Happy New Year! I’ve missed you. This year I really settled in for the holidays and recharged. There were lots of family and friend gatherings. Chase came home from New York, which means I also get to see more of his brother, Justin. It was super relaxing.

Now that 2012 is here in full swing I’m ready to get some things cookin’.

First of all, the special MENTORING bonus ($312.50 value) for registering for the She Factor Copywriting Bootcamp ended on New Year’s Eve. (Sad face.)

But I’ve decided to reopen it for a limited time. If you want the kind of personal coaching my $15k mentees pay me for, join me in my Red Hot Roadmap for 2012 Success. All you do is register for the Bootcamp by January 9.  

www.TheSheFactor.com

Even the sharpest tool can’t sharpen itself.

Meanwhile, John is downstairs preparing some delicious-smelling Mexican food. I think I need to close for now!

Have a prosperous and soulful New Year!

Warmly,

Lorrie

GKIC Women’s Event Coming Soon…

 Women don’t have to have “a pair” to have outrageous success in business!

The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.

Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

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Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012

We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

Red Hot Copy 50 Coolest Marketers of 2011

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

This year there has been a little shake-up going on the annual Red Hot Copy 50 Coolest Marketers list. When it began, it was only for the information marketing industry. Over time I realized I had to be fair and keep nepotism out of it as much as possible while still delivering a worthy list. I want this list to be something broader than just our little information marketing community because we are all influenced by broader attention bubbles. If you got dropped off this year, no offense. I had to make some tough decisions.

Ladies and gentlemen, I give you the Red Hot Copy 50 Coolest Marketers of 2011.  Remember, for purposes of this list, “coolest” means thinking outside of the box, deeply impacting others, making a difference in people’s lives, and having a great attitude.

Are there more cool marketers out that I didn’t get to? Absolutely.

Did I give a pretty good cross section of cool marketers? I think so but feel free to let me know at the end of this page if there are ones you feel were unfairly left off this list.

Here they are in alphabetical order. Please enjoy!

 

  • Ali Brown for helping women and men find the courage inside them to be the biggest THEM they want to be, and then breaking it down to show them how to get there, http://www.alibrown.com


  • Baeth Davis for her rock ‘n roll sense of humor, her ability to grow her business while servicing others, and her out-of-this world gift of hand-reading, http://www.handanalyst.com


  • Bond and Kevin Halbert for keeping the teachings of their late dad (Gary Halbert) alive http://www.thegaryhalbertletter.com


  • Cathy Goodwin for her no-nonsense approach to critiquing and creating magnetic copy, http://www.copy-cat-copywriting.com


  • Chris Haddad for his high converting masculine copy but doing so with a product designed for women, http://haddadink.com


  • Christina Hills for her paint-by-the-numbers style of virtual teaching including review, feedback, and a live project. http://www.websitecreationworkshop.com


  • Dan Kennedy is still the master marketer of us all; once you learn his basic methods you can add your own twist, http://www.dankennedy.com


  • Dave Dee for bringing his years of marketing know-how to GKIC with his sales psychology. http://www.DaveDee.com


  • Denise Wakeman for keeping up-to-date on the latest in blog marketing, http://www.buildabetterblog.com


  • Diane Conklin and Gail Saseen for simplifying direct marketing principles and event planning, http://www.completemarketingsystems.com

 

  • Dove Soap for their trailblazing marketing campaigns geared toward women and raising their self-esteem with REAL WOMEN instead of waify models. http://www.dove.us


  • Ellie Drake for bringing thousands of women together across the globe and giving them a voice to inspire others and themselves, as well as her celebrity-studded TV show, BraveHeart View. http://www.braveheartwomen.com


  • Fabienne Fredrickson for teaching the softer way of getting clients, http://www.clientattraction.com

 

  • Harlan Kilstein for his hard work in blending NLP with copywriting, http://nlpcopywriting.com


  • James Roche for being a beacon to women entrepreneurs with Ali Brown. http://www.RocheMarketing.com

 

  • Jessica Kizorek for bringing her sharp intelligence along with her playful humor to marketing and branding for women. http://www.badassbusinesswomen.org


  • Jody Colvard for keeping up with the latest online and offline video trends that make entrepreneurs look great, http://www.fmgnetwork.com


  • John Carlton for being hands-down the most respected copywriter and personal mentor on this list as well as his irreverent sense of humor that makes me feel like I’m in the boys’ locker room at his events, http://www.john-carlton.com


  • Jon Benson for ingeniously systematizing the video sales letter for even higher conversions. https://www.3xformulas.com/vsl/webinar

 

  • Kelly O’Neill for her firsthand knowledge of marketing to the affluent, http://www.uplevelstrategies.com

 

  • Kendall SummerHawk for her firm but gentle ways of coaching entrepreneurs how to get paid what they’re really worth, http://www.kendallsummerhawk.com

