Hi there,
Sitting here at my desk eating freshly-made turkey and stuffing for lunch…and it’s not even Thanksgiving! My husband, John, got a new smoker and wanted to test out the turkey before the big day next week. Yum, yum. It came out great…moist and smoky.
I’m getting ready for my virtual class on video sales letters to start. That’s right…I’m being a STUDENT. I believe in life-long learning and every year I add new tools to my toolbox. It’s inspiring to learn new things.
For example, when I first stepped off the entrepreneurial ledge in 1999, I learned to create my own website using FrontPage (remember that software?)
Since then WordPress has made website creation a piece of cake. So I took a comprehensive course on WordPress. I can (and do) outsource what I learned, but it’s important to know how to do something, even when you outsource.
Why?
Because it’s important to understand if and why what you’re using is working. Otherwise you’re wasting your money.
The same phenomenon is true with copywriting. You can outsource it but you need to understand what works and what doesn’t. Or you’re wasting your money.
Last week I opened the doors to my virtual She Factor Copywriting Bootcamp. Check out the discount offer and bonuses here. http://bit.ly/SheFactor2012
I’ve been teaching copywriting virtually since 2005 and literally have thousands of success stories. Check this training out to get your own high-performance copy written with my easy step-by-step formula.
Meanwhile, get ready cuz the holidays are right around the corner!
Warmly,
Lorrie
GKIC Women’s Event Coming Soon…
Women don’t have to have “a pair” to have outrageous success in business!
The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.
Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!
Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!
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Introducing a Special 8-Session Webinar EVENT in 2012…
“The She Factor Copywriting Bootcamp!”
When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012
ADDED BONUS
REGISTER by December 31, 2011, and get Exclusive Red Velvet Rope Event To Plan For Success In 2012 ($297 value)
Only the savvy entrepreneurs who register for the Copywriting Bootcamp by December 31, 2011, get free access to a private online masterminding event with me. It’s a ONE-TIME ONLY consulting call based on the strategies I teach my $15k Elite Platinum Mentees to lay out their goals and marketing plan for the entire year.
This webinar happens in January 2012 to get your business off on the right foot. We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012
P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.
Attention-grabbing Sales Copy Every Time
By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
When I ask my clients for a clear picture of what they offer they are often confused about what to say first. Don’t confuse your customer with too many choices. No clear choice, no action. We are talking about your Unique Selling Position (USP). I love the television commercial from Swifter attracting dust and dirt to their fuzzy fibers. Dirt gloms to the Swifter fibers and doesn’t let go. It’s a marvelously visual campaign that sells.
So I wonder what attracts your customers to your product or service?
What makes you different from your competition? Even before you draw them in you have to cast your net. If they could cling to your fuzzy fibers you could shake them out into your sales funnel deeper and deeper.
Don’t worry about that just yet. Just try to get as many research materials as possible gathered in one place. I’ll have more to say on this subject of copywriting in other articles.
Whether you are writing your own copy or hiring someone background material about your business is a way to shake out the details. I ask my clients to do their homework so I can help them by having a better understanding about what they want. When I’m done we’re singing a chorus in harmony. Here’s a partial list of items you might collect even before you identify your target market:
- Previously used ad materials
- Examples of competitors’ ads and sales literature
- All sales literature you have describing your product/service
- Relevant articles or papers on your topic
- Copies of speeches
- Slide presentation scripts or videos
- Press releases
- User manuals, instruction manuals
- Testimonials from satisfied customers
- Marketing plans
- Business plans
- Anything internal describing your product/service
- Any past issues of company newsletters
- Statistics including sales figures for past 5 years
Isn’t it time you learned how to write attention-grabbing copy that magnetically pulls in more clients? Copy never sleeps. When your copy is properly plugged into the RIGHT marketing roadmap a chain reaction happens. Your business grows with the velocity of a solar flare. It’s so fast and dependable, it’s practically done on autopilot.
ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.
She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.
Now more than ever it’s important to stay in front of your customers. Here’s my favorite way to stand out with my customers! http://www.SendOutCards.com
This direct mail service allows you to:
- Select from 1000s of high quality cards or postcards
- Upload a mailing list for them to prepare, stamp, and mail
- Use your own personal handwriting font
- Send gift cards and bulky gifts
- Effortlessly send your family and friends cards too!
Visit http://www.SendOutCards.com for details. It’s one of the best things I’ve done for my business . . . and my life!
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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.
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