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What matters most? Find out in just 5 minutes!

Hi there,

So John and I have been packing all our belongings in boxes and storing them in the garage for our big move to Chatsworth, California in a couple of weeks. The dogs aren’t quite sure what to make of it, but I keep reassuring them, they are coming with us!

The best part of packing (besides finding unexpected dollar bills in an old purse) is getting rid of things that are no longer in style, don’t fit, or flat out don’t serve me anymore.

Of course we have a gigantic donation pile.  (Thank you Rescue Mission for randomly calling me last week to see if we had anything for you! Kismet!)

And our trash bins have been filled to the brim with garbage and other things not fit to donate. It’s all been exhausting and exhilarating at the same time.

This move is bringing up the question I ask myself every year around the holidays a little early…”What matters most?” That’s what today’s article is all about.



Time Management, Yeah Right

We all have the same 24 hours in every day but some people use it better than others. If you’re a business owner, this is a not-to-be-missed video. 

 Tell Me What Matters Most?!

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

How do you find out what’s inside yourself? Milton Erickson says “You know more than you know that you know.”

Now that I’m moving again (hopefully in my forever home) I’m feeling a little reflective. Since once of my values is to bring balance into my life and work, this move is a good time to give myself a report card to see how I did in 2012. Well, it was a pretty good year, I have to say.

This year was one of doing more client work and less speaking than I have in the past. Working with clients always has its own issues (good and bad), so it was interesting to revisit. 

My biggest revelation was that the writing process (and the time it takes to pull words from thin air into written form, or onto a computer screen) baffles most people. I used to get frustrated by that fact but I’m okay with it now. I get it. They just aren’t writers.

Meanwhile in the spirit of true freedom and being in control of my destiny, I’ve been doing some behind-the-scenes projects of my own. This year I released the Second Edition of the Quick Start Guide to Writing Red Hot Copy on Amazon. Ah, but there are other things…even non-copywriting projects…that will be released to the world in 2013. Yay!  

Family life couldn’t be better. Both sons are rocking college. I’m such a proud mama. Have never been crazier about my husband after knowing him for over 20 years. (I know, I’m skewing the national averages here. But we truly are soulmates and I’m so grateful we found each other this time around.)

Life is just a blessing.

How about you? What’s important in your life? Ready to find out? Here’s a little exercise I love to do every year, and since 2012 is speeding toward 2013 now, it’s a perfect time to take inventory.

As Stephen Covey says, clarify what is most important in your life. When you decide what is most worthwhile to you, you get a sizzling direction in life. Ready? Let’s go!

Rank each in order from 1-10 (1 being least important and 10 being most important).

  • Career
  • Health
  • Home
  • Family
  • Spirituality
  • Finances
  • Leisure
  • Learning
  • Creativity
  • Communication

Okay, now you should have a fair assessment of what your priorities are and where you want to be. 


Make a list of 10 things and write them down

Final part…

Don’t forget how far you’ve come. Make a list of 10 of your proudest accomplishments for this year.

Ta dah! You’re done. What do you think? Did you have any insights? I’d love about them on my blog at

Remember, we all have the same 24 hours. Some of us feel as though we have no time at all. While others manage to get their work done and still have enough time left over to enjoy themselves. Me? I’m a work in progress. Sometimes I get it right. Sometimes I don’t. But I’m always trying, doing the best I can.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor Copywriting Bootcamp“, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at

How would you like me to hold your hand every step of the way, and give you my best copywriting techniques to take you from a blank page to copy that sells? Wish granted! I’ve collected my best A-Z formulas for writing copy (even if you’ve never written a lick of copy before) and put them all in the Second Edition of my book, Quick Start Guide to Writing Red Hot Copy You can grab your copy at the Kindle store. Be sure to download the companion ACTION GUIDE that’s linked in there too. You’re going to love this! ____________________________________________________________________

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