I gotta tell you, this week feels the first REAL BUSINESS WEEK of 2012. I guess it’s because of the way New Year’s Day fell, making last week a short week after the holiday stretch.

I just held my Red Hot Roadmap for 2012 Success call yesterday and it was phenomenal. It was a free bonus to all the attendees who already registered for my world-famous She Factor Copywriting Bootcamp that begins soon.

http://bit.ly/SheFactor2012   (Payment plans are still available.)

Actually PLANNING out your year makes it easier to course-correct when your business starts to veer off track. It’s a critical piece to embodying the mindset of a true entrepreneur. And the most successful business owners know that copywriting is a huge piece of that landscape. Would love to mentor you while we sharpen up your copy!

If you want to get a jumpstart on your copy, I recommend checking out a 2-part virtual webinar called Swipe File Secrets on January 24 and 31. You can read the details at www.SwipeFileSuccess.com. It doesn’t matter whether you know how to write copy or not. This course is all about finding the fastest shortcuts using swipe files correctly. You even get two of my highest converting sales letters to use as a template. You’re going to love this class.

I’m looking forward to an incredible year. Thanks for being a part of my community!

Warmly,

Lorrie

JUST ADDED! The Secret Real Marketers Know About Fast Success

For the first time ever, you are about to get a chance to discover one of the best-kept secrets of copywriting. I’m teaming up with my friend (and former student) Cathy Goodwin to reveal how you can use SWIPE FILES to write faster and get inspired to make your sales letters sizzle … even when you’re tired, overwhelmed and struggling with writers block.

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

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GKIC Women’s Event Coming Soon…

 Women don’t have to have “a pair” to have outrageous success in business!

The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.

Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

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Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012

We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

Women-Owned Businesses: America’s New Job Creation Engine

This is a guest article from Mark D. Wolf of Forbes Woman from 2010.

Female small business owners are expected to create millions of U.S. jobs while transforming the workplace environment.

A remarkable trend is emerging in the U.S. job market–one that will greatly impact the workplace of tomorrow. Women are becoming the nation’s job-creation engine, starting small businesses and stimulating new jobs at a rate that outdistances their male counterparts and disproportionately exceeds their current contribution to U.S. employment.

A newly published report by The Guardian Life Small Business Research Institute projects that female-owned small businesses, now just 16% of total U.S. employment, will be responsible for creating one-third of the 15.3 million new jobs anticipated by the Bureau of Labor Statistics by 2018.

Specifically, the Institute expects that women who own small businesses will create from 5 million to 5.5 million new jobs across the U.S. by 2018, and in the process transform the workplace of tomorrow into a far more inclusive, horizontally managed environment.

This job growth projection is based on a rigorous analysis of converging factors, including the faster growth rate of female-owned vs. male-owned businesses; higher college graduation rates by women than men; and the predicted growth of industry sectors and occupations traditionally dominated by women. The projection also reflects the timely fact that female-owned businesses, more often self-funded than male-owned ones, are therefore less reliant on bank financing at a time when many say small business lending practices are more restricted.

So what will the working environment within these companies be like?

Findings from the index indicate that female small-business owners are more intensely focused on:

  • Creating a positive working environment for all
  • Creating opportunities for other people
  • Giving employees reasons to feel better as part of the team
  • Paying employees better
  • Providing better health care for employees

Female small-business owners are also more externally focused than their male counterparts. They are more intensely concerned about:

  • Keeping the customers they have
  • Cultivating customers who appreciate what they do
  • Meaningfully differentiating their businesses from their competitors’
  • Taking advantage of economic conditions
  • Knowing what other small businesses are doing to improve, succeed or fail

In addition, female small-business owners are more open to taking advice and deriving valuable information from others. They are more open to:

  • Seeking input from their employees
  • Listening to their accountants, chief operating officers, chief financial officers and financial advisors
  • Valuing the range of business information available to them from sources such as the Internet and professional associations

Finally, women are taking a longer-term view of their businesses, with a greater focus on:

  • Having a succession plan in place
  • Planning for retirement
  • Having something to sell at retirement

In the aggregate, this deeply engaged, inclusive, horizontal and diligent female-led approach to business management can be expected to counteract the top-down, command-and-control style long practiced by the male-dominant business establishment. Over the next decade, it will have a profound impact on the U.S. economy as female small-business owners create more opportunity for employees to grow in their jobs, encourage others to start their own small businesses and inspire a greater commitment to superior customer service and retention.

ABOUT THE AUTHOR: Mark D. Wolf is the director of the Guardian Life Small Business Research Institute, an intellectual resource devoted to better understanding America’s small business owners. He also serves as director of Market Research for Guardian Life Insurance Company of America, providing guidance and support to all divisions of the company regarding new product development and testing, customer loyalty/service delivery, market segmentation, and wholesale/retail distribution.

STOP letting excess stress and weight from years of self-neglect and self-shame take you from your DESTINY! Join FREE: *How to Make 2012 Your Year to Lose BIG and Gain Calm, Confidence and Clarity* on 01/11/12 @8pmEST/5pmPST. *It’s my pleasure to help you DROP fat, INCREASE energy and IGNITE confidence!* SIGN UP HERE

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StumbleUPON.com

You know it. I know it. There’s always a little unplanned Internet surfing in each day. So make it worthwhile. Visit the free discovery search engine site www.StumbleUpon.com. All you do is register and let Stumble know what your interests are. Then it takes you to related web pages under your topic. You can rate each page with a thumbs up or thumbs down so you get more of what you like, and less of what you don’t. If you’re going to waste time anyway, why not jump around sites that might just educate you too?

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Here are our advertising guidelines: We welcome 50-word ads contained in one paragraph with one live link. Ads must be are professional and do not contain suggestive or adult material.

Our deadline is Wednesday for all ads for the following week. Our ezine is published on Tuesdays. Lorrie approves all content before any ad is accepted for her ezine, Copywriting TNT. You can advertise monthly or weekly.

Here is the link to purchase an ad (please cut and paste this link into your browser). http://redhotcopy.com/redhot/ezine-ad/

Up the ante when you purchase 4 consecutive ads for only $300 with no ad changes. Weekly ads pay the one-time rate of $100 each.

NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.