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She’s Got Game


Hi There,

It seems like summer just got here and it’s already one third over. It will be July this week. My goodness.

I’ve been having some relaxing time having my parents visit me from Missouri, then visiting some friends of ours in San Jose who really know wine (like my husband does). I notice some of the subtleties but I’m no expert…I just like it.

But it’s not all fun at games at the Morgan-Ferrero camp. I’m also updating and recording my She Factor Copywriting Bootcamp that will launch on September 30 for eight weeks. Save the date! You’ll be glad you did.

Even though things are a little slower right now, we’re still counting on you to get out there and rule the world!





Gold Tier Charter Membership

This newest Gold tier of Ali Brown’s 2010 Millionaire Protégé Club is ready to explode your profits through it’s elite membership! Designed by Ali as her way of giving you a chance to join her Millionaire Protégé Club. How delicious!

It’s an affordable new level of MPC membership that includes LIVE telecoaching with yours truly on specific business and marketing strategies for increasing sales and productivity at no cost to low cost. If you wanted to join the Platinum membership but found it out of reach this Gold tier membership is for you. Here’s that link …

The She Factor Copywriting Bootcamp starts in September!

Did you realize you REALLY DO NEED HELP with your copy, but missed last year’s the *She Factor Copywriting Bootcamp?* This class launches with my preview call on September 08, 2010!

Class Topics:

  • Class 1:  “Gender Benders: Masculine Versus Feminine Copy”
  • Class 2:  “You Talkin’ to ME? Insider Secrets to Research and Target Marketing”
  • Class 3:  “Step-by-Step Formula for Connecting with Her Desires”
  • Class 4: “The No-Fail Recipe for Head-Turning Bullets”
  • Class 5: “The Nuts and Bolts of How to Make Your Offer Irresistible”
  • Class 6: “Art of Natural Storytelling: Adding YOU to Your Copy!”
  • Class 7: “Magnetic Headlines that Pull Her In and Keep Her There”
  • Class 8: “Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”

LEARN MORE HERE: She Factor Copywriting Bootcamp


She’s Got Game

By Lorrie Morgan-Ferrero, Expert Copywriter

The attraction of women always outsells anything else which was demonstrated when 35 women were ousted at a recent World Cup game. Why were they singled out since 47.2% of all soccer fans are women? They were representing an unsponsored brewery wearing their distinctive marketing colors. Get their attention! By using S.E.X. as in Seduction, Engaging, eXpression they were connecting with their target audience. It’s the same in copy. But you can only get their attention authentically when you put your personality in the copy.

Marketing is a process of getting there, closing the deal, and what happens afterwards. Every stage is incredibly important whether you’re marketing to men or women. Teaching marketing to women is what my She Factor teleclasses and events are about. So get their attention by proving that you care. Do your own due diligence by studying your target market intently. You see, the thing about writing is a lot of energy has to take place before a single word is written. You have to know the answer to these 3 questions:

  1. Who are YOU?
  2. Who are THEY?
  3. What do they WANT?

The more you recognize it as a step-by-step process, the more successful you’ll be in reaching the female market. An interesting thing happens as you emphasize the benefits to women … men are also drawn to the more gentle persuasion.

What sort of angle are you going to take in your copy? You need to figure it out. Here’s a tip to help your decide on your ‘hook’. I personally love the Oriental Trading Company catalog just for ideas to develop a hook when I begin writing content for sales letters. This is just one of the many tricks I teach my students when they join me for my She Factor workshops and teleclasses. Don’t underestimate the importance of developing that hook. Female soccer fans spend 80% of all sports apparel dollars and that same percentage goes for ALL consumer purchasing decisions. What a force! I guess you can say with gusto … She’s Got Game!

If you want to find out the whole story about how to deeply reach the women in your target audience, you can check out this link to the *The She Factor* by visiting and decide if you are ready to join us for the next class.

Award-winning marketer, world-renowned copywriter and creator of “The She Factor®”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. She has written award-winning home study courses, conducts a world-famous virtual copywriting training, holds live workshops, and is authoring the original book, The She Factor based on her own She Factor Marketing System. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version…marketing written with authenticity, trust, and rapport.

Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, and give the author name credit.

Copyright 2010 – Lorrie Morgan-Ferrero. All Rights Reserved Worldwide.


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4 Responses to She’s Got Game

  1. polarffour July 12, 2010 at 6:02 pm #

    Great post! I’d like to see something that’s pretty simple and easy to understand at a glance, but with a lot of motion and activity to reflect the vibrancy of the community. Can’t wait to see what you and morgamic come up with.

  2. insurancebuild July 13, 2010 at 9:38 pm #

    Please add more stories. I would like to publish this in our company publication and yes, credit goes to you.

    • Lo September 18, 2010 at 6:03 am #

      You have my permission to republish my articles. Thanks for keeping my information intact.


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