Hi there,

According to Ripley’s Believe it or Not, the first brochure advertised what product?

A. Horseshoes ?

B. Turkeys ?

C. Lumber

?D. Tobacco

Ripley’s Believe it or Not says the first brochure was written over 480 years ago to advertise a sale on turkeys. Did you get it right?

I thought it was an interesting piece of trivia since in two days it will be Thanksgiving in the U.S. and there will be a lot of turkey served to a lot of families.

I hope you have a very blessed holiday and are able to enjoy what’s important.

Warmly,

Lorrie

GKIC Women’s Event Coming Soon…

 Women don’t have to have “a pair” to have outrageous success in business!

The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.

Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

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Introducing a Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012

ADDED BONUS

REGISTER by December 31, 2011, and get Exclusive Red Velvet Rope Event To Plan For Success In 2012 ($297 value)

Only the savvy entrepreneurs who register for the Copywriting Bootcamp by December 31, 2011, get free access to a private online masterminding event with me. It’s a ONE-TIME ONLY consulting call based on the strategies I teach my $15k Elite Platinum Mentees to lay out their goals and marketing plan for the entire year.

This webinar happens in January 2012 to get your business off on the right foot. We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

One – Two Punch to Great Copywriting

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

“No Risk; No Reward” was the tagline for a boxing match between James Toney and Samuel Peter. And it reminded me-copywriting is a lot like boxing.

At first blush it may sound ridiculous to compare a hard-slugging athlete primed for pain to a solitary marketer pecking away at the keyword. But there actually are many similarities. Let me explain:

  1. Both require a strong mental game. If a boxer is not mentally prepared, he is toast. He can be his own worst enemy in the ring as he stops punch after punch with his face. Same with marketers. Just try to work on your marketing when you are not in the mood. Tough, ain’t it? The words come out all wrong. Your marketing is dull, limp, and lifeless. So your sales suffer. It is all on you to keep your head in the game.)  Both require systematic training. Sure a boxer can study tapes of former fights and talk to other boxers over time about what they did to become champions. But sooner or later without an effective coach to show him how to eat, how often to work out, what exercises to do and so on, the chances of being a winner are slim to none. Learning to effectively market and write copy can also be learned by studying the masters and talking to other marketers – eventually. But it will take years of heartache and mistakes. It is so much easier to follow a system that already works for someone who has been there so you can avoid the pitfalls. 
  2. Both require systematic training. Sure a boxer can study tapes of former fights and talk to other boxers over time about what they did to become champions. But sooner or later without an effective coach to show him how to eat, how often to work out, what exercises to do and so on, the chances of being a winner are slim to none. Learning to effectively market and write copy can also be learned by studying the masters and talking to other marketers – eventually. But it will take years of heartache and mistakes. It is so much easier to follow a system that already works for someone who has been there so you can avoid the pitfalls. 
  3. Both require decisive action. At the end of the day, you are the RESULT of what you have put into your goals. In other words, everything you are today is because of choices you made in your past. Those decisions all added up to whatever your station in life is today. Whether you are a boxer by himself in the ring, or a copywriter putting together a kick-butt marketing campaign, to get results, you must decide what you want first, then go get it! You cannot just HOPE for results. No matter what your goals, you must take action and put in your training time. There aren’t any shortcuts.

Whether or not you fall short of your expectations, remember this quote from LeBron James when the Heat lost to the Mavericks at the NBA Finals in South Beach, “I’m not going to hang my head low.” He’s right, you can’t always be at the top of the mountain and it’s a long way down. Follow a system that works again and again with my She Factor Copywriting Bootcamp 2012.

ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.

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