pages can be picked up by search engines. Personal FaceBook pages are blocked behind the login whereas fan pages are not. That means they can be indexed in search engines like Google and increase your SEO ranking. As an added bonus, any links on your fan page can also be indexed.
- You can send updates to your community from a fan page. Much like when email used to be the king of online contact, FaceBook is rapidly taking its place in many markets. This is the social media method of building a ‘tarketed’ list. Use this feature to share events, products, and points of interest.
- Getting your business name as part of your FaceBook fan page is a strong SEO tactic. Just like in the domain craze when people were squatting on high-profile names in order to sell them back to them, a similar phenomenon could happen in FaceBook. That’s why it’s critical to grab your own vanity URL whether or not you plan to use it now.
Here’s how to get your vanity URL.
Go to: http://www.facebook.com/username and you will be prompted to enter a vanity name. Do this carefully. FaceBook doesn’t allow you to change or transfer usernames or URLs, probably in an effort to avoid the extortion businesses experienced in the past for pre-purchased URLs. (Note: Fan pages need at least 100 fans to get a vanity URL.)
The bottom line is FaceBook has added many new aspects to fan pages, making them more robust. In the long run, as a business you want to begin and promote yours as soon as possible. Just be sure to be an active participant in your own fan page.
If you want to learn more about how to create copy that reaches women, check out my She Factor Copywriting Bootcamp Do It Yourself program at http://bit.ly/redhotdiy. There is no other training in existence that blends good salesmanship with proven copywriting skills designed to sell to women in the 21st Century.
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp“, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
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