Once again I get to be in your inbox on a holiday. Last week it was Valentine’s Day. Today it’s Mardi Gras (or Fat Tuesday) which in some religions is a celebration of EXCESS until tomorrow. Wednesday kicks off the rest of the Mardi Gras season by giving up something special you love for 40 days to represent self-sacrifice.
So if you had to go without something that meant a lot to you for 40 days, what would it be?
I’m still contemplating it personally. I’ll let you know when I decide.
Today’s article isn’t about marketing to women…it’s about WHY you should and how things have shifted in the marketplace. Let me know your thoughts.
Also if you haven’t seen my webinar training on my 3 favorite copywriting tactics for 2012 it’s still free here.
The buzz on this private webinar is spreading like wildfire. It’s exciting but I don’t know how long I can keep it up now. I wasn’t expecting this response. (Too many of my secrets leaking out with this many people watching!) Please watch it now while it’s still up.
Meanwhile, have a stellar week that makes YOU happy!
P.S. Treat yourself to some fast and easy business growth in my world-famous She Factor Copywriting Bootcamp.
http://bit.ly/SheFactor2012 (Payment plans are still available.)
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We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012
Why Market to Women Anyway?
xBy Lorrie Morgan-Ferrero, Expert Copywriting Strategist
I know there are still some skeptics out there who may not understand why you should change your marketing to be more receptive to women. Do men even matter?
Let me start by saying, OF COURSE THEY DO. What I’m going to share with you about marketing to women will only ENHANCE your relationship to your male customers. It will make your marketing much stronger without having to invest more money in what you already have.
Let’s jump right in. I’m just going to throw some numbers out at you.
- American women spend about $5 trillion annually…
- Women head 40% of all households…
- Women represent 50% of Internet users and buy more online than men…
- Even though many households are dual paycheck, women still spend 80% of both combined incomes…
- 70% of all new businesses are opened by women.
Fun stuff, huh? But it wasn’t always this way, and it’s important for YOU as a marketer to understand what’s changed so dramatically over the last century so you can get into the psyche of the new market.
So sit back and indulge me while I give you a brief, but important history lesson. Ready?
Okay, adult women living in 1925-1942 were called the “silent generation.” If they went to college it was to meet a man. They were expected to stay home and take care of the household while the men worked. THIS IS IMPORTANT: This is also about the same time many of the advertising methods still used today were born…obviously targeting the market with the paycheck – MEN.
Then during World War II, women were encouraged to join the workforce as a support for America. For the first time many women were making money. When the men came back, things were never quite the same. Of course that’s what literally gave birth to the Boomer generation (1945-1964) who are a huge market by themselves today.
By the 1980s, it was commonplace for women to work – even a little odd if they didn’t. Married households got hooked on two incomes. Today women have choices they didn’t have then:
- More education – women take home 57% of college degrees, giving them more earning power;
- Ability to choose whether or not to have a family and WHEN – access to birth control. No more keeping them barefoot and pregnant;
- Divorce is more socially acceptable – women no longer can rely on men as the sole providers. A man is not a plan.
- Access to credit – believe it or not, in 1973 a woman couldn’t get a bank loan without her husband’s or her father’s signature;
- The right to own property – as late as 1981 many states wouldn’t allow a female to jointly own property. Only the male was listed on the deed.
So that’s WHY the face of marketing as changed so drastically today, and why women have so much more buying power.
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp” http://bit.ly/SheFactor2012, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
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Need Professional Help With Your Copy?
If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
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