Hi there,

Jingle Bells, Jingle Bells, Jingle All The Way!

It happened. I finally caught the holiday spirit! John and I put up our tree and wound the garland around the staircase. He hung a zillion lights on the border of our house and picture window.

I even switched my radio station from my favorite alternative rock and roll station to one that plays Christmas music non-stop. I can even work to Christmas music in the background without getting distracted. My faves are the crooners and big band versions.

Hey, that reminds me…I found a cool free site for music called Spotify.com. It has just about every song you can think of on there for free. I’m not sure exactly how they get around musician’s royalties, but they do. Even the creator of FaceBook, Mark Zuckerberg says, “Spotify is so good!” Now if that’s not a resounding recommendation, I don’t know what is!

Still have more shopping to get done and cards to send out. You?

Warmly,

Lorrie

P.S. Reminder the savings bundle for the “She Factor Copywriting Bootcamp” ends December 15. You get a $200 discount, CopyDoodles ($147 value), and the “Red Hot Roadmap for 2012 Success” ($312.50 value).

http://bit.ly/SheFactor2012

See you there!
GKIC Women’s Event Coming Soon…

 Women don’t have to have “a pair” to have outrageous success in business!

The fact is, WOMEN instinctively learn better from WOMEN! Why? Because women operate on four modalities at the same time (mental, physical, emotional & spiritual) while men operate on only two (mental & physical). So it stands to reason women and men process information differently…making it easier for women to learn from women.

Join me as one of the speakers at the Glazer-Kennedy Inner Circle (GKIC) special event that meets the needs of WOMEN in business. It’s called the GKIC, Strut-Your-Stuff, Bring-it-On, Get-it-Done, Take-it-to-the-Next-Level Business Makeover FOR WOMEN!

Check it out at www.RedHotGKIC.com. There’s a special offer going on for a short time. This is a not-to-be-missed seminar!

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Special 8-Session Webinar EVENT in 2012…

“The She Factor Copywriting Bootcamp!”

When you purchase the DIY BEFORE the start date of the Bootcamp in March 2012 you are eligible to apply your purchase price (less shipping) toward the Bootcamp if there is space available. http://bit.ly/SheFactor2012

ADDED BONUS

REGISTER by December 31, 2011, and get Exclusive Red Velvet Rope Event To Plan For Success In 2012 ($297 value)

Only the savvy entrepreneurs who register for the Copywriting Bootcamp by December 31, 2011, get free access to a private online masterminding event with me. It’s a ONE-TIME ONLY consulting call based on the strategies I teach my $15k Elite Platinum Mentees to lay out their goals and marketing plan for the entire year.

This webinar happens in January 2012 to get your business off on the right foot. We all want success, so how come we aren’t ALL successful? Become a She Factor Copywriting Bootcamp member by signing up today and reserving your spot and creating your aura of success. http://bit.ly/SheFactor2012

P.S. If you think I could help you with your copy, set up a ticket at www.RedHotHelpDesk.com with your ideal timeline and rough budget so we can get back to you. I can’t make promises we can work you in but you never know if you don’t ask.

3 Keys to Attracting Attention and Building Trust with Copywriting

By Lorrie Morgan-Ferrero, Expert Copywriting Strategist

Grab the attention of your prospects by implementing some of my most highly effective strategies ever. If you fail to anchor your masterpiece with each keystone, it will collapse like a building missing its underpinnings. Once you have the foundation each successive step becomes easier and easier.

When I was a tiny tot my mom never wanted me to be afraid to reach for the stars. Although she was not an athletic young woman she wanted me to believe that I could accomplish anything that I wanted to do. My mom had to first learn the basics before she could teach me a headstand for gymnastics class, (Shhh! She asked her mom who could still do a skillful headstand.) Armed with knowledge, she created a perfect triangle base and flipped upside down against the wall into a headstand. It wasn’t perfect but together we both worked on forming that basic stance until we got it right.

There are many things that keep us from moving forward and if you are lucky there is someone encouraging you to take that leap of faith. Today I teach the basics of copywriting because you must build a solid foundation to support your proposal as you write your sales copy.

You have asked me to reveal the magic formula for my own success. I don’t mean to oversimplify but here are 3 basics that promise to move you in the direction of writing better copy.

Key #1: Understand Your Tar-Ket Market

Anticipate her objections before she reads a word of your copy. When you understand her priorities you make more sales. She’ll think you’re reading her mind when you know more about her likes and dislikes.

Key #2: Know the Difference Between a Feature and a Benefit

Don’t let your copy become a snooze-fest of self-serving words. Create benefit driven statements that attract attention and build trust.

Key #3: Make Your Offer Irresistible

  • Allure her into your copy so she can’t get your message out of your head.
  • Never ask for the order before you have convinced her.
  • Spark her hot buttons by leading her into buying as she’s drawn deeper into your copy.

I just want to see you on a trajectory towards creating your marketing plan for the next year. My bootcamps are filled with tips you just won’t hear anywhere else. That’s where you learn how to put it all together while I deconstruct old school copy and turn it into copy that speaks her language.

I’ve mustered the courage to face my fears and move beyond adversity towards success. I make it my business to teach using formulas, templates, and tips so you can cut years off your learning curve.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 23,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

ABOUT THE AUTHOR: Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System. Sign up for her next She Factor Copywriting Bootcamp.

Now more than ever it’s important to stay in front of your customers. Here’s my favorite way to stand out with my customers!  http://www.socreview.com/redhotcopy

This direct mail service allows you to:

  • Select from 1000s of high quality cards or postcards
  • Upload a mailing list for them to prepare, stamp, and mail
  • Use your own personal handwriting font
  • Send gift cards and bulky gifts 
  • Effortlessly send your family and friends cards too!

Visit http://www.socreview.com/redhotcopy for details. It’s one of the best things I’ve done for my business … and my life!

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NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn’t always work out as expected.