Here's
what David Ogilvy, one of the
brightest advertising geniuses ever, said about the power of headlines:
"On the average, 5 times
as many people read the headlines as read the body copy. It
follows that unless your headline sells your product, you have wasted
90% of your money."
Famous copywriter and author of
the book, How To Write A Good Advertisement,
Victor Schwab, had this to say:
"Some of the most tremendous
flops among advertisements contain body matter filled with convincing
copy. But it just wasn't capsuled into a good headline. And so the
excellent copy didn't even get a reading."
Another advertising guru,
John Caples, summed up the importance
of headlines with this remark:
"I spend hours on headlines
-- days if necessary. And when I get a good headline, I know that my
task is nearly finished. Writing the copy can usually be done in a
short time, if necessary. And that advertisement will be a good
one...that is if the headline is really a "stopper".
And master direct marketer,
Ted Nicholas concluded:
"Based on hundreds of tests
conducted, a good headline can be as much as 17 times more effective
than a so-so headline. And this is with exactly the same body copy!"
With today's hectic pace and wide
array of choices, headlines are more important than ever! According to
Direct Magazine (July 1999)
an American leather-ware firm sent out an electronic mailing and by
accident, forgot to include any body copy. So their message was sent
with nothing but headlines. Much to their surprise...it pulled
the largest response rate ever!
Sadly, most
marketers miss this crucial point altogether. Some run weak, boring
headlines while others don't use any headlines at all! They just don't
realize the vital importance of having an effective, attention-getting
headline.
Whatever marketing
methods you choose, you'll improve your results 100% of the time when
you start off with a great headline!
Whether
you're creating a direct mail package, sending out a press release,
writing a sales letter to your current customers, or any other kind of
promotion...you simply must attract the attention of your audience
first, with a benefit-packed headline -- or you'll never attract their
interest or win their business!
Are you
getting your full message across to prospects?
Look
at yourself as an example: When you read a newspaper or
magazine, do you read every word of every story...or do you scan the
headlines? And we're just talking about editorial content -- chances
are, you read even less advertising or direct mail!
Your
prospects are no different. They're thinking about their own lives --
their dreams and desires...their problems and anxieties.
You Can
Literally "Write Your Own Ticket" In Life By
Discovering The Secrets Of Successful Headlines!
To get your
message across, you need a headline that's interruptive and powerful.
To improve
your headline results...promise an impressive benefit -- a benefit so
irresistible it makes prospects eager with anticipation to go and find
out more! If your headline doesn't offer an appealing benefit, 80% of
your prospects will never venture beyond those first few words.
That's
right...they won't even bother to go on and read the rest of your
message.
Target your
best prospects with a headline that reaches out and "grabs" them! Give
them a strong reason to read your entire message... and that reason is:
the promise suggested in your headline.
If you're
not doing this now...It's costing you money! It's that simple.
Look
at it this way: no matter what you put in your ad, sales letter
or web page, you're paying the same amount of money for printing,
mailing, hosting, design services, or to buy space for that ad. If your
promotional efforts bring in one sale, it costs you the exact same
amount of money as it would if you received 51sales...or 551 sales!
Improving your
headlines can give you tremendous marketing leverage and make every
promotional effort far more profitable!
And Now You Can Learn
How To Write Powerful, Arresting Headlines That Pull In More Prospects
And Customers Whenever You Wish!
A good
headline is like an unstoppable force that reaches out and takes hold of
your prospect by the collar and literally forces him to read your
important message! And here's something you should know about headlines:
Great Headlines Don't
Just Happen By Accident!
They happen
because someone sat down and applied proven techniques for creating
headlines that command attention...headlines that stimulate
interest...headlines that sell!
And if you
want to discover the secrets of winning headlines...if you want to
master the skill of headline writing...If you want to take control of
the awesome, money-making power of irresistible headlines...then
here's...
How To Create Explosive,
Impossible-To-Ignore Headlines For Any Product Or Service-- In Just
Minutes!
And, the
beauty of it is...
- You don't
need to be a writer...
- You don't
need to be an advertising or marketing expert...and...
- You don't
need to spend a penny more on your promotions!
Introducing...
Great Headlines
Instantly...How To Write Powerful, Attention-Grabbing Headlines That
Pull In More Prospects, More Customers And More Profits, NOW!