 

  • Kevin Nations for making getting and converting leads a natural state of mind, http://www.kevinnations.com

 

  • Kevin Rogers for his brilliant copy coaching skills and patience with those trying to improve their bottom line, http://thecopywritersedge.com

 

  • Kevin Smith (writer and director) for his unique way of marketing his own movie, Red State, by by-passing the big studio promotions where movies end up losing money and using social media instead. www.SmodCastle.com

 

  • Kim Castle for her knack for bringing consciousness to branding, http://www.brandu.com

 

  • Kim DeYoung for managing to take on a mammoth-sized workload from any unorganized company, breaking it down, and getting everything done! http://www.MetroMom.com

 

  • Kris Jenner for taking a bunch of talentless, annoying, rich girls and creating the Kardashian Empire. http://krisjenner.celebuzz.com

 

  • Leah Carson for developing into a fantastic copywriting coach and copywriter,http://www.catalystcopy.com

 

  • Lee Milteer for bringing some feminine energy to the “Boy’s Club” for so many years. http://www.LeeMilteer.com

 

  • Lisa Manyon for her ability to promote herself and her clients shamelessly using press releases and her copywriting skills, http://www.writeoncreative.com

 

  • Lisa Sasevich for teaching a different way to close sales without being like a used-car salesperson, http://www.theinvisibleclose.com

 

  • Mari Smith the queen of social media stays on top of the latest trends and freely shares her findings, http://www.marismith.com

 

  • Marie Forleo for providing an alternate universe to the “same old business model” and keeping things light by living her truth, http://www.marieforleo.com

 

  • Michele Pariza Wacek for her creative ways to stay in front of her audience while not being pushy (and for her fierce loyalty), http://www.michelepw.com

 

  • Michelle Villalobos for her insight into how women tick and how to bring that brand to life. http://www.michellevillalobos.com

 

  • Mike Capuzzi for his inventive product CopyDoodles, which are hand-drawn graphics and words that add a human element to your copy. http://www.RedHotCopyDoodles.com

 

  • Mike Filsaime for always finding new ways to deliver cutting-edge marketing tools like the Evergreen Webinars. http://mikefilsaime.com

 

  • Nancy Marmolejo for her high-energy way of explaining social media while being extremely approachable and genuine, http://www.vivavisability.com

 

  • Ray Edwards for figuring out what the market was looking for in copywriting and providing it quickly and efficiently, http://www.rayedwards.com


  • Rich Schfren for generously sharing stellar marketing advice THAT WORKS and is tested. http://www.StrategicProfits.com

 

  • Scott Stratten for being an early adopter of relationship marketing and is not afraid to tweet snarky observations of people misusing social media, http://www.un-marketing.com

 

  • Shannon Cherry for showing us “regular people” how to get media exposure quickly and affordably, http://www.cherrycommunications.com

 

  • Sherri McConnell for her aptitude to grow an enormous membership site and raise five children while keeping her sense of humor, http://www.naww.org

 

  • Stacey Morganstern for her blending direct response marketing with holistic marketing,http://www.divaliciousmarketing.com

 

  • Stacy Brice for her spearheading the VA industry and setting the standard for entrepreneurs everywhere http://www.assistu.com

 

  • Stephanie Frank for her sound, amazing advice on running an entrepreneurial business without breaking the bank, http://stephaniefrank.com

 

  • Steve Jobs. Come on…you know why! He was able to keep Apple extremely proprietary while creating an amazing product. http://www.Apple.com

 

  • Tania Gabrielle for her insightful gift of applying numerology to business. http://www.TaniaGabrielle.com

 

  • Wendi Friesen for being a beacon of online and offline success in hypnosis, http://www.wendi.com


  • Willie Crawford for managing to keep a genuine for caring while dispensing crazy good marketing advice. http://www.WillieCrawford.com

ABOUT LORRIE:

If you want to find out the whole story about how to deeply reach the women in your target audience, you can check out this link to the *The She Factor* by visiting http://www.TheSheFactor.com and decide if you are ready to join us for the next class.

Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts a world-famous virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

Want to use this article in your own ezine? Just include Lorrie’s full name, website and resource box with live hyperlinks. Email a copy of the published article to RHCsupport@RedHotCopy.com.

JUST ADDED! The Secret Real Marketers Know About Fast Success

For the first time ever, you are about to get a chance to discover one of the best-kept secrets of copywriting. I’m teaming up with my friend (and former student) Cathy Goodwin to reveal how you can use SWIPE FILES to write faster and get inspired to make your sales letters sizzle … even when you’re tired, overwhelmed and struggling with writers block.

http://www.SwipeFileSuccess.com

Date: January 24 & 31 (Tuesdays)
Time: 12pm PT/3pm ET (90 minutes each)

Can’t wait to see you there!

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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.