Hi there,
What do you get when you mix a crab cake contest, a winery contest, and me? Heaven! This weekend John and I went up to Northern California for the annual Mendocino Crab Cake Festival. There were about 30 different entries of crab cakes. I’m talking about the best of the best chefs making crab cakes with barely any tasteless breading.
The wines that thrive in the Anderson Valley are white varietals and some delicious pinot noir reds. While I’m a Chardonnay gal (Rombauer in particular) I believe I developed a palate for pinots this trip.
Just a quickie reminder that my copywriting colleague, Cathy Goodwin, and I are hosting a special one-time only event TODAY called Swipe File Secrets at noon Pacific/3pm Eastern.
It’s a 2-part, hands-on virtual extravaganza on exactly how to use swipe files, the system we use to dissect them, and mistakes to avoid. We’re recording everything but you still have a chance to join us live today.
Have a fantabulous week!
Warmly,
Lorrie
The Secret Real Marketers Know About Fast Success
For the first time ever, you are about to get a chance to discover one of the best-kept secrets of copywriting. I’m teaming up with my friend (and former student) Cathy Goodwin to reveal how you can use SWIPE FILES to write faster and get inspired to make your sales letters sizzle … even when you’re tired, overwhelmed and struggling with writers block.
http://www.SwipeFileSuccess.com
Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)
Can’t wait to see you there!
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GKIC Women’s Event Coming Soon…
Women don’t have to have “a pair” to have outrageous success in business!
The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.
Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!
Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!
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“The She Factor Copywriting Bootcamp!”
When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012
We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012
P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Piles of Swipe Files
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
I have said for years, “If writers write, do copywriters copy?” The answer is a qualified, “YES” but without plagiarizing other people’s work. This is where SWIPE FILES come in…a collection of copy that has been successful in the past that you can model for your current copy.
I hate to be the bearer of bad news but you know all that junk mail you stand over the trash can and toss? STOP IT. The copy on those letters and magazines are field-tested and proven to get people to take action. Start your SWIPE FILE collection by saving the following:
- Direct mail letters (including the envelopes and inserts)
- Postcards
- Magazines www.magazines.com
- Trade magazines
- National Enquirer type www.nationalenquirer.com
- Rodale Publishing magazines www.rodale.com
- Reader’s Digest
- Men’s Health
- Prevention
- Boardroom Publishing www.boardroom.com ?(publish inside info on health and money)
- Newspaper headlines
- USA Today
- Wall Street Journal
- Washington Post
- Internet web sites and copy (print out)
- Copy written by others in your industry
- Copy written by others in completely different industries
But how do you manage such a huge collection of, well, junk mail, ads, and paper? First of all you need to set aside a roomy box or file cabinet where you can collect your SWIPE FILES.
Next, grab extra large ziplock bags (2 gallon preferably – they sell them at warehouse stores like Smart & Final). You can separate each bag by these topics so they are easy to find when you need your SWIPE FILES:
- Headlines & Subject Lines
- Openings
- Bullets
- Offers
- Guarantees
- Overall Captivating Copy
Or create your own category. Every time you find a press clipping or a sample of a product/service that says to you, “I wish I had written that!” slip it into your ziplock bag.
When you are ready to write your next sales letter or email, open your collection and start reading through them for ideas. You may find their style gets your creative juices flowing. These are brilliant ideas that flood your mind helping you write better and create your own brilliant copy faster.
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By the way, if you haven’t registered for the ONE-TIME EVENT, Swipe File Secrets with my colleague, Cathy Goodwin, and I, it starts at 12pm Pacific TODAY, Tuesday, January 24. (That’s 3pm ET.)
It’s a two-session workshop that teaches you what you need to know about dissecting Swipe Files and using them to your advantage. Do yourself a favor and read about it here www.SwipeFileSuccess.com.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.
She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
STOP letting excess stress and weight from years of self-neglect and self-shame take you from your DESTINY! Join FREE: *How to Make 2012 Your Year to Lose BIG and Gain Calm, Confidence and Clarity* on 01/25/12 @8pmEST/5pmPST. *It’s my pleasure to help you DROP fat, INCREASE energy and IGNITE confidence!* SIGN UP HERE
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Who doesn’t love a good deal? I know I do! I My hairdresser turned me on to Groupon that gives daily coupons via email or your smart phone. You choose the area and your interests. You’ll be surprised at the savings you can get! Plus you might consider using Groupon to advertise your OWN business!
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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be professional and do not contain suggestive or adult material.
Our deadline is Wednesday for all ads for the following week. Our ezine is published on Tuesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.
Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/
Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.
NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.