It's a
full-size manual jam-packed with all the inside secrets -- tips,
techniques, ideas, and strategies for more effective and profitable
headlines! It's a complete resource -- nearly 200 pages of pure
profit-building power!
It's
everything you could ever need to generate great headlines on demand.
It's your one-stop reference guide with detailed, easy-to-follow
information and hundreds of practical examples you can refer to ANYTIME
you need a great headline!
Here's just some of
profit-building ideas you get with this power-packed success manual:
- A
powerful little secret that will have you writing captivating and
compelling headlines in no time! (page 28)
- How to
maximize your marketing reach and your response rates with every
headline you ever write! (page 12)
- 22
different formats you can use anytime, anywhere, to instantly create
explosive headlines! (page 35)
- How to
get into the right state of mind where profitable ideas flow non-stop!
(page 33)
- Why
creating a dynamite headline is the single, most important step you
can take to build your profits! (page 7)
- 23 proven
techniques for writing powerful headlines! (page 68)
- 5
things great headlines do and how to use these money-making concepts
in all your promotional materials! (page 12)
- What
doesn't work in headlines and why. (page 81)
- 99
ways to magnetically attract a huge audience to your message anytime
you like! (page 31)
- The 6
basic rules for effective headlines. (page 84)
- The
most powerful promises and alluring appeals that can turn any headline
into a huge winner! (page 59)
- How to
add extra impact and power with a few simple design techniques! (page
139)
- 7
"quick and easy" formulas for Red Hot Headline creation! (page 103)
- The top
30 most-successful headline words! (page 130)
- 6
powerful enhancements for turning any good headline into a
turbo-charged attention-getter that pulls in more prospects and
customers! (page 124)
- 21
eye-catching words that reach out and "grab" the attention of your
prospects and almost forces them inside your message! (page 132)
- 3 easy
ways to boost the visual appeal of any headline and make it
figuratively "leap" right off the page! (page 146)
- Warning!
-- 15 words you should avoid using in 99.8% of your headlines! (page
138)
- The
closely-guarded secrets of today's marketing leaders exposed in 3
revealing interviews! Discover the money-making wisdom of
highly-skilled marketers like Monique Harris, Ken Silver and Wanda
Loskot! (page 175)
- The kind
of fonts that work well in headlines and which ones you should avoid
always! (page 139)
- 21
everyday headline applications from brochures to web pages and how to
use each for maximum response and profit! (page 154)
- A simple
2-page checklist...a money-making reference guide which reminds you of
the most critical headline profit ideas! (page 185)
- How to
create that magical look -- one that's brimming with natural
eye-appeal! (page 142)
Here's
What A Few Noted Experts Have To Say
About "Great Headlines Instantly":
"Robert, got
your book. Read it. Loved it. Don't think I've ever seen a more in-depth
analysis of headlines before in my life. I'm impressed. Thanks for
sharing this with me."
Joe
Vitale
Houston, TX
Well-known copywriter and author of several
classic marketing books including "Hypnotic Writing"... "There's A
Customer Born Every Minute"... and "Spiritual Marketing"
www.mrfire.com
"First, let me tell you I'm not
one of those marketers known for peppering the Web with falsely-excited
kudos for just any product. When I recommend something, I make SURE
it's something I've used, and is absolutely outstanding.
That said, I definitely
recommend you get "Great Headlines Instantly!" by Robert Boduch. This
man's book is EXCELLENT! I couldn't recommend it any higher. It may well
be the best, most useful book on ANY topic that I've read online to
date.
In less than a week after I
first scanned his book and bonus reports, they helped create the best
sales letter I've done to date for one of my products, Yahoo! Secrets.
It's that good! I've never seen a book on headline writing that says it
better, and it's not any longer than it has to be to teach you what you
need to know. Great for busy entrepreneurs like me!
Harmony
Major
Raleigh, NC
Online Marketing Consultant and Author
www.YahooSecrets.com
"Your
headline-writing program is awesome! It has instantly become one of the
most cherished marketing tools in my arsenal - and I wouldn't sell it
for any price. You've done an amazing job of revealing the insider
secrets to creating powerhouse headlines - in an easy-to-understand,
step-by-step system. One thing is for sure: I'll make my money back 100
times over (and more) using your program. Thanks again - and keep up the
great work."
