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A Copywriter’s Journal for Using Swipe Files

Hi there, Last week I went to the acupuncturist. My tummy has been bloated for a couple of months. It doesn’t hurt. It just looks like I’m pregnant after I eat. The doctor recommended I try going gluten-free. I’m all for eating healthy and I’ve been hearing rumblings about how bad gluten is for us….

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One-Two Punch To Great Copywriting

Hi there, Can you believe it’s June already?! I swear, every year seems to go by faster and faster. Time sure does fly. First another birthday came and went. Next stop, my 14 year anniversary is tomorrow, June 6th. Life is soooooo good. My 50% off BIRTHDAY SALE has been a huge hit. I am…

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3 Ways To Get Closer To Your Prospect

Hi there, Things are starting to move along on my house remodel. Our kitchen cabinets actually arrived today. It will take a few more weeks to finish prepping the floor and the walls, but I’m beginning to see the light at the end of the tunnel! Yay! I’m also excited because my birthday is happening…

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Spinning Your Copy With Storytelling

Hi there, Our hearts and prayers go out to those in the tornado tragedies and the people in the United States heartland. We wish you a speedy return to normalcy and happiness. Over the weekend John and I hit up a traditional Southern California venue – KROQ’s Weenie Roast which is a huge “alternative” music…

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Hmm, So What Exactly IS Conscious Copy?!

Hi there, I feel like I live in the country. I’ve never seen so many lizards and bugs. Both dogs enjoy chasing them through bushes and lumber. Shadow actually caught one in his mouth yesterday. I tried to save the little guy but it was too late.  My exciting new program, “The Conscious Copywriting Formula.” officially…

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Straight talk about writing copy from a pro

Hi there, Even though we’re still living in the new house without a kitchen or living room, there is light at the end of the tunnel. The custom-built cabinets will be here in two weeks. Once they’re installed, things will get put in order pretty quickly. (In this photo you can see the hardwood floors…

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3 Steps to Creating Your TARKET

Hi there, Butterflies. I feel butterflies in my belly.  Know why? Because yesterday I finally opened up sales for my new program, “The Conscious Copywriting Formula.” It’s the answer to what I call the Conscious Communication Renaissance.  For the past decade or so, there has been a massive increase in the speed and amount of information…

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Should I Use One Space Or Two?

Hi there, I’m sitting here with my dogs Bandit and Shadow staring at me. They want to go out on a walk. Don’t get me wrong. I love walking with them but I have a whiteboard filled with details about my upcoming Kick Off Webinar Event called, “Activate Connection & Sales With Copy.” It takes…

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How Color Affects Your Marketing

Hi there, For those of you wondering about my “smudge stick” ritual I mentioned I was going to do last week, I did it. I believe rituals are important in creating inner calm and a joyous environment. I use a lot of them in my daily life. As far as the burning sage ritual goes,…

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Bees, Babies, and Business: The Secret Life of Women

Hi there, Bzzzzzzz! Spring is here and I’m buzzing around like a bumblebee. Over the weekend I got to catch up with one of my favorite college roommates from UNC-Chapel Hill. I introduced her to her husband, who owned the restaurant I worked at in college. They’ve been married 26 years so far and have…

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Revealing The Truth About Marketing To Women

Hi there, It’s official. I’m turning into a hippie. I’ve always had a spiritual, woo woo, conscious (whatever you want to call it) side. I mean I was a professional massage therapist for years. (I actually used to see auras when I worked on people.) I read tarot cards and am super sensitive to energies….

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Is Reaching The Women’s Market Enough??

Hi there, Just returned on Sunday from one of the most extraordinary entrepreneurial events ever – The Action Seminar with my mentor John Carlton and his brilliant partner Stan Dahl. It was well-attended yet small enough to really get the good stuff. Watch my ezine and social media for some of the stealthy tips I…

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