Hi there,
Congratulations! If you’re getting this, you’ve successfully transferred to the AWeber list AND should have gotten your free download, “Great Headlines INSTANTLY”. I’m glad you’re sticking around. Remember I want to get your feedback about what you want more of and less of. What you want is important to me.
If fact, I have a favor to ask you. (Don’t worry. It’s very quick.)
I’m in a class that asks me to ask people who have worked with me or purchased the “She Factor Copywriting Bootcamp” to answer two questions about it. To make it easy, we set up a quickie survey. I’d appreciate your feedback.
Here’s the short survey: http://svy.mk/redhotsurvey10
I don’t know about you, but I prefer to do most of my shopping online. I even send out my holiday cards online using Send Out Cards (see resource). But still I am far from done shopping! It’s December 6 and a lot of my friends are finished with their holiday shopping! I am envious. How’s yours going?
Warmly,
Lorrie
P.S. Reminder the savings bundle for the “She Factor Copywriting Bootcamp” ends December 15. You get a $200 discount, CopyDoodles ($147 value), and the “Red Hot Roadmap for 2012 Success” ($312.50 value).
See you there!
GKIC Women’s Event Coming Soon…
Women don’t have to have “a pair” to have outrageous success in business!
The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.
Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!
Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!
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Special 8-Session Webinar EVENT in 2012…
“The She Factor Copywriting Bootcamp!”
When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012
ADDED BONUS
REGISTER by December 31, 2011, and get Exclusive Red Velvet Rope Event To Plan For Success In 2012 ($297 value)
Only the savvy entrepreneurs who register for the Copywriting Bootcamp by December 31, 2011, get free access to a private online masterminding event with me. It’s a ONE-TIME ONLY consulting call based on the strategies I teach my $15k Elite Platinum Mentees to lay out their goals and marketing plan for the entire year.
This webinar happens in January 2012 to get your business off on the right foot. We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012
P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Have a Holiday Sale!
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
What to Expect!
- During the holidays people tend to focus on things besides business but not everybody. No hard, fast rule. For many entrepreneurs it’s a time to wind down from client work so their attention is more available.
- The stronger your relationship is with your community, the better your results will be. Ezines, blogs, teleseminars, social media, forums, live speaking, and pictures are ways to build rapport and familiarity.
- Click through rates (CTR) for ezines are between 2% and 6%
- Solo mailings generally get you higher click through rates (CTR)
Hot Copywriting Tip: Always assume the sale in your copy. It makes your copy read much more powerfully.
Types of sales to have:
- Close-out sale – Updating your products? Taking some off the market? Let your list have first shot at the booty. My rocking Closet Sale a few years ago lasted three weeks and brought in $8568.00 of found profits.
- Scratch and dent sale – Put returns or older versions of product on sale. They’ll eat it up!
- Coupon – Offer a percentage discount or dollar amount off. If you use www.redhotcart.com, it’s easy to set up.
- Free shipping for a limited time – The key is here is ‘limited time.’ You have to give them a call to action.
- Try it for free – Many marketers are huge believers in this one…all the way back to Claude Hopkins in Scientific Advertising. He cited an example of two men selling a horse for the same price. One said pay me now and if you don’t like it I’ll give you your money back. The other said take it now and if after 30 days you still like it, pay me then. Claude said he would ALWAYS take the second offer.
- VIP Customer Discount – Keep your best customers happy by rewarding them.
- Buy one get one free – Another spin on the half off sale. Give one to a business associate and it’s still a tax write off for you (although I am not an accountant and can’t give you financial advice).
- Celebration sale – Can also use on special occasions or birthdays. Check out Chase Calendar of Events at www.chases.com to stir up ideas for your own celebration sale.
- Pre-product release sale – Give them a chance to order early at a savings (even if your product isn’t ready yet).
- Special bonuses – Pump up the product by piling on the VALUABLE bonuses. Don’t add irrelevant crap. Be sure it really increases the value.
- Bundle discount – Add some of your products together and offer them at a bargain.
- Upsell – example, teleseminar CDs and transcripts for $20 more.
Happy Chanukah, Hannukah, and Hanukkah!
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 23,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT
ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.
She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
Now more than ever it’s important to stay in front of your customers. Here’s my favorite way to stand out with my customers! http://www.socreview.com/redhotcopy
This direct mail service allows you to:
- Select from 1000s of high quality cards or postcards
- Upload a mailing list for them to prepare, stamp, and mail
- Use your own personal handwriting font
- Send gift cards and bulky gifts
- Effortlessly send your family and friends cards too!
Visit http://www.socreview.com/redhotcopy for details. It’s one of the best things I’ve done for my business … and my life!
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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.
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