Layout Image

Why Market to Women Anyway?!

Hi there, Once again I get to be in your inbox on a holiday. Last week it was Valentine’s Day. Today it’s Mardi Gras (or Fat Tuesday) which in some religions is a celebration of EXCESS until tomorrow. Wednesday kicks off the rest of the Mardi Gras season by giving up something special you love

What Do Social Media, SEO, and Women Have In Common?

Hi there, Happy Valentine’s Day! It’s that day of the year some people yearn for and others dread. For some it’s an international reminder that it’s time to stop taking your loved ones for granted. For others it feels like an obligatory holiday when you “supposed” to give your sweetie candy, flowers, or something. Still

Women Are High Value Customers Who Don’t Play Games with Loyalty

Hi there, For some inexplicable reason I was in a bad mood this weekend. (No, it didn’t have to do with the Super Bowl even though my favorite team lost.) There was no rhyme or reason to it…I was just cranky. Does that ever happen to you? Well my husband wanted me to be happy

Your Marketing, Her Stress, and the Buying Woman

Hi there, Do you ever feel stressed or anxious? I confess, I do. I worry about a lot of things. I’m learning to relax and let go but it’s challenging. And it turns out feeling stressed is pretty common. My article today shows you how to turn stress into profits. Meanwhile 2012 is a year

Piles of Swipe Files

Hi there, What do you get when you mix a crab cake contest, a winery contest, and me? Heaven! This weekend John and I went up to Northern California for the annual Mendocino Crab Cake Festival. There were about 30 different entries of crab cakes. I’m talking about the best of the best chefs making

Marketing to Men

Hi there, I’ve really been enjoying family time while my son Chase is home on break from NYU. I never get enough time with him or his brother, Justin. We’ve been doing a lot of eating out. (He says there isn’t great Mexican food in New York so we’ve been doing that a lot. Hello

Marketing to Women in 2012

I gotta tell you, this week feels the first REAL BUSINESS WEEK of 2012. I guess it’s because of the way New Year’s Day fell, making last week a short week after the holiday stretch. I just held my Red Hot Roadmap for 2012 Success call yesterday and it was phenomenal. It was a free bonus

Red Hot Copy Coolest Marketers of 2011

Happy New Year! I’ve missed you. This year I really settled in for the holidays and recharged. There were lots of family and friend gatherings. Chase came home from New York, which means I also get to see more of his brother, Justin. It was super relaxing. Now that 2012 is here in full swing

Happy Holiday Issue

Our Final 2011 Holiday Issue Happy Hanukkah (or Chanukah)! (That’s the Festival of Lights, if you didn’t know. It starts tonight at sundown and lasts until sundown, December 28.) We pulled out our menorah. How about you? Oh, don’t get me wrong…we are equal opportunity holiday celebrators. We have a Christmas tree up too! Both

3 Keys to Attracting Attention and Building Trust Using Copywriting

Hi there, Jingle Bells, Jingle Bells, Jingle All The Way! It happened. I finally caught the holiday spirit! John and I put up our tree and wound the garland around the staircase. He hung a zillion lights on the border of our house and picture window. I even switched my radio station from my favorite