Jeff
Gardner
Carlsbad, NM
President
Success Achievement Publishing
www.wealthworldplus.com
"Finally got
around to reading your book on headlines over the long holiday weekend.
I was very impressed. You certainly give the reader more than enough
information on the art of headline writing. Yours is the best book I've
ever read on the subject and I would recommend it to anyone who is
serious about writing good headlines.
All the
information you provide makes it a lot easier to get good headline
ideas. You give so many good examples to get ideas from that it makes it
fun to come up with a good headline instead of banging your head up
against a wall trying to come up with something.
You certainly
put together a good product. Thank you for all the solid information you
provided on writing headlines. I know it will be a lot easier writing
headlines from now on."
Tom Scott
St. Petersburg, FL
President of Scott Direct Inc.and author of
"The Magic Power Of The Press Release"
www.scottdirect.com
"I have just
read your book through the first time, but I would like to read it once
more. It's that good! I wanted to absorb all the helpful details before
I wrote about it.
Yes, I would
definitely say that it's an AMAZING book, Robert! It really delivers as
promised!
You take your
readers by the hand and show them step-by-step how to write "killer"
headlines. I just can't imagine how you could have done it any better.
Congratulations and a big THANK YOU!"
Klaus
Dahl
Denmark
Internet Marketer
www.klausdahl.com
"Got your
book-- terrific! Really good stuff and I feel privileged to be in
there!"
Wanda
Loskot
Sarasota, FL
Business Coach and Marketing Expert
www.loska.com
"I have to tell
you that this is one of best tools I have ever seen on how to write
great headlines! I've already found hundreds of great ideas to generate
money grabbing sales letters and Internet sites!
I'm also going
to tell every one of my boot-camp students, direct marketing associates
and newsletter subscribers that they HAVE TO GET THIS BOOK!
Good job on a
great product!"
Dave
Bancroft
Clearwater, FL
Prime Directive Management Ltd.
www.CASHFLOW.net
"Wow Robert,
you certainly have packed a lot of information in there... I think the
text is excellent. Almost every eventuality in headlines has been
covered --that's quite a feat."
Ken
Silver
Wellington, New Zealand
Author of "How To Make $100,000 A Year
Part-Time Creating How To Manuals From Home" and "EBook Secrets"
www.ksilver.com
....And
recently I received this note from the co-author of "Make Your Knowledge
Sell" Monique Harris:
"Robert Boduch
has given the final word on developing effective headlines! His new
manual, "Great Headlines Instantly," contains a POWERHOUSE of
information that'll have you creating customer grabbing headlines within
days. I've never seen anything like it.
He includes 22
different varieties of headlines - (which is a sure enough cure for
writers block)... sample headlines for envelopes, business cards, door
hangers, yellow page ads, banner ads... 69 sure-fire tips for creating
more effective headlines... and much more. I've already begun to use
several of his techniques with a new Web site that I'm developing. (And
I'm a writer by trade.)
While other
authors merely glaze over the topic of headline writing, Robert has
written a tome that breaks down the process in easy-to-digest steps.
It's one of the best investments you could ever make if you want to
generate immediate attention for any and all of your promotional pieces.
Thank you so
much Robert! This is just what I needed."
Monique
Harris
Silver Springs, MD
Author of "How To Successfully Sell Information
Products Online" and "Make Your Knowledge Sell"
www.SellYourBrainFood.com
Now You
Can Attract Maximum Results With
Minimum Effort
Knowing how
to put together a great headline is one of your most valuable assets!
It's an asset you can use to give yourself much better results every
time you run an ad or launch a new promotional campaign.
If you've
ever wanted to boost your response rates and your bank account BIG-TIME,
"Great Headlines Instantly!" is the place to start. In
fact, there's no better starting point than an arresting, compelling
headline.
When you
order "Great Headlines Instantly!", you get my entire package for
creating dynamite headlines anytime...anywhere...and for any
application.
Here's what you
get with your complete package:
The large e-manual,
Great Headlines Instantly! Nearly 200
power-packed pages that reveal all the secrets of successful headlines
complete with hundreds of examples so you can see these profit ideas in
action! Loaded with tips, techniques and proven methods for writing
headlines that work like magic!
Bonus
#1: My huge reference file of 39 full pages of headline
examples culled from my massive collection of direct mail pieces,
sales letters, brochures, advertisements, web pages, courses,
articles, and books. A tremendous resource to ignite your creativity
and help you put together a guaranteed winner every time!
