Hi there, Did you enjoy your long weekend?  I sure did. Most of it was spent creating copy. That may sound odd to you, but right now I’m working on a fabulous project that has made me fall in love with writing all over again. (And the clients are out-of-this-world brilliant.) I did take a

Hi there, This past weekend my dearest and I went to the Renaissance Faire. What a day! There were groups of people who made a huge commitment to wearing the heavy costumes of the period. I know they can’t be comfortable but they look super cool. In fact, at the end of the day I

Hi there, What an amazing weekend it was for me! I got to hang out with my sons who are home from college. My gourmet chef hubby prepared a phenomenal brunch for the whole family. Then we were off to see “The Avengers” movie. By evening I was traveling to discuss my next new project

Hi there, Just got back last night after a rousing copywriting event I spoke at. It was a small, boutique workshop that was very hands-on. As always, it’s great to hang out with any of the copywriting fraternity. The double-entrendres, word games, and teasing are non-stop. It’s a blast. Being around like-minded people reinvigorates me.

Hi there,  It’s important to keep up with trends in the marketing and copywriting world. One thing doesn’t change and that’s the importance of your copy. You may have heard me say that copy is the DNA of all marketing materials and it’s true.  Imagine stripping away all the words from any of marketing or

Hi there, I know what it’s like to run a successful business and a successful marriage. I believe in what Dr. Patty Ann stands for. Since so many of you also are meshing business with a relationship, I wanted to share this article with you. Warmly, Lorrie Excerpt from the upcoming book, “Not Tonight Dear,

Hi there, Back in 1999 I didn’t know how important copywriting is to every business on the planet but I soon learned. I just put my best thinking into becoming the best copywriter I could be by studying with the best. As my copywriting skills evolved creating copy that speaks to the women’s market was

Hi there, You know I’ve shifted my career to pioneer and study how women make buying decisions…what makes them tick. (Just because I’m a woman doesn’t mean I automatically know.) Today’s article sprung out of some observations I made as I was writing copy for a client marketing ONLY to women. Now on to another

Hi there, Today on April 10 a few decades back my sister Elizabeth (or “E” as I call her) was born. Even though we’re several years apart we have always had a special connection. (You can tell by the picture that I was in a very AWKWARD stage and E couldn’t be any more adorable.)

Hi there, I am so digging the delivery of my final She Factor Copywriting Bootcamp class. What a group of sharp people! (I do have to admit I’m getting some grumbles that this is my last virtual class. Sorry, gang. I love teaching it so much but there are some new opportunities on the horizon