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Piles of Swipe Files

Hi there, What do you get when you mix a crab cake contest, a winery contest, and me? Heaven! This weekend John and I went up to Northern California for the annual Mendocino Crab Cake Festival. There were about 30 different entries of crab cakes. I’m talking about the best of the best chefs making

Marketing to Men

Hi there, I’ve really been enjoying family time while my son Chase is home on break from NYU. I never get enough time with him or his brother, Justin. We’ve been doing a lot of eating out. (He says there isn’t great Mexican food in New York so we’ve been doing that a lot. Hello

Marketing to Women in 2012

I gotta tell you, this week feels the first REAL BUSINESS WEEK of 2012. I guess it’s because of the way New Year’s Day fell, making last week a short week after the holiday stretch. I just held my Red Hot Roadmap for 2012 Success call yesterday and it was phenomenal. It was a free bonus

Red Hot Copy Coolest Marketers of 2011

Happy New Year! I’ve missed you. This year I really settled in for the holidays and recharged. There were lots of family and friend gatherings. Chase came home from New York, which means I also get to see more of his brother, Justin. It was super relaxing. Now that 2012 is here in full swing

Happy Holiday Issue

Our Final 2011 Holiday Issue Happy Hanukkah (or Chanukah)! (That’s the Festival of Lights, if you didn’t know. It starts tonight at sundown and lasts until sundown, December 28.) We pulled out our menorah. How about you? Oh, don’t get me wrong…we are equal opportunity holiday celebrators. We have a Christmas tree up too! Both

3 Keys to Attracting Attention and Building Trust Using Copywriting

Hi there, Jingle Bells, Jingle Bells, Jingle All The Way! It happened. I finally caught the holiday spirit! John and I put up our tree and wound the garland around the staircase. He hung a zillion lights on the border of our house and picture window. I even switched my radio station from my favorite

Having a Holiday Sale and What to Expect

Hi there, Congratulations! If you’re getting this, you’ve successfully transferred to the AWeber list AND should have gotten your free download, “Great Headlines INSTANTLY”. I’m glad you’re sticking around. Remember I want to get your feedback about what you want more of and less of. What you want is important to me. If fact, I

Grammar Nazis

Hi there, Well Thanksgiving was very relaxing. Know why? I didn’t do a lick of shopping! I was planning on participating in Cyber Monday yesterday but that didn’t happen either. Instead I’ve actually been having a blast planning my best 2012! I feel like such a grown-up. I rarely am this organized before the New

Copywriters – The New Athletes

Hi there, According to Ripley’s Believe it or Not, the first brochure advertised what product? A. Horseshoes ? B. Turkeys ? C. Lumber ?D. Tobacco Ripley’s Believe it or Not says the first brochure was written over 480 years ago to advertise a sale on turkeys. Did you get it right? I thought it was

Attention-grabbing Sales Copy Every Time

Hi there, Sitting here at my desk eating freshly-made turkey and stuffing for lunch…and it’s not even Thanksgiving! My husband, John, got a new smoker and wanted to test out the turkey before the big day next week. Yum, yum. It came out great…moist and smoky. I’m getting ready for my virtual class on video