Bonus
#2: My "secret" weapon! It's a list of the very best
headline words and phrases of all time! One part features over 250 of
the most effective headline words ever assembled! The other part --
over 200 superb headline phrases you can draw from at any time! Simply
print this card and post to a nearby wall, or or keep it on your desk
as a handy reference. Using this valuable list with jump-start your
headline writing in an instant!
Bonus
#3: A supplementary edition of the "7 Quick And Easy
Headline Formulas". Just pull out this report whenever you need a
headline and you'll have several winners in mere minutes! With one
formula, writing dynamite headlines is as simple as filling in the
blanks! What could be easier?
But that's not all.
I'll also include my special
report, How To Get Far More Accomplished In
A Lot Less Time...113 Tips & Tricks To Help You Boost Productivity &
Overcome Procrastination. This bonus report will boost
your productivity by at least 25% and it's yours FREE...if you order
now.
**Please
note: These Special Bonus Gifts are only available for a limited time!
To ensure that you receive the Special Bonuses
with your package, please order immediately.
How's that for a package that's
loaded with extra value?
My personal objective in
business is to always give you --my customer-- more in use
value than I ask in cash value.
It's the best way I know of to
build a business. So I've loaded tons of practical information into
one HUGE package that over-delivers in your favor.
But I want to go one step
further. That's why you also get my risk-free, one year money-back
guarantee.
It's Your
100%-Guaranteed Way To Attract
More Business And
Make More Money From Every Ad, Article, Web Page,
And More!
Here's how it works:
Try "Great Headlines
Instantly...How To Write Powerful, Attention-Grabbing Headlines That
Pull In More Prospects, More Customers And More Profits, NOW!" for
one full year. If after you put my ideas and techniques to the test and
try them for one full year, you find that this package hasn't more than
paid for itself, simply return it for a complete refund of your purchase
price. The Special Report is yours no matter what!
Right now For A Limited
Time Only -- you get the entire package, including the 4 Big Bonuses--
all for just $67.00!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
The small investment of $67 is nothing compared to the kind of money you can
make with just one great headline! But you'll have the skills to
create your own sure-fire headlines as often as you wish!
How To Cash In
On Every Promotion With Small Effort/ BIG PAYOFF Techniques That Can
Give You Some Amazing Returns!
The very same ideas, tactics,
formulas, and methods I'm about to show you are exactly the same I used
to create successful headlines for everything from postcards and direct
mail packages, to brochures and display ads.
As an entrepreneur, I've been
writing successful headlines for the past nine years. As a copywriter,
I've created dozens of winning headlines for clients as part of my full
package of services.
With my new headlines manual,
you'll discover how to quickly and easily transform ANY headline into
a powerful prospect-magnet that brings you larger audiences, more cash
orders and multiple profits -- guaranteed!
Just get a hold of this manual and
you too will be writing powerful headlines that are irresistible to your
prospects!
Improving your headline is the
easiest way to boost your response rates and your profits! You'll
have the full range of tools for creating awesome headlines -- right at
your fingertips! Use these profit-making ideas as often as you wish and
reap the rewards for as long as you like.
"Great
Headlines Instantly!" Is Like Nothing You've Ever Seen Before On The
Number One Secret To Marketing Success: Creating Winning Headlines That
Attract Huge Numbers Of Prospects And Customers!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
This manual gives you all the key
information you need to instantly create amazing headlines on demand!
You get all the best Tips...Techniques...Methods...Strategies...and Formulas!
These headline ideas may be very
different from anything else you've ever seen, heard, or read before.
But I'm convinced that anyone can use this information to write
their own "grabber" headlines and achieve outstanding success!
And with my one year guarantee,
there's no way you can lose even if you do decide you want your money
back down the road.
The truth is though, you'll never
have to worry about having to get your money back.
Why?
Because after you learn and apply
these headline secrets and magic formulas...you'll find that your
results have really started to soar! More leads...more customers...more
cash...and more profits!
Get started right away by ordering
yours today.
You get my
entire program for creating dynamite headlines you can use anywhere!
You get the
complete manual...the 40-page package of sample headlines --
including some of the best headlines of all time...my "secret weapon"
best headline words and phrases list...the headline formula
workbook...PLUS the Special Report all for the incredibly low price of
just $67!
But Only
If You
Order Now! This Special Offer Will Not Last Indefinitely!
This package is the most complete
headline-generation tool you'll find anywhere!
Using just one of my
Red Hot Headline formulas, you'll quickly see the profit-producing power
of this "just-released" manual.
It's very easy to do. The ideas
are presented in an easy to read and understand format. It's an
incredibly simple tool to use!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
This complete course will
put an end to any weak, unresponsive ads and marketing materials by
tackling the number one cause of poor results: ineffective headlines.
You'll notice a big difference
right away. All it takes is one little idea to completely transform your
results and perhaps, your life! And this manual is packed to the hilt
with money-making headline ideas!
We're talking real-life nuts
and bolts, down to earth methods for pumping out provocative, alluring
headlines...in just minutes, instead of days!
What's the best part about this
whole package?
Well, in my opinion, the best part
is that...
You'll gain a brand new skill -- a
skill that will last you a lifetime and make you many thousands of
dollars -- if you only use it.
And you're getting this skill for
a tiny fraction of the sizable increase in cash you're about to
generate!
It's really simple. If you go
and run another ad or marketing piece without using these headline
techniques...your promotional efforts probably won't be as productive
or as profitable as they could be. The money you could lose from just
one small test will be more than the cost of your total investment in
this complete package!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
Instead...why not invest in your
ability to take control of your profits, improve your lifestyle and make
a lot more money?
Simply choose to get yourself your
very own copy of "Great Headlines Instantly!"
and discover the real secrets of creating headlines that capture huge
crowds of interested and enthusiastic prospects!
Think about it.
$67 is a
small price to pay when you compare it to the money you could lose over
your lifetime without this valuable information. Looking at it
that way...
Can You Really Can't Afford NOT To Own
This Manual?
Knowing how to create
headlines that are real "grabbers" is a skill. It's a skill you can
easily master. All you need is this informative manual and you'll be
well on your way to creating superb headlines.
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
Don't you think you owe it to
yourself to move on this unique opportunity?
Look, you know you need to start
using headlines that work a whole lot better. Not having the advantage
of this Red Hot Headline creation tool, is probably costing you money.
And it will continue to cost you money from all those customers that may
have missed your message.
Nothing else can produce such
a dramatically different result as an improved headline. And for just
$67 you can learn the hugely-profitable skill of
headline writing and have a valuable, money-making resource you can
use for years to come!
If your marketing efforts have
fallen flat...if it seems like you've been "idling" for too long...now
is the time to do something about it!
Take action now. Build your
business...put more money in your pocket...start living they way you
always wanted. Don't put it off!
If you get just one idea
from this manual, it'll be worth ten times your investment! And this
package is literally filled with money- making ideas!
Don't miss this chance to
completely transform your marketing results -- simply by knowing what it
takes to create fantastic headlines.
"Great
Headlines Instantly!"
will give you the powerful ideas,
techniques and formulas to easily generate headlines that will give all
your communications a huge boost!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
You
will receive the entire package by digital download within minutes
online. The manual, support materials, and bonuses are all in Free Adobe
Acrobat format so they can be used on both IBM and Mac computers.
Yours for more successful
headlines,
Robert Boduch
Author
P.S.
If you feel hesitant for any reason, ask yourself this
important question: "What have I done in the last 90 days to increase my
sales and profits?
Since your satisfaction is
absolutely guaranteed, you risk nothing by responding immediately. So
the time to decide for yourself whether "Great
Headlines Instantly!" is everything I've promised is
after you've put my original material to the test.
Download your own copy today. I'm
willing to bet that this manual is exactly what you've been looking for
to increase your results. So take action and put this money-making
information to good use!
P.P.S.
This special offer is available only for a limited time. To
secure delivery of the complete package including:
the full-size manual...the
30-page package of sample headlines...the
all-time best headline words and phrases collection...the
headline formula workbook...PLUS
the Special Report all for the
incredibly low price of just $67!
ORDER NOW! Only
$67!
Or get the hardcopy PLUS all the
amazing downloadable bonuses for only $97 by CLICKING HERE.
© 2008 Red Hot Communications, Inc. All rights reserved
16141 Cohasset St. | Van Nuys, California | USA
Tel/Fax: 1-877-293-8311 | Contact Us: www.RedHotHelpDesk.com |